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Television

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Syndication

Brands Can Now Measure the Social Media Impact of Their Wendy Williams Show Integrations

4C bolsters Twentieth Television's upfront pitch

As TV syndicator Twentieth Television looks to line up new brand integrations during the upfront, it has partnered with data science player 4C to measure their social impact—and find new…

Steve Harvey on Advertising Inequality, His Punishing Schedule and Retirement Plans

Plus, what he doesn't miss about stand-up comedy

For his cover story in last week's issue of Adweek, Steve Harvey talked about how he juggles four hit TV series (soon to be five) and a radio show, and…

Steve Harvey's Secret to Making 5 Shows at the Same Time? Relatability and Humor

And TV's busiest man is ready to take on even more

NBC's Sunday night audience vanishes after Sunday Night Football concludes each January, so the network had modest expectations for the 18-49 demo performance of Steve Harvey's variety series Little Big…

With These Products, Google Is Beefing Up Its Push Into TV

How the company is helping keep the medium alive

When you do a Google search for "TV is dead," you get 338 million results. Daniel Alegre, Google's president of global partnerships, says he's "not going to be person 338…

ABC's Ben Sherwood Says Network's 'All-Inclusive' Programming Reflects Its Diverse Audience

Calls Shonda Rhimes 'Our Elvis' at Vegas conference

Ben Sherwood says ABC's programming reflects diversity not simply because it's good business to do so but "because it's right." Sherwood, the president of the Disney-ABC TV group, was the keynote…

Daytime TV's Biggest Honors Won't Be on TV This Year

Daytime Emmy awards not televised

The Daytime Emmy awards are getting the backhand from the very networks they honor. The 2016 awards show will not be televised. National Academy of Television Arts and Sciences president Bob…

Nielsen's New COO Explains Why Total Audience Measurement Is Taking So Long

Soon, 'everybody sees everything'

Specs Steve Hasker Current gig Global president and COO, Nielsen Previous gig Global president, Nielsen Age 46 Adweek: What are you tackling in the new position? Steve Hasker: Two things. One is the translation of total…

Advertisers Are Finding Millennials in an Unexpected Place: TV Syndication

Family Guy reruns draw young viewers to live TV

Advertisers have left no platform unturned in their quest to find and reach linear-TV-phobic millennials. And now they've turned to a surprising place: syndicated television. TV syndication studio Twentieth Television, which is…

Binge Viewing, Cord Cutting and Streaming Platforms Are All the Rage at NATPE

‘The syndicated model is broken’

Some hot issues are sure to be addressed at the annual National Association of Television Program Executives gathering this week in Miami—among them, cord cutting, binge viewing, social media and…

Hearst's Swartz Eyes B2B Media, Entertainment, for Growth

Signals shift away from advertising-based revenue

Hearst Corp. had record revenue and profits in 2013, when it marked the fourth year in a row of growth on both fronts since the 2008 recession, Steven Swartz said…

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