Television
:Sports
Major League Baseball and Anheuser-Busch InBev today announced a continuation of their 33-year relationship, finalizing an extension that locks in the brewer as baseball’s official beer sponsor through 2018. While financials…
With a little more than two weeks to go before the New York Giants and Dallas Cowboys kick off the 2012 NFL season on Sept. 5, demand for in-game inventory…
After years of being all but shut out of the nation’s top market, NFL Network has established a beach head in the greater New York DMA, inking a multi-year agreement…
The games of the XXX Olympiad ended on yet another high note, as the 17-night extravaganza now stands as the most-watched event in U.S. television history. According to Nielsen live-plus-same-day data,…
NBC’s sneak preview of its new comedy series Go On generated a strong sampling Wednesday night, averaging 16.1 million total viewers and a 5.6 rating in the adults 18-to-49 demo. Presented…
Analytics firm Ace Metrix has proclaimed gold, silver and bronze medalists among Olympic advertisers (thus far)—Chobani brings home first place, GE second and Coke third in the company's proprietary measurement…
Golf is not an easy sport to cover, which is why the PGA Championship just got a digital overhaul. This week at the PGA, golf's final major of the year, 156…
Although the 2012-13 NFL season isn’t set to kick off for another five weeks, CBS on Thursday said it is already nearing a sellout of its available in-game inventory for…
NBC on Thursday offered a first look at some of its newly mined Olympics usage research, and as has been the case with the prime-time TV ratings, the digital stats…
Five days into its stewardship of the 2012 London Summer Olympics, NBC is now confident that it is in no danger of losing its shirt on the pricey event. Speaking to…
