Television
:Sports
With a record eight automotive brands set to air spots in CBS’ broadcast of Super Bowl XLVII, the battle for hearts and minds will be more heated than ever. But…
As any literary-minded technophile will tell you, the Internet has become a haven for lengthy, high-quality prose, with sites from the Awl to BuzzFeed regularly churning out 4,000-word stories. But…
Polaroid may be passé (save for its embrace by hipsters), and thanks to high-res smartphones, Flip and Kodak are either RIP or on life support. But with its novel approach…
There’s not a lot of common ground between digital media and television, but huge live events—especially the Super Bowl—are just as important for both media because they guarantee vast numbers…
Last April, just two months after Adidas inked Derrick Rose to a 14-year contract worth at least $250 million, the National Basketball Association MVP blew out his knee, and sports…
It all goes back to Ron Mexico. In 2005, The Smoking Gun broke the story of a legal complaint about a prominent athlete who “knowingly failed to advise” a partner that…
The Ultimate Fighting Championship has gone mainstream, and the proof is in the ad inventory. On the eve of Fox’s sixth live UFC showcase, the network is completely sold out for…
Jeff Zucker has made his first official hire as the new CNN boss, luring long-time ESPN reporter Rachel Nichols to CNN and Turner Sports. In her new role, Nichols will field…
The going rate for 30 seconds of airtime in Super Bowl XLVII was a little shy of $4 million, and if recent trends are any indication, this year’s broadcast also…
With just hours to go before No. 1 Notre Dame and No. 2 Alabama clash in the BCS National Championship Game, researchers are already eyeing the inherent value in sponsoring…
