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Broadcast’s Incredible Shrinking Thursday Ratings continue to slide on a crucial night for advertisers

Movie studios looking to prime the pump for their weekend releases may want to start looking for an alternative to broadcast TV. At the risk of trafficking in hyperbole, the…

March 28, 2014, 2:34 PM EDT

ESPN Inks Dr Pepper as First Mega-Sponsor of the College Football Playoff Series Soft drink brand will present championship trophy

ESPN has signed on Dr Pepper as the first official Championship Partner of the College Football Playoff series, which kicks off on Jan. 1 in Pasadena and New Orleans. Analogous to…

March 25, 2014, 1:06 PM EDT

Bazinga! CBS Renews The Big Bang Theory Through 2016-17 Top comedy earns another long-term pickup

Nerds rejoice: CBS has renewed The Big Bang Theory for another three years, ensuring that Leonard, Sheldon and the rest of the gang will be yukking it up through the…

March 12, 2014, 12:52 PM EDT

Turner, CBS Outdoor Tip Off NYC Subway Media Play High-def screens light up 10 MTA stations

In what’s being billed as the biggest underground digital out-of-home network to date, CBS Outdoor and Turner Broadcasting System have teamed up to bring a little dazzle to the New…

March 10, 2014, 7:17 AM EDT

Dish-Disney Carriage Deal Disables the Hopper Many concessions in long-term distribution pact

Six months after the expiration of their joint carriage deal, the Walt Disney Co. and Dish Network have agreed to a long-term pact that will not only keep ABC, ESPN…

March 4, 2014, 12:08 PM EST

DirecTV Keeps Plugging Away at NFL Sunday Ticket Renewal Satellite TV giant looks to retain exclusive rights to package

DirecTV continues to plug away at a deal that would allow it to retain the exclusive rights to the NFL Sunday Ticket package, but the satellite-TV giant said it has…

February 20, 2014, 7:21 PM EST

The Walking Dead Takes Another Bite Out of the Olympics AMC zombie drama keeps scaring up huge ratings

AMC’s The Walking Dead once again took a ragged bite out of the Winter Olympics, topping the 9-10 p.m. EST segment of NBC’s Sunday night coverage by more than 20…

February 18, 2014, 4:49 PM EST

CBS Lands Tony Gonzalez as NFL Today Analyst Dan Marino, Shannon Sharpe out as network seeks to boost pre-game ratings

CBS Sports is making some big moves at its signature pro football studio show, signing 10-time All-Pro tight end Tony Gonzalez as an NFL Today analyst. Beginning this fall, Gonzalez joins…

February 18, 2014, 2:49 PM EST

NBC to Promote New Comedies After Final Night of Olympics, Closing Ceremony Leveraging an audience of some 20 million

NBC is putting an end to all the post-Olympics monkey business. Two years after making viewers go ape by interrupting the closing ceremony of the London Games with a preview of…

February 16, 2014, 11:38 PM EST

Moonves: Big Bang Theory Will Move to Accommodate NFL Games Broadcast’s top scripted series expected to shift to Monday nights

In a bid to accommodate the hulking bruiser that is the National Football League, Leonard, Sheldon, Penny and the rest of The Big Bang Theory crew next fall will be…

February 13, 2014, 12:54 PM EST

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