NBC Execs 'Cautiously Optimistic' Rio Olympics Will Be a Success Despite Concerns

Network will address Zika, crime and pollution in one-hour special

As NBCUniversal prepares to broadcast and stream 6,755 hours of Olympics coverage in August, company executives said they are "cautiously optimistic" that the Summer Games would go smoothly despite concerns…

Fox Will Launch Its Marketing Campaign for Pitch, Its Fall Baseball Drama, During the All-Star Game

MLB is a partner of the show

Fall premiere week is still more than two months away, but Fox is stepping up to the plate early for its new Major League Baseball drama, Pitch, launching the show's…

Warriors-Cavs Finale Is the Most-Watched NBA Game Since Michael Jordan Era

ABC broadcast surpasses 30 million viewers

Though it may not be as impressive as ending Cleveland's 52-year title drought, LeBron James helped the NBA end another streak. Sunday night's thrilling finish to the 2016 season was the…

The Season's Top TV Shows on Twitter Include Walking Dead, Super Bowl and Fuller House

Nielsen shares most-tweeted moments

The most-watched show of the 2015-16 season in the 18-49 demo—The Walking Dead—also topped the Twitter TV charts for the third straight year. Nielsen released its rundown of the season's most-tweeted…

Samsung Will Take Twitter Users Inside the NBA Championship Series with 360-Degree Ads

Features behind the scenes footage

The NBA and Samsung think 360-degree ads will be a slam dunk. Just in time for the NBA Championship Series, the pair is partnering with Twitter to bring fans exclusive 360-degree…

What Makes This Year's NBA Finals Rematch So TV Friendly?

Play-by-play veteran Mike Breen on Curry and LeBron

Ever since last June, when Steph Curry and the Golden State Warriors were celebrating the franchise's first title in 40 years on the home court of their vanquished opponent, the…

ESPN Is Measuring How Many People Tune In at Bars, Gyms and Even Maternity Wards

Downplays subscriber losses during theatrical upfront

For the second consecutive day, Hamilton made it's way into the opening of an upfront. Broadway stars Daveed Diggs and Leslie Odom Jr. bookended ESPN's upfront this morning from The Minskoff…

ESPN Is Forging a Partnership With Vice to Reach a New Generation of Sports Fans

Viceland will air 30 for 30 films

For years, ESPN's upfront has been mostly a celebration of its perch atop the sports TV marketplace: the self-styled Worldwide Leader flexing its muscle as the unchallenged victor. That's still mostly…

NFL Reveals the 10 Games That Will Air on Twitter Next Season

Social platform paid $10 million for the Thursday matchups

The National Football League, in its attempt to remain relevant throughout the entire six-month offseason, turned the release of the 2016-17 schedule into a TV event. Thursday night, ESPN produced a…

Shaq Will Help Drivers Avoid Accidents and Find BBQ Chicken Joints With Waze

A Turner Sports tie-in for NBA playoffs

Shaquille O'Neal has done a lot of driving in his career—mostly to the net. But the basketball great-turned broadcaster, pitchman, DJ and so much more, is now lending his voice…