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NBC Stumbles Into the Olympics With Lowest Opening Ceremony Ratings Since 1992

Overnight ratings down 28% from London

For the past several weeks, NBC Olympics executives had insisted that despite all the problems leading up to Rio Summer Olympics, all indications pointed to viewers being more excited to…

$1.2 Billion and Counting: How NBCUniversal Secured Its Biggest Olympics Advertising Windfall Ever

The time zone-friendly locale certainly helped

No matter what the final medal count looks like at the 2016 Summer Olympics, NBCUniversal is going to be Rio's big winner. One day before the games even begin, the company…

Despite All the Problems in Rio, Ratings for the Olympics Could Be the Highest Ever

NBC plans 6,755 hours of programming

Three days before the Rio Olympics are set to kick off, NBC execs are keeping their fingers crossed that their coverage will be focused more on the athletes and competition,…

Why You Likely Won't See Too Much Political Advertising During the Olympics

Unless you live in a swing state

With the torch about to be lit at the 2016 Summer Olympics in Rio de Janeiro, all eyes are on NBC. And with the TV-friendly time zone—Rio is only an…

The ACC Finally Lands Its Own TV Network Through a Partnership With ESPN

It will launch in 2019

Following years of speculation, ESPN and the Atlantic Coast Conference finally came to an agreement this morning to partner on a TV network dedicated to the ACC's member schools. As part…

Despite Streaming Options, Millennial Women Plan to Watch the Olympics on TV

Only 18% will view the games online

The 2016 Summer Olympics are just a few weeks away, and it looks like the TV-friendly time zone of the host city, Rio de Janeiro, will pay big dividends for…

NBC Execs 'Cautiously Optimistic' Rio Olympics Will Be a Success Despite Concerns

Network will address Zika, crime and pollution in one-hour special

As NBCUniversal prepares to broadcast and stream 6,755 hours of Olympics coverage in August, company executives said they are "cautiously optimistic" that the Summer Games would go smoothly despite concerns…

Fox Will Launch Its Marketing Campaign for Pitch, Its Fall Baseball Drama, During the All-Star Game

MLB is a partner of the show

Fall premiere week is still more than two months away, but Fox is stepping up to the plate early for its new Major League Baseball drama, Pitch, launching the show's…

Warriors-Cavs Finale Is the Most-Watched NBA Game Since Michael Jordan Era

ABC broadcast surpasses 30 million viewers

Though it may not be as impressive as ending Cleveland's 52-year title drought, LeBron James helped the NBA end another streak. Sunday night's thrilling finish to the 2016 season was the…

The Season's Top TV Shows on Twitter Include Walking Dead, Super Bowl and Fuller House

Nielsen shares most-tweeted moments

The most-watched show of the 2015-16 season in the 18-49 demo—The Walking Dead—also topped the Twitter TV charts for the third straight year. Nielsen released its rundown of the season's most-tweeted…

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