The ESPYs, Growing Beyond Die-Hard Sports Fans, Will Air on ABC This Year

ESPN awards show has become a pop culture event

The 2015 ESPYs will not be airing on their longtime TV home of ESPN, but on sister network ABC. The ESPYs, with lead sponsor Capital One, will air live on ABC…

NBC, CBS, ESPN Set 2015 Prime-time Football Schedules

Super Bowl rematches and Brady-Manning XVII highlight season

With the 2015 NFL regular season matchups now set, the rights-holding networks have revealed their schedules. The NFL season kicks off on Thursday, Sept. 10 with the Pittsburgh Steelers at…

The NHL and NBC Tout Playoff Coverage With Candy Bars and a Willy Wonka-Style Contest

It promises to be 'DVR-proof and noisy'

NBC Sports and the NHL are using chocolate bars and a potential Willy Wonka-like payout to trumpet the Stanley Cup playoffs. Part of the "Every Game. Every Night. Don't Miss a…

Why Baseball Clubs Are Resorting to Feather Boas and Booze

Even if they risk striking out

In a bid to attract more female ticket buyers, nine Major League Baseball clubs will market Ladies Nights during the 2015 season: the Atlanta Braves, Washington Nationals, Seattle Mariners, Minnesota…

New MLB Commish Says Digital Media and Hispanic Marketing Can Grow Baseball

Rob Manfred also wants faster play, in-market streaming and more social

Rob Manfred's reign as the 10th commissioner of Major League Baseball will begin in earnest Sunday night with the first pitch of the regular season. The 56-year-old former lawyer, who…

ESPN, Outbrain Partnership Lets Other Marketers Get Native Placement on the Sports Site

Multi-year deal creates new premium ad space

One of the biggest names in sports is letting other publications tap into its digital audience.  ESPN and content recommendation platform Outbrain announced Thursday that the two signed a multi-year, global…

Infographic: Here's Just How Freakishly Obsessed People Get With March Madness

More focused on brackets than email

If you need more evidence that folks absolutely love March Madness, consider this: One-third of the 15,000 consumers surveyed by Genesis Media said they would prefer to make public—for all…

Researchers Find Optimum Times to Run March Madness Ads

The sooner, the better

Selection Sunday just hit, but who's going to get paid? Turner and CBS, certainly. Ad sales for the 67 games are up a reported 10 percent, with digital sales accounting…

As Boxing Returns to Prime Time, Will Ad Dollars Follow?

NBC bets on live programming with Premier Boxing Champions

Looking for the latest proof of the power of live programming? Turn to NBC on Saturday night. Before you sit through another SNL cold open, you'll be able to catch the…

For Rising Comedy Star Clark Duke, Tweeting Is Like Drunk-Texting America

Why you won’t find the Hot Tub Time Machine star on social media

Specs Who Clark Duke Age 29 Claim to Fame Stars as Jacob in the upcoming film Hot Tub Time Machine 2 (in theaters Feb. 20); recent guest star on CBS' Mom and Two and…