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This Is How the NFL Is Getting Butts Back in the Bleachers Photo ops with cheerleaders and hanging with the owner

Atlanta Falcons CMO Jim Smith is rewarding loyal season ticket holders with the kind of stadium “memories” they can’t get from watching on TV at home. For the second year,…

August 26, 2014, 5:58 AM EDT

All of San Francisco Hates NFL Red Zone Advertising Football advertisers criticized for covering TV screens during key plays

Here's an agreement between The Northern California Toyota Dealers Association and the San Francisco 49ers that seems to have caught viewers’ attention in all the wrong ways: During the team’s…

August 11, 2014, 4:33 PM EDT

Ross Levinsohn Joins Scout Media as Executive Chairman Yahoo veteran teams again with James Heckman

Scout Media, a men's sports and lifestyle digital publisher, has appointed Ross Levinsohn to executive chairman, the company's CEO James Heckman announced. Levinsohn served as CEO of Guggenheim Digital Media, which…

August 1, 2014, 11:02 AM EDT

Fans Tell the Story in NFL's New Campaign and Contest Free Super Bowl tickets will go to community group as large as 62

Nearly half of American sports fans call pro or college football their favorite sport. For the second season in a row, the NFL will invite millions of fans to share…

August 1, 2014, 10:45 AM EDT

Which MLB Team Has the Best Logo? Fans tell us what resonates most when it comes to branding

Now that the World Cup has ended in dramatic overtime fashion, it's time to switch gears to America's pastime. It all starts Monday at 8 on ESPN with the Gillette Home…

July 14, 2014, 5:27 PM EDT

Does America Now Like Soccer? World Cup Ratings Hint at It U.S.-Belgium got a 9.6 rating on ESPN, 1.8 on Univision

Yes, that's it for the U.S. in the World Cup, but we went out with a bang: ESPN boasted its second-highest rating ever for a soccer match with a whopping…

July 2, 2014, 4:32 PM EDT

ESPN Breaks Record as Fans Watch Instead of Working Linear viewership lags behind Ghana, Portugal matches, digital soars

ESPN metered market numbers for yesterday's 12 p.m. match between the U.S. and Germany got a 6.3 rating, including an hour of pregame starting at 11 a.m. That's great, considering…

June 27, 2014, 11:38 AM EDT

The Redskins Have Been Stripped of Their Trademarks [Updated] Team will appeal its right to seize your homemade jerseys

Update: That's it for the name "Washington Redskins," at least as far as legally protected trademark status goes. The appeals board at the U.S. Patent and Trademark Office has stripped…

June 18, 2014, 12:04 PM EDT

Jamie Horowitz Jumps From ESPN to NBC’s Today Show Veteran producer joins the morning wars on Dec. 1

The worst-kept secret in morning news officially was let out of the bag today, as NBC confirmed that veteran ESPN producer Jamie Horowitz will take the helm at the Today…

May 7, 2014, 5:27 PM EDT

NBCUniversal Strikes Gold With Megawatt Olympics Deal Inks $7.65 billion deal with IOC; wins rights through 2032

In a surprise development, the International Olympic Committee on Wednesday announced that NBCUniversal has secured the media rights to the Olympic Games through 2032. The agreement, which covers broadcast rights across…

May 7, 2014, 1:26 PM EDT

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