Fox Sports Is Banking on Skip Bayless to Be Its 'Undisputed' Champ

Puts capital behind confident, opinionated commentator

Skip Bayless is considered one of the most articulate, fearless and polarizing figures on sports television today. The sports columnist turned on-air personality gained fame from a partnership with another…

Impressive Streaming Figures Give NBC Olympics Optimism for the Future

Despite double-digit TV ratings decline

The Games of the XXXI Olympiad were memorable for a variety of reasons. From Bolt to Biles, Phelps, Felix and, yes, even Lochte, Rio 2016 introduced and reintroduced viewers to…

Despite Big News and Huge U.S. Wins, NBC's Ratings Continued to Slip Wednesday

Olympics viewership down from opening week

Even though NBC's Wednesday night Olympics coverage was packed with action and breaking news, ratings weren't particularly good for the Peacock. NBC's prime-time broadcast delivered 20.7 million total viewers. That's a…

Why NBC Is Airing Superstore and The Voice During Its Olympics Coverage

Network won’t repeat Animal Practice blunder from 2012

NBC's Rio Olympics opening ceremony coverage upset some fans who complained about the heavy ad load and tape delay, but that uproar was nothing compared to the backlash the network endured four…

NBC Olympics Experiences Prime-Time Ratings Woes on Tuesday

Numbers were poor compared with previous nights

NBC's Tuesday night Olympics coverage featured more heroics from Simone Biles and Aly Raisman on what was the final night of the gymnastics competition. Unfortunately, the network also televised what…

Who Is Tiffany Alvord?

Singer-songwriter's gymnastics performance has over 200,000 YouTube views

Like the athletes in Rio, Tiffany Alvord dreamed as a girl of one day becoming an Olympian. In her case, it didn't happen. But she is part of NBC's massive…

Like Shaunae Miller's Dive, Broadcast Ratings Also Fell on Monday

While NBC's digital platforms continue to thrive

NBC's Monday night Olympics coverage was highlighted by Shaunae Miller's 400-meter gold medal victory. The win was a controversial one, with Miller making a desperate lunge at the finish line…

Usain Bolt and Simone Biles Deliver Above-Average Ratings for NBC

Network fell from last Sunday, despite historic performances

NBC's Sunday night Olympics coverage focused on Usain Bolt, and the iconic Jamaican sprinter delivered. Bolt achieved a historic feat by edging American Justin Gatlin for his third consecutive Olympic…

How NBC Decided Which Shows to Promote During the Olympics

Hits like The Voice and Superstore are priorities

NBC has been taking advantage of all the extra eyeballs on its network during its Rio Olympics coverage, by running several promos for its fall shows. But audiences might not…

Olympic Roundup: U.S. Reaches 1,000th Summer Olympics Gold

Thanks to Simone Manuel's win

Saturday Michael Phelps finished his last competition at the Summer Olympics in Rio—and his career—with a gold medal, and Simone Manuel gave the U.S. its 1,000th Summer Olympic gold medal.…