Viacom and TiVo Partner to Share Data With Advertisers

Agreement will enhance Viacom's data platform

TV advertisers crave data—and Viacom is about to give them access to a lot more of it. In a new partnership with TiVo, Viacom will be able to use TiVo…

Dish Launches Programmatic Strategy to Lure Digital Advertisers to TV

It's all about making things easier

Dish is making a play for digital advertisers to come to television, by launching a programmatic strategy, which its ad sales division, Dish Media Sales, is beta testing beginning today. The…

Ad of the Day: Eli Manning and Tony Romo Do Their Best Rob Lowe for DirecTV

NFL stars line up against lame versions of themselves

DirecTV killed its long-running Rob Lowe campaign in April after more than six months of spots in which the actor introduced pathetic versions of himself—the kind of guy who has…

Aereo Presses the Pause Button

World Cup fans must find alternatives to watch noon match

With the Supreme Court on Wednesday effectively putting the kibosh on Aereo's streaming service, CEO Chet Kanojia announced that at 11:30 a.m. today Aereo would "pause operations temporarily" until it…

Kevin Byrnes, VP of Ad Sales, on the Launch of Newsmax

Fledgling news net taps Golf Channel vet

Newsmax, a conservative news site that specializes in media watchdogging, is turning into a full-blown cable network—or rather, a satellite network. The new net launches June 16 in DirecTV's 20…

Twitter Fans Make DirecTV's New 'Get Rid of Cable' Ad One of the Bleakest Yet

Putting all that negativity to work

When you leave people to their own devices, they tend to get nihilistic. When they get nihilistic, they make darkly comic scripts for DirecTV. Case in point: the satellite-TV company's Twitter-sourced…

Marionette Wives Feel Pretty Insecure in an Age of Wireless DirecTV

Grey's odd new ads

If DirecTV is trying to position its Wireless Genie Mini device as a high-tech toy for doofy bros who view women as puppets—mission accomplished! Perhaps that's a tad harsh or too…

DirecTV Turns to Fans for 'Cable Effects' Ad

Satellite TV provider asks public for their stories

Fed up with cable? DirecTV wants to hear your frustration. The satellite TV provider is asking fans for suggestions for its new "Cable Effects" storyline. A panel of judges will review…

Diller: Aereo Is ‘Finished’ If It Loses Supreme Court Battle

Should it prevail, the company will expand to top U.S. markets

Should Aereo lose its impending U.S. Supreme Court case, backer Barry Diller believes it’ll be game over for the upstart distributor. Speaking to anchor Erik Schatzker during an appearance on Bloomberg…

Dish-Disney Carriage Deal Disables the Hopper

Many concessions in long-term distribution pact

Six months after the expiration of their joint carriage deal, the Walt Disney Co. and Dish Network have agreed to a long-term pact that will not only keep ABC, ESPN…