NBC Olympics Torched Its Monday Night Competition

And digital delivered its best day ever

Final live plus same-day numbers for NBC's Monday night Olympics coverage are in, and linear viewership remained down from 2012 and 2008. The network delivered 29.8 million total prime-time viewers…

NBC Dominates Ratings on First Sunday of Rio Olympics

Thanks to record-smashing performances from Team USA

It was a great Sunday evening for the U.S. Olympic team, and NBC seemed to benefit from the squad's success. Michael Phelps won his record 19th gold medal by leading…

Who Is Lester Holt?

It's the 8th Olympics at NBC for the veteran newsman, sports fan and musician

From the political pageantry of Cleveland and Philadelphia to the global spotlight of Rio de Janeiro, it's been quite a summer for Lester Holt. He's now covering his eighth Olympic Games for NBC…

Olympic Roundup: A Strong First Weekend for Team USA, but Not for NBC's Ratings

Viewership remains low compared to 2008 and 2012

The 2016 Summer Olympics kicked off Friday with the opening ceremony in Rio de Janeiro. Here's a look at the most important stories from the Olympics for marketers: NBC Ratings Continue to…

NBC Gets Mixed Results for Olympic Ratings on Night 2

The network struggles, but NBCSN thrives

The opening ceremony for the 2016 Rio Olympics disappointed—in terms of rating—for NBC. Household viewership for Friday night's festivities were down 28 percent from the 2012 London Games opener. There…

NBC Stumbles Into the Olympics With Lowest Opening Ceremony Ratings Since 1992

Overnight ratings down 28% from London

For the past several weeks, NBC Olympics executives had insisted that despite all the problems leading up to Rio Summer Olympics, all indications pointed to viewers being more excited to…

Advertisers Beware: Audiences Are Taking Longer Than Ever to Watch TV Shows

Especially young, affluent viewers

Advertising is still sold based on the number of viewers within three or seven days of an episode airing, but audiences are taking their sweet old time when it comes…

Bill O'Reilly Thinks Obama and Trump—'If He Wins'—Will Be 21st Century Legends

Plus, how he's expanding his empire

Specs Who Bill O'Reilly Current gig Anchor of the The O'Reilly Factor and executive producer of Legends & Lies Age 66 Twitter @OreillyFactor "I don't want to insult you," said Bill O'Reilly as…

Bob Costas Says He'll Stop Hosting the Olympics When He's 'Had a Long Enough Run'

Rio Games will be his 11th

Specs Who Bob Costas Current gig NBC Olympic prime-time host and Football Night in America host Age 64 Adweek: What's the biggest change you've seen in Olympics coverage in all the years you've…

Future of Telenovelas Split at Telemundo and Univision as the Genre Evolves

One doubles down, another moves away

Much like their American cousin the soap opera, telenovelas, which originated in Latin America, have the same sappy tone, breakneck production schedule and five-times-a-week run. But as U.S. Hispanic audiences…