Advertisement

Television

:

Ratings

How Nielsen Is Selling Its Game-Changing New Service to Ad Buyers

Is the industry ready for total audience measurement?

Nielsen has spent two years putting together its new total audience measurement tool, but as the company prepares to cross the finish line, it still has a major hurdle to…

Here Are the Answers to All Your Questions About Nielsen's Total Audience Measurement

Yes, some Netflix shows will be included

Now that Nielsen has unveiled total audience measurement details, what does it all mean, and more importantly, when will you be able to get your hands on it? Here are…

A First Look at Nielsen’s Total Audience Measurement and How It Will Change the Industry

Rollout begins in December

It's been two years since Nielsen first began developing a tool to measure viewers across all platforms—not just TV watchers as it has for the last 65 years. Since then,…

Beyond Blindspot, These Are the New Fall Shows Primed to Be Picked Up for Full Seasons

Plus, a few that could be on their way out

One of the early questions every fall, as the new TV season kicks off, is what will happen first—the season's first cancelation or its first full-season pickup (when a network…

Nielsen Strikes a Digital Ratings Deal With CBS to Better Measure Viewership

Competition with comScore already heating up

On the heels of Tuesday's announcement that comScore will acquire rival Rentrak in a stock-for-stock merger so the combined company can take on Nielsen, Nielsen returned fire today with some…

ComScore to Acquire Rentrak and Take on Nielsen

Move comes as networks demand multiplatform measurement tools

Look out, Nielsen: ComScore announced it will acquire rival Rentrak Corporation in a stock-for-stock merger, allowing the combined company to take on the industry behemoth in the contentious battle for…

ABC Touts the Power of VOD While Decrying Its Inability to Fully Monetize It

On-demand viewing on the rise, watching more of each episode

ABC has a love-hate relationship with video on demand: The network loves the young, affluent and highly engaged audience but hates the fact that VOD viewers can't be fully monetized…

Which New TV Shows Are Emerging as Winners and Losers So Far This Season?

Good news for Blindspot, but not Minority Report

The first week of the 2015-2016 TV season is in the books. And while there are still several new shows debuting in the next few weeks (Fox premieres its two…

Nielsen Says Total Audience Measurement Is Coming 'by the End of the Year'

Company creating a common metric for TV and digital

Like winter on Game of Thrones, total audience measurement is coming—and soon. That was Nielsen's mantra during the company's "Measuring the Total Audience" seminar Monday at Advertising Week. "By the end…

Empire Continues to Reign, Drawing 16.2 Million Viewers for Its Season 2 Premiere

Best ratings of all scripted series to debut this week

Returning last night after a six-month hiatus, Empire showed that it's still a phenomenon with audiences.  An impressive 16.2 million viewers watched the Fox drama's Season 2 premiere Wednesday night. The…

Advertisement