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Television

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Ratings

Advertisers Are Finding Millennials in an Unexpected Place: TV Syndication

Family Guy reruns draw young viewers to live TV

Advertisers have left no platform unturned in their quest to find and reach linear-TV-phobic millennials. And now they've turned to a surprising place: syndicated television. TV syndication studio Twentieth Television, which is…

The Average Viewer of the Third GOP Debate Lost Interest After Just One Hour

14 million watched on CNBC

Wednesday night's GOP presidential debate on CNBC—in which the moderators got more attention than the candidates—was watched by 14 million people. While that's a record audience for CNBC, it's significantly…

Up, Up and Away! Supergirl Debuts as Fall’s Highest-Rated New Series

Ties Blindspot among adults 18-49

Supergirl, CBS' entry into the crowded superhero genre, had a successful liftoff last night with audiences. Monday's premiere drew the largest audience of any new fall show in total viewers…

How Nielsen’s Total Audience Measurement Will Give Ad Buyers a Programmatic Boost

Multiplatform data should optimize media plans

Nielsen's upcoming total audience measurement tool—which the company shared exclusively with Adweek on Tuesday—will finally show networks and advertisers how their content is viewed across all platforms. But as the…

How Nielsen Is Selling Its Game-Changing New Service to Ad Buyers

Is the industry ready for total audience measurement?

Nielsen has spent two years putting together its new total audience measurement tool, but as the company prepares to cross the finish line, it still has a major hurdle to…

Here Are the Answers to All Your Questions About Nielsen's Total Audience Measurement

Yes, some Netflix shows will be included

Now that Nielsen has unveiled total audience measurement details, what does it all mean, and more importantly, when will you be able to get your hands on it? Here are…

A First Look at Nielsen’s Total Audience Measurement and How It Will Change the Industry

Rollout begins in December

It's been two years since Nielsen first began developing a tool to measure viewers across all platforms—not just TV watchers as it has for the last 65 years. Since then,…

Beyond Blindspot, These Are the New Fall Shows Primed to Be Picked Up for Full Seasons

Plus, a few that could be on their way out

One of the early questions every fall, as the new TV season kicks off, is what will happen first—the season's first cancelation or its first full-season pickup (when a network…

Nielsen Strikes a Digital Ratings Deal With CBS to Better Measure Viewership

Competition with comScore already heating up

On the heels of Tuesday's announcement that comScore will acquire rival Rentrak in a stock-for-stock merger so the combined company can take on Nielsen, Nielsen returned fire today with some…

ComScore to Acquire Rentrak and Take on Nielsen

Move comes as networks demand multiplatform measurement tools

Look out, Nielsen: ComScore announced it will acquire rival Rentrak Corporation in a stock-for-stock merger, allowing the combined company to take on the industry behemoth in the contentious battle for…

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