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Television

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Ratings

Nielsen-BlackArrow Pact Could Speed Adoption of On-Demand Ratings Dynamic ad insertion makes all VOD content relevant

Nielsen’s mandate to begin offering on-demand commercial ratings (ODCR) has come closer to fruition, as the TV measurement giant is on the brink of being able to insert current commercial…

April 29, 2014, 9:24 PM EDT

NBA Bans Donald Sterling for Life Commissioner Adam Silver brings the hammer down on Clippers owner

In taking swift and decisive action against racist Los Angeles Clippers owner Donald Sterling, NBA commissioner Adam Silver on Tuesday effectively dismantled a nuclear-grade suitcase bomb. Speaking at a press conference…

April 29, 2014, 3:42 PM EDT

Game of Thrones Sets Another Ratings Record 6.95 million viewers turn out for Sunday night’s episode

Whether they’re going up against zombies or dragons, the broadcast networks can’t seem to catch a break in the Sunday night 9 p.m. slot. According to Nielsen live-plus-same-day data, last night’s…

April 28, 2014, 5:51 PM EDT

Fox Revs Up a Broadcast Revival of Grease There are worse things they could do

On the heels of NBC’s hugely successful revival of The Sound of Music, Fox on Monday announced it is prepping a three-hour live production of the musical Grease. Fox’s staging of…

April 28, 2014, 3:31 PM EDT

Sluggish Debuts for Bad Teacher, Black Box As season winds down, 2 new shows stumble

With just a month to go before the 2013-14 broadcast TV season slinks off into the murk of history, the networks on Thursday night launched a pair of last-gasp series.…

April 25, 2014, 1:22 PM EDT

C7 Ratings to Free Up Hundreds of Millions in Hidden Revenue Even incremental lifts will lead to a windfall

While the broadcast networks are pressuring agencies and clients to start writing more deals against a C7 ratings currency, at first blush, it would appear that there’s little cause to…

April 24, 2014, 10:10 AM EDT

Rivalries Abound in CBS Thursday Night Football Slate Inaugural prime-time package could use a little Dallas dazzle

The National Football League on Wednesday night took the wraps off its 2014 regular-season schedule, and while CBS’ inaugural Thursday Night Football slate is packed with divisional rivalries, some of…

April 23, 2014, 9:52 PM EDT

FX Networks, MillerCoors in 3-Year Partnership Deal Integrations galore for top beer brands

The next time the Soviet spies Elizabeth and Philip Jennings tuck into a tin of caviar on the FX drama The Americans, the comely commies will likely wash down the…

April 23, 2014, 2:00 PM EDT

Mind the Gap: NBCU’s Burke Looks to Make Waves in the Upfront Peacock poised to strike

After spending the better part of the last 10 years at the very bottom of the broadcast ratings hierarchy, NBC is on pace to claim victory for the 2013-14 TV…

April 22, 2014, 3:08 PM EDT

Salem Scares Up Big Numbers for WGN America First stab at scripted development draws a crowd Sunday night

The series premiere of WGN America’s first original scripted series, Salem, scared up some big numbers Sunday night, averaging 1.52 million viewers and a 0.5 rating among adults 18-49. Per Nielsen,…

April 21, 2014, 5:35 PM EDT

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