Advertisement

Television

:

Ratings

Broadcast TV Advertising Spending Jumped 13% to End 2015

9% overall growth in Q4

Broadcast TV ad spending went into 2015 like a lamb but came out like a lion. New data from Standard Media Index indicates that while broadcast TV ad spending was…

Broadcast TV Is Still Outpacing Netflix's Top Shows by Millions of Viewers Per Episode

Measurement firm says networks remain ahead of streaming

Hit streaming shows on Netflix and Amazon may seem to be pulling huge audiences, but they're still lagging far behind TV's top programs, according to data obtained exclusively by Adweek. Multiplatform…

Nielsen Will Add Facebook to Its Social Ratings to Measure Conversation Around TV

Instagram next for expanded service

For nearly three years, Nielsen has been measuring the social conversation around TV shows—but only on Twitter. Now, as it faces increased scrutiny over its ability to accurately measure how many…

Symphony Brushes Off Netflix Attacks on Its Ratings Metrics

'We definitely started a dialogue in the industry'

If Netflix was hoping to intimidate Symphony Advanced Media into submission by criticizing the company's data—which, for the first time, revealed how many viewers are watching Netflix's original series—it is going…

NBC Says Netflix Doesn't Yet Pose a 'Consistent' Threat to Broadcasters. Here's Why

Network reveals ratings data for streaming service

While conventional wisdom has it that broadcast TV is on the ropes thanks to Netflix and other SVOD outlets, NBC's ratings guru made a strong case for his network's continued…

Ratings Drop Sharply for College Football Playoff's Second Championship Game

Viewership down 23% from last year

Despite a high-scoring, back-and-forth national championship game, the College Football Playoff had a sophomore slump. Alabama's 45-40 victory over Clemson Monday night averaged 25.6 million viewers, tumbling 23 percent from last…

Which Network Was No. 1 in 2015? Almost All of Them, Apparently

Santa gave everyone a demo trophy this year

You better watch out, you better not cry, you better not pout, I'm telling you why: Santa Claus is coming to town, and this year he's handing out 2015 ratings…

The Wiz Helps NBC Regain Its Live Musical Ratings Mojo

Viewership rebounds after last year's Peter Pan implosion

The Wiz Live saved Christmas! Or, at least, NBC's annual December tradition of airing live musicals. Last night's production scored a 3.4 rating among adults ages 18-49 and drew 11.5 million…

Crackle Says Its New Dennis Quaid Series Has Been Viewed 2 Million Times

The Art of More gets renewed for Season 2

In July, when Crackle became the first major streaming network to share ratings for its original programming, the company promised it would continue that transparency going forward.  The Sony-owned, advertiser-supported streaming…

How These Cable Networks Have Been Able to Grow Their Unscripted Audiences

The truth about reality

It's tough out of there for TV shows. With so many choices for viewers, increasing competition from digital streamers, not to mention cord cutters, it's never been more challenging for…

Advertisement