Impressive Streaming Figures Give NBC Olympics Optimism for the Future

Despite double-digit TV ratings decline

The Games of the XXXI Olympiad were memorable for a variety of reasons. From Bolt to Biles, Phelps, Felix and, yes, even Lochte, Rio 2016 introduced and reintroduced viewers to…

Viceland’s Ratings Are Less Than Half Those of the Tiny Network It Replaced

But the median age is 17 years younger

When Viceland launched in February, the network struck an agreement with Nielsen to keep its ratings private for six months. Shortly before that window is set to lapse, the first…

Olympic Roundup: U.S. Women Win Relay Gold, as Men Appeal Disqualification

Usain Bolt takes gold for last time

Team USA reached 105 medals at the Summer Olympics in Rio on Friday, keeping the nation atop the medal count. Here's what marketers need to know about the last 24…

Olympic Roundup: Team USA Now Has 100 Medals

Ashton Eaton ties record for 2 decathlon golds

Team USA reached 100 medals at the Summer Olympics in Rio on Thursday, keeping the nation atop the medal count. Here's what marketers need to know about the last 24…

Despite Big News and Huge U.S. Wins, NBC's Ratings Continued to Slip Wednesday

Olympics viewership down from opening week

Even though NBC's Wednesday night Olympics coverage was packed with action and breaking news, ratings weren't particularly good for the Peacock. NBC's prime-time broadcast delivered 20.7 million total viewers. That's a…

Olympic Roundup: U.S. Women Sweep 100-Meter Hurdles, Bolt's Bromance Blooms

As swimmers run afoul of the law

Team USA women's track stars had an outstanding night Wednesday, sweeping the gold, silver and bronze in in the 100-meter hurdles. Team USA continues to have more 2016 medals (93)…

NBC Olympics Experiences Prime-Time Ratings Woes on Tuesday

Numbers were poor compared with previous nights

NBC's Tuesday night Olympics coverage featured more heroics from Simone Biles and Aly Raisman on what was the final night of the gymnastics competition. Unfortunately, the network also televised what…

Like Shaunae Miller's Dive, Broadcast Ratings Also Fell on Monday

While NBC's digital platforms continue to thrive

NBC's Monday night Olympics coverage was highlighted by Shaunae Miller's 400-meter gold medal victory. The win was a controversial one, with Miller making a desperate lunge at the finish line…

Olympic Roundup: For 24 Hours, Team USA Was Denied Every Chance at Gold

Bahamas' Shaunae Miller scores dramatic win

Team USA continues to have more 2016 medals (75) than any other country at the Summer Olympics in Rio. However, on Monday, the team didn't win any golds. Here's what…

Usain Bolt and Simone Biles Deliver Above-Average Ratings for NBC

Network fell from last Sunday, despite historic performances

NBC's Sunday night Olympics coverage focused on Usain Bolt, and the iconic Jamaican sprinter delivered. Bolt achieved a historic feat by edging American Justin Gatlin for his third consecutive Olympic…