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Ratings

This Year's Presidential Debates Could Bring In the Biggest Audiences Ever

'Multimillion-dollar revenue night' expected for ad sales

The three 2016 presidential debates and the one vice presidential debate will air on a dozen TV networks this year. They're 90 minutes apiece, and all of them are commercial-free. But…

Nielsen Will Complete Its Total Audience Measurement Rollout by March

Agencies to get access beginning Jan. 1

Almost a year after taking the wraps off its multiplatform total audience measurement tool, Nielsen said it has set a release schedule and will complete the rollout of its total…

Twitter’s First NFL Livestream Drew an Average Digital Audience of Just 314,000 a Minute

15.4 million watched Thursday Night Football on TV

CBS's first Thursday Night Football game of the season drew 28 percent fewer viewers than last season's inaugural prime-time game on the network. But don't blame Twitter. While the New York…

Nielsen Will Finally Stop Using Paper TV Diaries in 2018

The antiquated method is still relied on in 140 local markets

RIP, Nielsen paper TV diaries. Eventually. Nielsen is finally phasing out its antiquated paper TV diary ratings system, which it still uses to record ratings in 140 local markets. The company said…

Nielsen Has Increased Its U.S. TV Homes Estimate for the First Time in 2 Years

2 million more households will have TV access

Audiences may no longer watch television the same way they did even a few years ago, but more U.S. households now have access to TV content than ever before, according…

Impressive Streaming Figures Give NBC Olympics Optimism for the Future

Despite double-digit TV ratings decline

The Games of the XXXI Olympiad were memorable for a variety of reasons. From Bolt to Biles, Phelps, Felix and, yes, even Lochte, Rio 2016 introduced and reintroduced viewers to…

Viceland’s Ratings Are Less Than Half Those of the Tiny Network It Replaced

But the median age is 17 years younger

When Viceland launched in February, the network struck an agreement with Nielsen to keep its ratings private for six months. Shortly before that window is set to lapse, the first…

Olympic Roundup: U.S. Women Win Relay Gold, as Men Appeal Disqualification

Usain Bolt takes gold for last time

Team USA reached 105 medals at the Summer Olympics in Rio on Friday, keeping the nation atop the medal count. Here's what marketers need to know about the last 24…

Olympic Roundup: Team USA Now Has 100 Medals

Ashton Eaton ties record for 2 decathlon golds

Team USA reached 100 medals at the Summer Olympics in Rio on Thursday, keeping the nation atop the medal count. Here's what marketers need to know about the last 24…

Despite Big News and Huge U.S. Wins, NBC's Ratings Continued to Slip Wednesday

Olympics viewership down from opening week

Even though NBC's Wednesday night Olympics coverage was packed with action and breaking news, ratings weren't particularly good for the Peacock. NBC's prime-time broadcast delivered 20.7 million total viewers. That's a…

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