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David Letterman's Finale Was Watched by 13.8 Million, His Largest Audience Since 1994

Here's how it compared to other late-night farewells

David Letterman's final Late Show was watched by 13.76 million viewers, making it the Late Show's largest audience since Feb. 25, 1994, on a night that saw CBS' coverage of…

What NBC Needs to Do to Remain the No. 1 Network

Winning for a third straight season will take new comedy, Thursday hits

Four years ago, NBC was stuck in fourth place among adults 18 to 49, the same last-place slot it occupied among the major broadcasters since Friends went off the air…

Mad Men Series Finale Was the Hit AMC Show's Most-Watched Episode

Draws 3.3 million viewers Sunday

They may not by M*A*S*H numbers (106 million viewers for the series finale) or even Seinfeld (76 million), but the Mad Men series finale drew a respectable 3.29 million viewers,…

Infographic: Exclusive Look Inside Nielsen Ratings Shows Who's Watching and When

TV time-shifting and lift from C3 to C7

It's not a question that time shifting has become ubiquitous, but what's been less clear is its impact on C3 and C7—and how many people are really seeing commercials beyond…

Infographic: How CBS Dominates Among Consumers

New data shows network reaches more viewers in most product categories

Consumer dominance trumps demographic dominance. That's the message CBS is trumpeting ahead of its May 13 upfront, announcing new data that shows it delivers more consumers across almost every product…

AMC’s Plan for Life After Mad Men

As Don Draper says goodbye, the network looks to 2 Walking Dead series and Better Call Saul

As Charlie Collier, president, gm of AMC, makes the rounds during this year's upfronts, one question keeps popping up over and over again: "What do you have for me now?"…

Why Univision Is One to Watch at the Upfronts

CMO Jessica Rodriguez on what makes her network’s audience unique

Specs Who Jessica Rodriguez Current gig CMO, Univision Communications Previous gig Evp, program scheduling, Univision Agency Twitter @_RodriguezJess Age 42 How are you using social as a marketing tool? It's at the core of everything that…

Roma Downey's Journey From TV Star to Subtly Superpowered Producer

She and husband Mark Burnett turn out hits that celebrate the human spirit

Shortly after marrying in 2007, Mark Burnett and Roma Downey decided to work together as producers, creating the company LightWorkers Media. "We didn't have any doubts," says Burnett. The same…

How the Reality TV King Created 11 Popular Shows and Counting

Mark Burnett on The Voice, The Bible and that epic beard

As of a couple of weeks ago, Mark Burnett's schedule for the week of May 11 was still surprisingly unfilled. "It's funny, but I haven't been invited to an upfront…

What Do 13 of the Strongest Women on TV Have in Common? They're All Tatiana Maslany

Orphan Black's star creates clones with endless individuality

A few short years ago, Tatiana Maslany was an up-and-coming actress with improv comedy chops, some TV and small movie roles under her belt and a profile little known outside…

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