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Television

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Ratings

The Trump Phenomenon Delivered Massive Ratings for Cable News Throughout

Fox won election night in total audience, CNN in younger viewers

Say what you want about the outcome, but the 2016 presidential election cycle was unlike any the news media has ever experienced. As you might expect, cable news reaped significant…

Fox News Unveils Nearly $30 Million Election-Night Studio

It caps a year of highs and lows for network

Jutting out toward Sixth Avenue in the 1973 skyscraper 1211 Avenue of the Americas is the newest and glitziest addition to Midtown Manhattan. After a year-long transformation, a former Charles…

The Cubs' Game 7 Win Is the Most-Watched World Series Game in 25 Years

40 million tuned in; Fox Sports took in more than $500,000 per ad

For one week, at least, baseball is once again bigger than football: 40 million people tuned in Wednesday night to watch the Chicago Cubs win its first World Series title…

Nielsen Will Measure TV Viewing in Places Like Bars, Hotels, Gyms and the Office

New out-of-home service launches in April

Nielsen is taking a big step today to close one of its biggest TV ratings measurement gaps: its inability to accurately account for out-of-home viewing in public places like sports…

Presidential Debates Set Ratings Records in 2016, but Does the Format Need to Change?

Americans turned to cable in historic numbers

The results are in, and 2016 delivered the most viewers of any presidential debate cycle in U.S. TV history. Wednesday's third and final debate between Hillary Clinton and Donald Trump…

A CEO by the Age of 40

Jeff Zucker returns to his news roots

Search the term "wunderkind" and several entries about Jeff Zucker will no doubt turn up. The ink had barely dried on Zucker's Harvard bachelor's degree when he joined NBC as…

Here's What We Learned From the First Week of the New TV Season

NBC has already given This Is Us a full-season order

The first week of the 2016-17 television season is in the books, and it's been a mixed bag for the broadcast networks so far. While a few shows had big…

Demographics or Data: Which One Will Dominate Future Ratings Measurement?

Nielsen-hosted panel looks ahead to metrics in 2025

Nielsen is rolling out its total audience measurement tool by next March, and the company is already looking ahead to how it—and the industry—will measure viewing habits into the next decade. Speaking at…

Continuing Its Total Audience Rollout, Nielsen Will Launch Digital Content Ratings on Friday

BuzzFeed, Vice, Mashable and Discovery on board

Another piece of Nielsen's total audience measurement rollout has fallen into place, as the company will launch its new digital content ratings metric this week. The ratings metric measures audiences…

This Year's Presidential Debates Could Bring In the Biggest Audiences Ever

'Multimillion-dollar revenue night' expected for ad sales

The three 2016 presidential debates and the one vice presidential debate will air on a dozen TV networks this year. They're 90 minutes apiece, and all of them are commercial-free. But…

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