Nielsen Strikes a Digital Ratings Deal With CBS to Better Measure Viewership

Competition with comScore already heating up

On the heels of Tuesday's announcement that comScore will acquire rival Rentrak in a stock-for-stock merger so the combined company can take on Nielsen, Nielsen returned fire today with some…

ComScore to Acquire Rentrak and Take on Nielsen

Move comes as networks demand multiplatform measurement tools

Look out, Nielsen: ComScore announced it will acquire rival Rentrak Corporation in a stock-for-stock merger, allowing the combined company to take on the industry behemoth in the contentious battle for…

ABC Touts the Power of VOD While Decrying Its Inability to Fully Monetize It

On-demand viewing on the rise, watching more of each episode

ABC has a love-hate relationship with video on demand: The network loves the young, affluent and highly engaged audience but hates the fact that VOD viewers can't be fully monetized…

Which New TV Shows Are Emerging as Winners and Losers So Far This Season?

Good news for Blindspot, but not Minority Report

The first week of the 2015-2016 TV season is in the books. And while there are still several new shows debuting in the next few weeks (Fox premieres its two…

Nielsen Says Total Audience Measurement Is Coming 'by the End of the Year'

Company creating a common metric for TV and digital

Like winter on Game of Thrones, total audience measurement is coming—and soon. That was Nielsen's mantra during the company's "Measuring the Total Audience" seminar Monday at Advertising Week. "By the end…

Empire Continues to Reign, Drawing 16.2 Million Viewers for Its Season 2 Premiere

Best ratings of all scripted series to debut this week

Returning last night after a six-month hiatus, Empire showed that it's still a phenomenon with audiences.  An impressive 16.2 million viewers watched the Fox drama's Season 2 premiere Wednesday night. The…

No Deflation Here: Brady and the Patriots Pump Up Huge Ratings for NBC

Rain-soaked contest is second-best NFL kickoff game ever

NBC was ready for some football, and so were the viewers. Roger Goodell might not have been happy about Tom Brady's overturned suspension, but the National Football League broadcaster was surely…

Jimmy Fallon Reclaims the Late-Night Lead on Stephen Colbert's Second Night

Late Show drops to No. 2 in the demo and total viewers

It looks like Stephen Colbert's reign as the new late-night ratings king lasted just 24 hours. Order was restored on night two of the competition between Colbert's Late Show and The…

For at Least One Night, Stephen Colbert Is the New Late-Night Ratings King

Draws more viewers than Fallon and Kimmel combined

The final numbers for the premiere of The Late Show with Stephen Colbert are in, and it looks like the late-night ad windfall CBS was waiting for has indeed arrived. Colbert's…

Fear the Walking Dead Pulls In the Biggest Audience Ever for a Cable Premiere

AMC now has 3 of the top 5

AMC's attempt to franchise its hugely profitable Walking Dead series appears to have paid off. Sunday's premiere of Fear the Walking Dead, the spinoff-prequel of cable's top-rated series, drew 10.1 million…