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Networks

How Do You Find the Right Scream for an Angry Goat in Your Ad? Tunewelders will go to any length to find pitch-perfect melodies and organic sounds

Getting the right scream for an angry goat in a Doritos crowdsourced Super Bowl spot was just part of the job for the musicians at Tunewelders, a 5-year-old music production…

April 8, 2014, 6:07 AM EDT

NBCU’s Steve Burke Declares Victory Asks to be judged on 18-49 performance, suggests better measurement

“We don’t want you to think that we were trying to hide or conceal anything but we didn’t want to talk about what we were doing. [We wanted] instead [to]…

April 7, 2014, 5:32 PM EDT

Dead Air: Zombies or No Zombies, Sunday Broadcast Ratings Continue to Slump Resurrection, Believe hit series lows

Now that The Walking Dead has staggered off for its customary six-month between-seasons break, broadcasters last night may have hoped to regain some of their lost potency in the Sunday…

April 7, 2014, 2:07 PM EDT

Kentucky-Wisconsin Final Four Tilt Sets Cable Ratings Record Turner telecast averages 16.3 million viewers, 9.2 HH rating

The second of TBS’ historic Final Four telecasts, a white-knuckle battle between No. 8 seed Kentucky and the No. 2 Wisconsin Badgers, put up record numbers, making it the all-time…

April 7, 2014, 12:17 PM EDT

TBS Primes the Pump for Its First Final Four Turner net’s marketing push designed to help fans break a 32-year habit

As TBS gears up to host its first-ever Final Four, the Turner network is pulling out all the stops on the promotional front. In a sense, the TBS marketing team’s…

April 4, 2014, 4:54 PM EDT

David Letterman Announces His Retirement During Late Show Taping Host will step down when contract expires in late 2015

Wake the kids and phone the neighbors, because David Letterman is hanging it up after his contract expires at the end of next year. The 33-year late night veteran and host…

April 3, 2014, 5:36 PM EDT

Death by Hiatus: Extended Downtime Is Killing Your Favorite TV Shows Mindy Project, Agents of S.H.I.E.L.D. scorched by rocky scheduling

While extended hiatuses may work for the likes of The Walking Dead and Breaking Bad, broadcast TV series that take lengthy breaks or are erratically scheduled increasingly run the risk…

April 2, 2014, 2:52 PM EDT

Diller: Aereo Is ‘Finished’ If It Loses Supreme Court Battle Should it prevail, the company will expand to top U.S. markets

Should Aereo lose its impending U.S. Supreme Court case, backer Barry Diller believes it’ll be game over for the upstart distributor. Speaking to anchor Erik Schatzker during an appearance on Bloomberg…

April 2, 2014, 12:44 PM EDT

How I Met Your Mother Finale Soars Record ratings, even if fans didn’t think the capper was legen … wait for it … dary

Pop quiz: In the series finale of CBS’ How I Met Your Mother, the titular mom is revealed to be: a) a MacGuffin b) a red herring c) the Yellow [Umbrella] King d) a nice,…

April 1, 2014, 12:20 PM EDT

What Women Watch on TV Their viewing habits may surprise you

In last season’s premiere of FX’s American Horror Story, two teenagers are lying on the bed, nervously making out. “I don’t want to hurt you,” says the boy, moments before…

March 31, 2014, 11:09 PM EDT

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