How NBC Got 10 Million People to Watch This Is Us Without Spoiling Its Big Twist

The viral upfront trailer definitely helped

The 2016-17 TV season is only a few days old, but NBC's new shows are off to a solid start. Last night's debut of its promising new drama, This Is…

Black-ish Earns Its ABC Rite of Passage and Visits Disney World for Its Season Premiere

But it’s not an integration

Black-ish might be a hit show worthy of an Emmy nomination for best comedy this year, but when you're an ABC family sitcom, you haven't truly arrived until you travel…

Designated Survivor and Pitch Among New Fall Shows That Excite Media Buyers Most

But they're not sold on all the time-travel series

Last week, we analyzed all of the new fall TV shows to find out which ones are worth watching. As the new TV season kicks off this week, several media…

Nielsen Will Complete Its Total Audience Measurement Rollout by March

Agencies to get access beginning Jan. 1

Almost a year after taking the wraps off its multiplatform total audience measurement tool, Nielsen said it has set a release schedule and will complete the rollout of its total…

The People v. O.J. Simpson and Game of Thrones Dominate the 2016 Emmys

Broadcast TV left on the outside looking in, again

On the night before the 2016-17 TV season began, the television industry honored its very best shows and actors at the 68th Emmy Awards—and the broadcast networks once again found…

Twitter’s First NFL Livestream Drew an Average Digital Audience of Just 314,000 a Minute

15.4 million watched Thursday Night Football on TV

CBS's first Thursday Night Football game of the season drew 28 percent fewer viewers than last season's inaugural prime-time game on the network. But don't blame Twitter. While the New York…

If You Don’t Already Watch CBS, Its New Fall Shows Give You Little Reason to Start

We rank them from worst to … slightly less awful

Adweek’s weeklong analysis of each broadcast network’s new fall shows continues with CBS, which overtook NBC to win last season in the 18-49 demo thanks in large part to airing…

Nielsen Will Finally Stop Using Paper TV Diaries in 2018

The antiquated method is still relied on in 140 local markets

RIP, Nielsen paper TV diaries. Eventually. Nielsen is finally phasing out its antiquated paper TV diary ratings system, which it still uses to record ratings in 140 local markets. The company said…

Designated Survivor Should Give New Life to Fourth-Place ABC This Fall

We ranked the network’s new series, from worst to best

Our weeklong breakdown of each broadcast network’s new fall shows hits the midway point today with ABC. The network slipped to No. 4 last season among 18- to 49-year-olds after…

Protesters Disrupted Ryan Lochte’s First Night on Dancing With the Stars

Screamed 'You're a liar!' before security intervened

ABC had expected that Ryan Lochte's debut last night on Dancing With the Stars would drum up a lot of media attention, but not like this. Monday's season premiere of the…