Nielsen Strikes a Digital Ratings Deal With CBS to Better Measure Viewership

Competition with comScore already heating up

On the heels of Tuesday's announcement that comScore will acquire rival Rentrak in a stock-for-stock merger so the combined company can take on Nielsen, Nielsen returned fire today with some…

ComScore to Acquire Rentrak and Take on Nielsen

Move comes as networks demand multiplatform measurement tools

Look out, Nielsen: ComScore announced it will acquire rival Rentrak Corporation in a stock-for-stock merger, allowing the combined company to take on the industry behemoth in the contentious battle for…

ABC Touts the Power of VOD While Decrying Its Inability to Fully Monetize It

On-demand viewing on the rise, watching more of each episode

ABC has a love-hate relationship with video on demand: The network loves the young, affluent and highly engaged audience but hates the fact that VOD viewers can't be fully monetized…

Which New TV Shows Are Emerging as Winners and Losers So Far This Season?

Good news for Blindspot, but not Minority Report

The first week of the 2015-2016 TV season is in the books. And while there are still several new shows debuting in the next few weeks (Fox premieres its two…

Nielsen Says Total Audience Measurement Is Coming 'by the End of the Year'

Company creating a common metric for TV and digital

Like winter on Game of Thrones, total audience measurement is coming—and soon. That was Nielsen's mantra during the company's "Measuring the Total Audience" seminar Monday at Advertising Week. "By the end…

Nexstar Makes an Unsolicited $4.1 Billion Offer for Media General

Looks to scuttle Meredith merger

Not so fast, Meredith Corp. Three weeks after magazine publisher and TV station owner Media General Inc. announced a $2.4 billion merger, Nexstar Broadcasting Group Inc. has swooped in with an…

ESPN's Scott Van Pelt Says He Got His Big Break by 'Pretending to Be Arnold Palmer'

Calls career 'a gigantic happy accident'

ESPN's Scott Van Pelt explains that it's impossible to follow in his footsteps because his path to success isn't something that can be duplicated. Van Pelt was a young production…

Empire Continues to Reign, Drawing 16.2 Million Viewers for Its Season 2 Premiere

Best ratings of all scripted series to debut this week

Returning last night after a six-month hiatus, Empire showed that it's still a phenomenon with audiences.  An impressive 16.2 million viewers watched the Fox drama's Season 2 premiere Wednesday night. The…

12 Social-Savvy Showrunners Worth Following on Twitter and Instagram This Fall

Shonda Rhimes, Mindy Kaling are feedworthy

As the new TV season kicks off this week and the broadcast premieres begin en masse, the networks are pulling out all the stops to lure audiences. For many shows,…

After Scoring Big With TGIT, ABC Calls Its Wednesday-Night Comedies 'ABC Funny'

Network brands another night

Last fall, ABC successfully branded an entire night of programming with TGIT (Thank God It's Thursday). Now the network has begun singing the praises of a second night of shows: Welcome,…