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Networks

Fox Revs Up a Broadcast Revival of Grease There are worse things they could do

On the heels of NBC’s hugely successful revival of The Sound of Music, Fox on Monday announced it is prepping a three-hour live production of the musical Grease. Fox’s staging of…

April 28, 2014, 3:31 PM EDT

Marketers Must Embrace the Transition Into the Post-Television World But the NewFronts is not an assault on the classic medium

   Ad agencies, marketers and the media are awash with buzz about the competition between the Digital Content NewFronts and the subsequent broadcast network upfront marketplace. But all the gossip and prognostication…

April 27, 2014, 8:25 PM EDT

Sluggish Debuts for Bad Teacher, Black Box As season winds down, 2 new shows stumble

With just a month to go before the 2013-14 broadcast TV season slinks off into the murk of history, the networks on Thursday night launched a pair of last-gasp series.…

April 25, 2014, 1:22 PM EDT

Magna Global Eyes 6% Rise in U.S. Media Sales World Cup, political spend will give TV a shot in the arm

Magna Global announced today that it revised its 2014 U.S. advertising forecast slightly upward, eyeing a 6 percent increase in overall media sales, for a total of $168 billion. The media agency…

April 25, 2014, 9:53 AM EDT

David Simon: HBO Would Pass on The Wire if I Pitched It Today Data would have done in the show

Despite being considered one of the greatest TV shows of all time, The Wire probably would have died on the vine if creator David Simon were pitching the concept today.…

April 24, 2014, 7:16 PM EDT

C7 Ratings to Free Up Hundreds of Millions in Hidden Revenue Even incremental lifts will lead to a windfall

While the broadcast networks are pressuring agencies and clients to start writing more deals against a C7 ratings currency, at first blush, it would appear that there’s little cause to…

April 24, 2014, 10:10 AM EDT

Rivalries Abound in CBS Thursday Night Football Slate Inaugural prime-time package could use a little Dallas dazzle

The National Football League on Wednesday night took the wraps off its 2014 regular-season schedule, and while CBS’ inaugural Thursday Night Football slate is packed with divisional rivalries, some of…

April 23, 2014, 9:52 PM EDT

Mind the Gap: NBCU’s Burke Looks to Make Waves in the Upfront Peacock poised to strike

After spending the better part of the last 10 years at the very bottom of the broadcast ratings hierarchy, NBC is on pace to claim victory for the 2013-14 TV…

April 22, 2014, 3:08 PM EDT

TiVo: Adherence to C3 Is Sucking Millions Out of TV Ad Market $87.8 million down the tubes—and that’s just the impact on the top 10 shows

In what may be the most cogent argument for the adoption of the C7 ratings currency, TiVo Research on Monday revealed that broadcasters beholden to the dated C3 metric are…

April 21, 2014, 12:58 PM EDT

Aereo vs. Broadcast TV: The Case That Could Change Everything Who's likely to win and what’s at stake

On April 22, attorneys for Aereo and the broadcast TV networks will face off before the Supreme Court in American Broadcasting Companies Inc. v. Aereo. The closely watched case could…

April 20, 2014, 9:48 PM EDT

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