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Why the Macy’s Thanksgiving Day Parade Is a 'Dream' for Brands

Last year over 40 million viewers tuned in

Tomorrow is Thanksgiving, but it will seem more like Christmas morning to the dozens of brands who will get to reach one of TV's most receptive audiences each year: the…

NBCUniversal Will Take a Bigger Role in BuzzFeed's Ad Sales After Investing Another $200 Million

Doubles down on its stake from last year

NBCUniversal is doubling down on last year's $200 million investment in BuzzFeed, finalizing a deal for another $200 million stake in the digital behemoth. As part of the deal, which was…

The Creator of Martha Stewart and Snoop Dogg's New Show Explains Why It Works

It's a fun mashup of cultures

Martha Stewart and Snoop Dogg go together like peanut butter and jelly, like milk and cookies, like chips and salsa, like a burger and fries. Basically, they're the duo we…

Stephen Colbert Calls His Live Election Night Show 'The Hardest Thing I’ve Ever Done'

Plus, why he and John Oliver hate 'fake news'

Stephen Colbert has had a lot of tough gigs in his career, but he says nothing compares to his live Election Night special for Showtime, which became more of a…

You Can Create a Powerpuff Girls Avatar as Unique as You Are at This NYC Pop-Up Shop

But it's only open this weekend

Turns out it takes sugar, spice, everything nice, and a little of you to create your own Powerpuff Girl. The iconic characters Bubbles, Buttercup and Blossom weren't enough to represent every…

Study Projects Addressable TV Advertising Will Double by 2018

Marketers can reach specific demographics

All of that data talk around this year's upfronts is paying off, to the tune of nearly $1 billion in addressable advertising spend this year—and that number is likely to…

Marketers Can Now Track Every Time Their Brands Are Seen or Mentioned on TV

iQ Media platform captures all media mentions

In this changing TV landscape, marketers are still unsure how people are seeing their messages, at least until Nielsen completes its total audience measurement rollout in March, but they now have…

Donald Trump Turned Stephen Colbert’s Showtime Election Comedy Special Into a Wake

The host ended up as a grief counselor by night's end

In August, when Showtime Networks CEO and president David Nevins made the "half announcement" that Stephen Colbert would host a live, comedy special for Showtime on election night, the exec…

Jon Stewart Urges Late Show Viewers to Vote—but Not for 'Little Orange Groundhog' Trump

There’s a Hamilton cameo, too

As Stephen Colbert prepares to pull out all the stops for his live Showtime Election Night special tonight, he saved a few surprises for his CBS show as well. Monday night's…

Here's What to Expect From Stephen Colbert's and Trevor Noah’s Live Election Night Shows

Their late-night counterparts aren't broadcasting tonight

For the past year and a half, the 2016 presidential election has been shaped by the wry observations and biting commentary of late-night hosts like Stephen Colbert, John Oliver, Samantha…

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