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The Rocky Horror Picture Show Will Feature Snapchat's First Live TV Activations

Snapcodes will unlock new filters during Fox's telecast

Even if viewers don't throw rice or shout at the screen tonight during Fox's remake of The Rocky Horror Picture Show, they'll have a new way to participate—via Snapchat. For the…

NBCUniversal Names Dan Lovinger as the New Sports Ad Sales Chief

It's part of Linda Yaccarino's reorganization of the team

The NBC Sports Group has filled its ad sales chief role with Dan Lovinger after Seth Winter stepped down last month. Linda Yaccarino, NBCUniversal's chairman of advertising sales and client partnerships,…

This Is Us Had the Most Facebook and Twitter Activity of Any New Show This Fall

Rob & Chyna, Queen Sugar and Atlanta also made a social splash

The premiere of This Is Us was as big of a hit on Facebook and Twitter as it was in the ratings. The NBC drama is the top-rated new show in…

Netflix Debuts Haters Back Off, a New Original Series From YouTube Star Miranda Sings

'She's so confident in her weirdness'

"Miranda thinks she's incredible," said Colleen Ballinger, the creator of Miranda Sings. "She takes pride in her singing, dancing, acting, modeling ... all of which she's not good at!" Nine years…

NBC and American Express Team Up Again to Replace More Today Show Ad Time

But now, the branded content will be digital only

After replacing 30 minutes of prime-time spots with branded content on Leap Day, NBC and American Express are teaming up again next week. But this time, the partnership will feature…

Discovery Targets Millennials With $100 Million Investment in Digital Media

NowThis, Thrillist among the brands in the deal

Discovery is perhaps a brand most known for its television network and productions such as Shark Week or MythBusters. It announced today a unifying partnership of digital media sites with…

How Popular Podcasts 'StartUp' and 'Lore' Are Making the Unlikely Transition to TV

ABC and Amazon are behind the move

In a sentence that only makes sense in 2016, your favorite podcasts are becoming TV shows. As announced earlier this year, Start Up, a podcast that follows the creation of Gimlet…

Fox Hopes Its Brooklyn Nine-Nine/New Girl Crossover Will Boost Slumping Tuesday Ratings

Wants viewers to look forward to events

We've seen DC Comics' TV superheroes band together to defeat a common foe—and boost ratings in the process. Now, Fox is hoping that a team-up of its own comedy stars…

BBC America Teases 2 New Shows (and the Return of Doctor Who) at New York Comic-Con

Corgis were also involved

What's one huge lesson Sarah Barnett, president of BBC America, has learned from events like Comic-Con? "Be superfans of your fans!" That's the approach BBC America brought to this year's New York…

Here Are the TV Shows and Networks People Watch Live Most and Least Often

Report says broadcast viewers more likely to time-shift than cable

While broadcast viewers are thought to represent a more traditional TV audience than those watching cable, a new report says they are actually less likely to watch programming live than…

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