Up, Up and Away! Supergirl Debuts as Fall’s Highest-Rated New Series

Ties Blindspot among adults 18-49

Supergirl, CBS' entry into the crowded superhero genre, had a successful liftoff last night with audiences. Monday's premiere drew the largest audience of any new fall show in total viewers…

Spanish-Dubbed South Park Will Join Walking Dead and Prison Break on NBC Universo

Network polled millennial Hispanics to find their favorites

Aye Dios mío! Mataron a Kenny! Soon you can catch Kenny, Cartman, Kyle and Stan en español on NBC Universo, the sports and entertainment cable network geared toward millennial Hispanics. South Park…

How Nielsen’s Total Audience Measurement Will Give Ad Buyers a Programmatic Boost

Multiplatform data should optimize media plans

Nielsen's upcoming total audience measurement tool—which the company shared exclusively with Adweek on Tuesday—will finally show networks and advertisers how their content is viewed across all platforms. But as the…

How Nielsen Is Selling Its Game-Changing New Service to Ad Buyers

Is the industry ready for total audience measurement?

Nielsen has spent two years putting together its new total audience measurement tool, but as the company prepares to cross the finish line, it still has a major hurdle to…

Here Are the Answers to All Your Questions About Nielsen's Total Audience Measurement

Yes, some Netflix shows will be included

Now that Nielsen has unveiled total audience measurement details, what does it all mean, and more importantly, when will you be able to get your hands on it? Here are…

A First Look at Nielsen’s Total Audience Measurement and How It Will Change the Industry

Rollout begins in December

It's been two years since Nielsen first began developing a tool to measure viewers across all platforms—not just TV watchers as it has for the last 65 years. Since then,…

Matt Jackson's Jeopardy Streak Ends, and Advertisers Couldn't Get in on the Action

Ad inventory was already sold

Matt Jackson's run as Jeopardy! champion has come to an end—before advertisers were able to take advantage of the increased attention the game show was getting during his nearly three-week…

Donald Trump Will Host Saturday Night Live on Nov. 7

NBC, which cut ties in June, can't get enough of him

For someone who's no longer in business with NBC, Donald Trump sure is spending a lot of time on the network.  The GOP presidential candidate will host the Nov. 7 episode…

Beyond Blindspot, These Are the New Fall Shows Primed to Be Picked Up for Full Seasons

Plus, a few that could be on their way out

One of the early questions every fall, as the new TV season kicks off, is what will happen first—the season's first cancelation or its first full-season pickup (when a network…

These New TV Shows Are The Leaders When It Comes to Social Engagement

Microsoft, AT&T bought most ads on debuting series

The 2015-16 TV season has begun, and networks and advertisers are starting to make sense of the ratings battle. But which new series are winning the other battle that matters—the…