The Weather Channel's Future Just Got Harder to Predict After Digital Sell-Off

IBM purchases website, apps and data assets

The Weather Company has agreed to sell its digital and data assets—including, a suite of apps, its forecasting technology and the Weather Company brand—to IBM in a deal valued…

Fox Will Air Miss Universe and Miss USA, but Donald Trump Is No Longer Involved

NBC dropped the beauty pageants in June

The Miss Universe and Miss USA pageants got a new owner last month, and now they have a new TV home: Fox. Fox will air the 64th Miss Universe Pageant live…

Up, Up and Away! Supergirl Debuts as Fall’s Highest-Rated New Series

Ties Blindspot among adults 18-49

Supergirl, CBS' entry into the crowded superhero genre, had a successful liftoff last night with audiences. Monday's premiere drew the largest audience of any new fall show in total viewers…

Spanish-Dubbed South Park Will Join Walking Dead and Prison Break on NBC Universo

Network polled millennial Hispanics to find their favorites

Aye Dios mío! Mataron a Kenny! Soon you can catch Kenny, Cartman, Kyle and Stan en español on NBC Universo, the sports and entertainment cable network geared toward millennial Hispanics. South Park…

How Nielsen’s Total Audience Measurement Will Give Ad Buyers a Programmatic Boost

Multiplatform data should optimize media plans

Nielsen's upcoming total audience measurement tool—which the company shared exclusively with Adweek on Tuesday—will finally show networks and advertisers how their content is viewed across all platforms. But as the…

How Nielsen Is Selling Its Game-Changing New Service to Ad Buyers

Is the industry ready for total audience measurement?

Nielsen has spent two years putting together its new total audience measurement tool, but as the company prepares to cross the finish line, it still has a major hurdle to…

Here Are the Answers to All Your Questions About Nielsen's Total Audience Measurement

Yes, some Netflix shows will be included

Now that Nielsen has unveiled total audience measurement details, what does it all mean, and more importantly, when will you be able to get your hands on it? Here are…

A First Look at Nielsen’s Total Audience Measurement and How It Will Change the Industry

Rollout begins in December

It's been two years since Nielsen first began developing a tool to measure viewers across all platforms—not just TV watchers as it has for the last 65 years. Since then,…

Matt Jackson's Jeopardy Streak Ends, and Advertisers Couldn't Get in on the Action

Ad inventory was already sold

Matt Jackson's run as Jeopardy! champion has come to an end—before advertisers were able to take advantage of the increased attention the game show was getting during his nearly three-week…

Donald Trump Will Host Saturday Night Live on Nov. 7

NBC, which cut ties in June, can't get enough of him

For someone who's no longer in business with NBC, Donald Trump sure is spending a lot of time on the network.  The GOP presidential candidate will host the Nov. 7 episode…