Why Advertisers Are So Eager for This Year's Macy’s Thanksgiving Day Parade

NBC sees stronger demand than ever

As broadcast TV ratings continue to plummet this fall, advertisers have fewer and fewer reliable options outside of sports when it comes to making ad buys for the holiday season.…

Sesame Street Will Look Very Different When It Moves to HBO

A new theme song, revamped set and shorter episodes

For the past 45 seasons, fans of Sesame Street have sung along to the show's classic theme song: "Can you tell me how to get, how to get to Sesame…

Why NBC Has to Fork Over 48 Minutes of Commercial Time to 4 Presidential Candidates

Some viewers will see a lot of political ads this weekend

Sitting around the television with your family this Thanksgiving weekend? If you live in Iowa, South Carolina or New Hampshire, you will be subject to an onslaught of ads from…

Millennials Are Watching More TV on Hulu This Fall and Less When Shows First Air

Study shows they're taking their time, too

Millennials are still watching new episodes of television shows this fall—it's just taking them longer than ever to do so. Adults ages 18 to 34 are increasingly turning away from…

Here’s What NBC Is Offering GOP Hopefuls Who Wish They'd Hosted SNL

Trump episode sparked equal-time requests

As many as five Republican presidential hopefuls filed equal-time requests with NBC stations following Donald Trump's hosting stint on the Nov. 7 episode of Saturday Night Live. According to a pair of…

Presidential Hopefuls Ask for Equal Airtime After Donald Trump's SNL Gig

GOP longshots benefit from FCC rule

This was inevitable. Following Donald Trump's hosting stint on the Nov. 7 episode of Saturday Night Live, three Republican presidential hopefuls have requested equal time on NBC stations. According to the…

Charlie Sheen Will Discuss His HIV Status on the Today Show

Actor will make 'revealing personal announcement'

The Today show is promoting "a revealing personal announcement" from Charlie Sheen for Tuesday's program. The sitcom star sits down with Matt Lauer for a live interview and, while the…

Paris Attacks Prompt Changes to Terror-Themed Shows Like Supergirl and Homeland

CBS and TNT postpone episodes

Following Friday's attacks in Paris, several networks have made changes to TV shows that echoed those awful real-life events. CBS and TNT have delayed episodes of their shows set to…

NBCUniversal Merges Linear and Digital Ad Sales Teams and Creates a Client-Focused Group

Company says it will be more accessible

Two years after it began transacting all of its advertising under a single, companywide portfolio, NBCUniversal has unveiled another major reorganization of its ad sales teams. In the changes, which Linda…

Olive Garden Hopes Customers Will Eat an Appetizer Created by a 13-Year-Old

Partners with MasterChef Junior for new menu items

Would you eat a dish designed by a 13-year-old? Olive Garden is hoping so. The restaurant chain is partnering with Fox's MasterChef Junior to add new items to its menu, with…