Advertisement

Television

:

Networks

What NBC Needs to Do to Remain the No. 1 Network

Winning for a third straight season will take new comedy, Thursday hits

Four years ago, NBC was stuck in fourth place among adults 18 to 49, the same last-place slot it occupied among the major broadcasters since Friends went off the air…

The Top 10 Ways David Letterman’s Final Late Show Was Perfect

Lots of clips and lots of laughs in supersized show

For his 6,028th and final late-night broadcast Wednesday, David Letterman saved his best—or at least, his "best of"—for last, as the legendary host stepped down after 33 years. Befitting a talk…

How CBS' Supergirl Trailer Became a Viral Sensation

Clip has garnered more than 10 million views in just a week

George Schweitzer has spent 20 years overseeing the trailers for the new shows CBS unveils at its upfront presentations each May. "It used to be we showed them in Carnegie…

Are These David Letterman's 10 Best Top 10 Lists?

From Snoop Dog to Snooki

As David Letterman prepares to deliver his final Top 10 list on his final show tomorrow night, we take a look back at 10 of his best ever. Letterman's very…

Univision Tells Its Audience That 'Everything Is Possible'

'Todo Es Posible' campaign includes inspiring stories

Univision will launch a new uplifting branding campaign today called "Todo Es Posible" (everything is possible). The new campaign, which Univision teased at its upfront presentation last week, is a multiplatform…

Broadcasters, Cable Companies and MVPDs Unite to Form the New Video Advertising Bureau

Replaces Cabletelevision Advertising Bureau to provide new advertising insight

The Cabletelevision Advertising Bureau (CAB) is dead—long live the Video Advertising Bureau (VAB). As of today, the CAB, founded in 1980, has dissolved and been replaced by a bigger, brawnier organization…

Billboard Music Awards Gives ABC a Sunday Night Win

Most-watched BBMAs in 14 years

ABC won Sunday night with the 2015 Billboard Music Awards, the most-watched BBMAs in 14 years. The three-hour telecast averaged 11.1 million viewers, a 4 percent jump in viewers versus last…

The 10 Most Memorable Moments From This Year's Upfronts

From unusual duets to surprise proposals, broadcast upfronts week had it all

It's been a memorable upfront/NewFronts season, but not even the Adweek staff was prepared for some of the zaniness of the final—and most important— week, as networks made their strikingly…

It's Official: The Mindy Project Is Moving to Hulu

Streaming service orders 26 episodes of Mindy Kaling's sitcom

Evicted by Fox last week, The Mindy Project has officially found a new home. After a week of negotiations, Hulu has ordered a fourth season of Mindy Kaling's comedy, with…

The CW Celebrates The Flash and Jane the Virgin, and Looks Ahead to Its Next Big Hit

With little room to add new shows, network saves third superhero series for midseason

Short and sweet. That's how to describe the CW's Thursday morning upfront presentation, which clocked in at less than 50 minutes—and that's counting a two-song opening set by Of Monsters…

Advertisement