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Cable

Here's AMC's First Promo for the Upcoming Sixth Season of Mad Men Mark your calendars for April 7

Mad Men returns to AMC on April 7 for Season 6—with a special two-hour premiere written by showrunner Matthew Weiner and directed by executive producer Scott Hornbacher. Check out the…

March 4, 2013, 1:21 PM EST

Introducing NBCU's New Dream Team of Ad Sales Yaccarino's vision is platform agnostic

It’s an overcast February morning, and Linda Yaccarino’s day begins with a decidedly nontraditional repast of spaghetti and meatballs, a dish she cooks up at the request of the Today…

March 4, 2013, 12:01 AM EST

Weather Channel Soaks People at Bus Shelters in Real Dick Move New app, though, keeps you from getting wet

Marketers just won't let people waiting in bus shelters have any peace. Case in point: The Weather Channel and ad agency Iris recently tricked out one shelter with hidden sprinklers…

February 28, 2013, 10:31 AM EST

Carrie Brownstein Wants to Be Funny on Twitter It’s a crapshoot

Who Carrie Brownstein Age 38 Accomplishments Co-creator and star of IFC’s Portlandia; guitarist and singer in Wild Flag (and formerly Sleater-Kinney); onetime employee of Wieden + Kennedy, Portland, Ore. Base Portland, Ore. What’s the…

February 27, 2013, 6:24 AM EST

Nickelodeon Keeps the Greenlights Coming and Caters to Tech Advertisers Kids' net finally stops the ratings bleeding

For the first time in a while, Nickelodeon can say that its ratings are recovering—the kids' network is back up 5 percent year-over-year in its key demo after a disastrous free-fall…

February 26, 2013, 5:43 PM EST

A la Carte Wars: Cablevision Sues Viacom for Bundling MSO goes to the mattresses over widespread industry practice

In an apparent bid to set a legal precedent, Cablevision on Tuesday announced that it has filed a lawsuit against Viacom for “bundling,” the practice by which programmers force distributors…

February 26, 2013, 3:43 PM EST

Gory, Raunchy and Bro-Filled TV Series Are a Hit With Women Programmers know something marketers don’t

Girls, it turns out, just wanna have brains. It may come as a surprise to many that the highest-rated cable show among women year to date is AMC’s The Walking Dead,…

February 25, 2013, 12:04 AM EST

Analyst: Nielsen’s Revised Sample Won’t Immediately Impact Ad Market In redefining the TV household, ratings service takes first step in a long journey

If a journey of a thousand miles begins with a single step, Nielsen’s plans to expand its sample to include non-linear TV deliveries is a bit like lacing up one’s…

February 22, 2013, 4:38 PM EST

Zac Posen Can’t Get Enough of Olivia Pope The Project Runway judge relies on TiVo

Specs Age 32 Accomplishments Fashion designer; newest judge on Lifetime’s Project Runway; CFDA award winner; Lena Dunham’s former babysitter Base New York What’s the first information you consume in the morning? The first information I…

February 22, 2013, 7:41 AM EST

Soledad O'Brien Off Daily Duties at CNN Longtime anchor headed to documentary division

It's been rumored for a while and now it's official: Soledad O'Brien is out of the mix at CNN. She'll be producing documentaries for the network, but O'Brien will no…

February 21, 2013, 9:42 PM EST

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