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NBCUniversal Will Combine Its Cable, NBC and Telemundo Upfront Presentations

All networks will present May 16 at Radio City Music Hall

The broadcast upfront week just got a lot more interesting—and a little bit shorter. NBCUniversal has decided to merge its NBC, Telemundo and NBCU cable entertainment upfronts into a single NBCU…

Scripps Is Planning a 6-Network Halloween Crossover Special

Upfront highlights multiplatform brand opportunites

Marvel and DC aren't the only media companies engineering major crossover events to showcase their biggest properties. Scripps Networks Interactive—home to HGTV, Food Network, Travel Channel, DIY Network, Cooking Channel and…

Viceland Launches VR Partnership With Samsung and Downplays Weak Early TV Ratings Data

Company says metrics are 'inaccurate'

As it nears its one-month anniversary, Viceland is expanding its stable of advertising partners by striking a new virtual reality deal with Samsung. But the network is also downplaying early…

How Garry Shandling (and Larry Sanders) Changed TV

Groundbreaking comedian created HBO's first great series

Long before Tony Soprano, Carrie Bradshaw or the fictional version of Larry David, HBO had Larry Sanders. As the hilarious but self-centered late-night talk show host, Larry Sanders, Garry Shandling provided…

Georgia Faces Boycotts From TV Networks and Movie Studios Over Anti-Gay Bill

Hollywood exodus could cost the state billions

In recent years, Georgia has become a mecca for TV and film production, as tax incentives have lured movies and TV series away from neighboring states like Florida and even…

With Its Total Audience Measurement Rollout Delayed, Nielsen Will Share More Connected TV Data

Clients can track devices like Roku and Apple TV

Networks will have to wait a few months longer for full access to Nielsen's new Total Audience Measurement data, but in the interim, the company is preparing to share more…

How FX Competes for New Series Without a Netflix-Size Budget

Personal touch, marketing prowess give network an advantage

As streaming services like Netflix, Amazon and Hulu snap up original series away from linear networks and lure creators with big paydays and promises of creative autonomy, their competitors have…

Nielsen's New COO Explains Why Total Audience Measurement Is Taking So Long

Soon, 'everybody sees everything'

Specs Steve Hasker Current gig Global president and COO, Nielsen Previous gig Global president, Nielsen Age 46 Adweek: What are you tackling in the new position? Steve Hasker: Two things. One is the translation of total…

A Year After Rebranding as Pop, the Old TV Guide Network Has Added Almost 100 New Advertisers

Making its upfront push as ratings rise

A year after rising from the ashes of the TV Guide Network, Pop is still making noise with viewers and advertisers—and the network is entering this year's upfront with a…

ComScore Says Multiplatform Deal With Viacom Will Transform How Ads Are Bought

Vantage data platform gains targeting across TV and digital

The newly merged comScore and Rentrak have set their first multiplatform deal with a big client: Viacom. Today, the companies announced a multi-year cross-platform measurement deal, which will allow Viacom to…

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