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Future of Telenovelas Split at Telemundo and Univision as the Genre Evolves

One doubles down, another moves away

Much like their American cousin the soap opera, telenovelas, which originated in Latin America, have the same sappy tone, breakneck production schedule and five-times-a-week run. But as U.S. Hispanic audiences…

Discovery Communications' Sales Head Turned His Corner Office Into a Shrine of Collectibles

Ready to play ball if the Yankees call

As Discovery Communications’ president of ad sales, Joe Abruzzese’s spring training comes in the form of intense preparations for the looming upfront season. But in a parallel universe his spring…

NBCUniversal Asserts Its Dominance Over Digital Video Players

Holds 'biggest upfront that has ever existed'

First things first: NBCUniversal did indeed follow through with its repeated promises to pull off its first combined upfront presentation—rolling together two broadcast networks, 15 cable networks and all of…

National Geographic Channel Will Reduce Ad Load by Up to 50 Percent for New Series and Specials

Documentaries will air commercial-free

Networks are making good on their promises to start creating less cluttered environments for consumers. TNT, truTV and NBC are experimenting with reducing ad loads in the coming season, and…

Adult Swim Expands With New Daytime Digital Slate to Keep Millennials Watching

Robot Chicken will spoof The Walking Dead

As Adult Swim looks to keep its grip on millennials—it's been the No. 1 network in adults 18-34 for the past 11 years in total day viewing, where it currently…

National Geographic Readies First Instagram Video Series for Its 49 Million Followers

10 new digital series and VR, too

Each year at NewFronts, there are a few companies that seem to have deluded themselves into believing they are (or will ever be) a player in the digital space. And…

Time Warner Cable Media Pushes Back After YouTube's Bold Claim About Audience Reach

The battle for the coveted 18-49 demo continues

During YouTube's BrandCast Thursday night, CEO Susan Wojcicki claimed her company reaches more 18- to 49-year-olds on mobile alone than any TV network. It was only a matter of time before…

The 'Damn, Daniel' Guys Will Headline Ellen DeGeneres' New Digital Network

Signs Tyler Oakley to development deal

Not satisfied with owning daytime TV, producing prime-time TV's hit of the moment and hosting a show on HGTV, Ellen DeGeneres is now going digital, launching a digital network with…

Q&A: FX’s Marketing Chief on Creating Lasting, Award-Winning Campaigns

And why she’s so fearless

When you're a television marketing executive, is it possible to be too consumed with pop culture, media and entertainment? Don't ask Stephanie Gibbons, who set up TVs in nearly every…

Hulu Will Sell a Skinny Bundle of TV Channels That Targets Cord Cutters

Will include various Disney and Fox networks

Hulu has kept raising its game in the last year with an ever-expanding array of original series, acquired series and movies. But now the streaming service is making an unexpected…

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