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MTV Wants to Make Millennials Scream

Upfront unveils 8 new series and 85 more in development

If MTV wanted to make it clear that it was the network for millennials, it did so with aplomb during its 2015 upfront presentation at New York's Beacon Theater Tuesday…

Why Univision Is One to Watch at the Upfronts

CMO Jessica Rodriguez on what makes her network’s audience unique

Specs Who Jessica Rodriguez Current gig CMO, Univision Communications Previous gig Evp, program scheduling, Univision Agency Twitter @_RodriguezJess Age 42 How are you using social as a marketing tool? It's at the core of everything that…

Roma Downey's Journey From TV Star to Subtly Superpowered Producer

She and husband Mark Burnett turn out hits that celebrate the human spirit

Shortly after marrying in 2007, Mark Burnett and Roma Downey decided to work together as producers, creating the company LightWorkers Media. "We didn't have any doubts," says Burnett. The same…

How the Reality TV King Created 11 Popular Shows and Counting

Mark Burnett on The Voice, The Bible and that epic beard

As of a couple of weeks ago, Mark Burnett's schedule for the week of May 11 was still surprisingly unfilled. "It's funny, but I haven't been invited to an upfront…

Game of Thrones Fans Take a Seat, Courtesy of Uber

The Iron Throne will come to you in new HBO Now campaign

You don't have to travel to Westeros to take your rightful place upon the Iron Throne. A new HBO Now and Uber campaign called #RideOfThrones is bringing the infamous seat…

ABC Family Doubles Down on Original Programming to Reach Young Women

Wants to own the 'becomer' audience

As women between 14 and 29 enter new life phases, ABC Family wants to be the channel they flip to for programming that helps them navigate the next step. The cable…

A Day After Their Season Premieres, HBO Renews Veep and Silicon Valley

Sunday night comedies get the green light

The day after the season premieres of Veep and Silicon Valley, HBO announced it's renewing the two Sunday night comedies for 2016. "Veep and Silicon Valley are terrific series, and I'm…

Study: Game of Thrones Leading the Charge for HBO Now Viewers

Consumption up 85 percent since stand-alone service was announced

Cutting the cord has created larger viewership numbers for HBO, according to a new study by Amobee Brand Intelligence. The digital marketing and data analytics firm said HBO consumption has…

Showtime's Boss Talks About the Twin Peaks Avalanche

David Nevins on the troubled reboot, HBO Now and new comedy Happyish

When David Nevins arrived at Showtime in 2010, the premium cable network was searching for the next generation of shows to replace fading stalwarts Dexter and Weeds. The network's president,…

2 Popular Fox News Shows Are Beating Their Broadcast Competition

Fox chief Roger Ailes is 'pleased to be making serious inroads'

Fox News has been the No. 1 cable news channel for 13 years, beating its cable competitors combined on many nights. But increasingly, the 21st Century Fox network is taking…

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