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To Drum Up Interest in The Magicians, Syfy Makes the Premiere’s Ads Disappear

T-Mobile to sponsor commercial-free sneak peek of new series

Syfy has come up with a nifty magic trick to promote its upcoming fantasy series, The Magicians: during a sneak peek of the show's first episode next week, the network…

Nexstar Says Acquisition Talks With Media General Have 'Reached an Impasse'

Blasts 'unreasonable' counterproposal

In September, Nexstar Broadcasting Group gleefully played party crasher when it tried to scuttle Media General's $2.4 billion merger with Meredith Corp. by making an unsolicited $4.1 billion offer for…

Turner Shakes Up Its Ad Sales Division to Streamline Agency and Client Partnerships

Reorg has been in the works for 3 years

How big is the Turner Ad Sales reorganization the company unveiled today? Very, according to president Donna Speciale. "This is basically the beginning of reimagining advertising," she said. That's a tall…

To Reach Millennial Mothers, Viacom Teams Up With YouTube's 'What's Up Moms'

Branded Hershey's spot debuts today

After helping brands target millennials, Viacom is focusing on a narrower demographic—millennial moms—and teaming up with YouTube parenting channel What's Up Moms to reach them. What's Up Moms bills itself as the…

Ad of the Day: Rick and Morty Fans Find Their Carl's Jr. Ad to Be Quite Tasty Indeed

The show's creators produced the spot with 72andSunny

Die-hard fans of Adult Swim's cult favorite hit Rick and Morty are jonesing for Season 3, but they'll have to settle instead for a Season 2 marathon this week on…

Fox Isn't Laughing About an ABC Sitcom Called 'Fair and Balanced'

Comedy co-opts slogan Fox News trademarked in 1997

Fox News chairman and CEO Roger Ailes isn't amused by ABC's plans for a comedy called Fair and Balanced. The show, from ABC and Lionsgate, stars Kal Penn as a…

Cricket Wireless Will Take Over an Entire Adult Swim Commercial Pod Tonight

Turner's 'Beyond the :30' platform kicks off during Family Guy

Something will be missing from tonight's 11:30 p.m. episode of Family Guy on Adult Swim: multiple advertisers. Instead, the show's commercial pod will be sponsored by a single brand, Cricket Wireless,…

Sesame Street Will Look Very Different When It Moves to HBO

A new theme song, revamped set and shorter episodes

For the past 45 seasons, fans of Sesame Street have sung along to the show's classic theme song: "Can you tell me how to get, how to get to Sesame…

South Park Hysterically Satirized Ad Blocking and Sponsored Content

'You can try to block ads, but they get smarter'

South Park's 19th season has been unusually strong, thanks to a season-long storyline involving topics like political correctness and gentrification. "Sponsored Content," last night's episode of the Comedy Central hit,…

E! Is Ending Joel McHale's The Soup After 22 Seasons

Series finale will air Dec. 18

This summer, Joel McHale jokingly told Adweek that he had "30 good years left" as host of E!'s The Soup. But he didn't even get 30 good weeks: E! announced today…

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