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National Geographic and Bill O'Reilly Hope Killing Reagan Movie Extends Ratings Streak

First 3 films were network’s most-watched programs ever

Bill O'Reilly's Killing franchise has made a killing for National Geographic Channel. The cable network's first three movies based on O'Reilly's books— Killing Lincoln, Killing Kennedy and Killing Jesus—were its…

Why Premium Cable Network Epix Is Leaping Into the Crowded Scripted Series Field

It's looking for its version of Mad Men

Peak TV—as many as 450 scripted series will air this year—is about to get even more crowded, thanks to Epix. The premium cable network, which launched in 2009 and is jointly…

Here Are the TV Shows and Networks People Watch Live Most and Least Often

Report says broadcast viewers more likely to time-shift than cable

While broadcast viewers are thought to represent a more traditional TV audience than those watching cable, a new report says they are actually less likely to watch programming live than…

Donald Glover on Not Repeating Himself, and How 'Atlanta' Viewers Will Help Shape Season 2

'People don’t know what they want until you give it to them'

As the cover subject for Adweek's Young Influentials issue this week, Donald Glover talked about his hit new FX comedy Atlanta, which he created and stars in. But Glover had…

A CEO by the Age of 40

Jeff Zucker returns to his news roots

Search the term "wunderkind" and several entries about Jeff Zucker will no doubt turn up. The ink had barely dried on Zucker's Harvard bachelor's degree when he joined NBC as…

Ad of the Day: South Park Drove These Mobile Billboards to Places They Weren't Wanted

Site-specific ads recall hilarious unpleasantries from past seasons

We will never be able to forgive South Park—or thank it enough—for that one time it utterly decimated native advertising in a story arc. But to promote its 20th season,…

AT&T and Hulu Share More Details About Their Upcoming Skinny Bundle Streaming Offerings

Time Inc. says its new OTT platform is off to a 'fantastic' start

Over the next several months, viewers are going to be more tempted than ever to cut the cord, thanks to a pair of anticipated new over-the-top (OTT), skinny bundle offerings…

Demographics or Data: Which One Will Dominate Future Ratings Measurement?

Nielsen-hosted panel looks ahead to metrics in 2025

Nielsen is rolling out its total audience measurement tool by next March, and the company is already looking ahead to how it—and the industry—will measure viewing habits into the next decade. Speaking at…

Live TV Declines Have Slowed, but Homes With Netflix and Hulu Watch Fewer Channels

Nielsen report looks at new viewing habits

Even with more outlets and devices competing for audiences' attention, viewers aren't moving away from live TV as much as they did a year ago, according to Nielsen's second-quarter 2016…

This Year's Presidential Debates Could Bring In the Biggest Audiences Ever

'Multimillion-dollar revenue night' expected for ad sales

The three 2016 presidential debates and the one vice presidential debate will air on a dozen TV networks this year. They're 90 minutes apiece, and all of them are commercial-free. But…

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