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How Mr. Robot Owes Its Success to the Death of USA's Other Dark Drama

Critically acclaimed Political Animals was a turning point

USA made a bold move in 2012 by shaking up its "blue skies" formula (which yielded hits like Burn Notice and White Collar) and debuting a dark summer series. Political…

Which Network Was No. 1 in 2015? Almost All of Them, Apparently

Santa gave everyone a demo trophy this year

You better watch out, you better not cry, you better not pout, I'm telling you why: Santa Claus is coming to town, and this year he's handing out 2015 ratings…

With a Record 409 Scripted Series in 2015, Did TV Reach Its Peak?

94 percent more than just 6 years ago

"Peak TV" has a name, and now it has a number: 409. That's how many scripted series (drama, comedy and limited) aired on all broadcast, cable, streaming and OTT services in…

Here's Why the Scatter Ad Market for Broadcast TV Is So Strong This Fall

Fox says spending is up 60%

Linear TV ratings may be falling, and upfront volume was largely down across the board this year, but broadcast ad sales divisions couldn't be happier as the year winds down. That's…

Netflix and Amazon Dominate Golden Globe Nominations as Broadcast Gets Elbowed Out

NBC shut out, but cable sibling USA thrives with Mr. Robot

If last year's Golden Globe Awards heralded the streaming services' arrival as major television players, this year's list of nominees shows streaming networks have suddenly become the dominant forces. Netflix led…

Here's How Syfy Plans to Hook Viewers on Skippable Ads

Using YouTube to promote TV miniseries

You know how the old psychological theory goes: Someone tells you not to think of a white bear, and then that's all you can think about. To help promote its miniseries,…

The Ads Are Defeated, for Now, on South Park's Brilliant, Biting Season Finale

But in the end, 'You will never be rid of ads'

The ads lost the battle on South Park's season finale Wednesday night—although they may still end up winning the war. The Dec. 9 episode, "PC Principal Final Justice," brought the Comedy Central show's…

To Drum Up Interest in The Magicians, Syfy Makes the Premiere’s Ads Disappear

T-Mobile to sponsor commercial-free sneak peek of new series

Syfy has come up with a nifty magic trick to promote its upcoming fantasy series, The Magicians: during a sneak peek of the show's first episode next week, the network…

Nexstar Says Acquisition Talks With Media General Have 'Reached an Impasse'

Blasts 'unreasonable' counterproposal

In September, Nexstar Broadcasting Group gleefully played party crasher when it tried to scuttle Media General's $2.4 billion merger with Meredith Corp. by making an unsolicited $4.1 billion offer for…

Turner Shakes Up Its Ad Sales Division to Streamline Agency and Client Partnerships

Reorg has been in the works for 3 years

How big is the Turner Ad Sales reorganization the company unveiled today? Very, according to president Donna Speciale. "This is basically the beginning of reimagining advertising," she said. That's a tall…

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