Why AMC Should Prepare to End The Walking Dead, but Probably Won’t

The still entertaining show needs an endgame

A strange thing happened while I was watching the Season 6 premiere of The Walking Dead—I started identifying with the zombies. That's not to say the newest episode of AMC's hit…

Buyers Love Advanced TV, Even Though They Still Aren’t Quite Sure What It Is

New study says spending is on the rise

Long live advanced TV! Wait—what is advanced TV again? Those are the somewhat contradictory findings from a new Interactive Advertising Bureau study released today called Advanced TV: Ad Buyer Perceptions. In…

ABC Family Is Just the Latest Cable Network to Rebrand Itself With a New Name

Why these 8 made the big switch

ABC Family will change its name to Freeform in January because to be free is to be liberated, to be unbound, to be unadulterated. But in this case, it won't…

Jay Leno on Life After The Tonight Show, Avoiding Letterman's Finale and Heading to CNBC

Plus, what's wrong with late night now

Jay Leno had his pick of TV offers after he stepped down as host of The Tonight Show in February 2014. But instead of jumping right back on television, Leno…

The Master of Millennial Horror Now Has a Branded Content Deal With NBCU

65% of Jason Blum's audience is under 25

With horror films like The Purge, Insidious and Paranormal Activity, producer Jason Blum has become a master at reaching millennials—and scaring them to death. Now NBCUniversal wants him to do…

ComScore to Acquire Rentrak and Take on Nielsen

Move comes as networks demand multiplatform measurement tools

Look out, Nielsen: ComScore announced it will acquire rival Rentrak Corporation in a stock-for-stock merger, allowing the combined company to take on the industry behemoth in the contentious battle for…

3 Takeaways From Trevor Noah’s Daily Show Debut

Comedian doesn't veer from what worked under Jon Stewart

That sound you just heard was Comedy Central exhaling. The Trevor Noah era of The Daily Show kicked off Monday night, and it felt like the summer of 2013 over again.…

Nielsen Says Total Audience Measurement Is Coming 'by the End of the Year'

Company creating a common metric for TV and digital

Like winter on Game of Thrones, total audience measurement is coming—and soon. That was Nielsen's mantra during the company's "Measuring the Total Audience" seminar Monday at Advertising Week. "By the end…

As Late Night's First Millennial Host, Trevor Noah Is Perfectly Positioned for Success

Survey shows Gen Y is eager for strong satirical news

Stephen Colbert's return to late-night television—and his Late Show's nightly battle with The Tonight Show starring Jimmy Fallon for viewers, bookings and buzz—grabbed the majority of attention and headlines this…

Viacom Goes Big With Trevor Noah's Daily Show Debut, Which Will Air on All Its Networks

Will simulcast on MTV, VH1, BET and more

Comedy Central is giving Trevor Noah the biggest platform possible when he makes his Daily Show hosting debut on Monday: Parent company Viacom will simulcast his first episode across all…