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Turner and Snapchat Expand Deal to Include Original Shows and a Bleacher Report Discover Channel

They'll also team up on ad sales

Turner and Snapchat are expanding their partnership. The new deal, announced today, will bring a Bleacher Report Discover Channel to U.S. users (it was previously only available internationally) and the…

Comcast CFO Talks Netflix Deal, Wireless Rollout and Why DirecTV Now Doesn't Worry Him

Plus, how 'dominating big nights' paid off for NBC

Comcast isn't worried about competition from AT&T and Hulu's new streaming bundle services, nor is the company shy about competing in a new area of its own: wireless service. Mike Cavanagh,…

How CNN Heroes Has Inspired Brand Partners Like Subaru

'We could donate a car, but what good will that do?'

CNN Heroes has been inspiring folks and making everyone cry for the past 10 years. The special highlights people doing their best in their communities to help those in need.…

AT&T Says Early Demand for DirecTV Now Is ‘Exceeding Expectations’

Plus, Verizon details its 5G deployment plans

Last week's launch of DirecTV Now was plagued with errors, but AT&T says it's thrilled with the early interest in its new streaming bundle offering. "The early demand has been rather…

Netflix, CBS and Fox Execs Detail Their Plans for Streaming and Advertising in 2017

Talking mergers, growth and ad revenue

This has has been a roller coaster year for the television industry—ratings are falling, the upfront cost per impression is soaring, and there are major questions about the future of…

6 Takeaways From DirecTV Now, AT&T's Buggy, but Promising, New Streaming Service

'A big game changer'? Not quite yet

During Monday's press event announcing this week's launch of DirecTV Now, AT&T's over-the-top, streaming bundle service, execs weren't shy about proclaiming the product as the harbinger of a new era…

Walmart, Target and Verizon Have Spent the Most on Holiday TV Ads So Far This Year

Holiday ad spending is up 13.7 percent over 2015

Holiday TV ad spending is off to a strong start this year, with brands shelling out $869.7 million on holiday-themed national ads so far in 2016. That's an increase of…

AT&T Unveils Pricing and Channel Lineups for Its DirecTV Now Streaming Bundle

Targets millennials with $35 monthly offer starting Wednesday

Starting Wednesday, cord-nevers, cord shavers and cord cutters will have a relatively inexpensive, easy new option to access live TV. AT&T finally unveiled pricing, channel lineups and more details about DirecTV…

A+E Networks' New CMO Is Ready to Take Some Big Marketing Risks

But adjusting to American English could be tougher for Amanda Hill

Specs Current gig Chief marketing officer, A+E Networks Previous gig Chief creative officer, international, A+E Networks Age 42  Adweek: You're now handling A+E's global marketing after overseeing only the international side. How are the…

FXX Promotes Simpsons 600 Marathon With Thanksgiving Imagery and Snapchat Filters

13-day event begins on Thursday

FXX wants to make sure you have plenty of "D'oh!" on hand this Thanksgiving. To promote its Simpsons 600 Marathon, which features the first 600 episodes of The Simpsons and kicks…

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