Advertisement

Television

:

Cable

Viacom Strikes Advertising Deal with Roku as Its TV Ad Revenue Falls

First programmer to access streaming service’s audience data

As second-quarter TV ad revenue fell 5 percent, Viacom is hoping that a new targeted advertising deal with Roku will help resuscitate its advertising business. Viacom and Roku announced a…

How 'The Americans' Chooses Its ‘80s Ads, Like Brooke Shields’ Iconic Calvin Klein Spot

Plus, the ones that didn’t make it into the FX drama

After spending four seasons making one of TV's best shows, The Americans showrunners Joe Weisberg and Joel Fields are pretty confident in their ability to determine what's best for the…

Turner's New Ad Lab Advisory Board Tasked With Plotting the Future of TV Advertising

Buyers, academics and technologists meet Thursday

Between revamping TNT and TBS' programming slates and reducing ad loads on truTV and TNT by up to 50 percent in the coming months, Turner is making some of the…

MTV Turns Its Logo Purple to Honor Prince's Life and Career

Airs music videos, preps Snapchat takeover after shocking death at 57

As the music industry, and millions of fans, are reeling from the shocking news that Prince died today at 57, MTV is airing music videos on three of its networks…

Will the Return of 'Unplugged' and 'Cribs' Bring Millennials Back to MTV?

New president hopes music focus reverses ratings slide

Can MTV be saved? New president Sean Atkins thinks so, and ahead of today's upfront event, he's revealing how: by putting the music back into the network that used to…

With These Products, Google Is Beefing Up Its Push Into TV

How the company is helping keep the medium alive

When you do a Google search for "TV is dead," you get 338 million results. Daniel Alegre, Google's president of global partnerships, says he's "not going to be person 338…

Turner Isn't Expanding Its Plans to Reduce Ad Load Beyond TruTV and TNT—for Now

Plus, 5 other programming and ad sales initiatives

In Adweek's cover story this week, Turner president David Levy and his team detailed their ambitious plans to innovate at the company heading into this year's upfront—and perhaps significantly alter the…

AMC Networks Doesn’t Need a Big Upfront Event. It Has The Walking Dead

With new shows, network targets millennials every Sunday

AMC Networks is one of many companies that have moved away from pricey upfront spectacles in favor of smaller, more intimate gatherings with clients. But it also has one of…

Samantha Bee Instantly Shook Up Late Night With Her Show—and She's Just Getting Started

Full Frontal host on leap of faith with TBS

One of TBS and TNT president Kevin Reilly's earliest big bets has already paid off handsomely: Full Frontal with Samantha Bee, the former Daily Show correspondent's new weekly series (which…

Turner Heads Into Upfront Bristling With Programming and Ad Sales Innovation

How 3 execs are reinventing the home of TBS and TNT

April 4 was a day that Turner president David Levy had been looking forward to "for many, many years," he says. For the first time in television history, his networks…

Advertisement