AT&T and Hulu Share More Details About Their Upcoming Skinny Bundle Streaming Offerings

Time Inc. says its new OTT platform is off to a 'fantastic' start

Over the next several months, viewers are going to be more tempted than ever to cut the cord, thanks to a pair of anticipated new over-the-top (OTT), skinny bundle offerings…

Demographics or Data: Which One Will Dominate Future Ratings Measurement?

Nielsen-hosted panel looks ahead to metrics in 2025

Nielsen is rolling out its total audience measurement tool by next March, and the company is already looking ahead to how it—and the industry—will measure viewing habits into the next decade. Speaking at…

Live TV Declines Have Slowed, but Homes With Netflix and Hulu Watch Fewer Channels

Nielsen report looks at new viewing habits

Even with more outlets and devices competing for audiences' attention, viewers aren't moving away from live TV as much as they did a year ago, according to Nielsen's second-quarter 2016…

This Year's Presidential Debates Could Bring In the Biggest Audiences Ever

'Multimillion-dollar revenue night' expected for ad sales

The three 2016 presidential debates and the one vice presidential debate will air on a dozen TV networks this year. They're 90 minutes apiece, and all of them are commercial-free. But…

Nielsen Will Complete Its Total Audience Measurement Rollout by March

Agencies to get access beginning Jan. 1

Almost a year after taking the wraps off its multiplatform total audience measurement tool, Nielsen said it has set a release schedule and will complete the rollout of its total…

FX Will Show America's Uncomfortable Truths in Its People v. O.J. Followup About Hurricane Katrina

Network hasn't second-guessed its decision

The People v. O.J. Simpson: American Crime Story has been more successful than even FX could have imagined. The miniseries won nine Emmys in all Sunday night, including outstanding limited…

The People v. O.J. Simpson and Game of Thrones Dominate the 2016 Emmys

Broadcast TV left on the outside looking in, again

On the night before the 2016-17 TV season began, the television industry honored its very best shows and actors at the 68th Emmy Awards—and the broadcast networks once again found…

Nielsen Will Finally Stop Using Paper TV Diaries in 2018

The antiquated method is still relied on in 140 local markets

RIP, Nielsen paper TV diaries. Eventually. Nielsen is finally phasing out its antiquated paper TV diary ratings system, which it still uses to record ratings in 140 local markets. The company said…

Another Ad Sales Chief Is Out: Toby Byrne Leaves Fox Networks Group

He's the third to step down in the past week alone

Another day, another ad sales chief heading for the door. Toby Byrne, president of ad sales for Fox Networks Group, is leaving the company after 21 years, Fox announced today. He's…

What NBC Sports Can Learn From Eurosport’s Approach to Live International Events

Audiences watch live, no matter what time of day or night

The time zone-friendly Rio Olympics was only an hour ahead of the East Coast, but NBC's prime-time ratings still suffered double-digit declines from the 2012 Summer Games in London. That…