The Master of Millennial Horror Now Has a Branded Content Deal With NBCU

65% of Jason Blum's audience is under 25

With horror films like The Purge, Insidious and Paranormal Activity, producer Jason Blum has become a master at reaching millennials—and scaring them to death. Now NBCUniversal wants him to do…

ComScore to Acquire Rentrak and Take on Nielsen

Move comes as networks demand multiplatform measurement tools

Look out, Nielsen: ComScore announced it will acquire rival Rentrak Corporation in a stock-for-stock merger, allowing the combined company to take on the industry behemoth in the contentious battle for…

3 Takeaways From Trevor Noah’s Daily Show Debut

Comedian doesn't veer from what worked under Jon Stewart

That sound you just heard was Comedy Central exhaling. The Trevor Noah era of The Daily Show kicked off Monday night, and it felt like the summer of 2013 over again.…

Nielsen Says Total Audience Measurement Is Coming 'by the End of the Year'

Company creating a common metric for TV and digital

Like winter on Game of Thrones, total audience measurement is coming—and soon. That was Nielsen's mantra during the company's "Measuring the Total Audience" seminar Monday at Advertising Week. "By the end…

As Late Night's First Millennial Host, Trevor Noah Is Perfectly Positioned for Success

Survey shows Gen Y is eager for strong satirical news

Stephen Colbert's return to late-night television—and his Late Show's nightly battle with The Tonight Show starring Jimmy Fallon for viewers, bookings and buzz—grabbed the majority of attention and headlines this…

Viacom Goes Big With Trevor Noah's Daily Show Debut, Which Will Air on All Its Networks

Will simulcast on MTV, VH1, BET and more

Comedy Central is giving Trevor Noah the biggest platform possible when he makes his Daily Show hosting debut on Monday: Parent company Viacom will simulcast his first episode across all…

Nickelodeon Looks to Win Back Millennials by Re-airing All the '90s Shows They Used to Love

TeenNick's 'The Splat' lineup debuts Oct. 5

Nickelodeon may have figured out how to bring back the audience that flocked to it in the '90s: rerun all of their favorite shows from that era. Its sister network, TeenNick,…

Discovery Adds DirecTV’s Paul Guyardo as Chief Commercial Officer

He will oversee ad sales and digital media

Discovery Communications has poached DirecTV exec Paul Guyardo, who will join the company in the newly created role of chief commercial officer. Guayardo, who starts Oct. 5, will oversee the…

Jon Hamm Finally Wins an Emmy for Mad Men's Don Draper

Andy Samberg spoofs the show's finale, gives out real HBO Now login

The eighth time was the charm for Jon Hamm. The actor, who had been nominated for Emmys seven times previously—and gone winless—for his iconic role as Mad Men's Don Draper, finally…

A+E Networks Shake-up Leads to a New History Chief

Jana Bennett replaces Dirk Hoogstra

Dirk Hoogstra is history at History. The evp and gm of History and H2, who has been overseeing the networks since June 2013, is out, effective immediately. His replacement is FYI…