Television
The price of a 30-second advertisement on network prime time increased at a 3 percent rate in 2011, as strong demand helped push the average unit cost to just under…
NBC’s dogged promotional push for its new Broadway drama, Smash, appears to have paid off, as Monday night’s premiere delivered the season’s highest ratings in the 10 p.m. slot. According to…
Neil Cavuto is in a unique position. As senior vice president for Fox News Channel and its ratings-challenged sibling network, Fox Business Network, Cavuto is in a position to see…
The NFL season that almost didn’t happen ended on a suitably triumphant note, as the instant classic rematch of the New York Giants and New England Patriots broke the all-time…
M.I.A.'s flip of the bird and bleeped-out fleeting expletive during Madonna's Super Bowl halftime performance may have caused a real flap, but unlike Janet Jackson's wardrobe malfunction in 2004, which…
“We’re not going to become a cable network,” declared Huffington Post editor Roy Sekoff, explaining the rollout last week of The Huffington Post Streaming Network. Yet questions on what exactly it…
The NFL has effectively put the kibosh on a proposed eight-game package of Thursday night games, electing instead to gift a handful of extra contests to its proprietary cable network. Starting…
The soft scatter market has taken a bite out of Viacom’s wallet, as the entertainment conglomerate reported a 3 percent drop in advertising dollars in the last quarter of 2011. In…
General Motors has thrown the transmission in reverse, exercising options to cancel a substantial portion of its second-quarter upfront commitments. According to several sources, GM has pulled out of nearly 50…
Even as ads are getting longer, fans are getting harder to reach. Super Bowl fans are demanding more of TV commercials, if they’re not muting them altogether. Infographic: Carlos Monteiro Click here to…
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