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Television

#TBT: Who Shot J.R.? This Classic Dallas Promo Convinced 83 Million Viewers to Find Out Big reveal became No. 2 TV event in U.S. history

Holy cliffhanger! On March 21, 1980, Dallas fans were stunned as Larry Hagman's villainous J.R. Ewing was gunned down on the CBS drama's Season 3 finale. After eight agonizing months,…

November 20, 2014, 8:14 AM EST

How Bill Cosby Went From TV's 'Most Persuasive' Pitchman to Its Most Radioactive NBC pulls the plug, Netflix backs away

Three years ago, as Bill Cosby prepared to be inducted into the Advertising Hall of Fame as the first winner of the President's Award for Contributions to Advertising, he spoke…

November 19, 2014, 2:48 PM EST

Viewership Is Up but Ratings Are Down—What's Going On? Our show is especially popular among imaginary viewers

There's a problem with the metric that TV networks are asking everyone in the media to look at when it comes to viewership: At least from an advertising perspective, it…

November 19, 2014, 7:00 AM EST

Katherine Heigl's New Show Pulled the Viewers, but Will They Stick Around? Ratings are positive, but not so much the reviews

State of Affairs, as we observed in September, has some problems. But it also has a high budget, a bankable star and a time slot after NBC's flagship show, The…

November 18, 2014, 3:01 PM EST

After NFL Controversies, Expect a Kinder, Gentler Set of Super Bowl Ads 78% of U.S. sees chance for 'positive social messages'

Despite some saber rattling, not one of the NFL’s 30-plus corporate sponsors, including Procter & Gamble and General Motors, has yanked its deal over the domestic violence scandals swirling around…

November 17, 2014, 9:21 AM EST

How The Simpsons Saved FXX The year-old network was on the skids until this summer's mega-marathon

When FX Networks CEO John Landgraf sealed the deal last November to secure exclusive cable, VOD and non-linear rights to The Simpsons for his fledgling cable network FXX, he was…

November 17, 2014, 8:00 AM EST

Inside the Academy's Quest to Be Known as More Than Just the Oscars First CMO is lifting the veil on a famed but faceless organization

Mickey Mouse, Ronald McDonald, the Geico gecko, Mr. Clean—brand icons so embedded in the global mind-set that babies can recognize them before they can even speak. And then there’s Oscar,…

November 17, 2014, 12:02 AM EST

L.A. Dodgers' Adrian Gonzalez Spends His Offseason Playing Fantasy Football For sports TV, he heads to HBO

Specs Who Adrian Gonzalez Age 32 Claim to fame Los Angeles Dodgers first baseman; winner of the 2014 Silver Slugger Award, Golden Glove Award and Fielding Bible Award Base San Diego Twitter @AdrianTitan23 What’s the first information you…

November 17, 2014, 12:02 AM EST

VW of America Will Start Sponsoring CNN Documentaries Partnership brokered by MediaCom

Volkswagen of America has been chosen by CNN Films to sponsor its documentaries, expanding the relationship between the two companies. The car maker’s ads will start airing later this month during…

November 14, 2014, 2:48 PM EST

#TBT: Sorry Jar Jar, the Star Wars Holiday Special Is George Lucas's Most Embarrassing Creation Ever So bad it's bad

A long, long time ago—Nov. 17, 1978, to be exact—in a television galaxy far, far away (one that only had three major networks), Star Wars unleashed what would become its…

November 13, 2014, 12:26 PM EST

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