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Broadcast Spot Pricing Continues to Creep Up Average :30 network prime time increased 3 percent in 2011

The price of a 30-second advertisement on network prime time increased at a 3 percent rate in 2011, as strong demand helped push the average unit cost to just under…

February 07 2012

'Smash' Strikes a Chord With Viewers NBC's Broadway baby puts up big numbers in its debut

NBC’s dogged promotional push for its new Broadway drama, Smash, appears to have paid off, as Monday night’s premiere delivered the season’s highest ratings in the 10 p.m. slot. According to…

February 07 2012

Neil Cavuto Wants Your Business Despite soft ratings, the svp of Fox Business Network and FNC remains confident he can best rivals

Neil Cavuto is in a unique position. As senior vice president for Fox News Channel and its ratings-challenged sibling network, Fox Business Network, Cavuto is in a position to see…

February 07 2012

Giants-Pats Set TV Ratings Record Super Bowl XLVI draws 111.3 million viewers

The NFL season that almost didn’t happen ended on a suitably triumphant note, as the instant classic rematch of the New York Giants and New England Patriots broke the all-time…

February 06 2012

No Finger Flap Fallout Fines for M.I.A. Expected The bird gesture probably safe under FCC rules

M.I.A.'s flip of the bird and bleeped-out fleeting expletive during Madonna's Super Bowl halftime performance may have caused a real flap, but unlike Janet Jackson's wardrobe malfunction in 2004, which…

February 06 2012

HuffPo Slips Into the Stream The Huffington Post Streaming Network takes aim at live news. Its challenge: to engage and retain fickle viewers and advertisers

“We’re not going to become a cable network,” declared Huffington Post editor Roy Sekoff, explaining the rollout last week of The Huffington Post Streaming Network. Yet questions on what exactly it…

February 06 2012

NFL Network Beefs Up Its 2012 Slate Expanded Thursday night roster sidelines proposed cable package

The NFL has effectively put the kibosh on a proposed eight-game package of Thursday night games, electing instead to gift a handful of extra contests to its proprietary cable network. Starting…

February 03 2012

Viacom Ad Sales Drop 3 Percent Nickelodeon slump, soft scatter market take their toll

The soft scatter market has taken a bite out of Viacom’s wallet, as the entertainment conglomerate reported a 3 percent drop in advertising dollars in the last quarter of 2011. In…

February 02 2012

GM Opts Out of Q2 Upfront Buys Carmaker looks to cleave TV costs

General Motors has thrown the transmission in reverse, exercising options to cancel a substantial portion of its second-quarter upfront commitments. According to several sources, GM has pulled out of nearly 50…

February 01 2012

Data Points: Ad Scorecard Despite rising costs, sponsors spend more each year to engage viewers during the big game

Even as ads are getting longer, fans are getting harder to reach. Super Bowl fans are demanding more of TV commercials, if they’re not muting them altogether. Infographic: Carlos Monteiro Click here to…

February 01 2012

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