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Olay’s Twins Study Tries to Tap Into Fountain of Youth Double double, skin toil and trouble

Olay wants to prove that its products really do make a difference on your skin. In order to hit home with its point, the company let one half of a…

April 10, 2014, 5:17 PM EDT

3 Events Added to NewFronts Schedule PBS Digital Studios, Endemol Beyond join slate

Welcome newcomers PBS Digital Studios and Endemol Beyond and welcome back IAB's NewFronts Insights panel to this year’s Digital Content NewFronts. PBS Digital Studios will hold its presentation on May 5…

April 10, 2014, 9:24 AM EDT

Unsuspecting Waitress Has Best Shift Ever Prank it Fwd will make you feel good about the world

Most pranks involve deceiving someone and making them feel like they are having the worst day of their lives. Break is trying to change that model with its Prank it…

April 9, 2014, 6:00 PM EDT

AOL Renews 4 of Its Web Series #Candidly Nicole, Hardwired, The Future Starts Here and City.Ballet will be streaming this fall

Great news for #Candidly Nicole, Hardwired, The Future Starts Here and City.Ballet fans: You’ll be able to see more of these shows online this fall. AOL announced the renewal of…

April 7, 2014, 10:30 AM EDT

Meet Watch Awards Talent Judge Amber J. Lawson Comedy Gives Back CEO speaks about online video trends

Entrepreneur and producer Amber J. Lawson has made a career out of spotting innovative ways to create content online. Recently, she’s noticed that it’s not just the the average joe…

April 4, 2014, 5:54 PM EDT

Lacoste Takes One Giant Leap in Top YouTube Brand Videos Plus, Taco Bell's Ronald McDonalds maintain momentum

Fans of first kisses may want to check out Lacoste’s Big Leap ad. The 30-second spot likens that heartstopping moment to the thrill of jumping off a building. Taco Bell’s brilliant…

April 4, 2014, 12:10 PM EDT

Spoofs and Pranks Prove to Be Viral Hits BaneCat gives you permission to watch these videos at work

There are two things that are (almost) always guaranteed to do well on YouTube. One involves riffing on pop culture. The other takes advantage of people being duped. This past week’s…

April 2, 2014, 4:46 PM EDT

The 10 Best Brand Channels on YouTube Go Pro No. 1, followed by Six Pack Shortcuts

YouTube has anointed GoPro the No. 1 brand on the site with its inaugural monthly leaderboard. Google quietly released the top 10 YouTube brands this week, looking at the highest…

April 2, 2014, 10:10 AM EDT

Spil Games Introducing New Targeted Video Ad Strategy Company believes happiness is the key

Spil Games, a gaming company that has already taken Europe by storm, is hoping to leverage its unique video ad opportunities to get to the next level with advertisers. Many casual…

April 2, 2014, 8:59 AM EDT

Brazilians Pose Nude to Protest Widespread Belief That Rape Is Justified Viral hashtag translates to #IDontDeserveToBeRaped

We've seen #nomakeupselfies and #cockinasock, all in the name of cancer awareness, but the latest in viral activist hashtags is #EuNaoMereçoSerEstrupada, which translates to #IDontDeserveToBeRaped. In a survey done by Brazil's…

April 1, 2014, 9:18 PM EDT

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