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Here's Why Facebook Never Created a 'Dislike' Button Liking is universal, but negativity takes many forms, creator explains

As anyone who's posted something ostensibly insightful on Reddit knows, watching your comment get downvoted into a negative abyss can leave you feeling stung and downright pissed off. That's exactly the…

October 20, 2014, 11:26 AM EDT

How Four of America’s Top Marketers Use Data Walmart's CMO notes strides in just the past year

A panel of four c-suite marketers at last week’s ANA Masters of Marketing conference agreed that although there are still significant obstacles in understanding big data, some are surprisingly closer…

October 20, 2014, 11:14 AM EDT

Foursquare's First Brand Campaign Takes a Foodie Approach Mobile app looks to build on its 55 million users

For the next six weeks, New Yorkers and Chicagoans will see ads from Foursquare on their commutes as well as in their smartphone-based social media streams. The multimillion-dollar effort is…

October 20, 2014, 8:00 AM EDT

March Madness Case Study Shows How to Get Viewers to Ignore That Second Screen Time Warner MediaLab found custom ads brought viewers back to the game

A March Madness case study by Time Warner MediaLab found that customized ads got viewers to "snap back" to the TV from distracting second-screen devices. Infographic: Carlos Monteiro

October 20, 2014, 7:21 AM EDT

16 Months After Acquisition, Yahoo Hasn't Made Tumblr Uncool Exec says his team has been able to 'maintain our independence'

There's a large portrait of wild horses in the elevator lobby at 35 East 21st St., Tumblr's home in New York. And 16 months after Yahoo CEO Marissa Mayer frankly…

October 20, 2014, 6:15 AM EDT

Brands Give Out One Hour of Free Music With New Pandora Ads Fox and Sony Playstation are first to ink deals

Pandora’s new ad product, dubbed Sponsored Listening, lets you skip audio promos for an hour if you click on a video ad. The music service is beta testing with Fox,…

October 20, 2014, 5:00 AM EDT

New Facebook Tool Lets Marketers Host Real-Time Chats With Celebs But will organic reach issues force more spend?

Twitter has long had a reputation as a real-time marketing platform, making it a go-to site for brands to host Q&A sessions with celebrities and personalities. But Twitter may be…

October 20, 2014, 12:01 AM EDT

Check Out Snapchat's First Ad for Universal Pictures Video promo for 'Ouija' appears on popular mobile app

Snapchat's first sponsored message arrived today, and it was a video ad from Universal Pictures previewing its movie Ouija. The ad was sent to users' "Recent Updates" feed where messages…

October 18, 2014, 7:25 PM EDT

Snapchat Says Ads Are Coming This Weekend: 'We Need the Money' Reveals new details of its business plans

Snapchat—ready to actually bring in revenue—will start showing ads this weekend, and the messaging app gave a better understanding of how marketing will arrive in users' inboxes with a blog…

October 17, 2014, 4:46 PM EDT

Justin Bieber Makes Lame Italian Food Joke and Instagram Eats It Up Pop star is among the top social video brands

If you needed more proof that it's Justin Bieber's world and we are all just living in it, consider his latest social media triumph. So he's walking in a beautiful Italian…

October 17, 2014, 4:12 PM EDT

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