General Electric Chooses a Digital Marketing Pro to Be Its Next CMO

Linda Boff has been helping the brand be more relatable

General Electric has a new female chief marketing officer, Linda Boff. Boff takes over the role from Beth Comstock, following Comstock's move to GE's first female vice chair at the…

Why Tech Rebels Like Uber, Jet and Fitbit Are Embracing Traditional Advertising

Creative agencies are helping them go mainstream

Those who follow tech startups may have noticed a peculiar trend lately: traditional ads created by traditional agencies to promote some of Silicon Valley's favorite "unicorns." In May, wearables pioneer Fitbit…

Snoop Dogg Is Launching an Ad-Supported Social Network for Marijuana Aficionados

And it's called Merry Jane

Snoop Dogg is launching an ad-supported social network called Merry Jane for users and sellers of cannabis products. The rapper announced the move at the TechCrunch Disrupt conference this afternoon,…

9 Intriguing and Fun Digital Marketing Stats From the Past Week

BuzzFeed really relies on Facebook and Snapchat for views

With summer largely in the rearview mirror, marketers are attending conferences and generally revealing more media- and brand-related data. Here are nine of such stats that caught our eye last…

Why Marketers Shouldn't Get Overexcited About Virtual Reality as a Branding Tool

Until it is, in fact, real

Virtual reality is an extraordinarily hot topic right now in media and technology circles. We've seen some amazing developments in recent years, but for the purposes of marketers, technology has…

Why the Fall TV Lineup Is Loaded With Shows You Already Know

Networks play it safe with familiar series, characters and movies

The Muppets is just one of several freshman shows with a pre-sold brand the networks hope give them an edge this fall. The prime-time schedule includes two movie adaptations (Fox's…

The Creator of the iPhone's Top-Selling Ad Blocker Just Pulled His App off the Market

Peace's success 'just doesn’t feel good'

Just 36 hours into its phenomenal achievement of becoming the iOS App Store's top-selling paid app, ad blocker Peace has been pulled by its creator. "Even though I'm 'winning', I've enjoyed…

These 3 New Developments Show Why It Continues to Be Snapchat’s Year

NFL, Burberry and Goldman Sachs jump on

When it comes to social media, it's becoming safe to say that we'll remember 2015 as the year of Snapchat. The app was already wildly popular with high school and…

Mobile Ad Blockers Have Already Become the App Store's Top Downloads

Global marketers wary of the fast-growing trend

COLOGNE, Germany—Apple's support of ad-blocking in its iOS9 software has caused plenty of hand-wringing for U.S. publishers and ad-tech companies, and it appears they had good reason to worry. As of…

For Consumers, Microsoft's HoloLens Is Still About 5 Years Away

But brands may get to use it sooner

Microsoft's HoloLens technology blends real life with holographic virtual reality, but it still may not be available as a consumer product until 2020. "This is going to be a five-year journey,"…

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