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Technology

Olympics' Agency Predicts Summer Games Will Be 'Largest Social Media Event Ever'

VML's Brian Yamada on IOC's campaign

CANNES, France—WPP-owned VML has been running public service announcements for the past couple of months for the International Olympic Committee, including multilingual voiceover work from the likes of Uma Thurman…

West Elm Is Lifting Sales by Using Customers' Instagram Photos in Facebook Carousel Ads

Return on spend better than normal

West Elm, the furniture and housewares retailer, has been consistently testing user-generated content (UGC) across channels for the last few years, mining pictures from the #mywestelm hashtag. More recently, it…

Twitter Advertisers Can Now Get More Stats on How Their Videos Are Performing

Including completion rate and viewability

Starting today, Twitter advertisers will be privy to more data and have access to more tools to help gauge how their clips are performing on the microblogging site. Twitter and video…

Pandora Streamed Serial 15.6 Million Times Through April

And 11.7 million included a plug for Esurance

Last year, Pandora scored an exclusive deal to stream WBEZ Chicago's hit podcast Serial with ad support from Esurance and Warner Bros. In December, episodes of Season 2 of the Sarah Koenig-hosted…

Facebook Messenger Is Adding a Home Button to Help Users Keep Track of Conversations

Highlights favorite friends and birthdays

Facebook is giving Messenger what everyone—and everything—needs: a home. At the WIRED Business Conference this morning in New York, the social network announced it's adding a Home button to the messaging…

73% of Ad Players Cite User Experience as a Major Industry Challenge

IAB report: digital execs focused on obstacles

The Interactive Advertising Bureau, Kargo and Refinery29 surveyed 283 marketers and media agency executives last month and found that nearly three-quarters (73%) of them believe that user experience needs improvement…

Eye Tracking Shows Mobile Video Ads Embedded in Articles Perform Better Than on Social

Teads study bodes well for publishers

A new report that used eye tracking to understand user engagement with mobile video suggests certain types of video ads on publishers' websites perform better than those on social media. According…

Twitter Now Lets Advertisers Target Users Who Tweet Emojis

Winky faces are the new keyword

Twitter wants to make emojis the new keyword. Just in time for next month's "World Emoji Day" (which is apparently a thing on July 17), Twitter is launching a new way…

YouTube Is Introducing New Ways to Help Small Businesses Make Better Video Ads

Including a free app with music and editing tools

YouTube wants to turn video ads on its platform into a DIY possibility for small- and medium-sized businesses. Today, Google is launching three ways for SMBs to create video ads for…

AOL Has Named Tim Mahlman President of AOL Platforms

He effectively replaces former AOL president Bob Lord

Looking to further merge the advertising and publishing sides of its business, AOL has named Tim Mahlman president of AOL Platforms. His first day is today. Mahlman—who will lead a team…

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