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Here Are 9 Intriguing Digital Marketing Stats From the Past Week

Social media, politics and the Super Bowl rule the scene

Digital marketing stats in the past week have been all about Facebook, the Super Bowl and the 2016 election, with a few other subjects sprinkled in. Check out the nine…

Facebook Is Now Letting Everyone in the U.S. With an iPhone Livestream Video

Being an iStar just got a whole lot easier

Anyone with an iPhone will now be able to livestream video through Facebook in the United States. The social network today announced it has expanded Live Video access beyond celebrities, verified…

10 Ideas That Could Save Twitter

A decade-long power user asked for suggestions, and they poured in

Twitter may be down, but it's certainly not out. Sure, its user growth is dwindling, its leadership is departing, its stock is tanking, and its fortunes generally seem to be in…

Bolstered by Holiday Budgets, Facebook’s Ad Revenue Hit $5.6 Billion in Q4

80% came from mobile

Facebook brought in $5.6 billion in ad sales during the fourth quarter of 2015, a 57 percent year-over-year increase, the social network revealed in its earnings report today. Eighty percent…

Jeff Goldblum and Lil Wayne Will Pitch Apartments.com at the Super Bowl

RPA continues site's campaign with 60-second spot

Continuing last year's campaign with Jeff Goldblum playing tech futurist Brad Bellflower, Apartments.com and agency RPA are going to the Super Bowl to introduce America to the housing market site. Apartments.com's CMO…

Is It Worth $5 a Month to See a Lock-Screen Ad When You Open Your Phone?

Unlockd and Boost Mobile aim to find out

Unlockd has a pitch that resonates with advertisers nowadays: Your mobile promos will not be blocked on our platform. The Australian startup, which is backed by News Corp. founder Rupert…

Facebook Is Expanding Its Burgeoning Ad Network to the Mobile Web

Makes it available outside of native apps

Facebook is expanding its ad network from just third-party apps to the mobile Web. The Menlo Park, Calif.-based company will begin making its Facebook Audience Network available for publishers and advertisers…

Twitter Hires AmEx's Head of Digital Partnerships, Leslie Berland, as Its New CMO

She kept the credit brand ahead of the tech curve

Less than two days after news that several key leaders were leaving the company, Twitter has named American Express executive Leslie Berland as its new CMO. Twitter CEO Jack Dorsey welcomed Berland…

Periscope Is Now Livestreaming GoPro Footage

Just in time for the X Games

Action-oriented videographers now have a new venue for broadcasting their daring footage in real time: Periscope.  In a post this morning on Medium, the livestreaming app owned by Twitter announced the…

This Deal Will Make It Easier for Brands to Connect With Buyers on All Screens

Linear TV leader invests in mobile video company

With mobile usage expected to continue its upward trajectory in 2016, it's more imperative than ever for marketers to be able to reach consumers on any, and every, screen available. And…

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