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Check Out Airbnb's New Logo That Has the Internet Talking Goes for aspirational feel

Airbnb, which facilitates brief home rentals in 190 countries, has unveiled a new logo and site redesign this afternoon as the brand wants to achieve more of a global appeal. To…

July 16, 2014, 1:37 PM EDT

Why Walgreens Bets on New York to Test Digital 3 pilot programs indicate big plans

Over the past couple of years, Walgreens set up its 250 New York Duane Reade locations to test small digital programs to determine which should be rolled out nationally. Duane…

July 16, 2014, 12:52 PM EDT

Condé Nast Entertainment Debuts The Scene Platform features digital videos from magazine publisher, partners

Condé Nast Entertainment isn't just making a splash in the digital video space. The magazine publisher is making The Scene, a new platform that will curate video content from its…

July 16, 2014, 12:18 PM EDT

How Tumblr Helped Hyundai Spread Its World Cup Message Paid and free tactics give a lift

For the first time, Tumblr is giving brands a look at how their campaigns impact awareness, conducting surveys of users and asking whether they were familiar with their ad partners'…

July 16, 2014, 11:05 AM EDT

Univision, ESPN Score Digital Victories During 2014 World Cup Both networks report record increases in traffic, livestreaming

Germany may have won the World Cup, but official U.S. broadcasters Univision and ESPN are both celebrating their digital performances. Across all its platforms, Univision Digital said it had more than 27.5…

July 15, 2014, 9:04 PM EDT

Apple and IBM Join Forces to Boost Mobile Sales Archrivals team up for b-to-b market

Apple has partnered with IBM to give the mobile phone manufacturer fresh inroads into the business-to-business market. Under the deal—dubbed an exclusive partnership between the archrivals—they will develop 100 apps for…

July 15, 2014, 7:49 PM EDT

Yahoo's Marissa Mayer Is Disappointed In Ad Revenue But she's happier with holding onto bigger Alibaba stake

CEO Marissa Mayer is not happy with ad revenue at Yahoo, as the display advertising business shrank last quarter. But there was also good news: the company is hanging on…

July 15, 2014, 4:55 PM EDT

6 Brands That Saw Huge Digital Lifts During World Cup Adidas, Visa and Listerine spill fútbol-generated stats

While mobile, social media and video were new territory to large companies during South Africa’s 2010 World Cup, four years later, digital played a major role in brands’ tournament-themed campaigns.…

July 15, 2014, 4:50 PM EDT

Report: Superman Is the Most Toxic Superhero Online Kal-El websites have more spyware, spam and digital threats than other characters

If you're seeking out Superman online, be on alert. A new study by Internet security firm McAfee shows that those who search for the Man of Steel on the Web…

July 15, 2014, 4:04 PM EDT

LivingSocial Taps eBay Exec to Right the Ship Gautam Thakar brings marketing expertise

Seven months after Tim O’Shaughnessy said he would step down as LivingSocial CEO, the deals company has named Gautam Thakar as his replacement. Thakar has spent nearly the last decade working…

July 15, 2014, 3:35 PM EDT

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