Here Are 9 Fascinating Digital Marketing Stats From the Past Week

Facebook lurkers and wearables users are increasing

We've selected nine of the most interesting digital marketing stats from the past seven days. Enjoy them below: 1. Facebook users are becoming lurkers. A new GlobalWebIndex report said 34 percent of…

Sprite Wants Snapchat Users to Get More Friends Via Its Cans

Brazilian effort leans on Snapcodes

Sprite is inviting Snapchat users in Brazil to put their Snapcodes on millions of its soda cans. Snapcodes are QR codes—two-dimensional barcodes scannable on smartphones—that are designed to help people…

Twitter Mimics Facebook by Changing Favorites to Likes

But says recent tests and Periscope data prompted the switch

Twitter wants users to show their appreciation for tweets more often, so today it replaced the "favorite" button with a "like" button in the shape of a heart. The San…

This New Viewability Tool Aims to Put Publishers and Marketers on the Same Page

Integral Ad Science tries to match up measurements

While the subject of viewability has gained plenty of steam among marketers over the past few years, brands and publishers often grade their ads on different metrics. Today, measurement firm Integral…

Will Instagram’s Advertising Gold Rush Send Users Running?

With open API, quality could become an issue

After nearly two years of allowing only a few dozen brands to run ads on the platform, Facebook-owned Instagram in August opened up to all marketers. At the same time,…

Why Designer Tech Accessories Are a 'Smart' Bet This Holiday Season

High-tech fashion could be this year’s hottest gift

When the iPhone launched in 2007, chic tech accessories were few and far between; today, nearly every fashion brand imaginable produces smartphone and tablet cases. Now, a handful of savvy…

Taco Bell Fires Marketing Manager Who Was Caught on Video Punching an Uber Driver

'It is clear he can no longer work for us'

Taco Bell has fired Benjamin Golden, a senior marketing manager who was caught on video physically assaulting an Uber driver on Oct. 30 in Orange County, Calif. In a three-and-a-half-minute clip—which…

6 Ways Google's Artificial Intelligence Could Impact Search Engine Marketing

Digital players weigh in on RankBrain

Google is now using artificial intelligence (AI) to better understand search queries, so what implications will machine learning have for marketing? Last week, Google told Bloomberg News that a "very large fraction"…

Why Offering Self-Service Carousel Ads Could Attract More Marketers to Instagram

Lift in ad recall looks promising

Touting strong early performances of its Carousel ads, Instagram has opened up the option to buy the multiphoto campaigns through its self-service interface. Carousel lets marketers use up to five…

Snapchat's First Sponsored Lens Stars 'Peanuts' and a Stream of Candy Corn

Hollywood movie pitches Halloween-themed ads

Brands are now sponsoring your Snapchat selfie. Twentieth Century Fox is the first marketer to buy the app's Sponsored Lens format to promote The Peanuts Movie, which premieres on Nov.…

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