Twitter Eyes 500 Million Unregistered Users to Keep Up With Facebook The social media site's plan to get more people on board

It's no secret that Twitter is experiencing growing pains. Last quarter, the messaging service added only 4 million new users, giving it 288 million monthly active users—versus Facebook's 1.4 billion…

February 16, 2015, 10:24 PM EST

Could Snapchat Be a March Madness Player This Year? Turner Sports' marketing integrations captain, Will Funk, dishes on college hoops

March Madness, the annual rite of spring for college basketball fans—and a marketing bonanza for brands—is upon us once again (starting March 15 and ending with the championship game April…

February 16, 2015, 10:18 PM EST

Infographic: Native Advertising Grows Despite Budget and Transparency Concerns But it's still only 5% of marketers' spending

In spite of concerns about transparency, sponsored content has continued to grow in popularity: In 2015, almost two-thirds of marketers surveyed by the Association of National Advertisers said they will…

February 16, 2015, 10:17 PM EST

10 Must-See Digital Marketing Stats From the Past Week Data on everything from roast-beef nihilism to chocolate

Here are this week's 10 most intriguing numbers from the digital marketing space, including data about millennial moms and smartphone users' app habits.  1. According to NetBase's research, Dove's dark chocolate…

February 16, 2015, 9:27 AM EST

As WhoSay's Celeb Network Grows, More Marketers Look to Stars for Branded Content Lexus, Crest and JCPenney test social media partnerships

On Oscar weekend, actress Rosario Dawson will open a pop-up store in Los Angeles to promote Studio One Eighty Nine, a clothing line tied to her foundation promoting African culture…

February 16, 2015, 12:00 AM EST

Dun & Bradstreet's CEO Wants His Data to Power a World Gone Programmatic B-to-b analytics service aims to be 'a modern industry leader'

Specs Who Bob Carrigan New gig CEO, Dun & Bradstreet Old gig CEO, IDG Communications Age 49 What specifically is Dun & Bradstreet able to do for advertisers now? We have applications for procurement managers so…

February 16, 2015, 12:00 AM EST

Why Purina Went Digital-First With Its Grammy TV Commercial Corgi rap won over YouTube last year

When Purina decided to air a TV commercial during last week's Grammy Awards, the brand leaned on data from a buzzy digital spot that debuted last year. In 2014, Purina and…

February 13, 2015, 4:29 PM EST

Apple Lets Weed Apps Into Its Store After Petition from Pot Companies 'Rare' reversal following ban

Apples and pot have long been a popular combo—pot pipes fashioned out of apples are a thing—and now iPhones are a more versatile tool for enterprising marijuana fans. The company…

February 13, 2015, 1:44 PM EST

Sour Patch Kids Taps Fan Fiction Writers to Woo Teens on Valentine's Day The new social media influencers?

When you think of influencer marketing, Vine, Instagram and YouTube personalities probably come to mind. But the folks at Sour Patch Kids think they've found a new, creative group to…

February 13, 2015, 6:30 AM EST

The Nihilist Arby's Twitter Account Is Getting Better Engagement Than the Real Arby's Beefy numbers with death and malaise

Twitter is loving Nihilist Arby's, which began as a fake-brand-style account on Jan. 14. And if you don't mind a whole lot of absurdist death and doom in your humor,…

February 12, 2015, 8:10 PM EST

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