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Vice Raises Another $250 Million via Deal With Technology Crossover Ventures That's $500 million in less than a week

On the heels of selling 10 percent of its company to A&E Networks for $250 million last week, Vice said Thursday that it has raised another $250 million through another…

September 4, 2014, 6:13 PM EDT

Obama Taps Google Exec to Lead His Tech Team Megan Smith is the nation's third CTO

President Barack Obama today named Google's Megan Smith as his new chief technology officer. At the same time, legal expert Alexander Macgillivray, who has worked at Twitter and Google, became deputy…

September 4, 2014, 3:19 PM EDT

Millennials Use Apps to Beat Elders to Bargains Ibotta studies how they shop

A new study from the Ibotta app shows why millennial-focused marketers should beef up their mobile initiatives. Not surprisingly, the study, which was based on feedback from more than 63,000 millennials, found…

September 4, 2014, 3:10 PM EDT

Madden Game Uses Google to Create Gif Ads in Real Time Ads will mimic action on the field

EA Sports: It's in the meme. To promote its flagship Madden football game, EA Sports is trying out a new Google advertising program that allows the game maker to quickly…

September 4, 2014, 2:35 PM EDT

State Department Trolls ISIS With Horrifically Violent Anti-Recruitment Video Part of ongoing 'Think again' effort

The U.S. Department of State has come up with a novel way to deal with the Internet-savvy recruitment strategy undertaken by the terrorist group Islamic State (ISIS). Troll them on YouTube. In…

September 4, 2014, 1:28 PM EDT

Petronas Is Tops Among Branded Videos on YouTube This Week Celebrates Malaysia's history through 2 friends

This week’s No. 1 video on the Adweek/VidIQ top 10 branded YouTube video chart is an interesting departure from the action-packed clips that typically dominate the rankings. It comes from…

September 4, 2014, 11:16 AM EDT

Real Food Media Project Seeks Films About Sustainable Food Contest highlights local food and farmers

To spread the word about the need for global sustainable food sources, the Real Food Media Project is calling on digital filmmakers to help spread the message. The initiative is holding…

September 3, 2014, 5:31 PM EDT

Snuggle Doubles Down on Social Media Bringing a 30-year-old mascot into the digital age

Snuggle aims to bring its long-time Snuggle Bear mascot into the digital age with the help of social media. The brand has launched a campaign on Facebook, Twitter, YouTube and Instagram…

September 3, 2014, 5:11 PM EDT

Daimler Gets Into Ride-Sharing Apps Acquires RideScout and MyTaxi

Daimler, owner of Mercedes-Benz, has acquired rival companies RideScout and MyTaxi to reach a new market of consumers who favor ride-sharing apps over owning a car. The Wall Street Journal and…

September 3, 2014, 4:04 PM EDT

Frito-Lay Uses Thursday Night NFL Games to Add Facebook Fans 'Click-Off' promo returns for second year

Frito-Lay is counting on NFL fans to drive its Facebook effort for the potato chip brand Stax with a promotion that ties into Thursday Night Football games this fall. Starting Sept.…

September 3, 2014, 3:14 PM EDT

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