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Technology

Google Launches Key Ad Tech Tools for Publishers and Marketers

Hello cross-screen, native and programmatic

Google is bringing a clearer picture of advertising to the mobile world with three tech advancements it announced at a company conference in the Florida Keys today. With Neal Mohan…

More Autoplay Ads Are Coming to Mobile, but That Could Be a Good Thing

Virool and Rubicon offer alternative to takeovers

Ad-tech companies Virool and Rubicon Project today are taking their nascent mobile video advertising partnership into the programmatic arena. Chiefly, Virool's InLine video promos, which automatically play between paragraphs of copy as…

If You're Into Man-on-Man Suckling, You've Come to the Right B-to-B Ad

Nourishment from customer service teat

Here's an ad that might make you question the nature of the Internet, who you are and what makes you happy. OK, maybe not all that, but it does touch…

Mountain Dew Shows Us What Twitter Looks Like With Autoplay

Lots of cool GIFs, in this case

Twitter unleashed its autoplay videos earlier today, and Mountain Dew wasted little time demonstrating what the development might mean, visually speaking. The PespiCo-owned soda brand put together five GIF-based clips…

Snapchat CEO Explains His App to Parents With a Ridiculously Low-Budget Video

Kids are all about photo messaging, he says

If you have no idea how Snapchat works, then this video might help. It comes straight from the CEO's mouth, even if it was done in a distinctly low-budget fashion. Snapchat's…

With Better Targeting, Alcohol Brands Bet Big on Digital

Annual budgets increase as much as 50 percent

For years, beer and spirits brands steered clear of digital marketing and social media because of challenges in making sure posts do not break strict regulations by pitching underage consumers.…

Twitter Unleashes Autoplay Video Ads With a 100% Viewability Promise

If not completely seeable, brands won't be charged

Twitter is now ready to serve autoplay video, which has the potential to change up the experience on the platform with richer and more engaging media. Autoplay video has become…

12 Significant Digital Marketing Stats From the Last Week

Including Jurassic World's social data

No entertainment brand had a better weekend than Jurassic World, and we have the social stats that show why the dinosaur flick knocked it out of the park. Here are…

Here Are the 12 Best Facebook Marketing Campaigns From the Past Year

Winners show what works in social

The Ice Bucket Challenge was the past year's best use of Facebook marketing, according to the social network, which just announced its ad award winners. It's no surprise the viral…

How Snapchat's CEO Plans to Conquer the Advertising World

His first time at Cannes, Evan Spiegel is already star of the show

Evan Spiegel admits to being a little nervous ahead of his first trip to the Cannes Lions International Festival of Creativity. That's understandable. At 25—an age when many college grads…

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