Ubisoft Worked With Facebook to Uncover and Target 3 Different Types of Video Gamers

Insights drive TV creative, too

To launch the upcoming game Tom Clancy's Ghost Recon Wildlands, video game-maker Ubisoft is leaning heavily on Facebook to target ads at specific types of gamers. While that fact alone…

Snapchat Is Ditching Auto Advance Stories in Favor of Playlists

Also introducing more mid-roll and post-roll ads

Snapchat is putting users' friends stories back where they came from. The company is reorganizing the layout of the app to put friends' content at the top, followed by the…

8 Must-See Digital Marketing Stats From the Past Week

VR keeps growing, and Slack promotes hiring diversity

The past week has been fruitful when it comes to digital marketing stats being revealed. The following eight in particular caught our eye: 1. What brands shouldn't do Almost 58 percent of…

Ad of the Day: Coors Light Celebrates Overcoming Adversity With Documentary-Style Spot

72andSunny profiles fashion designer Shezi

Is Coors Light's new campaign an ad for the beer brand or for a fashion designer? Well, it's kind of both. In a new documentary-style spot, Coors Light shifts from schlepping…

This Voter Registration Chatbot From R/GA and the Ad Council Is Removing a Barrier to Voting

Facebook is donating free media

The Ad Council has taken on quite an array of issues. The Chicago-based nonprofit has used all types of media to create campaigns to combat sexual assault, hunger, floods, bullying…

Poo-Pourri's New Viral Video Gives You Tips on How to Poop at a Party

First work from its in-house content studio

Poo-Pourri has created an online film division called Number 2 Productions, which will be led by Suzy Batiz, founder, executive producer and CEO. The new division's main goal is to…

Hillary Clinton's Digital Staff Gives 6 Marketing Lessons They've Learned From This Bizarre Election

Including brand-jacking, throwbacks and more

There's just over four weeks left in this year's bizarre presidential race, and it's crunch time for Hillary Clinton's campaign. From working a plethora of social platforms to testing sophisticated forms…

Crate and Barrel Is Using This Squarespace-like Tool to Make Buzzy Social Videos

Tests increased ad recall

From Instagram to Snapchat to YouTube, brands have more platforms than ever for which to create videos. That's why video-making software company Animoto is rolling out a new tool today…

Will Google's 'Soft and Cozy' Approach to VR Headsets Make the Space More Mainstream?

Agency execs weigh in on implications

Google on Tuesday introduced a $79 virtual-reality headset called View along with Pixel, a smartphone that can act as a companion device. The VR goggles, which will be available in…

Bloomberg Announces New Multiplatform Brand for Tech News

With faster load times and a 'startup barometer'

Bloomberg wants to get technology news to you anytime and from anywhere.  "Over the past year, we have assembled a top-notch team of technology journalists led by Brad Stone," said Bloomberg…

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