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Technology

3 Ways in Which the Electric Daisy Carnival Is All About Mobile Branding

Bud Light, 7Up and Snapchat are in the mix

The Electric Daisy Carnival is one of the biggest electronic dance music festivals of the summer, spanning three days and attracting hundreds of thousands of partiers. It's also a breeding ground for…

Ian McKellen, Tom Daley and Other Gay Celebs Become Android Characters in Pride Spot

There's a parade online

Just days after Google launched a powerful spot for its Google My Business small-business services highlighting a transgender man and the gym where he felt comfortable, Google-owned Android is featuring prominent…

Pinterest Reveals the Marketing Partners That Will Get First Dibs on Its Ads

Key step toward what could be 'unreal' sales

Pinterest today announced eight ad-tech partners that can help brands and agencies buy Promoted Pins on the site. Part of the San Francisco-based social media company's marketing developers program, they include…

Marc Maron's Podcast Is About to Get Its Biggest Guest Ever: President Obama

'WTF Summit' marks a big step for the medium

President Barack Obama is on the books for a guest appearance on the WTF With Marc Maron podcast. And it's hard to determine the biggest winner in the development. Well, it's…

Tap This Apple Watch App at Cannes, and Someone Will Bring You a Glass of Rosé

VIP perk shows potential of beacons

Sometimes you need to drink rosé right now, and leaving the beach to fetch it sounds like far too much work. At least, that's the idea behind Rosé Time, a…

5 Intriguing Takes on Advertising and Technology's Relationship Status

New thoughts from industry's heavy hitters

The advertising and technology worlds have worked hand in hand since the early days of paper, evidenced by commercial messaging found in the ruins of Pompeii, as just one historical…

Wendy's Enlists YouTube Stars Rhett & Link to Put a Twist on Livestreaming

Will it work like Meerkat and Periscope?

Thanks largely to Meerkat and Periscope, livestreaming has been a red-hot tactic for social media marketers in recent weeks. And today, Wendy's is putting a YouTube twist on the buzzy…

With LinkedIn's Powerful Backing, Can Lynda.com Dominate the Digital-Skills Market?

Free 30-day offer underscores potential

Digital know-how is vital for most job seekers these days, and LinkedIn wants in on the growing online skills market. After acquiring education site Lynda.com in April for $1.5 billion,…

FCC Hits AT&T With a $100 Million Fine for Its 'Unlimited Data' Ads

Agency says telecom slowed data speeds

The Federal Communications Commission today announced that it plans to punish AT&T to the tune of $100 million for allegedly misleading consumers about unlimited wireless data plans, according to multiple…

Google Launches Key Ad Tech Tools for Publishers and Marketers

Hello cross-screen, native and programmatic

Google is bringing a clearer picture of advertising to the mobile world with three tech advancements it announced at a company conference in the Florida Keys today. With Neal Mohan…

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