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Technology

The United Nations Is Helping Filmmakers in Every Country Tell Stories Using Virtual Reality

An app will host the 360-degree stories

On a Friday night earlier this month in lower Manhattan, a man in his late twenties or early thirties was at a bar with some friends when he spotted a…

12 Bite-Size Digital Marketing Stats That Intrigued This Week

Spotify keeps growing, and a driverless future is near

With Labor Day in the rearview mirror and the holidays on the branding-world horizon, digital marketing is getting back into full swing after a hot, long summer. Here are a…

Google, Facebook and the World's Biggest Brands Join Together to Improve Digital Ads

P&G, Unilever and others look for an answer to ad blocking

The digital advertising world is getting its act together thanks to the ad-blocking epidemic, which is hurting revenues across the industry. The Coalition for Better Ads was announced today in Cologne,…

Publicis’ Chief Strategist on the Outsize Impact Mobile Phones Have Had on Advertising

Rishad Tobaccowala says nothing has affected it more

  brightcove.createExperiences(); It's no exaggeration to say Rishad Tobaccowala—chief strategist for Publicis and a member of the Directoire, an internal leadership…

Why Vox Media Is Embracing New Platforms Like VR and 360 Video

CEO Jim Bankoff says company's culture is optimized for change

  brightcove.createExperiences(); COLOGNE, Germany—Following his keynote panel with Publicis Media CEO Steve King Thursday morning at the Dmexco ad tech and…

Why Relying on Facebook and Google Comes With Trade-Offs for Brands

Zenith talks the challenges in tracking

  brightcove.createExperiences(); COLOGNE, Germany—While Facebook and Google are dominating digital ad budgets (and increasingly, consumers' time) because they give marketers sophisticated…

How Nestlé and Facebook Work Together as Digital Marketing BFFs

Can the social network become the new Slack?

COLOGNE, Germany—It's not uncommon for tech platforms to have dedicated sales and campaign teams that cater to the world's biggest advertisers, but what about setting up a dedicated Facebook group…

Twitter Just Made It Easier to Find Out Which Brand Accounts Provide Customer Support

Helpful ones will be labeled in search results

Twitter's been improving its customer-support functionalities for marketers for months, upgrading direct messaging and customer feedback capabilities. The social giant wants to be seen by retailers and other marketers as…

Drones Will One Day Solve Traffic Jams, but They Aren't Taking Over Advertising Just Yet

Drone master Frank Wernecke on the future of the industry

  brightcove.createExperiences(); COLOGNE, Germany—Drones have had an almost immediate impact on video production in the last three to five years—saving producers…

Pandora's Ad-Supported Model Will Begin Letting Brands Sponsor Playbacks and Skips

While offline listening will be available to subscribers

Pandora is making major changes to both its subscription-based and ad-supported streaming services, bringing new options such as offline listening, additional skips and offline playback. Today, the company announced it's rebranding…

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