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Technology

Fashion Meets Tech With Swarovski's New Stylish Tracker Plus, a chocolate 3-D printer and NBA All-Star gear

Here’s a roundup of must-have items picked by the Adweek staff. This week, we're highlighting a fashionable tracker from Swarovski that logs exercise and sleep, a device that notifies users…

February 11, 2015, 12:00 AM EST

Big Brands Got 105% More Twitter Engagement During Q4 Consumers are 'becoming more comfortable' with them on social

Big brands are evidently getting much better at Twitter. The social analytics player Simply Measured today said total engagement for marketers jumped 105 percent year over year in the fourth quarter.…

February 10, 2015, 5:02 PM EST

Facebook Brings New Partners Into Its Ad Network of the Future Publicis, Mediaocean and Merkle join Atlas

Facebook is opening its ad tech to more agencies and brands after making a round of new deals with big holding companies and advertising software firms. Publicis and its tech arm,…

February 10, 2015, 12:55 PM EST

NewFronts Expands to 33 Presenters, but Microsoft Won't Be Among Them Event's founding partner has moved away from original content

Due to demand for slots during the NewFronts, the Interactive Advertising Bureau has added a day to its schedule to accommodate a total of 33 presenters. The 2015 event will take…

February 10, 2015, 10:10 AM EST

Study Shows Which Mobile Ads Get Millennial Moms' Attention 77% of U.S. mothers respond to pics of babies

Today, Johnson & Johnson's BabyCenter and the Interactive Advertising Bureau's Mobile Marketing Center of Excellence is releasing a study that dives into how young moms—18 to 32 years old—in the…

February 10, 2015, 9:30 AM EST

Six Automakers' Super Bowl Ads Claim Spots On Top 10 Branded Video Chart Nissan and Fiat speed past competition

Despite the smaller-than-usual showing of automakers at this year's Super Bowl, six brands continue to rack up post- Big Game YouTube views on this week's Adweek/VidIQ top branded video chart. Nissan's…

February 10, 2015, 8:00 AM EST

Here Is the Captivating Ad Format Facebook Hopes Will Wow Its Users Subtly animated cinemagraphs are practically hypnotic

What if there were an ad that you just couldn't draw your eyes from? It's oddly captivating, almost hypnotic, and it would halt your thumb from scrolling farther down your…

February 10, 2015, 12:00 AM EST

Beck's Popularity on Spotify Is Up 524% After Grammy Win and Kanye Kerfuffle Surprise choice for Album of the Year definitely got attention

If you're worried Kanye West may have stolen the limelight at last night's Grammy Awards, don't feel too bad for Album of the Year winner Beck. The multitalented troubadour's music…

February 9, 2015, 5:44 PM EST

How to Advertise to the Millennial Who Hates Advertising 'The new authority is authenticity,' Maker Studios exec says

Maker Studios' chief content officer Erin McPherson has a few words of advice for marketers trying to reach millennials: You're not going to get them with traditional ads. "This generation doesn't dislike…

February 9, 2015, 4:03 PM EST

4 Video Startups Looking to Challenge YouTube's Dominance Niche platforms target tech giant's shortcomings

For a time, if you wanted to watch video content, there was one major player in the game: YouTube. But as the popularity of online video has grown—as well as…

February 9, 2015, 12:00 AM EST

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