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Technology

Cold Call: How Reuben Arnold is Making Flying More Social Virgin Atlantic’s brand director on networking at the high-altitude snack bar

Richard Branson’s Virgin Atlantic Airways has flown in turbulent skies in recent years, posting losses (albeit shrinking ones) since 2011. Just as the company was inching its way back into…

December 7, 2014, 10:11 PM EST

Brands Opt For Web Video Shops And Skip Creative Agencies Marketers are going direct to online video specialists for Web campaigns

When Freshpet in September decided it wanted branded content, the pet food purveyor hired ShareAbility, a production house focused solely on producing YouTube videos, instead of going the traditional route…

December 7, 2014, 10:11 PM EST

Here Are This Year's Digital Hot List Winners Instagram, Netflix, TMZ lead 2014's tech roster

December 7, 2014, 8:57 PM EST

Revealed: The Winners of Adweek's 2014 Hot List Our picks for the year’s best in magazines, television and digital media

What a year in media. Prime-time's drama queen Shonda Rhimes—plus literally anything HBO did—kept us from cutting the cord. Netflix, Instagram and Minecraft continued to dominate our digital lives, while…

December 7, 2014, 8:06 PM EST

Alibaba’s Jack Ma is Adweek’s 2014 Media Visionary Led China’s e-commerce giant to a $25 billion IPO

A former English teacher, Jack Ma became the richest man in China by leading Alibaba to a $25 billion IPO this year. The e-commerce giant (which appears on this year’s…

December 7, 2014, 8:04 PM EST

10 Must-See Digital Marketing Stats From the Week: Dec. 1-5 Black Friday and social media data galore

Here are this week's 10 most interesting stats from the digital marketing space, including a few early holiday season returns and some intriguing numbers around Facebook ads. Check them out…

December 5, 2014, 6:34 PM EST

Heineken Exec Says Facebook Now Rivals YouTube for Video Ads Newsfeed ads reached 35 million users in three days

Nine months after Facebook debuted auto-play video ads, one major brand utilizing them is willing to put the social media platform on par with YouTube when it comes to video…

December 5, 2014, 8:00 AM EST

Victoria's Secret Shows There's Something About Airplanes and Social Media 20 lingerie models don't hurt, either

KLM Royal Dutch's in-flight dance party a few years ago provided an early hint that airlines could soar with cool social media campaigns. Then in 2012, Air New Zealand's #airnzhobbit…

December 4, 2014, 1:44 PM EST

FTC: No, Agencies Can't Ask Staffers to Casually Tweet Nice Things About Clients A cautionary tale about disclosure in social media

As brands push their messages through social media platforms like Twitter, the Federal Trade Commission is reminding marketers they need to disclose any bias on their promotional materials—even if they…

December 4, 2014, 1:15 PM EST

Top 10 Branded Videos: Beats by Dre Hits High Note With Celeb-Packed Spot Plus, Turkish Airlines taps soccer stars

Apple-owned Beats by Dre has a not-so-secret method to scoring YouTube hits: Get celebrities to wear your product while a killer soundtrack plays in the background. The headphone brand has…

December 4, 2014, 12:19 PM EST

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