Why Snapchat Is Becoming the Hottest Social Tool for Ad Agencies

From recruiting young talent to winning new business

With attention shifting from Facebook and Twitter to social darling Snapchat, some agencies are hoping to turn their ephemeral posts into recruitment and new business opportunities. Havas Chicago this week kicks…

Google Is Now Publishing Holiday Store Hours for Maps and Search

The feature is available for shoppers worldwide

We've all been there: Drive all the way to a store to buy a last-minute gift...only to find your lifeline has already locked its doors. Google is trying to cut down…

How Pandora Aims to Double Its Number of Relevant Ads With Cross-Device Data

Music service hones targeting with Krux

Pandora last week said its third-quarter ad revenues rose 31 percent year over year to $255 million, seemingly underscoring the narrative that the digital music service attracts brands because of…

Here Are 4 Tips From a Startup That's About to Go Global

Casper CEO Philip Krim dishes on what he's learned

Since launching in April 2014, mattress brand Casper has set out to shake up the sleep industry and prove that consumers will buy $950 mattresses online. Now, it wants to…

Why Hallmark Is Ditching TV, and Sentimental Ads, for a Bit of Biting Humor This Holiday

Snapchat partnership also helps anchor #KeepsakeIt

Hallmark might be trying to break your heart before the holidays because watching Grandpa being forced to forego ham in favor of a tofu brick is enough to make even…

These 4 Brands Are Embracing the Twitter Emoji Craze

Coke cans and curly-haired women build buzz

Twitter wants in on brands' obsession with emojis. Marketers including Coca-Cola and Dove have gone gaga for the miniature digital stickers that reward consumers for tweeting out branded hashtags. Here's how four…

Neustar Buys MarketShare Partners for $450 Million

Marrying ad data with predictive analytics

Advertising technology company Neustar announced today that it is acquiring marketing analytics company MarketShare Partners for $450 million.  MarketShare helps its clients—including Ford, Intel and CarMax—forecast and examine their ad spending…

What 8 Agency Execs Think About Twitter's New Like Button

Spoiler: Not all of them heart the change

This week, Twitter tried increasing its emotional pull by ditching its star button in exchange for a heart, prompting users to "like" a post instead of the old "favorite" option. But how…

Here Are 5 Things Marketers Want When Periscope Integrates More Deeply With Twitter

A Snapchat alternative is one of them

At Twitter's #VideoNow show for agencies last month, Periscope co-founder Kayvon Beykpour said he plans to further intertwine his mobile app with Twitter "very soon." Right now, when people employ his…

Facebook's New Tools Let Merchants Tailor Ads for Nearby Consumers

Can give insights for consumer groups within 150 feet

While Facebook yesterday revealed that its advertising sales increased 45 percent year over year to $4.3 billion in the third quarter, it would still like to gain a bigger share…

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