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Is IAC, Owner of Tinder and Match, Ready to Dump Dating Sites? Investors worry as free, niche services flood marketplace

Despite pressure from investors to sell off the company's dating sites and hookup apps, executives at IAC’s The Match Group remain committed to the market, reports The New York Times. Investors'…

September 15, 2014, 3:27 PM EDT

Big Brands Jump on Flipboard's New Video Ads Including Jack Daniels, Gucci and Chrysler

Personal magazine company Flipboard is rolling out a trial program incorporating video ads into its users’ news streams beginning today. The program launches with eight notable brands: Jack Daniels, Gucci,…

September 15, 2014, 1:49 PM EDT

Meet the Man Who Unlocked the Secrets of Mobile Marketing Jerome Jarre schools big brands like General Electric on social

Jerome Jarre is sitting in the front row of this year’s MTV Video Music Awards, catching all the action and instantly turning it into content via the video sharing app…

September 14, 2014, 7:31 PM EDT

These Web Stars Are Beyond 'Vine Famous' Nash Grier, King Bach, Princess Lauren, others latch onto brands, TV, music

The social app Vine has created a whole universe of video stars whose antics have attracted millions of followers and made them "Vine famous." But social seems to be only…

September 14, 2014, 7:31 PM EDT

Tumblr’s Top Draw as a Marketing Platform Is Its Wealthier User Base Ringing up revenue for retailers

Sure Tumblr has an artsy, hipster appeal, but its users are far from starving. In fact, and perhaps surprisingly, it caters to the wealthiest social media set of any of…

September 14, 2014, 7:29 PM EDT

South Korea's Ex-Spy Chief Is Found Guilty of Tweeting Gives new meaning to 'social justice'

Tweeting has famously landed people in heaps of trouble: In fact, nine months ago, it got PR pro Justine Sacco fired and thrown into social-media no man's land. But getting…

September 12, 2014, 4:45 PM EDT

How 9 New York Fashion Week Sponsors Fared on Social This Year Twitter mentions shot up a staggering 1,113% for one

Samsung and Mercedes-Benz were among some of the brands getting the biggest social buzz at this year’s New York Fashion Week, which wrapped up yesterday, according to exclusive data obtained…

September 12, 2014, 4:37 PM EDT

Connor Franta Forges Ahead in Solo Career Former O2L member talks about life after supergroup

A little over two months after leaving YouTube supergroup O2L, vlogger Connor Franta seems to have found solid footing is his solo career. Tomorrow, he'll be co-headlining Fullscreen's Intour in Pasadena,…

September 12, 2014, 4:05 PM EDT

The 10 Hottest Branded Instagram Videos of the Week Benefit Cosmetics sexily focuses on bottoms to get to the top

Benefit Cosmetics has gotten to the bottom of at least one way to rock an Instagram video—by playfully featuring the derrieres of a cute young lady in a baton twirler's…

September 12, 2014, 2:10 PM EDT

Apple Sells Out of Its First Large-Screen iPhone After Years of Resisting Phablets Steve Jobs was wrong about going big

What's that you said, Steve Jobs? No one's going to buy that large phone? Apple's visionary founder got a lot right, but he appears to have been wrong about supersized phones.…

September 12, 2014, 1:59 PM EDT

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