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Publishers Are Responding to Brands' Viewability Concerns A discussion with Evolve Media president Brian Fitzgerald

Viewability has been one of the hotter topics in the digital marketing space this year, and at the heart of the chatter is the Media Ratings Council's decision to lift…

July 20, 2014, 6:06 PM EDT

Google's Ad Dollars Keep Rising Thanks to Smart and Stealthy Moves Shopping ads and text formats drive revenue

Advertiser spending was up about 20 percent at Google last quarter, and market experts said some of the company's strongest initiatives such as enhanced campaigns and shopping ads are helping—even…

July 18, 2014, 4:53 PM EDT

Video Ad Tech Player's Stock Jumps Almost 50% on First Day of Trading TubeMogul priced low in its IPO

TubeMogul's first day on Wall Street started off with a pop of the champagne cork—and was followed by a huge jump in stock price. The ad tech company held its…

July 18, 2014, 1:27 PM EDT

Hollister's Instagram Strategy Gives Hope to Social Retail Gains traction with music clips

While sports marketers continue to be mainstays in the Adweek/Shareablee top 10 brands on Instagram video weekly chart, Hollister is a rare retailer to garner a slot in our rankings. The…

July 18, 2014, 12:39 PM EDT

New York Ice Cream Shop Sees 5% of Sales Via Mobile Payments Plans to boost buys for National Ice Cream Day

New York ice cream shop Van Leeuwen began rolling out mobile payments through PayPal earlier this year, and now makes roughly $200—or about 5 percent—through smartphone transactions at its East…

July 18, 2014, 11:16 AM EDT

Dude, Guess What Inspired PuffPuffChat? Give you 3 hits ... uh, I mean hints

Necessity is the mother of invention and Redditor cherry_garcia found himself in need of someone to talk to while smoking weed. So, he invented PuffPuffChat, a social platform that randomly pairs users into…

July 18, 2014, 9:36 AM EDT

Kevin Lyman Hatches a Festival for YouTube and Vine Stars Fullscreen curates talent for groundbreaking event

Kevin Lyman's 4Fini is among the most successful event production companies, notably producing music festivals like Rockstar Mayhem Festival and the Warped Tour. Now, the organization is partnering with multi-channel network (MCN)…

July 18, 2014, 9:00 AM EDT

How CNN Made a Cisco-Sponsored Web Series About Progressive Cities It includes both editorial and branded content

During CNN's 2014 Upfronts, president Jeff Zucker vowed that the network would be focusing on its digital presence and creating new opportunities for advertisers. Three months later, the net's Web-first production company,…

July 18, 2014, 6:00 AM EDT

Johnson’s Baby Latches on to Royal Toddler's Birthday to Build Social Strategy Goes after snap-happy millennial moms on Instagram

New moms sometimes go overboard with taking and sharing photos of their kids on social media. But Johnson’s Baby is hoping to capitalize on that trend in launching an Instagram…

July 17, 2014, 5:33 PM EDT

Despite Promises to Advertisers, Microsoft Disbands Xbox TV Studio But Halo project is still in the works

Microsoft's digital TV strategy is toast, with its Los Angeles studio closing during this massive round of layoffs. Microsoft confirmed today that Xbox Entertainment Studios is shutting down, potentially undermining…

July 17, 2014, 3:21 PM EDT

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