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8 Intriguing and Surprising Digital Marketing Stats From the Past Week

#StraightOutta goes viral; Tinder isn't just for singles

It's midsummer, when much of the media and marketing world slows way down. But in this day and age, digital marketing statistics never really stop. (Seriously, we get pitched with…

Big Brands Like CoverGirl and Coke Are Finding the Perfect Moment to Deliver Mobile Ads

Timing is everything

Bottom-of-the-page mobile banner ads can be tough sells nowadays if you work at a media company, whether you're pitching them to an advertiser or a consumer. And mobile banners' underlying issue…

Can a Deeper NFL Partnership Help Twitter Attract More Users?

The media players extended their social-video deal

Even if Twitter never attracts tens of millions more Baby Boomers and Gen Xers—people who generally think a Facebook account constitutes a large enough social-media footprint—it really should be able…

3 Ways Email Is Embracing the Trends That Were Supposed to Make It Obsolete

Marketers are getting faster, smarter and more interactive

The eulogy for email has been in slow-clap mode for a while. With social app after app after app promising to make communication faster than it already is, it's become…

Will Google's Bid for More Ad-Buying Control Cause a Huge Mess for Marketers?

'Who outside of Google is thinking this is a great idea?'

Google's decision Thursday to shut down YouTube media buying on its programmatic network DoubleClick Ad Exchange (or AdX) signals the tech giant wants tighter control of its growing advertising ecosystem.…

Google Tightens How Advertisers Buy YouTube Ads

Could have big ramifications for ad-tech firms

Google wants more control over how advertisers buy YouTube ads. On Thursday, the search giant revealed that it will cut off ad buying through DoubleClick Ad Exchange (or AdX), its programmatic…

Here's the Incredible Social Buzz Arby's Has Created Around Jon Stewart's Departure

7,926 tweets about chain within 13 hours of Daily Show ad

Sometimes it pays to laugh at yourself. Last night, Arby's thanked Daily Show host Jon Stewart for all the mockery at its expense over the years with a 60-second spot during…

As the Mobile Messaging War Heats Up, Kik Tries to Win Over Marketers With GIFs

Bots serve pithy clips to different users

Twentieth Century Fox wants to talk to teens the way they do with their friends, so it's using GIFs to chat with them on mobile messaging app Kik. The film studio…

Ogilvy & Mather Inks a Data Deal to Help It 'Create More Tailored Messaging'

Clients stand to gain from real-time stats

Ogilvy & Mather North America has forged a partnership with analytics company Hundredx that will give the ad agency new real-time data for campaigns, mobile apps and websites. New York-based…

Here's How Facebook Is Turning Its Local Ad Unit Into a Customer Service Channel

And ramping up messaging features

Facebook is letting users respond to local-awareness ads with private messages, turning the promos into customer-service tools. The feature, which evidently will not be available to national brands, includes a…

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