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Infographic: Which Streaming Services Are Winning the Battle for Millennial Eardrums?

Pandora, iHeartRadio, Spotify and more vie for awareness

When it comes to music, millennials like it new and they like it now. Numerous streaming and recommendation services have sprung up in response to younger consumers' auditory desires. Five lead…

Is the Music Streaming Industry Destined to Leave Artists Unhappy?

Advertisers love Pandora and Spotify, but the money isn't trickling down

Pharrell's "Happy" was the song of 2014, topping the charts in the U.S. and two dozen other countries, selling 6.45 million copies and winning a slew of accolades, including a…

How Subaru and Shazam Helped Make Odessa a Star

Music exec used app to discover folk singer

It's rare that ads make the artist, but in the case of singer-songwriter Odessa, it was in fact just that—a TV commercial for Subaru launched her career. The automaker's "Flat Tire"…

Sirius XM Founder: Robot Clones Are Coming Thanks to Digital Media

She's already built one that's cognizant of its own consciousness

Imagine if you could create a robot programmed with someone's personality based on what he or she has revealed via Google, Facebook, Twitter, etc. It would think and react the…

Did Larry Fitzgerald Really Catch All Those Footballs With One Hand in the Visa Checkout Ad?

NFL star says, 'This is what I do!'

Do you have a hard time believing that Arizona Cardinals wide receiver Larry Fitzgerald caught all of those passes with one hand while using Visa Checkout with the other in…

At Equinox, Techie Fitness Bikes Are the New Workout Coach

SXSW tries out data-driven exercise

There's no shortage of health-related tech at this week's South by Southwest, and Equinox has an interesting data-driven spin. The gym chain and digital agency R/GA are showing off a fitness…

At Male-Dominated SXSW, a Girls' Lounge Aims to Facilitate the Power Manicure

Events focus on boosting confidence, though some fear reinforcing stereotypes

It's well known that women are the minority and are often underpaid in the tech industry. Even at massive industry events like South by Southwest Interactive, it can be challenging…

Saudi Arabian Activist Princess Reema Takes on Breast Cancer Awareness With More Social Media

Launches Instagram and Twitter accounts to boost response

During a keynote today at South by Southwest, Princess Reema Bint Bandar Al-Saud, the Saudi Arabian entrepreneur, activist and CEO of luxury retail Alfa Intl., launched a new campaign that…

For SXSW Marketers, Smartphone Apps Are Yesterday's News. Wearables Are What Matter

But brands are waiting for critical mass

If Roberto Moctezuma was trying to launch a mobile startup just a few years ago, he'd only have to think about use cases involving iPhones and Samsung Galaxies. But as…

At SXSW, Brands Are Playing Games With Your Health (in the Good Way)

Jockeying to be the next big names in digitally fueled wellness

The melding of tech and health is everywhere these days, but nowhere is the trend more visible than right now at South by Southwest. By combining technology, wellness and exercise, brands…

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