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New MLB Commish Says Digital Media and Hispanic Marketing Can Grow Baseball

Rob Manfred also wants faster play, in-market streaming and more social

Rob Manfred's reign as the 10th commissioner of Major League Baseball will begin in earnest Sunday night with the first pitch of the regular season. The 56-year-old former lawyer, who…

How to Win the Moments That Matter With Mobile Video

Meet the new captive audience

When I began my career in digital media, the term "captive audience" was routinely used to refer to TV viewers. In one evening, brands could reach nearly 100 percent of…

Tom Brady Makes His Periscope Debut While Shooting an Ad for Ugg Australia

'He was really down'

Tom Brady playing chess—that's something you don't see every day. The Super Bowl MVP quarterback isn't on Twitter yet, but he was on Periscope streaming live while shooting a commercial…

Fox Is Making Custom, Creepy GIFs and Videos for Poltergeist Fans

#WhatAreYouAfraidOf promotes new film trailer

Movie studios are well known for taking advantage of social media's bells and whistles to build buzz for their new trailers. Now, Twentieth Century Fox is taking it a step further, using…

Hustler Asks People to 'Stop Abusing Vegetables' in Safe-For-Work Campaign

Larry Flynt talks about coming up with the dirtiest clean strategy

If you've been driving around Los Angeles lately, you may have noticed a billboard showing a cartoon cucumber imploring you to #stopvegetableabuse by buying real sex toys at Hustler Hollywood.…

Which Big Brands Have the Most Twitter Followers in Common?

Only 1% of users follow 4 or more companies, so crossover is rare

Which marketers tend to attract the same Twitter followers? To find out, Simply Measured recently analyzed the 100,000 newest followers of the social network's 10 most-followed global brands. Here is a…

NFL Star Colin Kaepernick: 'Me and Social Media Have a Love-Hate Relationship'

Kaepernick, Larry Fitzgerald and Drew Brees sound off on digital

National Football League fans watch a player's social media presence almost as closely as his on-the-field performance. No one knows that more than San Francisco 49ers quarterback Colin Kaepernick, who…

Neutrogena Ditches TV for Social Media-Heavy Earth Month Campaign

Company zeros in on targeted advertising

Household beauty brands have long relied on TV advertising to pitch their products to wide audiences. But with more consumers—particularly millennials—moving online, Johnson & Johnson's Neutrogena Naturals is switching up…

Movie Studio Is the First to Live Stream a Trailer Premiere With Twitter's Periscope

STX Entertainment promotes The Gift

Newly formed movie studio STX Entertainment is the first advertiser to work with Twitter on a campaign that incorporates the live-streaming app Periscope. STX premiered the trailer for its debut film The…

Chevrolet, Jash Create the #BestDayEver of Positive Prankvertising

Not everything has to be mean on April Fools' Day

April Fools' Day is known as a day to pull pranks on your nearest and dearest. However, Chevrolet and online comedy network Jash believe that not every trick has to…

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