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How 4 Brands (and Bob Newhart) Made the Most of College Football's First Playoff Championship Butterfinger, Arby's among the social notables

There weren't a ton of brands that treated Monday night's first college football playoff championship like it was a worthy of the kind of real-time marketing efforts normally seen for…

January 13, 2015, 6:58 AM EST

Bob Newhart Won Twitter During the College Football Championship's First Half Most brands turn in a real-time snoozer

Despite the predictions that tonight's college football championship on ESPN would be the highest-rated cable program of all time, there has been little real-time marketing by brands during the first…

January 12, 2015, 10:51 PM EST

McDonald's Brand Sentiment Drops With 'Signs' Campaign, but Not by Much Social chatter was sizable and relatively neutral

Brands were surprisingly quiet during last night's Golden Globes on social media, except for McDonald's with a new TV campaign dubbed "Signs." The ads from Leo Burnett also ran during yesterday's…

January 12, 2015, 6:43 PM EST

Brands' Next Big Celebrity Deals May Be With Social Media Stars But how long will they last?

Marketers have long been paying social media stars to crank out branded photos, videos and tweets, and now, some of those personalities are gaining celebrity status thanks to their brand…

January 12, 2015, 9:46 AM EST

70% of Marketers Will Spend More on Social Media Ads This Year Mobile and content marketing also expect big gains

Salesforce surveyed 5,000 marketers at the end of last year on their budgets for 2015, and the software giant found that 70 percent of them plan to increase social media advertising, including…

January 12, 2015, 8:00 AM EST

Truly Altruistic Ads Don't Just Raise Money, They Enrich the Culture Stop do-gooding, start doing good

In the good ol' days before pesky digital came along, making content was a problem for the TV networks. Now, with social media and YouTube dominating our attention spans, it's…

January 12, 2015, 12:02 AM EST

Infographic: Who's Really Using Facebook, Twitter, Pinterest, Tumblr and Instagram in 2015 Social's biggest network isn't dying, but it is getting grayer

How will the social landscape change over the next two years as social sharing and communication technologies continue to evolve? Exclusive data from eMarketer show which networks will continue to…

January 12, 2015, 12:02 AM EST

Apple Watch Isn't Even Out Yet, But Some Retailers Will Be Ready on Day 1 Marsh Supermarkets is an early tester

In terms of the burgeoning smartwatch industry, Apple already seems fairly well positioned to own the space, even though its watch won't go on sale until later this spring. But that's not…

January 12, 2015, 12:01 AM EST

Victoria's Secret Is Picking Up 100,000 Instagram Followers a Day And that's just one of our 10 must-see digital marketing stats of the week

Here are this week's 10 most intriguing numbers from the digital marketing space, including eyebrow-raising Instagram growth by Victoria's Secret, as well as fascinating data from a tech giant. 1. Victoria's…

January 9, 2015, 5:27 PM EST

Twitter Will Launch Autoplay Video, but Here's How It Will Differ From Facebook Marketers have 6 seconds to entice users to click

Twitter is about to give marketers new ways to share videos with a feature the ad world has been asking for: autoplay. Twitter has been working on its built-in video…

January 9, 2015, 4:37 PM EST

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