This Company Is Partnering With Facebook Canvas for Faster Mobile Ads and Better Targeting

Pharma, tech brands trying it out through Undertone

Undertone is plugging into Facebook Canvas to let brands running campaigns with the New York digital ad company begin including faster mobile-first, cross-device retargeting. Through Undertone parent company Perion's MakeMeReach platform,…

Ad Tech Player Neustar Is Splitting Into 2 Public Companies

Redesigning customer experiences for brands

Advertising technology company Neustar, whose marketing clients use its technology to buy digital ads through automation, announced today that it will separate into two publicly traded companies. One company will…

Creatives and Programmatic Players Are Increasingly Getting on the Same Page

Trade Desk COO Rob Perdue on an evolving industry

  CANNES, France—Rob Perdue, chief operating officer at The Trade Desk, is attending his third Cannes Lions International Festival of Creativity and…

Virtual Reality Is Turning Getty Images Into a 21st Century Brand

180,000 events will be shot with 360 cameras

  brightcove.createExperiences(); CANNES, France—While Getty Images, founded in 1995 as a resource for rights to still images, was born in the…

Facebook and Instagram Are Getting New Collaboration Tools to Build Better Mobile Ads

With Creative Hub, who needs Slack?

CANNES, France—Facebook wants to give marketers more collaborative tools to build ads—specifically mobile ads—on its platforms. So today it announced a platform called Creative Hub, which is designed to help Facebook…

Mondelez Is Pouring More Money Into Facebook to Create Chatbots and Better Ads

Makes 'significantly larger' investment than in 2015

Soon, you may be able to buy Oreo cookies through a Facebook Messenger bot. Today, Mondelez—the maker of Oreo, Cadbury and Trident gum—re-upped its investment in Facebook with another large-scale deal…

Tumblr Is Getting Into Live Video, But It's Completely Different Than Facebook or Periscope

Inks deal with YouTube, YouNow

Yahoo-owned Tumblr wants in on livestreaming, and it's taking a different route than Facebook or Twitter's Periscope app. Today the site is launching a live video feature that will let…

Instagram Now Has More Than 500 Million Monthly Users as Explosive Growth Continues

Gained 100 million members in 9 months

CANNES, France—Word circulated here on Monday that Instagram had surpassed the 500 million monthly user mark, and the social app announced today that it has in fact met that milestone. What's…

Condé Nast, The Times and Forbes Tap Into New Location-Based Programmatic Platform

Blis offers Moat viewability and attention data

CANNES, France—Location data company Blis today is announcing a private marketplace designed—among other things—to help media buyers understand whether their ads are served in a geographically accurate fashion. Condé Nast,…

Why Big Brands Are Suddenly Getting Cozy With Reddit

New ad-targeting tech and custom content are a draw

Just six months ago, Reddit—whose famous slogan is "The front page of the internet"—was a dangerous place for marketers because of its reputation as a pool of trolling and harassment. Now,…

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