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More E-Commerce Brands Are Turning to Television Ads. Is It Money Well Spent?

Not everyone thinks so

Amazon, Apartments.com and online lender SoFi all announced their first Super Bowl ad buys last week, joining returning advertisers Esurance and website makers Wix and Squarespace. The moves shed light…

Google Search Leads the Way, as Alphabet Beats Earnings Expectations

Ad revenue soars while moonshot projects lose billions

Google still makes up most of the Alphabet. In its first report that separates the advertising business from special projects like self-driving cars and package-delivering drones, the Google parent company's fourth-quarter…

How Facebook Is Using Surveys to Improve Its News Feed and Give Users What They Want

Insights move beyond clicks

Facebook is taking more of a "survey says" approach to what users will see in their news feeds. In a blog post published today, Facebook software engineers Cheng Zhang and Si…

Not Even Pitchman James Harden Knows What Taco Bell’s Super Bowl Ad Is About

Teaser promotes a cryptic pre-ordering site

Taco Bell is keeping its Super Bowl plans so under wraps that not even the celebrities in its ad know what they're selling. At least that's what the brand wants…

4 Social Platforms That Could Steal Big Super Bowl Bucks Away From Twitter

Advertisers look for the next Oreo moment

While Twitter will likely remain marketers' go-to platform to build Super Bowl social buzz, Snapchat, Facebook, Google and Instagram are all hustling this year to grab a greater share of…

Here Are 4 Common Methods That Ad Fraudsters Use to Make Their Ill-Gotten Money

Where crime continues to pay

We all know bot-fueled ad fraud is a major problem for digital marketers, but how exactly does it work? Who makes money off fraudulent ad views, and how do they…

Here's Why Smartphone Ads Could Help Swing the Iowa Caucuses

Data every campaign strategist needs to see

Poor Iowa. Quadrennially, it's the Midwestern state that gets most bombarded with political ads, with Republican and Democratic voters being the prime targets of presidential campaigns ahead of next week's…

New Facebook Policy Bans Private Gun Sales From Its Platform and Instagram

Social giant's measure is global

The National Rifle Association has nearly 4.7 million fans on Facebook, but the pro-guns organization probably isn't the biggest fan of Facebook tonight. The social networking company revealed on Friday evening…

IBM Grows Big Data Capabilities After It Officially Acquires Weather Company Properties

Big Blue gets real-time insights

Just one day after announcing its plans to acquire interactive agency Resource/Ammirati, IBM today revealed it had finalized another deal to boost its digital marketing offerings, this time raking in…

Facebook Hires Former CP+B CEO Andrew Keller as Global Creative Director

Continues to attract agency talent to tech

Facebook says it has hired former Crispin Porter + Bogusky CEO Andrew Keller as its new global creative director for Creative Shop, its in-house creative team. Keller, who left CP+B…

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