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6 Major Assets That Verizon Gets in the AOL Deal

A timeline shows what happened before the $4.4 billion acquisition

Verizon's $4.4 billion acquisition of AOL this morning could give the telecom company the kind of massive scale in the online and mobile advertising industry to compete with Google and…

Ad Network Takes Steps to Ensure Consumers Actually See Mobile Promos

Millennial Media ramps up its viewability standards

As consumers shift from desktops to smartphones, advertisers want to make sure promos shift with them. To that end, the Media Ratings Council recently released its first guidelines for maximizing mobile…

Verizon Will Buy AOL for $4.4 Billion in Massive Content Acquisition

Wireless carrier will gain HuffPo, ad network and growing video empire

Six years after spinning off from Time Warner, an independent and resurgent AOL announced today it will be acquired by Verizon for $4.4 billion. The acquisition is a huge content and…

NBC Pulls Facebook Post After Sneaking in an Ad for Subway

Tries to work around social network's video rules

As Facebook looks to turn itself into a bona fide video platform, it's tightening its rules on what publishers can and cannot post. Clips with ads not sold by Facebook…

12 Interesting Digital Marketing Stats From the Past Week

Mobile search hits the tipping point, and Avengers ads get analyzed

The past week has been filled with data points, as Digital Content NewFronts presenters and researchers have been out in force to share their statistical learnings. Here are 12 of…

Savvy Digital Marketers Can Now Get Certified by the IAB

Costs $500-$750 for those with 2+ years of experience

If you are a digital ad pro and find it hard to adequately describe your expertise in job interviews—after all, spitting out words like "programmatic" and "real-time targeting" can sound…

Here's Why Twitter's Porn Problem Freaked Out Brands

10 million accounts could be sharing NSFW content

There are some dark corners of Twitter—accounts that take "not safe for work" content to new depths and that can spell big trouble for brands whose ads end up running…

5 Entertaining Uses of MLB's New Statcast Tracking Technology

Great play, but what does the science say?

Most baseball fans will remember Alex Rodriguez's 660th home run whether they want to or not—the May 1 blast at Fenway Park tied A-Rod with Willy Mays for fourth place…

Infographic: YouTube Ads Are Reportedly Viewable 91% of the Time

Research also states that being heard is almost as good as being seen

Google has new insights for the industry worried about viewability, one of the top concerns facing the digital marketing world this year. Google's latest report on the matter digs into…

Producers, Not Actors, Are the Stars of TV Networks' Early Series Pickups

Shonda Rhimes, Greg Berlanti are safer bets than most Hollywood A-listers

We're less than 72 hours from broadcast upfront week, and ahead of revealing their upcoming slates (NBC will be the first out of the gate, announcing its fall schedule on…

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