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Amazon Bets on Small Businesses to Win Mobile Payment Space Makes its move into bricks-and-mortar retail

Amazon rolled out a new mobile point-of-sale service today dubbed Amazon Local Register that competes directly with Square and PayPal to push retailers and merchants to accept in-store transactions through…

August 13, 2014, 10:15 AM EDT

Here Is Everything You Need to Know About the Millennial Consumer They’ve cut every cord—except to mom and dad

No demographic is as appealing to marketers as millennials, those folks born between 1981 and 2000. Many articles and studies have focused on reaching this elusive adult consumer, who has…

August 13, 2014, 9:08 AM EDT

Twitter Says Over 13 Million Accounts May Be Bots and Fakes And that estimate may be conservative, according to its SEC filing

Updated: The initial version of this story reported that 23 million Twitter users were bots, based on the 8.5 percent of Twitter users who use an automatic platform to access…

August 12, 2014, 11:23 PM EDT

Where Will Gawker Draw the Line in Online Debate? Kinja becomes a platform for controversy

Update: Jezebel wrote on its website that because of its complaints, Gawker Media has disabled media uploads in comments and removed offensive post. It also is re-introducing a pending comment…

August 12, 2014, 7:19 PM EDT

Burger King Pulled Pricey Twitter Ad When Robin Williams News Broke Real-time reaction to Hollywood tragedy

When Robin Williams' sudden passing began circulating in social media early Monday evening, Burger King marketers quickly placed a call to Twitter headquarters to pull a Promoted Trend. The national ad,…

August 12, 2014, 5:27 PM EDT

AT&T's YouTube and Snapchat Summer Reaps Big Stats Millennial effort attracts a social following

AT&T's aims for its @SummerBreak initiative, which debuted on June 23, have been transparent: The telecom wants to continue the millennial marketing drive it touted at South by Southwest months…

August 12, 2014, 4:58 PM EDT

Dell Taps Defy Media for Back-To-School Campaign Uses YouTube influencers to spread the message to students

Dell is working with digital media production company Defy Media to encourage teens and college kids to use its products when they head back to the classroom this fall. Working with…

August 12, 2014, 4:38 PM EDT

Advertisers Say Gaming App's 'Winning' Approach Is Creating More Sales Than Display Ads Freeway rewards engagement with free stuff

Anyone can serve an ad to a consumer, but how to get that consumer to click through—or even better, to actively engage with the brand—is one of the central struggles…

August 12, 2014, 1:24 PM EDT

Gilt Co-Founder Leaves for Startup Alexandra Wilkis Wilson will take over as Glamsquad chief

Gilt Groupe co-founder Alexandra Wilkis Wilson is leaving her role at the company she helped nurture from a startup idea to a global enterprise to become co-founder and CEO of…

August 12, 2014, 1:20 PM EDT

Twitter's Promoted Video Details Are Coming Into View Could be a big lift to revenues

Twitter officially unveiled Promoted Video today as a beta product that could be a boon for its revenues when rolled out fully. Specialized has tested the ad unit, and the…

August 12, 2014, 1:18 PM EDT

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