So, This Is Happening: Lyft Will Offer Justin Bieber's New Album for Half Price

The ride-sharing app goes pop

Both Lyft and Uber like to pontificate about how consumers will someday use their mobile apps for all kinds of things involving cars—not just rides. Now, Lyft is taking a…

Here's Why Taco Bell Created 600 GIFs and Photos for Its New Social Campaign

It wants to celebrate the taco emoji

The taco emoji is finally here, and Taco Bell now has an "taco emoji engine" to show for it. Today, the fast-food company and Deutsch L.A. are debuting a social-marketing blitz…

Why Early Holiday Shopping on Mobile Might Hurt Black Friday Sales

Facebook data serves up red flags for bricks and mortar

Mobile shopping could already be cutting into bricks-and-mortar retailers' holiday sales, according to Facebook. The Menlo, Park, Calif.-based company's analysis is based on a combination of data points that it's…

Infographic: Consumers Want Holiday Content, and They Want It Now

Creators can hardly keep up

A new study from content discovery platform Outbrain highlights content consumption trends for the 2014 holiday season from November through New Year's Eve. These insights can mean big business for…

How Viber’s CMO Is Transforming the Mobile Messaging App Into a Lifestyle Brand

Growing its presence with first U.S. ad campaign

Unless you're a teenager, you probably haven't heard of Viber. That's likely about to change. The Tel Aviv, Israel-based messaging app has 664 million users globally. After opening a Boston…

Why Snapchat Is Becoming the Hottest Social Tool for Ad Agencies

From recruiting young talent to winning new business

With attention shifting from Facebook and Twitter to social darling Snapchat, some agencies are hoping to turn their ephemeral posts into recruitment and new business opportunities. Havas Chicago this week kicks…

Google Is Now Publishing Holiday Store Hours for Maps and Search

The feature is available for shoppers worldwide

We've all been there: Drive all the way to a store to buy a last-minute gift...only to find your lifeline has already locked its doors. Google is trying to cut down…

How Pandora Aims to Double Its Number of Relevant Ads With Cross-Device Data

Music service hones targeting with Krux

Pandora last week said its third-quarter ad revenues rose 31 percent year over year to $255 million, seemingly underscoring the narrative that the digital music service attracts brands because of…

Here Are 4 Tips From a Startup That's About to Go Global

Casper CEO Philip Krim dishes on what he's learned

Since launching in April 2014, mattress brand Casper has set out to shake up the sleep industry and prove that consumers will buy $950 mattresses online. Now, it wants to…

Why Hallmark Is Ditching TV, and Sentimental Ads, for a Bit of Biting Humor This Holiday

Snapchat partnership also helps anchor #KeepsakeIt

Hallmark might be trying to break your heart before the holidays because watching Grandpa being forced to forego ham in favor of a tofu brick is enough to make even…

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