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Victoria's Secret Shows There's Something About Airplanes and Social Media 20 lingerie models don't hurt, either

KLM Royal Dutch's in-flight dance party a few years ago provided an early hint that airlines could soar with cool social media campaigns. Then in 2012, Air New Zealand's #airnzhobbit…

December 4, 2014, 1:44 PM EST

FTC: No, Agencies Can't Ask Staffers to Casually Tweet Nice Things About Clients A cautionary tale about disclosure in social media

As brands push their messages through social media platforms like Twitter, the Federal Trade Commission is reminding marketers they need to disclose any bias on their promotional materials—even if they…

December 4, 2014, 1:15 PM EST

Top 10 Branded Videos: Beats by Dre Hits High Note With Celeb-Packed Spot Plus, Turkish Airlines taps soccer stars

Apple-owned Beats by Dre has a not-so-secret method to scoring YouTube hits: Get celebrities to wear your product while a killer soundtrack plays in the background. The headphone brand has…

December 4, 2014, 12:19 PM EST

Upload a Photo on Social Media, and Toyota Will Donate 10 Car Seats for Kids The latest philanthropic social campaign

Toyota is turning mobile photo uploads on Twitter and Instagram into a philanthropic opportunity. For every photo that people post with the hashtag #BuckleUpForLife through Dec. 31, the brand will donate 10…

December 3, 2014, 2:28 PM EST

These Are the Top 10 Brands That Nailed Social Video in 2014 World Cup advertisers dominate the list

Activia, Samsung, Nike and Coca-Cola are among the brands that created this year's best social and viral videos, according to new data from Unruly Media. Unsurprisingly, this year's chart is dominated…

December 3, 2014, 9:59 AM EST

Target Turns Its Stores Into One Big Mobile Game for the Holidays Gives new meaning to smartphone shopping

After what most would consider a brutal holiday shopping season last year thanks to a well-publicized data breach, Target is rebounding with a slew of mobile and digital investments aimed…

December 2, 2014, 8:00 PM EST

Facebook is Now Helping Marketers Fine-Tune Those Ads for Mobile Apps How about a game to go with that new tablet?

For companies that love to advertise their apps on Facebook during the holidays, the social site has some new targeting options this year.  Now, mobile-app advertisers are guaranteed their promos will…

December 2, 2014, 5:10 PM EST

Intel Will Reportedly Be Inside the New Version of Google Glass Could increase battery life

Intel will craft the chip inside the next version of Google Glass, which could lead to a longer battery life and new workplace applications, according to The Wall Street Journal,…

December 2, 2014, 1:19 PM EST

Heineken Delivers the Party to You as Part of Its Holiday Twitter Campaign Need some cheer? Try tweeting at the Dutch beer brand

Home delivery is a big trend these days, with car services like Uber and Lyft teaming with brands for one-off campaigns. Now Heineken is putting its own twist on the…

December 2, 2014, 12:55 PM EST

8 Informative #CyberMonday Tweets That Aren't Trying to Sell You Anything Here are the best non-commercial messages

Click on the #CyberMonday hashtag on Twitter if you want to see an avalanche of painfully salesy messages from retailers and affiliate marketers. Or simply check out the eight informative or…

December 1, 2014, 3:12 PM EST

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