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Drone Maker Gets Brand Metrics for YouTube Using Octoly's new software suite

Octoly wants to give YouTube marketers a holistic look into their brands' owned, earned and paid media reach on the video site. Interestingly, one of the companies signed up to…

April 29, 2014, 11:41 AM EDT

Twitter Fans Make DirecTV's New 'Get Rid of Cable' Ad One of the Bleakest Yet Putting all that negativity to work

When you leave people to their own devices, they tend to get nihilistic. When they get nihilistic, they make darkly comic scripts for DirecTV. Case in point: the satellite-TV company's Twitter-sourced…

April 29, 2014, 11:20 AM EDT

Here Are the Top 10 Brands Using Instagram Video UFC, NBC seem gung-ho with the format

This week's VideoWatch/Shareablee chart—the third in a young-but-ongoing series—illustrates an intriguing development about how some brands are now dedicating meaningful resources to Instagram's videos. The Ultimate Fighting Championship (UFC) and NBC's…

April 25, 2014, 4:27 PM EDT

Infographic: 8 Types of 'Working Dead' Zombies Plaguing Your Productivity Ghoulishly good marketing for AtTask

Next time you hear someone complain they can't do good marketing for a product because it's "too boring," show them this infographic for enterprise work management software AtTask. Collaboration software is…

April 25, 2014, 3:31 PM EDT

Condé Nast Entertainment Renews 30% of Its Web Slate 21 series coming back to a digital screen near you

Condé Nast Entertainment is planning to renew about one third of its original Web programming, a total of 21 shows.  Last year, CNE launched seven digital video channels, the majority of…

April 25, 2014, 11:40 AM EDT

Advice from Elders Ad Goes Viral for Dodge Hornet-harassed golfer also makes weekly list of top videos

By the time you're 100, you’ve got plenty of advice to give. Dodge is rounding up all those gems and presenting them in its latest ad campaign for the 2015…

April 23, 2014, 7:08 PM EDT

Rewriting Frozen's Ending Paging Professor X for this week's top viral video

There’s the perfect movie ending—and then there’s How It Should Have Ended. The YouTube channel that shows alternate endings for films has tackled another way Frozen could have wrapped. There’s only…

April 22, 2014, 3:53 PM EDT

MediaMath Adds Several Ad Exchanges Clients can now choose from DoubleClick Ad Exchange, BrightRoll

MediaMath customers will now have access to more than 60 billion monthly video impressions thanks to key agreements with several ad exchanges, the company said Tuesday. A common complaint about programmatic…

April 22, 2014, 10:00 AM EDT

Media Storm Signs Eyeview as Exclusive Partner Coming to a location-based video ad near you

Independent media agency Media Storm had made a deal with Eyeview to further personalize its video offerings. Charlie Fiordalis, managing director of digital at Media Storm, said that one of the…

April 22, 2014, 10:00 AM EDT

Buick, Ford Enlist Vine Stars, Get Intriguing Results Check out their hit 6-second videos

While some brands have been using Vine for well over a year, the automotive category seems to be picking up steam with the 6-second social videos. Buick recently enlisted Vine star…

April 18, 2014, 3:56 PM EDT

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