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Mockumentary Vines Are a Huge Hit With YouTube Viewers

Also newsflash: Godzilla can't be real

If you've seen five Vines, you've probably seen them all. Smosh is back with another round of fake clips that mimic the different styles of videos that can be seen…

Report: YouTube to Acquire Twitch for $1 Billion

Portal boasts 90-plus percent ad completion rate

Is YouTube making a play in the livestreamed video game world? It has offered to buy eSports streaming portal Twitch for more than $1 billion, according to a Variety report.…

George Takei's Take: Older People Care About Tech

His AARP show reveals baby boomers, Gen X are very active online

George Takei has a message to herald: Older people know how to use digital media. To get the point across, the actor—best known for his Star Trek work in the…

Fashion Brands Dominate Instagram Video

Top 10 include Vogue, Michael Kors, Aéropostale

Apparel marketers should probably keep their eye on Instagram video. Five out of the top 10 brands in this week's VideoWatch/Shareablee power rankings include players that focus on fashion. Vogue makes…

LeBron James for Samsung a Viral Slam Dunk

Love him or hate him, there's an app for that

Even if you aren't paying attention to the NBA playoffs, you probably have an opinion about LeBron James. And, now that the Miami Heat are in the Eastern Conference finals,…

Korean Dramas Hook Millennial Viewers Who Speak Spanish and English

DramaFever viewership jumped 440% in a year

Is Korean—even for those who need subtitles—the language of love? DramaFever, which claims to be the largest importer of prime-time soap-styled dramas from South Korea, would say so. The lion's share…

MillerCoors Tries to Tap Into Millennial Male Minds With HuffBros Live

The rise of brogramming

If you understand bro speak, HuffBros Live wants you to pull up a seat in front of a digital screen near you. But, instead of crass topics, the livestreamed MillerCoors-sponsored…

Coldwell Banker Lets MLB Fans Peek Into Players' Homes

CC Sabathia and Neil Walker open up their 'cribs'

Major League Baseball fans who want a more intimate look at players' lives can now digitally tour their homes, courtesy of a new video series presented by Coldwell Banker and…

TaylorMade's Live Product Video Seems Teed Up for Social

Takes a swing at innovation

TaylorMade aims to see if product demonstration videos—long an online staple for golf marketers—can be socialized in a live capacity. At 12 p.m. ET today, the Carlsbad, Calif.-based brand is expected…

Goodwill Fundraisers Top the Viral Space

Sybian riders shed light on female circumcision

And now, the feelgood story of the day! A campaign to raise awareness for the prevention of female circumcision, which hitches on an interesting angle, is this week’s No. 2 web…

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