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Technology

Facebook Messenger Is Adding a Home Button to Help Users Keep Track of Conversations

Highlights favorite friends and birthdays

Facebook is giving Messenger what everyone—and everything—needs: a home. At the WIRED Business Conference this morning in New York, the social network announced it's adding a Home button to the messaging…

73% of Ad Players Cite User Experience as a Major Industry Challenge

IAB report: digital execs focused on obstacles

The Interactive Advertising Bureau, Kargo and Refinery29 surveyed 283 marketers and media agency executives last month and found that nearly three-quarters (73%) of them believe that user experience needs improvement…

Eye Tracking Shows Mobile Video Ads Embedded in Articles Perform Better Than on Social

Teads study bodes well for publishers

A new report that used eye tracking to understand user engagement with mobile video suggests certain types of video ads on publishers' websites perform better than those on social media. According…

Twitter Now Lets Advertisers Target Users Who Tweet Emojis

Winky faces are the new keyword

Twitter wants to make emojis the new keyword. Just in time for next month's "World Emoji Day" (which is apparently a thing on July 17), Twitter is launching a new way…

YouTube Is Introducing New Ways to Help Small Businesses Make Better Video Ads

Including a free app with music and editing tools

YouTube wants to turn video ads on its platform into a DIY possibility for small- and medium-sized businesses. Today, Google is launching three ways for SMBs to create video ads for…

AOL Has Named Tim Mahlman President of AOL Platforms

He effectively replaces former AOL president Bob Lord

Looking to further merge the advertising and publishing sides of its business, AOL has named Tim Mahlman president of AOL Platforms. His first day is today. Mahlman—who will lead a team…

How Facebook and Instagram Video Growth Is Benefitting Brands, TV and Sports

Data visualizations provide marketing clues

We learned on Tuesday that Facebook videos are creating 13.2 times the amount of chatter on the social network year over year, while users are sharing and creating three times…

6 Father's Day Gift Ideas for Creative and Techie Dads

From a Wi-Fi grill to an office chair made of vintage Vespas

This week, the Adweek staff is highlighting Bel & Bel's Vespa-inspired desk chair, a smart grill and more goods that are perfect for Father's Day gifting.

Why Vice Isn't Publishing Reviews on Its New Gaming Channel

Instead focuses on personal storytelling

It already counts 11 verticals covering everything from news and sports to women's issues, music, food and tech. Now, Vice is planning to expand its scope even further, pulling back…

Pinterest Takes a Page From Facebook's Playbook and Steps Up Its Ad-Targeting Game

Creating more sophisticated campaigns

Today, Pinterest is launching three new types of targeting aimed at helping brands fine-tune their Promoted Pins, the site's two-year-old ad product. Up until now, brands have primarily used Pinterest's…

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