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USA to Integrate Content and Social Chatter Ads will run alongside chatter and on TV simultaneously

Many TV networks have been partnering with Twitter to capitalize on the social media zeitgeist, but Comcast's USA Network is going rogue in the quest for cross-platform audience engagement. USA will…

May 16, 2013, 1:41 PM EDT

Microsoft Agrees to Host Ads in YouTube App Google gives company May 22 deadline

After drawing Google's ire, Microsoft has agreed to include ads in its Windows Phone YouTube app, CNET reported. Google sent Microsoft a cease-and-desist letter earlier this week, demanding the software company…

May 16, 2013, 11:58 AM EDT

YouTube Music Net Indmusic Signs More Record Labels Company seeks to build on Harlem Shake success

The YouTube network Indmusic announced on Thursday that it has signed on a number of new record labels and management companies as it looks to become a leading ad network in…

May 16, 2013, 11:54 AM EDT

Google Beats Apple in Launch of Subscription Streaming Service No free ad-supported tier available

Google closed deals with the three major record labels earlier this week and beat out competitor Apple by unveiling its subscription music streaming service, Google Play Music: All Access, at…

May 16, 2013, 10:19 AM EDT

Buyers Pushing Nielsen Data for Web Video and YouTube Won't Play Ball Small publishers taking it on the chin as they deal with OCR challenges

Following the NewFronts, the battle lines in Web video are being drawn, and YouTube might be on the wrong side. After several years of testing, clients and their agencies are eager…

May 16, 2013, 12:00 AM EDT

Twitter and Foursquare Partner With Movie Ads Firm National CineMedia's Upfront shows potential third screen to big screen connections

Twitter and Foursquare have inked intriguing deals with National CineMedia, which announced the partnerships in front of a packed movie theater on New York's Upper Westside this afternoon at the…

May 15, 2013, 4:45 PM EDT

Break Media Goes After Zach Braff's Kickstarter Campaign 'Don't Back Zach' initiative aims scrub to celebrity crowdfunding

Listen up, wealthy celebs. You don't need Kickstarter to finance your next project. Save crowdfunding for the cash-strapped creative types out there. That's the message from Break Media's ScreenJunkies, which has…

May 15, 2013, 3:35 PM EDT

Apple Accused of Price Fixing Justice Department case centers around collusion with 5 major publishing houses

The Justice Department is accusing Apple of leading an e-book price-fixing ring, Reuters reported, citing documents filed in federal court on Tuesday. Apple is accused of colluding with five major publishing…

May 15, 2013, 1:39 PM EDT

Nielsen Explores Mobile TV Tracking With ABC Will measure audience demographics and ad reach

ABC will participate in Nielsen's first test of new technology designed to track mobile TV viewers, Variety reported. The test, part of Nielsen's Online Campaign Ratings system, will run until September,…

May 15, 2013, 12:12 PM EDT

Google to Launch Subscription Streaming Music Service Seeks to compete with Pandora, Spotify

Google, setting its sights on the hot digital streaming market dominated by Spotify and Pandora, will launch its own subscription music service. The tech giant is expected to announce the…

May 15, 2013, 11:37 AM EDT

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