How Carl's Jr. Makes the Most of a 6-Second Mobile Video Ad Product placement is key

Following up on this year's racy regional Super Bowl commercial with Charlotte McKinney, Carl's Jr. needed an eye-popping mobile ad that used the same creative. But building a prominent smartphone promo…

February 23, 2015, 10:51 AM EST

10 Must-See Digital Marketing Stats From the Past Week Mobile data overfloweth, while the Swoosh scores via social video

Here are the 10 most intriguing stats from the digital marketing space in the last week, including fascinating Instagram numbers and research about where brand dollars are going. 1. Companies will…

February 23, 2015, 8:00 AM EST

HomeAway Invests 'Tens of Millions of Dollars' in Global Campaign New CMO wants to appeal to modern families, pet owners and millennials

HomeAway last summer hired its first global chief marketing officer in Mariano Dima, who had served in the same role for Visa Europe, and promised to increase ad spending worldwide…

February 23, 2015, 6:00 AM EST

HelloWorld CEO on Mobile’s Role in Loyalty Programs How it builds consumer affinity for brands like Coke, Xbox

Specs Who Peter DeNunzio New gig CEO of HelloWorld Old gig General manager of cross-channel marketing group at Experian Marketing Services Age 56 You joined HelloWorld last fall from Experian. What's your mandate at the…

February 23, 2015, 12:00 AM EST

Big Brands' Dedication to Instagram Video Pays Off With Follower Lifts Nike and Victoria's Secret are killing it

The following marketers regularly make our weekly Adweek/Shareablee chart for the best branded Instagram videos: Starbucks, Victoria's Secret, Nike, GoPro and the National Basketball Association. Those names also appear in…

February 20, 2015, 12:40 PM EST

PayPal's SXSW Contest Lets Startups Pitch Shark Tank's Daymond John The winner gets one-on-one consultations and $30,000

A bevy of startups and tech players will descend on Austin, Texas, three weeks from today to pitch their company to ad executives at South by Southwest Interactive. PayPal plans…

February 20, 2015, 1:12 AM EST

These Fashion Week Designers Created Dazzling Facebook Videos As Well As Clothes Lesson: show more runway, less backstage

With Facebook beefing up its video capabilities, fashion brands cranked out a mix of short and long clips for New York Fashion Week. Exclusive data from Socialbakers tracked video activity across all…

February 19, 2015, 6:02 PM EST

Are Mobile App-Install Ads the End-All to Social Marketing? Advertisers eye Pinterest and Twitter

Mobile app-install ads have been fundamental to Facebook and Twitter's rise as mobile advertising players over the past two years, and now Pinterest wants in on the action. Last week, Pinterest…

February 19, 2015, 1:33 PM EST

Quiznos Hopes to Scare Up New Business With Killer Lobsters Uses ad tech to claw its way out of bankruptcy

Sandwich chains can serve fancy food, too. Just check out Quiznos' lobster roll offering, which—like many fish-sandwich pitches this week—is back in the Lental limelight, along with the company out…

February 19, 2015, 1:21 PM EST

In a World of Constantly Deleted Apps, This Mobile Player Uses Cash to Keep Folks Coming Back 2 million people open it almost every day

Mobile apps are deleted at rates that dishearten marketers everywhere. After all, some studies show that more than 80 percent of consumers—after being lured in by often-expensive acquisition campaigns—get rid…

February 19, 2015, 1:13 PM EST

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