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Technology

Why This Group of Brands Should Pay Attention to McDonald's Roll Out of Pokemon Go Ads

Foot traffic shows opportunities

Pokemon Go's first sponsored locations reportedly went live today in Japan, offering retailers the chance to create "gyms," which let players battle or train characters in the mobile game. According to…

iCrossing Is Aiming to Build Next-Generation Content With Data and Long-Game Branding

Bolsters abilities by hiring its first CCO

Digital agency iCrossing today announced the hiring of its first chief content officer, Kayvan Salmanpour, whose career has included executive stops at Novel and NewsCred. Salmanpour plans to combine data with…

How eBay Crafts Its Social Ads to Target Both Geeky Guys and Fashionistas

It involves 16 different social platforms

Over the past few years, it's become increasingly hard for social marketers to pick which sites and platforms are worth their time and investment and which ones are passing fads…

Facebook Thinks Shoppers Will Use Their Phones More Than Ever This Holiday Season

Millennials are driving the trend

If last year's holiday shopping habits were any sign of things to come, marketers planning their holiday budgets might want to prepare for more mobile advertising and shopping than ever…

Trolli's Facebook Messenger Bot Is a Mobile Tamagotchi Made for Millennials

It rewards participation with candy

Is the future of marketing to teens automated? Today candy brand Trolli is launching a Facebook Messenger chatbot that it hopes will open up a new way to talk to…

Selena Gomez's Social Media Posts Are Evidently Worth $550,000 Apiece

Women rule Facebook, Twitter and Instagram

Celebrity women are absolutely dominating social media when it comes to personal branding nowadays, and Selena Gomez is the queen bee of digital buzz. According to measurement company D'Marie Analytics,…

Yahoo Misses Second-Quarter Earning Expectations, Even as Revenue Rises

Income from mobile sees big lift, though search is falling

In what was perhaps its last time reporting earnings as a publicly traded company, Yahoo Inc.'s total revenue beat analysts' revenue estimates while slightly missing estimates on an earnings-per-share basis. Revenue…

Chinese Consortium's $1.2 Billion Deal to Buy Opera's Ad Business Falls Through

Privacy concerns around app maker were sticking point

A purposed acquisition from three Chinese internet firms to buy mobile giant Opera for $1.2 billion has fallen through. In February, the trio of firms—Qihoo 360, Kunlun and Golden Brick Silk…

Facebook Is Launching New App-Install Ads to Help Developers Find Audiences

14 actions that signal a good fit

Facebook has updated its app-install ads to allow developers to select targeted audiences based on which users will most likely use an app and not just install and forget about…

Why Walmart and Big 5 Sporting Goods May Benefit Greatly From Sports Authority's Demise

Foot traffic suggests sales gains

The Sports Authority is shutting down its more than 400 stores by the end of August, so NinthDecimal ran a study to figure out which retailers may benefit from the…

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