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Technology

4 Important Tips for Making Your Instagram Videos Stand Out

Straight from the app itself

Video is a top priority for some of the biggest brands, who want to get the most out of posts and ads on social networking sites. So on Monday, when…

YouTube Is Changing Your Least Favorite Feature: Annotations

New 'cards' are mobile-ready for video makers

YouTube is finally retooling a troublesome feature, making it more useful for content producers and hopefully a bit less frustrating for users. Annotations, YouTube's clickable pop-ups (which, to be clear, are…

Why Marketers Shouldn't Be Seduced Into Using Believable Bots

Ex Machina's clever use of Tinder could start a risky trend on chat apps

Sex and advertising are usually a reliable mix. Unless, of course, you trick consumers into thinking they might have a chance of hooking up with your deceptive spokesbot masquerading as…

Lyft CEO: We Are Learning From Uber's Global Expansion Problems

'I don't think their strategy is working,' Logan Green says at SXSW

In a South by Southwest keynote discussion today about the ride-sharing economy, Lyft CEO Logan Green said that when his brand goes global, it's going to do it after closely…

Apple Watch Is Only the Tip of the Iceberg for Fashionable Tech at SXSW

3-D printers and smart fabrics are changing the industry

The fashion industry is notorious as a slow mover in digital, with brands that have storied histories not lending themselves to fast-moving trends. It's also an industry known for constantly…

5 Things You Need to Know About Facebook's Updated Community Guidelines

No nipples, hate speech, bullying or harassment

Facebook has released a new, detailed outline of its Community Standards, explaining what the tech giant means when it says things like "no nudity" or "no hate speech." Facebook has…

Jameson Serves a 3-D Whiskey Shot in Its New Instagram Ad

Brand calls it 'a Facebook first'

Jameson says it has created the first 3-D video ad for Facebook and Instagram, using a technique that makes it appear as if a bartender is sliding a whiskey shot…

It May Not Be a Robot or 'Smart Gear,' but Data-Driven Advertising Still Plays at SXSW

Unacast and Ninja Metrics pitch targeting innovations

South by Southwest 2015 (more known nowadays for fostering buzzier, futuristic narratives around topics like wearable devices and robots) has offered attendees interested in the nuts and bolts of digital ad targeting…

Here's What Sour Patch Kids' Crash Pad for Bands in Austin Looks Like

Kicks off in time for SXSW

While most of this week's South by Southwest brand activations are taking place smack dab in downtown Austin, Sour Patch Kids is opening its millennial music house just outside of…

Infographic: Which Streaming Services Are Winning the Battle for Millennial Eardrums?

Pandora, iHeartRadio, Spotify and more vie for awareness

When it comes to music, millennials like it new and they like it now. Numerous streaming and recommendation services have sprung up in response to younger consumers' auditory desires. Five lead…

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