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Caesars Bets Cold Weather, New Ads Will Boost Online Gambling 'Tis the season to play poker

As the weather gets chillier, Caesars Casino wants to let New Jersey residents know they don't have to leave their homes to try their luck: They can play online. The gambling…

September 8, 2014, 4:40 PM EDT

SheTaxis App Lets Women Hail Female Drivers Ride-share app carves out niche concept

The latest entrant in the increasingly contested taxi and ride-share space is going niche. According to a report in The New York Times, the app-based service called SheTaxis will allow women…

September 8, 2014, 4:24 PM EDT

Spotify Jumps Into Video With Branded Advertising Target, Ford among first to try it

Following in the footsteps of competitors Pandora and iHeartRadio, Spotify is launching video ads to help monetize its 30 million consumers who stream digital music. The first brands to run…

September 8, 2014, 3:47 PM EDT

Nasty Gal Lays Off Up to 10% of Staff Online retailer says it's strategic

Nasty Gal, an online retailer for young women, reportedly slashed up to 10 percent of its workforce in recent weeks. The company released 20 employees from its public relations and technology…

September 8, 2014, 2:34 PM EDT

Facebook Video Views Spiked 50% Between May and July Site rolls out better tracking, targeted algorithms this week

If you use Facebook, you've probably noticed your newsfeed is now filled with autoplaying videos. That's no accident. Video views on Facebook jumped 50 percent between May and July with an…

September 8, 2014, 1:21 PM EDT

MailOnline Hires New CMO in Push for U.S. Ad Dollars Josh Richman focuses on native, mobile and video

The MailOnline.com, pushing for more U.S. ad dollars, hired Josh Richman as its new CMO in North America. Richman had been the vice president of marketing and digital at Tribune's…

September 8, 2014, 12:42 PM EDT

Twitter's New Buy Button Is Key to Its Mobile Commerce Future Home Depot, Pharrell, Red test new feature

Twitter unveils a social shopping button today that lets marketers drive conversions straight from tweets, after months of speculation that such a feature was in the works. The new offering appears in Twitter’s iPhone…

September 8, 2014, 9:00 AM EDT

Simulmedia’s New CMO Sees the Future of TV Says it’s all about aligning with the digital model

Specs Who David Cooperstein New gig CMO of Simulmedia Old gig Vp, practice leader for the CMO practice at Forrester Research Age 48 Twitter @Minicooper   Photo: Alfred Maskeroni  How will your experience at Forrester play a role in…

September 7, 2014, 8:23 PM EDT

Toyota Sees 45% Boost in Traffic Through Targeted Mobile Ads Takes aim at competitors’ customers

The automotive industry has long been viewed as the sweet spot for location-based marketing, with campaigns that track all parts of the car-buying process. But brands have been reluctant to…

September 7, 2014, 8:22 PM EDT

PopSugar Creates Yet Another Seasonal App, This Time For Fashion Week Experts say one-time use platforms worth the development resources

Amid Fashion Week in New York, readers have a voracious appetite for knowing what people are wearing, what they'll wear in the spring and what they shouldn't sport. Given that…

September 5, 2014, 4:56 PM EDT

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