Do You Have 1,000 Years to See This GIF Play Through to the End?

A looping image that transcends your lifetime

For most people, GIFs are a convenient way to watch cats make weird faces and fall off the couch again and again. That's not a criticism. Most of us are…

Why 3 Popular Viners Are Livestreaming From TomorrowWorld This Weekend

Poaching top social talent to test new app

The boom in livestreaming apps has already created a new type of video creator that churns out real-time content on the fly at events. Now brands are figuring out how…

4 Brands Whose Creative Approaches to Mobile Marketing Are Getting Big Results

Google updates best-practice 'playbook'

Did you know that 67 percent of smartphone shoppers will switch to a competitor's site if the checkout process takes too long? That's one of a handful of stats Google…

Facebook Brings 360-Degree Virtual Reality Videos to News Feeds

Disney and NBC among first to test it

Stars Wars was first to post a 360-degree video. Photo: Facebook Virtual reality is coming to Facebook news feeds. Today the company rolled out 360-degree videos brands and publishers can post to…

Cinnamon Toast Crunch Created a Selfie Spoon to Help You Snap the Perfect Breakfast Pic

Yes, it's a thing

Breakfast may be the most important meal of the day, but it shouldn't stand in the way of taking a daily selfie. In a wacky marketing move, General Mills' Cinnamon Toast…

Fusion's #DearNextPresident Effort Shows Candidates Need a Wide Social Strategy

Take note, Trump, Clinton, et al

Fusion is launching an initiative today with the hashtag #DearNextPresident, asking Americans—with a sharp focus on young, diverse groups—what issues they want President Barack Obama's successor to focus on. And…

Facebook Will Bring in $16.3 Billion in Global Ad Revenue This Year

While Twitter loses a little steam

A new report from eMarketer forecasts that Facebook and Instagram will control nearly 65 percent—the equivalent of roughly $16.3 billion—of brands' social-media budgets this year, while Twitter's share will fall. The…

Here Is an Hour-By-Hour Breakdown of When People Post on Instagram

Why your brand should consider morning posts

Instagram on Tuesday revealed that it now has 400 million monthly users, up 100 million since the beginning of this year. And those users, many of who are millennials, post 80…

GroupM Singles Out Piracy Websites as Marketers' Next Ad-Fraud Headache

Costing advertisers $200 million a year

As the advertising industry looks to get a better handle on fraud, it's getting more specific about the types of sites that cause huge spikes in bogus traffic while also…

Instagram Now Has 400 Million Monthly Users, Up 100 Million From Earlier This Year

Social-mobile app stays red hot

Instagram revealed today that it has 400 million monthly users, which represents a growth of 100 million users since the beginning of this year. What's more, the Facebook-owned company said 75…

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