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Technology

Toyota Teases Its Athlete-Studded Plans for the Super Bowl 2 ads on game day after a series of online videos

Toyota and lead agency Saatchi & Saatchi LA will return to this year's Super Bowl with TV and online ads that celebrates the relationships between professional athletes and their families. The…

January 16, 2015, 11:28 AM EST

GE's First Stab at Virtual Reality Takes You Under Water Exec sees big opportunity for storytelling

Virtual reality is starting to take shape for brands. Coming off of buzz at CES and Detroit's North American International Auto Show, Whirlpool and Toyota are already betting on the…

January 16, 2015, 11:18 AM EST

Fifty Shades of Grey Did $1 Million in Advanced E-Tickets in First 3 Days And Fandango says: It's our fastest-selling 'R' film ever

All signs point to Fifty Shades of Grey being an R-rated blockbuster hit of unusual magnitude. According to a source with direct knowledge of the sales figures, after tickets for the…

January 16, 2015, 10:59 AM EST

Weed Apps Are Dazed And Confused Over Apple's Unpredictable Policies Petition asks iPhone gatekeeper to chill out

Weed tech companies have an Apple problem. They face uncertain rules when navigating its App Store policies, and now a petition is circulating asking the iPhone maker to lighten up. These…

January 16, 2015, 9:28 AM EST

If You Search Google, It's Painfully Easy to See Why Google Glass Needs a Reinvention Gadget couldn't shake 'Glasshole' reputation

A simple Google search for "glass wearer" makes it abundantly clear why Google Glass as we know it is no longer available in the marketplace and is being moved under…

January 15, 2015, 9:28 PM EST

Buffalo Wild Wings Turns Your Tweets (Emojis Included) Into Fun NFL Sportscasts Brand turns around quick videos for playoffs and Super Bowl

Buffalo Wild Wings is not a Super Bowl advertiser but has a clever plan to chime in on social chatter during the game. Last week, the brand started asking its Twitter…

January 15, 2015, 9:45 AM EST

Beauty Video Marketers Are Finding a Second Home on Instagram It's not just about YouTube anymore

How-to beauty videos, which have been wildly popular on YouTube for years thanks to the likes of Michelle Phan, are increasingly finding a home on Instagram. The platform's 15-second limitation…

January 15, 2015, 7:46 AM EST

Top 10 Branded Videos: Ben & Jerry's Spells Out Its Commitment to Fair Trade Packs a punch in 19-second clip

Ben & Jerry's has a fun twist to show you where its products come from. The ice cream brand grabs a spot on this week's Adweek/VidIQ top branded video chart…

January 15, 2015, 7:01 AM EST

Medium Sits Down With Jason Segel on Its First Web Video Series Show could expand ad opportunities

Most people see Medium as a place ruled by the written word, but the blog platform doesn't want to be limited to plain text. It recently launched Foreword, its first…

January 14, 2015, 7:44 PM EST

Snapchat Is Asking Brands for $750,000 to Advertise and Won't Budge Some brands balk at paying top dollar for one day of disappearing ads

Snapchat is asking brands for $750,000 a day for its new ads, according to multiple industry sources who have heard the pitch, and some say that's too expensive for the…

January 14, 2015, 3:21 PM EST

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