Several Major Brands Are Already Investing In YouTube's Next Challenger Chevy, Corona Extra and Jaguar are on board with Vessel

Vessel, the much-awaited online video startup founded by ex Hulu executives Jason Kilar and Richard Tom, finally opened its service to the public today. It may take time to see…

January 21, 2015, 6:25 PM EST

GoPro Shows How a Cool Soundtrack (and Adorable Dog) Makes Instagram Video Better A canine's trip to the beach

Four out of the 10 best-in-category branded Instagram videos from Jan. 12 through Jan. 18 didn't include sound. And while the social platform is inherently visual first and foremost, GoPro…

January 21, 2015, 4:41 PM EST

Victoria's Secret Teases Super Bowl Campaign With Supermodel Football Game Lingerie brand recruits Lily Aldridge, Adriana Lima and Karlie Kloss

Victoria's Secret will make its third appearance at the Super Bowl this year with a clan of supermodel Angels. The 30-second spot is part of a Valentine's Day-themed campaign that will…

January 21, 2015, 3:59 PM EST

NBC Turns to Tumblr to Host All the Super Bowl Ads in One Place Network says social platform is the perfect fit

Plenty aware that one of the biggest draws of the Super Bowl is the ads, NBC Sports Digital is launching a Tumblr to host all the Big Game's TV spots…

January 21, 2015, 2:22 PM EST

Meet the Most Interesting Space CEO You're Not Following on Twitter Tory Bruno is the candid new voice of United Launch Alliance

Tory Bruno, CEO of United Launch Alliance  Sure, you've heard of (and might even be Twitter-stalking) Elon Musk and Richard Branson, but you're likely not familiar with one of their most…

January 21, 2015, 1:04 PM EST

As Makeup-Savvy Amateurs Become Breakout Stars, L'Oréal Looks for the Next Big Name Contest will award a 1-year contract

As Michelle Phan and others have proved, beauty vloggers are a lucrative resource for brands looking to find talent. Today, L'Oréal Paris is launching "The Brush," its first global contest to…

January 19, 2015, 11:17 AM EST

Ev Williams: Why I Don't Care if Instagram Has More Users Than Twitter One metric doesn't tell the whole story

This article first appeared, in a slightly different form, at   I was recently quoted as saying "I don't give a shit" if Instagram has more users than Twitter. If you read…

January 19, 2015, 8:57 AM EST

This Week's Most Intriguing Digital Marketing Stats It's been a fascinating five days for social media ads

Here are this week's 10 most interesting numbers from the digital marketing space, including a surprising dollar figure from Snapchat, as well as a data point that's going to please…

January 16, 2015, 4:05 PM EST

Toyota Teases Its Athlete-Studded Plans for the Super Bowl 2 ads on game day after a series of online videos

Toyota and lead agency Saatchi & Saatchi LA will return to this year's Super Bowl with TV and online ads that celebrates the relationships between professional athletes and their families. The…

January 16, 2015, 11:28 AM EST

GE's First Stab at Virtual Reality Takes You Under Water Exec sees big opportunity for storytelling

Virtual reality is starting to take shape for brands. Coming off of buzz at CES and Detroit's North American International Auto Show, Whirlpool and Toyota are already betting on the…

January 16, 2015, 11:18 AM EST

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