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Dunkin' Donuts Is Using 7 Social Platforms to Sell Iced Coffee to Music-Loving Millennials

Spotify deal anchors summertime push

Dunkin' Donuts wants to create cool musical buzz with millennials this summer to push its iced coffee products. So it's playing with enough social-media platforms to outfit a marketing septet: Spotify,…

This New App Filters Out Phoniness and Sends 4-Second Videos You Can't Review First

Creator makes the case for truer mobile social

Do consumers crave less-fake social media—with fewer filters and "likes" and more genuine back-and-forth? Casey Neistat, one of Adweek's Creative 100 picks, thinks so and has launched a reality-minded app…

Here Are 13 Hot Digital Marketing Stats From the Past Week

The Revenant trailer is getting 5 million views a day

The past week was filled with unusually enticing digital marketing numbers—with an upcoming Hollywood epic taking online video by storm, e-commerce insights and branded buzz around body painting. Here are…

Microsoft Gives a Nod to Boyhood With New Windows 10 Ads Featuring Ethan Hawke

An OS for the next generation

Ethan Hawke is helping Microsoft introduce the new Windows 10 to the world. The Boyhood star is the voice of the new TV campaign that launches today ahead of the…

Brands Are About to Find Out How Powerful GoPro Videos Can Be

Hi-def camera maker unveils platform for marketers

Spellbinding scenes captured by adventure seekers and even wildlife made GoPro the hottest video camera around. And now, the company wants to give marketers a sharper view. Hundreds of those…

Why David Droga Thinks Facebook and YouTube's Video War Is Good for Creatives

Agency founder laments repurposed TV spots

Between six-second Vines, Facebook autoplay and skippable YouTube ads, marketers are navigating new digital video spaces almost daily. Spearheading that change are agency creatives like David Droga, who are shifting…

Brands Start Hosting Real-Time Video Chats on Facebook

A workaround to live streaming

Media brands were quick to adopt video apps Periscope and Meerkat to broadcast live streams, and now Facebook marketers want in on that action. Social platform BumeBox started hosting live Facebook…

YouTube's Top Advertisers Increased Their Spending by 60% in Q2

Google's earnings thrill investors

In Google's second quarter earnings report today, the tech giant revealed that YouTube viewership is growing faster than it has in two years, and advertiser money is following. YouTube's mobile users…

Reddit Considers Banning 'Anything That Harasses, Bullies or Abuses an Individual or Group'

Site may also exile racist forums behind opt-in wall

This afternoon, Reddit's recently re-appointed CEO, Steve Huffman, asked the site's massive readership to weigh in on new policies regarding the site's content. In a lengthy announcement post inviting users to ask…

Uber Goes Right at New York's Mayor in a Fight Over Policy, but Is It a Wise Strategy?

Calls out de Blasio in TV ad and app

Uber ran spots on cable TV Wednesday night slamming New York City Mayor Bill de Blasio, who is supporting a proposed measure that would cap the number of licenses granted…

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