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6 Stats That Show Why Brands and Local Retailers Need to Modernize in the Mobile Era

$14 billion left on the table

About 40 percent of small retailers appear to be ignoring their chances of connecting with on-the-go consumers, according to a report today from digital marketing company Netsertive and local-business researcher Borrell Associates. And…

Now That Vertical Video Is Finally Legitimate, Creatives Need to Rethink Everything

Starting with new concepts

It's hip to be vertical. With smartphones held upright rather than sideways, such full-screen video started gaining big buzz last year as a way for Snapchat to build out an…

Periscope Now Has 10 Million Users Who Watch 21 Million Minutes a Day

Livestreaming got your attention yet?

Periscope today revealed that it has crossed the 10-million-user threshold in just four and a half months since launching the app, a considerable achievement for a social-media idea—mobile livestreaming—that was…

Why Miller Lite is Targeting Typography-Loving Millennial Guys on Instagram

A campaign made for the photo-sharing app

Design aficionados looking for cool fonts and calligraphy have posted more than 2.6 million photos and videos on Instagram with the #typography hashtag. Seriously, who knew? Well, when Miller Lite marketers…

Tinder's Twitter 'Meltdown' Appears to Have Been a Planned PR Stunt

BuzzFeed writer says she was tipped off in advance

Tinder threw a very public tantrum on Twitter last night, and it's roundly being described as a cringeworthy meltdown. But was it really posted in a fit of passion, or…

FDA Rebukes Kim Kardashian for Morning-Sickness Drug Ad on Instagram

But pharma marketer Diclegis wins big anyway

The Food and Drug Administration has issued a warning letter informing Kim Kardashian's ad partner—the morning-sickness medication Diclegis—that her Instagram post promoting the drug was a no-no. Kardashian is pregnant with…

How Facebook's Autoplay Videos Are Ushering in a New Era of Silent Storytelling

The impact goes beyond your news feed

Getting aurally blasted by a loud, autoplaying video ad while you're browsing online is certainly one of the more annoying experiences you can have on the Internet. But when the volume…

How Capital One Used Instagram to Boost Ad Recall by 16 Percent

It's all about putting influencers in control

Last week, Instagram finally turned on the spigot to its advertising business, allowing all marketers to target its app users with filter-enhanced photo and video promos. And if case study…

Facebook's Mobile Ad Business Probably Just Got Even Bigger

Plugs in new high-performing promos to its network

Facebook made roughly $2.9 billion on mobile ads last quarter, and today it revealed moves that could increase that number materially. The Menlo Park, Calif.-based tech giant added four products…

Why Alphabet May Spell Good News for Google's Brand

But will it expose underdeveloped projects?

Late Monday afternoon, Google shook up the tech landscape by changing the name of its corporation to Alphabet. Its core advertising and media business—which includes YouTube, digital advertising, Maps and…

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