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Programmatic Content Will Bring Human Happiness, If Great Storytelling is Behind It Math and creative will start dating seriously very soon

In ancient Greece, to become a great orator, you had to master three disciplines—logic, rhetoric and grammar. A professor once told me that good leaders need to master three traits—logos,…

December 9, 2014, 8:58 AM EST

How Philips Hooked Young Men With a Choose-Your-Own-Adventure Campaign A guy needs to shave. It could go 1,296 ways

Engaging an audience online—especially the fickle millennial male—can be a tall order. To capture his attention and show off the versatility of the Click & Style electric razor, Philips decided…

December 8, 2014, 1:15 PM EST

Here's How GM Uses Social Data to Improve Cars Brands employ Twitter and Facebook feedback in new ways

When owners of the new Chevrolet Trax drive off lots in January, they will comment on everything from its built-in WiFi to its trunk space on Facebook, Twitter and auto…

December 8, 2014, 12:20 PM EST

Anheuser-Busch Is Plotting to Win the Super Bowl With Four Social Media Command Rooms Will entail planned and improvised chatter

After taking over a Norwegian Cruise Ship in New York's Hudson River last year, Anheuser-Busch has another elaborate setup planned for this year's Super Bowl—including four social media command centers…

December 8, 2014, 11:49 AM EST

Cold Call: How Reuben Arnold is Making Flying More Social Virgin Atlantic’s brand director on networking at the high-altitude snack bar

Richard Branson’s Virgin Atlantic Airways has flown in turbulent skies in recent years, posting losses (albeit shrinking ones) since 2011. Just as the company was inching its way back into…

December 7, 2014, 10:11 PM EST

Brands Opt For Web Video Shops And Skip Creative Agencies Marketers are going direct to online video specialists for Web campaigns

When Freshpet in September decided it wanted branded content, the pet food purveyor hired ShareAbility, a production house focused solely on producing YouTube videos, instead of going the traditional route…

December 7, 2014, 10:11 PM EST

Revealed: The Winners of Adweek's 2014 Hot List Our picks for the year’s best in magazines, television and digital media

What a year in media. Prime-time's drama queen Shonda Rhimes—plus literally anything HBO did—kept us from cutting the cord. Netflix, Instagram and Minecraft continued to dominate our digital lives, while…

December 7, 2014, 8:06 PM EST

Alibaba’s Jack Ma is Adweek’s 2014 Media Visionary Led China’s e-commerce giant to a $25 billion IPO

A former English teacher, Jack Ma became the richest man in China by leading Alibaba to a $25 billion IPO this year. The e-commerce giant (which appears on this year’s…

December 7, 2014, 8:04 PM EST

10 Must-See Digital Marketing Stats From the Week: Dec. 1-5 Black Friday and social media data galore

Here are this week's 10 most interesting stats from the digital marketing space, including a few early holiday season returns and some intriguing numbers around Facebook ads. Check them out…

December 5, 2014, 6:34 PM EST

Heineken Exec Says Facebook Now Rivals YouTube for Video Ads Newsfeed ads reached 35 million users in three days

Nine months after Facebook debuted auto-play video ads, one major brand utilizing them is willing to put the social media platform on par with YouTube when it comes to video…

December 5, 2014, 8:00 AM EST

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