Google Unveils New Programmatic Native and Full-Screen Mobile Video Ads

Continues to expand its offerings

Google is now offering programmatic ads for native content and mobile video publishers, working with its DoubleClick clients like eBay. Such publishers can make native ad units available for programmatic demand…

Facebook's Virtual Reality-Style Ads Are Here With Big Brands on Board

Nestlé and AT&T test 360-degree video

If you were wondering what Facebook's $2 billion Oculus Rift might mean for advertisers, we may have just been given a sneak peek. Today, the Menlo Park, Calif.-based company debuted…

This Data Visualization Shows You Facebook's Hottest Topics From October

Infographic bodes well for Star Wars

Below, you'll see the third edition of Facebook Hot Topics, a new partnership between Facebook IQ and Adweek to keep our readers up to speed every month on the latest…

5 Ways Brands Are Standing Out and Building Audiences on Snapchat

It takes hefty offline and social pushes

If the seemingly constant data points about Snapchat are any indication, the messaging app is the hottest platform for brands these days. Cutting through the clutter of photos and videos to…

Facebook's 'Freebooting' Piracy Problem Just Cost Casey Neistat 20 Million Views

Lingering theft issues anger video creators

Casey Neistat, who has 1.5 million YouTube subscribers, recently created a fun Halloween video called "Aladdin in Real Life" with his friend, Jesse Wellens, and they quickly garnered more than…

REI's Reddit Experience Shows Brands Need to Be Ready to Take the Tough Questions

AMA quickly turned into forum on employee frustrations

REI will be closing its stores on Black Friday and paying 12,000 employees to take the day off, a move that has generated lots of goodwill—except on Reddit. The outdoor retailer's…

7 Keys to Creating a Brand Logo That Works Absolutely Everywhere

Especially in the mobile-social era

A logo should instantly trigger a consumer's recognition of a brand and all it represents. But there are a lot of brands out there and, consequently, a lot of logos. Just…

Facebook Debuts a New Push-Minded App for Publishers Called Notify

Comedy Central, BuzzFeed and Vice are early partners

Facebook wants to become a one-stop shop for breaking news while giving media brands more mobile channels to reach viewers. The social media giant today launched Notify, an app curating push…

Why Running Ads on Both Facebook and Instagram Is Likely to Be the New Normal

Synced promos look inevitable

Advertisers have their best chance yet to double flank consumers on social media as Instagram continues to expand its advertising capabilities by building on what Facebook started long ago. Instagram has…

Snapchat and Instagram Users Would Vote to See Sanders and Trump Go Head to Head

Survey looks good for Ben Carson, too

Tonight, millions of voters will watch the fourth Republican debate for the party's presidential nomination. With that in mind, Action Committee thought it'd be interesting to survey more than 1,500 Instagram…

Adweek Blog Network