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Pandora's Ad-Supported Model Will Begin Letting Brands Sponsor Playbacks and Skips

While offline listening will be available to subscribers

Pandora is making major changes to both its subscription-based and ad-supported streaming services, bringing new options such as offline listening, additional skips and offline playback. Today, the company announced it's rebranding…

These Graphics Show Why Facebook Is a Prime Place to Target Foodies

Adobada, shawarma or dosa, anyone?

Global cuisine and other foods from around the world have been trending upward on Facebook since spring. Food marketers may want to take note—adobada, shawarma and dosa were all popping on the social…

With All Eyes on NFL Streaming, Jack Dorsey Pins Twitter's Future on Live Content

CEO talks his plan to grow the platform

COLOGNE, Germany—The future of Twitter may be live, but CEO and co-founder Jack Dorsey couldn't make it to Dmexco to give his speech in person. Instead, Dorsey held a video…

With 50 Million Daily Users in Europe, Snapchat Pitches Brands in Germany

CSO Imran Khan takes on Dmexco

COLOGNE, Germany—By now, most American marketers have learned plenty about Snapchat ramping up its ad business in the U.S. Imran Khan, the company's chief strategy officer, today gave European marketers…

These Social Data Visualizations Show Olympics Wins and Badlands Beauty

Facebook and Instagram triumphs in August

August on Facebook was all about the Olympics, and the personal brands of Usain Bolt and Michael Phelps benefited greatly. The social network said the Summer Games in Rio generated…

Dmexco's Founder on What's Hot This Year, How the Festival Has Grown and Its Future

Christian Muche discusses the conference in his own words

  brightcove.createExperiences(); COLOGNE, Germany—Dmexco, the annual digital marketing conference and exposition that takes place every September in Cologne, was more or…

As Virtual Reality Content Gains Traction, Bigger Dollars Flow to Ad-Tech Players

Vertebrae lands $10 million

There's been a ton of investor money pouring into content-driven, virtual-reality startups like Within and Lucid in recent months. Ad-focused VR players have been largely relegated to the sidelines, watching and waiting…

The Maker of AdBlock Plus' 'Acceptable Ads' Explains the Most Controversial News at Dmexco

Meet the conference's buzziest and most hated company

  brightcove.createExperiences(); COLOGNE, Germany—Eyeo GmbH, the maker of the popular ad blocker AdBlock Plus, made headlines this week at the Dmexco…

Why Brands Need to Find and Harness the Humanity in Ad Tech to Reach Consumers

IPG Mediabrands is showcasing digital partners at Dmexco

As marketing technology evolves and proliferates, brands need to create authentic, relevant human connections or else everything's just meaningless data. Whether it's providing a friction-free experience for television viewers to…

Twitter Is Adding a Livestreaming Video App to Apple TV, Fire TV and Xbox One

Users can watch Thursday Night Football games

Anyone who wants to watch livestreaming content on Twitter will soon be able to from an actual television. Twitter is launching an app for Apple TV, Amazon Fire TV and Microsoft's…

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