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Why Hasbro's Transformers Cartoon Reboot Represents Social Data's Stairway to Heaven

Optimus Prime is back

CANNES, France—Maybe Jimmy Page, with those double-neck guitars, and Optimus Prime, part robot and part semi truck, stoke the same kind of fandom in pop culture. Rock Geek, meet Cartoon…

American Express Is the First Financial Institution to Make a Facebook Messenger Bot

Will help card members keep tabs on purchases

Add American Express to the growing list of brands planning for a bot-driven future. Since the F8 Developer Conference in April, big brands like 1-800-Flowers and the NBA have been working…

Here's How Twitter Aims to Sell $50 Million in Ads for NFL Livestreams

Bud Light, Sony Pictures and Bank of America are on board

All eyes will be on Twitter this fall when the micro-blogging site livestreams 10 of the NFL's 16 Thursday Night Football games. It's a big move that could prove that…

Instagram Will Start Letting You Translate Captions, Comments and Bios

New feature coming next month

Ever gone scrolling through Instagram and come across a breathtaking photo of the mountains of Iceland, the streets of Thailand or the jungles of the Amazon and wanted to know…

Twitter Is Bullish on Periscope as Brands Adapt to Livestreaming's Growing Popularity

Gun-control sit-in shows its value

  CANNES, France—If it wasn't clear whether Twitter was recoiling its emphasis on livestreaming app Periscope in light of Facebook…

U.S. House Democrats Livestreamed Their Gun-Control Sit-in on Periscope and Facebook

After Republicans effectively shut off C-Span

This afternoon, a group of about 50 Democrats from the U.S. House of Representatives staged a sit-in on the House floor to advocate for a vote on gun control, and broadcast…

Nils Leonard Talks Iggy Pop, Grey's Best Work and Ads That 'Wind Me Up'

Have you tried Leicester Water?

brightcove.createExperiences(); CANNES, France—Nils Leonard now-famously took his shirt off with Iggy Pop on the main stage at the Cannes Lions festival…

Cannes Lions Attendees Are Crying Foul Over Wi-Fi Woes Along the Croisette

Stalling content creation and social

CANNES, France—The industry's most innovative minds have descended on the French Riviera as they do for a week every June. It's the crème de la crème of advertising and tech,…

ComScore Is Working With xAd to Measure Foot Traffic From Online Ads

Will focus on location lift and eventually revenue

ComScore and xAd (a location-based mobile ad network) are beginning to measure how effective xAd's mobile campaigns are for driving in-store visits.  Today, the companies introduced a new tool called comScore Location Lift…

What Margaret Johnson Learned About Instagram and VR From GSP's Great Recent Ads

Sonic, Dali campaigns explore digital spaces

  brightcove.createExperiences(); CANNES, France—Goodby Silverstein & Partners has been doing some fascinating work in the digital space lately, particularly on Instagram…

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