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Technology

Bloomberg Media Taps a New Global CCO, Continuing Its Trend of Hiring From Agencies

Teddy Lynn led Ogilvy & Mather's content and social

Bloomberg Media is in a growth mode, expanding its creative, marketing and custom content offerings. And it's latest big move is the hire of Teddy Lynn, Ogilvy & Mather's North…

FedEx Leans on a Sophisticated Data Stream to Play Last-Minute Santa

Inside the brand's weather-monitoring dashboard

Millions of Americans will wait until the last minute to send holiday gifts to far-flung locales, and many will lean on FedEx to make it happen in a hurry. There's…

8 New Stats About Whether Influencer Marketing Campaigns Actually Work

Brand practitioners weigh in

Whether influencer marketing works can be controversial among brand practitioners. Linqia is an influencer platform, but in spite of the company's obvious interests, its study actually seems to shine light on…

2 More Ad-Tech Players Have Blacklisted Breitbart

TubeMogul and Rocket Fuel join growing list

Due to the uproar over President-elect Donald Trump's decision to appoint former Brietbart chairman Steve Bannon to his administration, a growing number of ad-tech companies are pulling the plug on…

Samsung and Viceland Debut Virtual Reality Trailer for Their Documentary About Syria

Bringing viewers into the warzone

Viceland and Samsung are bringing viewers to the center of the Syrian war with a virtual reality documentary that shows what it's like to rescue people from a bombing. It's no secret…

After Buying Penthouse Founder's Archives, Jerrick Media Launches a Blogging Platform

'Vocal' will pay writers with niche interests

Rick Schwartz believes you should be paid for your time and effort, and he realizes that's a novel idea in this start-up, free-content world. Jerrick Media, the company he founded with Jeremy…

Programmatic Ad-Buying Is Now Available for Social Influencers

The market is slowly becoming standardized

The trends, they are a-changin'. No longer will advertisers, brands or social influencers have to struggle for the greater good of sponsored content. ROI Influencer Media, in partnership with multiple programmatic platforms,…

This Week's Must-Haves: Nintendo's New NES Is a Total '80s Throwback

Plus, plenty of holiday gifts for the dapper gent

This week, the Adweek staff is highlighting Nintendo's new (and improved) NES system, Timex's subtly smart watch, Stubbs & Wootton's snarky slippers and more fun holiday gifts. Take a look!

Miss Piggy and Zosia Mamet Are Fashion Rivals in Kate Spade’s New Holiday Ad

The spot takes place at the Empire State Building

Actress Zosia Mamet sure has an interesting way of making friends. In her newest spot for Kate Spade New York, Mamet meets her nemesis-turned-cohort en route to a holiday party at…

Here's How Much Engagement Holiday Retailers Are Getting in Social Media So Far

Lowe's, Nordstrom and Old Navy are faring well

Since Nov. 1, Origami Logic has been tracking 125 brands across Facebook, Instagram and YouTube to gauge the level of engagement holiday-focused marketers are achieving. The company, which offers marketing software…

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