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Technology

Brands Are About to Find Out How Powerful GoPro Videos Can Be

Hi-def camera maker unveils platform for marketers

Spellbinding scenes captured by adventure seekers and even wildlife made GoPro the hottest video camera around. And now, the company wants to give marketers a sharper view. Hundreds of those…

10 Digital Innovators Who Are Defining Creativity in a Tech-Fueled World

Inventing the future of science, software and storytelling

The only thing more impressive than the seemingly limitless world we live in now is what's just around the corner. Innovation is exploding across every industry, and ideas that once…

10 Viral Content Creators Who Electrify Fans by the Millions

Playing by their own rules, and winning big

Going viral used to be a digital equivalent of winning the lottery, but today's hottest content creators have cracked the code for bringing fans back again and again. For some,…

Why David Droga Thinks Facebook and YouTube's Video War Is Good for Creatives

Agency founder laments repurposed TV spots

Between six-second Vines, Facebook autoplay and skippable YouTube ads, marketers are navigating new digital video spaces almost daily. Spearheading that change are agency creatives like David Droga, who are shifting…

Brands Start Hosting Real-Time Video Chats on Facebook

A workaround to live streaming

Media brands were quick to adopt video apps Periscope and Meerkat to broadcast live streams, and now Facebook marketers want in on that action. Social platform BumeBox started hosting live Facebook…

YouTube's Top Advertisers Increased Their Spending by 60% in Q2

Google's earnings thrill investors

In Google's second quarter earnings report today, the tech giant revealed that YouTube viewership is growing faster than it has in two years, and advertiser money is following. YouTube's mobile users…

Reddit Considers Banning 'Anything That Harasses, Bullies or Abuses an Individual or Group'

Site may also exile racist forums behind opt-in wall

This afternoon, Reddit's recently re-appointed CEO, Steve Huffman, asked the site's massive readership to weigh in on new policies regarding the site's content. In a lengthy announcement post inviting users to ask…

Uber Goes Right at New York's Mayor in a Fight Over Policy, but Is It a Wise Strategy?

Calls out de Blasio in TV ad and app

Uber ran spots on cable TV Wednesday night slamming New York City Mayor Bill de Blasio, who is supporting a proposed measure that would cap the number of licenses granted…

Why Brands Are Upping Their Ad Spends on This Sports Site That Covers Everything From Track to Jiu-Jitsu

FloSports runs with New Balance, Gatorade

Sports marketing is hotter than ever because it's one of the few types of programming—on TV or online—for which brands think consumers actually engage with ads. And during the last…

Study With Major Brands Compares Ad Recall for Mobile and Desktop Promos

Data for a cross-screen world

If you want people to remember a mobile ad, you're going to have to pay for it, according to new research from digital ad firm Undertone. Last year, Undertone worked with…

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