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Technology

Why Big Brands Are Suddenly Getting Cozy With Reddit

New ad-targeting tech and custom content are a draw

Just six months ago, Reddit—whose famous slogan is "The front page of the internet"—was a dangerous place for marketers because of its reputation as a pool of trolling and harassment. Now,…

Check Out Instagram's Art Installation About Creativity and Fluidity at Cannes

App looks to inspire advertisers

  CANNES, France—About 90 million Americans, roughly 34 percent of all U.S. mobile phone owners, will log on to Instagram…

This Startup Believes 'Compensation Consent' Can Save Publishers From Ad Blocking

Sourcepoint chief rethinks content offerings

  brightcove.createExperiences(); CANNES, France—Ben Barokas, founder and CEO of publishing software company Sourcepoint, rode a bicycle 40 miles before kicking off his…

As Legislative Battle Looms, Airbnb Focuses on Building an API and Working With Brands

CEO wants the service to be 'more of a platform'

CANNES, France—There are 5,125 people using Airbnb here this week during the Cannes Lions International Festival of Creativity, and Airbnb CEO Brian Chesky is one of them. Adweek sat down…

How the Ad Council Used Facebook's Atlas to Drive Donations and Volunteers

Its successful Feeding America campaign could be the first of many

A recent campaign success story for Feeding America could shed light on how consumers are using devices and which publishers are actually driving traffic. Working with the Ad Council and Facebook's Atlas…

Marketers Are Slowly Experimenting With Audio in Their Snapchat and Facebook Videos

Though most are still viewed without sound

For the past year or so, Facebook has conditioned advertisers and publishers to create video that can be understood without sound, as more clips that play automatically (and silently) when…

Olympics' Agency Predicts Summer Games Will Be 'Largest Social Media Event Ever'

VML's Brian Yamada on IOC's campaign

CANNES, France—WPP-owned VML has been running public service announcements for the past couple of months for the International Olympic Committee, including multilingual voiceover work from the likes of Uma Thurman…

West Elm Is Lifting Sales by Using Customers' Instagram Photos in Facebook Carousel Ads

Return on spend better than normal

West Elm, the furniture and housewares retailer, has been consistently testing user-generated content (UGC) across channels for the last few years, mining pictures from the #mywestelm hashtag. More recently, it…

Twitter Advertisers Can Now Get More Stats on How Their Videos Are Performing

Including completion rate and viewability

Starting today, Twitter advertisers will be privy to more data and have access to more tools to help gauge how their clips are performing on the microblogging site. Twitter and video…

Pandora Streamed Serial 15.6 Million Times Through April

And 11.7 million included a plug for Esurance

Last year, Pandora scored an exclusive deal to stream WBEZ Chicago's hit podcast Serial with ad support from Esurance and Warner Bros. In December, episodes of Season 2 of the Sarah Koenig-hosted…

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