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Christmas Comes Early for Brands on YouTube Pre-Thanksgiving commercials get a boost

Three major holiday commercials have already won Christmas, according to this week’s Adweek/VidIQ top 10 list. Sainsbury’s World War I spot (which was based on actual reports and letters) grabbed the…

November 19, 2014, 7:00 AM EST

Amazon Hoax Coupled With Walmart's Price Matching Leads to Ridiculously Cheap PS4s Fake listing tricks retailer into selling underpriced consoles

Update: Due to this tactic, Walmart has amended its policy to only match prices from Walmart.com and 30 selected retailers. Prices from third-party vendors, marketplace sellers, membership-only retailers and…

November 18, 2014, 6:24 PM EST

13 of the Top Tweets About Uber's Public Relations Disaster Exec's anti-journalist remarks spark outrage

Uber's svp of business, Emil Michael, caused a negative stir Monday night after a BuzzFeed article reported the executive apparently believed his company should investigate and smear journalists—while singling out…

November 18, 2014, 2:49 PM EST

The 10 Premium Publishers Hit Hardest by Fraudulent Ad Sellers Pixalate looks into domain masking and theft

Buyer beware: Ad analytics platform Pixalate says fraudulent ad networks are increasingly joining open, real-time-bidding (RTB) marketplaces and then selling brands fake space on premium sites like YouTube, The Weather…

November 18, 2014, 1:57 PM EST

Here Is How the Coke Vs. Pepsi Battle Plays Out on YouTube One gets huge engagement, the other draws far more subscribers

Virool today is rolling out two free tools, dubbed ChannelWatch and VideoSpy, for digital video marketers that help them analyze how brands fare against one another. Since YouTube is a…

November 18, 2014, 11:28 AM EST

Zappos Embraces Its Quirkiness to Stand Out in San Francisco's Tech Crowd Inside the shoe retailer's digital lab

Walking into Zappos’ tech-savvy San Francisco office—dubbed Zappos Labs—it becomes clear that this is not the typical Silicon Valley space often depicted in the media with walls made out of…

November 18, 2014, 10:00 AM EST

How an Office Supply Brand Stays On the Cutting Edge of Retail Staples goes cross-country for digital push

When you think of savvy digital marketers, an office supply retailer may not be the first name that comes to mind. But over the past two years, Staples has opened…

November 18, 2014, 10:00 AM EST

This $473 Billion Retailer Wants to Be the Next Ad-Tech Star @WalmartLabs pioneers digital innovation trend

If you're like most Americans, you probably don't think of Walmart as a major digital company. But within the digital marketing industry, the retailer is on everyone’s lips as a…

November 18, 2014, 10:00 AM EST

Meet 7 Brands That Are Building the Future of Digital Retail Through Innovation Labs These marketers think big by going small

At first glance, Westfield San Francisco Centre appears to be a typical American shopping mall with the usual rotation of mass-market retailers, a food court and a movie theater. But…

November 18, 2014, 10:00 AM EST

Yahoo's New Ad Pitch Entails More Mobile Video Implements Flurry network into its system

Yahoo has integrated Flurry into its ads system, giving marketers an option for in-app mobile video buys. The development comes four months after Yahoo purchased Flurry for a reported amount between…

November 18, 2014, 9:00 AM EST

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