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Technology

Should Brands Book a .Sucks or .Porn Domain?

For some, it's a question of creativity, not caution

Could the new .sucks and .porn Web domain options be a public relations nightmare for brands? Should companies buy these new URLs to preempt pranksters? Should they even consider actually…

Horror Film Lets You Have an Increasingly Intense Chat With the Main Character

Insidious 3 stunt via Kik shows how bots are evolving

In the new horror movie Insidious: Chapter 3, a girl stuck in bed is eager for contact with the outside world. She's even willing to chat with you right now.  Thanks…

With Turn-by-Turn Directions, Google's Waze App Wants to Win Mobile Advertising

Dunkin' Donuts, Panera Bread target drivers

Nearly two years after Google acquired Waze for more than $1 billion, new research and prolonged advertising deals from brands show that the mapping app is making a dent in…

Kal Penn Is Bringing Big Data to the Masses With New Nat Geo Show

The actor (and former politico) talks binge watching and Trivia Crack

Specs Who Kal Penn Age 37 Claim to fame Host and producer of National Geographic Channel's The Big Picture with Kal Penn (premieres March 30 at 9 p.m.); star of Battle Creek on CBS…

This Mobile App Lets You Schedule Messages Up to 25 Years Into the Future

Because a lot could happen between now and then

A mobile app called Incubate: The Time-Delay Messenger became available today, and its core concept is, intriguingly, all about the future for now. But in several years, it will also…

Victoria's Secret and Sephora Are Already Using Instagram's New App

Brands, consumers and first ladies waste little time using Layout

Instagram is providing a way to share photo collages with a companion app called Layout, which—even though it was just launched today—is already getting employed in interesting ways by brands…

Ted Cruz's Nomination Bid Begins With Web Domain Hijacking From the Left

Adversaries leverage TedCruzForAmerica.com and TedCruz.com

The political story of the day comes with a guerrilla marketing sidebar. As Ted Cruz, the U.S. Republican senator from Texas, formally announced today he's running for president in 2016, online…

Infographic: What Data-Driven Marketing Looks Like in 2015

Consumer demand for personalization makes information the most valuable currency

Data-driven marketing, once a novel type of marketing, has evolved to become an integral component of almost all advertising campaigns and strategy. And these changes have come quickly to match…

How Johnson & Johnson's BabyCenter Thinks Local by Going Global

The site produces unique content for moms across 14 countries

The average pregnancy in France lasts 41 weeks; the global average is 40 weeks. It's a small difference, but enough of a nuance for online parenting site BabyCenter to spin…

For Women in Tech, Femininity Isn't the Enemy

Why I'm OK with SXSW's 'Girls' Lounge'

Goodness, some people sure were fired up about the free manicures, hair and makeup that were offered to female attendees at SXSW at the Ipsos Girls' Lounge:   So deeply insulting and…

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