Inside BBDO's Rapid-Fire Quest to Find the Perfect Twix Spot

Global competition pits 6 shops against one another

On a recent Monday morning, a handful of BBDO New York creatives huddled together at Google's YouTube Space in Chelsea to shoot a video for Twix's "Left Twix/Right Twix" rivalry…

This Coupon App's Ambitious Holiday Campaign Uses Everything From Snapchat to Celebs

RetailMeNot raises its profile

Experienced Black Friday shoppers probably know RetailMeNot as a coupon hub, but like most mobile players, it wants to be known as a one-stop shopping app with features like rebates…

Here’s a Look at How YouTube Became an Entertainment Powerhouse

The video site has come a long way from cat videos

Ten years ago, when YouTube made its debut, the video-sharing site was better known for its mindless cat videos than for hosting slickly produced content teeming with talent. Today, social…

Infographic: Marketers Are Spending 500% More on Millennials Than All Others Combined

Data from Turn breaks down Gen Y into 4 groups

There are 75 million millennials in the U.S., and everyone knows advertisers are infatuated with the idea of winning over the biggest buying bloc. But just how much more is…

This Instagram Hack for Friendsgiving Has a Heavy Amazon and Pinterest Push

Sparkling juice brand's campaign includes 650 pieces of content

A quick Instagram search brings up more than 240,800 photos with the hashtag #Friendsgiving and another 54,000 pics posted with #Friendsday, two made-up celebrations milllennials have largely backed over the past few…

Facebook Catches Criticism for Rolling Out Safety Check for Paris but Not Beirut

'People have rightfully asked why,' Zuckerberg says

Facebook sparked consternation over the weekend when it activated features to support Paris but not Beirut, Lebanon, following two devastating terrorist attacks on those cities.  The social-media network offered a filter that let…

With These 2 New Products, YouTube Hopes to Make the Season Bright for Retailers

Connecting shoppers and stores

With the holiday shopping season on the horizon, YouTube is rolling out two products designed to help retailers. After testing a pair of shopping-based products with a few select companies,…

This Social Network Pays Users to Post and Made a Supermodel $3,400 in a Month

Tsu has a user base of 4.5 million

Tsu is a 1-year-old platform that claims 4.5 million users, differentiating itself from the Facebooks and Twitters of the social-media world by financially compensating people who post. That's right—you can…

How GE Modernized an Old-School Strategy With Social and Mobile, Reaching 40 Million Local Shoppers

Making co-op easy for retailers

For an appliance brand like General Electric, partnering with retailers for sales is nothing new, but this year the tech company is taking a fresh approach driven by social and…

Target's Holiday Campaign Brings a Magical Story to Life Across TV, Digital and Its Stores

Lego, Barbie, Minions and more make cameos

Target's taking kids and grown-ups alike on a "holiday odyssey," one that brings shopping and storytelling together in digitally fueled new ways. The Minneapolis-based retailer's 2015 campaign from 72andSunny is rooted…

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