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Why President Obama Agreed to be Interviewed by YouTubers White House wants to engage the younger generation

Three YouTubers were able to score the hardest interview in the U.S.—a no-holds-barred sit-down with President Barack Obama. Hank Green, GloZell Green and Bethany Mota interviewed the Commander in Chief, and their…

January 23, 2015, 6:54 PM EST

How Vevo Found a Workaround to Make its 'Fifty Shades' Video Autoplay on Twitter Little-known option grabbed eyes (and ears) for 'Earned It'

Vevo isn't waiting around for Twitter to release an autoplay feature. Instead, it's one of a few media companies already playing videos automatically in users' feeds by making use of…

January 23, 2015, 4:03 PM EST

How Facebook Became a Proving Ground for Hyper-Targeted Super Bowl Ad Tactics Brands like Toyota selectively message each group

Facebook always says it has a Super Bowl-size audience to advertise against every day—1.3 billion users—but this year for the Big Game it's not just about hitting the whole audience,…

January 22, 2015, 10:30 AM EST

Reddit's Pick for New Ad Leader Shows the Site Is Getting Serious About Mobile Hires Zubair Jandali away from Google

Reddit's ad team has a new leader as the "Front Page of the Internet" forges ahead with a mobile and marketing push. The company hired Zubair Jandali from Google, who…

January 22, 2015, 6:00 AM EST

Several Major Brands Are Already Investing In YouTube's Next Challenger Chevy, Corona Extra and Jaguar are on board with Vessel

Vessel, the much-awaited online video startup founded by ex Hulu executives Jason Kilar and Richard Tom, finally opened its service to the public today. It may take time to see…

January 21, 2015, 6:25 PM EST

GoPro Shows How a Cool Soundtrack (and Adorable Dog) Makes Instagram Video Better A canine's trip to the beach

Four out of the 10 best-in-category branded Instagram videos from Jan. 12 through Jan. 18 didn't include sound. And while the social platform is inherently visual first and foremost, GoPro…

January 21, 2015, 4:41 PM EST

Victoria's Secret Teases Super Bowl Campaign With Supermodel Football Game Lingerie brand recruits Lily Aldridge, Adriana Lima and Karlie Kloss

Victoria's Secret will make its third appearance at the Super Bowl this year with a clan of supermodel Angels. The 30-second spot is part of a Valentine's Day-themed campaign that will…

January 21, 2015, 3:59 PM EST

NBC Turns to Tumblr to Host All the Super Bowl Ads in One Place Network says social platform is the perfect fit

Plenty aware that one of the biggest draws of the Super Bowl is the ads, NBC Sports Digital is launching a Tumblr to host all the Big Game's TV spots…

January 21, 2015, 2:22 PM EST

Meet the Most Interesting Space CEO You're Not Following on Twitter Tory Bruno is the candid new voice of United Launch Alliance

Tory Bruno, CEO of United Launch Alliance  Sure, you've heard of (and might even be Twitter-stalking) Elon Musk and Richard Branson, but you're likely not familiar with one of their most…

January 21, 2015, 1:04 PM EST

As Makeup-Savvy Amateurs Become Breakout Stars, L'Oréal Looks for the Next Big Name Contest will award a 1-year contract

As Michelle Phan and others have proved, beauty vloggers are a lucrative resource for brands looking to find talent. Today, L'Oréal Paris is launching "The Brush," its first global contest to…

January 19, 2015, 11:17 AM EST

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