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Nielsen and Kraft Pilot New Brand Tracking Tool Did that ad actually convince someone to buy?

Ever wondered whether that ad you worked so hard on actually convinced somebody to buy your product? Now Nielsen can tell you, down to the individual ad buy. The ROI-centric approach…

July 6, 2014, 7:57 PM EDT

YP CEO: We Were 'Mobile First' Before It Was Cool David Krantz on why his company is a digital power player

David Krantz took the reins as YP CEO in 2012, when the listings directory spun away from AT&T Interactive, which was his former employer and the brand's former parent. Since then, he's been…

July 4, 2014, 1:00 PM EDT

Gillette's Facial Hair Through the Ages a Viral Hit A little scruff never hurt anyone

Clean-shaven, bearded or mustashioed: Men have rocked it all with style and aplomb. Gillette's 100 Years of Hair celebrates the most popular facial hairstyles of the last decade, showing that…

July 4, 2014, 9:00 AM EDT

Picking Up Girls With Lamborghini Web Video Speaks Volumes The silent treatment scores big on viral charts

Is the best pickup line a fancy ride? If YouTube content creator VitalyzdTV’s clip of him wordlessly inviting women into his Lamborghini is any indicator, then a luxury vehicle is…

July 3, 2014, 1:46 PM EDT

Instagram Users Show Their Love of World Cup Soccer They also underscore the randomness of the Internet

The Internet just fails to make sense sometimes, and this week's Adweek/Shareablee top 10 brands using Instagram video represents another example of its random nature. While it's not at all surprising…

July 3, 2014, 1:03 PM EDT

Digital Video Ads That Make You Want to Click Format continues to get more interactive

Kraft, Nike, Target and Walmart are trialing new video technology that makes ads interactive. In the case of Kraft, a 15-second clip comes with pop-up information on the brand and…

July 3, 2014, 12:57 PM EDT

Coca-Cola Will Take Over Nascar, Yahoo Sites for Fourth of July Drumming up awareness for ongoing summer campaign

Coca-Cola is putting some digital marketing muscle into its sponsorship of the 56th annual Coke Zero 400 race at Daytona International Speedway this weekend. Coke Zero spokeswoman Danica Patrick will tout…

July 3, 2014, 9:08 AM EDT

This Agency Was Tackling Search Before Google Even Existed Acronym wants your company to be an SEO superstar, too

Specs Who Michael Bruh (l.), president, COO; Selina Eizik, U.S. CEO; Anton Konikoff, founder, global CEO What Paid search and SEO agency Where New York, London and Singapore Talk about old school. Launched in…

July 2, 2014, 9:06 PM EDT

The 5 Things Marketers Are Saying About Vine's Loop Count Initial brand stats surprise

Vine yesterday revealed a "loop count" metric to show marketers and users how often people are watching their six-second videos. Prior to the metric's availability, they had to focus on…

July 2, 2014, 4:56 PM EDT

How an Agency's Fight Against AIDS Led to an Unforgettable Moment With Bono After 4 years of work, .hiv domain has its moment in the spotlight

Jonathan Ive, Apple design svp (Getty Images) It was one of the most interesting and unscripted moments of this year's Cannes Lions, and it only happened because one man was willing…

July 2, 2014, 4:03 PM EDT

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