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Infographic: Golf's Top Social Brands Going Into Masters Weekend

TaylorMade's sweet swing on Facebook, Twitter, etc.

As golf fans tune in this weekend to see if American Jordan Spieth can hold on to win his first Masters Tournament—he built a five-stroke lead on Thursday and Friday—marketers…

Real-Time Perverts and Trolls Pose Challenges for Periscope Marketers

Chat feature makes it easy for jerks to pollute video streams

Brands like Red Bull and Mountain Dew began using Periscope immediately after the real-time mobile video streaming app was released on March 26. We've already addressed the possible legal pitfalls…

This Ad Campaign Starts With Cool Cinemagraphs on Instagram, Then Follows Up on Facebook

Stuart Weitzman puts the latest marketing tools to the test

Instagram and Facebook are more entwined than ever, especially for advertisers, who now have a potentially powerful new marketing strategy—using video ads on one to drive sales on the other.…

Mountain Dew Turns Tweets Into Online Ads With the Return of Baja Blast

The soda brand goes user-generated for its latest campaign

We've already seen brands like Dunkin' Donuts and West Elm pull social media posts into ads, and now Mountain Dew wants in on the user-generated craze. Earlier today, Mountain Dew announced…

As Ad Blocker Usage Explodes, Can YouTube Win Back Scofflaws With a Subscription Model?

Users revolt against pre-roll

It's not a mystery why YouTube is considering offering an ad-free version of its site to paying subscribers. Thanks to ad blocking software, there already are millions of potential viewers…

In Spite of a 'Boys' Club' Industry, Women Are Advancing in Ad Tech

One example: AOL Platforms' staff is 41% female

For five years, Annie Ta worked in corporate communications at Facebook—representing the company's burgeoning ad-technology business—before moving on to Pinterest in 2012 for a similar role. Being at the forefront of…

Is Virtual Reality the Next Big Form of In-Bar Entertainment?

Jim Beam and Dos Equis have been quick to embrace the trend

Would you strap on an Oculus Rift headset at your favorite bar? In the latest example of how marketers are embracing virtual reality, alcohol brands are taking branded entertainment to…

SoulCycle Spins Into the Growing Mobile Fitness Market With Its New App

Book your classes, then disconnect and ride

SoulCycle is known—and often parodied—for making spin classes a national craze. Until now, the buzz mostly came from word-of-mouth. But today, the brand launches a mobile app, supported by one…

Who Won the Battle of March Madness Brands?

Nationwide and AT&T duked it out for No. 1

College basketball concluded another memorable, 68-team, three-week tournament best known as March Madness. And while hoops fans were entertained last night by the championship game, with Duke defeating Wisconsin 68-63,…

Square Is Using Customer Data to Create Targeted Email Campaigns for Brands

Leaping from mobile payments to marketing

Linking up online and offline marketing is the ultimate challenge for bricks-and-mortar retailers these days. And after years of powering credit card transactions and mobile payments for small businesses, Square…

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