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Yahoo Officially Acquires Tumblr for $1.1 Billion Board approved deal on Sunday

Yahoo’s is spending over a billion to nab Tumblr. The deal received board approval on Sunday, according to Allthingsd.com and The Wall Street Journal. And now Yahoo CEO Marissa Mayer has confirmed…

May 19, 2013, 1:15 PM EDT

Would Yahoo or Facebook Make a Better Tumblr Parent? Industry views are split

While Yahoo seems near a deal to purchase Tumblr for as much as $1 billion, reports today suggest other notable players are kicking the tires on the growing blogging platform—namely, Facebook. So…

May 17, 2013, 5:35 PM EDT

Obscure Direct Response Brands Dominate Facebook Chatter DealDash, 45 Minute Skinny top Coke and Walmart

Even though Facebook's deals strategy has involved hits and misses, it appears that its 800 million users love to either comment about or share low-priced offers. How else to explain…

May 17, 2013, 4:31 PM EDT

Yahoo Adding Tweets to Homepage Partnership with Twitter follows Facebook integration

Yahoo has announced a partnership with Twitter that will bring Tweets to the Yahoo homepage, The Wall Street Journal reported. "As users explore our nearly endless stream of content, we will…

May 17, 2013, 3:17 PM EDT

Gevalia Aims for a Buzzy Social Partying Weekend Swedish coffee brand looks for more American market share

It stands to reason that caffeinated folks are unusually active on social media. Gevalia can only hope that's the case this Saturday when 3,000 so-called consumer advocates host parties in…

May 17, 2013, 1:22 PM EDT

Yahoo in Talks to Acquire Tumblr Deal for social blogging site could reach $1 billion

Is Marissa Mayer about to make a game-changing acquisition? It appears so. Yahoo is in serious talks with Tumblr to acquire the social blogging site, according to multiple sources familiar with…

May 16, 2013, 8:25 PM EDT

Polyvore Uses Social Engagement to Grow Indie Brands Designer Collective driving sales

Last January, social style network Polyvore launched its Designer Collective, a mentorship program to help indie brands like Dannijo and Meredith Wendell learn to use Polyvore to drive traffic and sales.…

May 16, 2013, 1:54 PM EDT

USA to Integrate Content and Social Chatter Ads will run alongside chatter and on TV simultaneously

Many TV networks have been partnering with Twitter to capitalize on the social media zeitgeist, but Comcast's USA Network is going rogue in the quest for cross-platform audience engagement. USA will…

May 16, 2013, 1:41 PM EDT

Microsoft Agrees to Host Ads in YouTube App Google gives company May 22 deadline

After drawing Google's ire, Microsoft has agreed to include ads in its Windows Phone YouTube app, CNET reported. Google sent Microsoft a cease-and-desist letter earlier this week, demanding the software company…

May 16, 2013, 11:58 AM EDT

Google Beats Apple in Launch of Subscription Streaming Service No free ad-supported tier available

Google closed deals with the three major record labels earlier this week and beat out competitor Apple by unveiling its subscription music streaming service, Google Play Music: All Access, at…

May 16, 2013, 10:19 AM EDT

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