Technology | Adweek

Modest Buzz for NewFront Content Based on Social Sharing Data Some interest in Ricky Gervais, Comedians in Cars, lots more for Arrested Development By Mike Shields

var unruly = window.unruly || {}; unruly.buzzBoxConfig = { publisherId: 169581, width: 652, height: 367, theme: 'light', chart: 'AdWeek_New_Fronts_Content', interval: 'all_time' }; Are people buzzing about all those Web video series rolled out during the NewFronts? It's hard to…

May 17, 2013, 11:08 AM EDT

Yahoo in Talks to Acquire Tumblr Deal for social blogging site could reach $1 billion By Mike Shields

Is Marissa Mayer about to make a game-changing acquisition? It appears so. Yahoo is in serious talks with Tumblr to acquire the social blogging site, according to multiple sources familiar with…

May 16, 2013, 8:25 PM EDT

Polyvore Uses Social Engagement to Grow Indie Brands Designer Collective driving sales By Emma Bazilian

Last January, social style network Polyvore launched its Designer Collective, a mentorship program to help indie brands like Dannijo and Meredith Wendell learn to use Polyvore to drive traffic and sales.…

May 16, 2013, 1:54 PM EDT

USA to Integrate Content and Social Chatter Ads will run alongside chatter and on TV simultaneously By Maura McGowan

Many TV networks have been partnering with Twitter to capitalize on the social media zeitgeist, but Comcast's USA Network is going rogue in the quest for cross-platform audience engagement. USA will…

May 16, 2013, 1:41 PM EDT

Microsoft Agrees to Host Ads in YouTube App Google gives company May 22 deadline By Maura McGowan

After drawing Google's ire, Microsoft has agreed to include ads in its Windows Phone YouTube app, CNET reported. Google sent Microsoft a cease-and-desist letter earlier this week, demanding the software company…

May 16, 2013, 11:58 AM EDT

YouTube Music Net Indmusic Signs More Record Labels Company seeks to build on Harlem Shake success By David Taintor

The YouTube network Indmusic announced on Thursday that it has signed on a number of new record labels and management companies as it looks to become a leading ad network in…

May 16, 2013, 11:54 AM EDT

Google Beats Apple in Launch of Subscription Streaming Service No free ad-supported tier available By Maura McGowan

Google closed deals with the three major record labels earlier this week and beat out competitor Apple by unveiling its subscription music streaming service, Google Play Music: All Access, at…

May 16, 2013, 10:19 AM EDT

Buyers Pushing Nielsen Data for Web Video and YouTube Won't Play Ball Small publishers taking it on the chin as they deal with OCR challenges By Mike Shields

Following the NewFronts, the battle lines in Web video are being drawn, and YouTube might be on the wrong side. After several years of testing, clients and their agencies are eager…

May 16, 2013, 12:00 AM EDT

Twitter and Foursquare Partner With Movie Ads Firm National CineMedia's Upfront shows potential third screen to big screen connections By Christopher Heine

Twitter and Foursquare have inked intriguing deals with National CineMedia, which announced the partnerships in front of a packed movie theater on New York's Upper Westside this afternoon at the…

May 15, 2013, 4:45 PM EDT

Break Media Goes After Zach Braff's Kickstarter Campaign 'Don't Back Zach' initiative aims scrub to celebrity crowdfunding By David Taintor

Listen up, wealthy celebs. You don't need Kickstarter to finance your next project. Save crowdfunding for the cash-strapped creative types out there. That's the message from Break Media's ScreenJunkies, which has…

May 15, 2013, 3:35 PM EDT