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Technology

Twitter's CMO Explains Today's Brand Refresh and the New 'See What's Happening' Ads

Leslie Berland says new ads tell an old story, better

What is Twitter, and what is it for? Those are pretty basic questions for a company that's been around for a decade and, by its own reckoning, has 90 percent name…

Here's a Timeline of Yahoo’s 22-Year History as a Digital Pioneer

Highs and lows leading up to Verizon deal

Verizon's $4.8 billion acquisition of Yahoo today shows just how much has changed in the Sunnyvale, Calif., company's more than 20-year history. Yahoo's gone from being one of the world's biggest…

Twitter Hopes Its Burgeoning Livestreaming Business Will Help It Take Flight Again

Advertisers and TV networks think it might

In the past few weeks, Twitter has secured deals with several television companies and sports leagues hoping to get in early on the San Francisco-based social network's burgeoning livestreaming business.…

With Verizon Deal, Yahoo and AOL Are Finally Together

Rival web pioneers are now corporate siblings

Yahoo's long, winding and rocky road has finally come to its conclusion. Verizon announced this morning that it has acquired Yahoo's operating business for roughly $4.83 billion, which had long been…

Twitter Adds MLB and NHL Games to Its List of Livestreaming Sports Action

Includes out-of-market contests and highlights

Twitter is continuing its summer winning streak with deals to livestream a number of games from Major League Baseball and the National Hockey League. The agreements, announced on Monday morning, will…

Verizon Strengthens 5 Major Areas Following Its Acquisition of Yahoo

Tumblr, mobile and video are key components

It's official—Verizon has officially acquired Yahoo for $4.8 billion in cash. The digital player's core business—namely its advertising business and content—will be integrated into Verizon-owned AOL as the telecom looks…

Foursquare Is Debuting a Dashboard for Its Intriguing Foot Traffic Measurement System

Offers real-time stats

Five months after Foursquare debuted Attribution Powered by Foursquare, the company is adding a dashboard to the system to give brands real-time insights to campaigns.  The social/location discovery platform is going…

20 Content Creators Who Are Setting the Bar for Creativity in 2016

Podcasters, video stars, VR pioneers and more

At a time when so many people call themselves "content creators," who are the creatives truly making the most of modern media? From video and podcasts to VR and visual effects,…

Infographic: Pokemon Go Could Be What Farmville Never Was—Successful

Here's how brands can catch ‘em all

It hasn't even been around for a full month and Pokemon Go has already changed the way marketers and advertisers are thinking about young consumers. The augmented reality (AR) mobile…

10 Visual Artists Whose Imagination and Intellect Will Inspire You

Creative innovators who challenge and enlighten

Our digitally fueled world continues to grow more visual with each passing year, with photography and illustration being joined by the constantly evolving worlds of video and animation. As part of…

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