Technology
Display advertising is largely ineffective. Brands aren’t interested, and they’re not likely to get on board anytime soon. No, the brands are coming online soon—just wait. Those were two competing visions…
Fully 67 percent of smartphone users are willing to view ads to gain in-app premium content rather than pay for it, according to a Yankee Group study that was commissioned by…
Amazon's been making a much bigger push into advertising and original entertainment. But the company has long had a major integral presence in the space, albeit a quiet one. That…
Yahoo plans to lean on its search technology to help users discover more great content on Tumblr, the company’s new $1.1 billion acquisition. And Tumblr will help Yahoo reach a…
Sun Drop believes its soda tastes "surprisingly good." And to drive its marketing campaign home, the brand has tapped the hugely popular YouTube duo Smosh to make a video that…
Ziff Davis announced on Monday that it has acquired NetShelter, a technology-centric ad network/platform which claims to represent about 150 websites. Ziff Davis boasted in a release that the deal with…
"We promise not to screw it up," said Yahoo CEO Marissa Mayer, posting on her brand-new Tumblr account this morning and effectively making official the $1.1 billion purchase of the…
Pinterest has launched new features that the company said in a blog post are a "first step toward making pins more useful," particularly for advertisers. The company added pins that embed…
Mignon Clyburn (D) makes history today as the first woman to head up the Federal Communications Commission. That history, however, will be short-lived. Clyburn is only keeping the seat warm…
Deep Focus today is announcing it's netted a pair of notable fish, landing Nespresso's U.S. social media account and hiring BBDO New York's Ron Lent as creative director for its…
