If Twitter Goes Beyond 140 Characters, Brands Will Follow With More Customer Service

But players debate if it's good for marketing

If you enjoy the back-and-forth Twitter exchanges between brands like Target or Delta and their querying customers, you'll like what could be coming soon.  Re/code reported today that Twitter is planning to increase the…

The IAB Calls Ad Blocking 'Highway Robbery' and Ramps Up Its Call to Arms

'There's a war between engineers'

Scott Cunningham, svp at the Interactive Advertising Bureau and general manager of the IAB Tech Lab, told Adweek after a press conference today that he's been privy to ad-blocking data…

Why Sheryl Sandberg Says Big Brands Should Spend Their TV Ad Budgets on Facebook

'We have a Super Bowl on mobile' every day

Facebook's chief operating officer Sheryl Sandberg made it clear to media buyers during an Advertising Week session in New York today that video is big business for the platform, and…

4 Ways Spotify and Pandora Target Millennials Differently

CMOs dig into music fans' habits

Spotify and Pandora are often pitted against one another as competitors fighting for control of the digital-music industry, particularly when it comes to targeting millennials who are highly influenced by pop…

Edward Snowden Is Now on Twitter, and He's Picked the One Perfect Account to Follow

Whistleblower will be keeping tabs on the NSA

He made his name by showing us all that the NSA can and very well might be listening in on our conversations, and now Edward Snowden is having a bit…

Why Facebook's New Branding-Focused Tool Changes How Its Ads Can Be Targeted

Based on 'watch data' instead of page likes

Facebook announced a few ad developments over the weekend, but one of them—which has the potential to truly change ad targeting on the platform—may have not gotten quite the attention…

This Video Earned Quaker Canada's Agency a Zero-Gravity Work Retreat

Studio M wins a day of weightlessness

During Advertising Week 2014, Virool announced a year-long video contest that promised to send marketers to space, as outer-orbit travel seemed just around the corner thanks to futuristic entrepreneurs like Elon Musk…

Here's Exactly How Facebook's New TV-Inspired, Surprisingly Old-School Ad Buying Works

Network wants to move past seeming arrogant and automated

Facebook has been consistently courting ad agencies and brands since vp of global marketing solutions Carolyn Everson came over from Microsoft four and a half years ago. It seems like her team…

Why Now Is the Time for Advertising and Marketing Technologies to Converge

Creating a better customer experience

In a Gartner blog post, Mar-Tech and Ad-Tech: A Shotgun Wedding?, Martin Kihn wrote, "Marketers want a world where ad tech and marketing tech are not two different things … this…

Why Mentoring Is More Important Today Than Ever for the Well-Being of Agencies

Young professionals get chance to learn and grow

Three years ago, Emely Perez, then a senior at the New York City College of Technology, knew little about agency life and didn't necessarily plan to go into advertising as…

Adweek Blog Network