With These 2 New Products, YouTube Hopes to Make the Season Bright for Retailers

Connecting shoppers and stores

With the holiday shopping season on the horizon, YouTube is rolling out two products designed to help retailers. After testing a pair of shopping-based products with a few select companies,…

This Social Network Pays Users to Post and Made a Supermodel $3,400 in a Month

Tsu has a user base of 4.5 million

Tsu is a 1-year-old platform that claims 4.5 million users, differentiating itself from the Facebooks and Twitters of the social-media world by financially compensating people who post. That's right—you can…

How GE Modernized an Old-School Strategy With Social and Mobile, Reaching 40 Million Local Shoppers

Making co-op easy for retailers

For an appliance brand like General Electric, partnering with retailers for sales is nothing new, but this year the tech company is taking a fresh approach driven by social and…

Target's Holiday Campaign Brings a Magical Story to Life Across TV, Digital and Its Stores

Lego, Barbie, Minions and more make cameos

Target's taking kids and grown-ups alike on a "holiday odyssey," one that brings shopping and storytelling together in digitally fueled new ways. The Minneapolis-based retailer's 2015 campaign from 72andSunny is rooted…

Google Unveils New Programmatic Native and Full-Screen Mobile Video Ads

Continues to expand its offerings

Google is now offering programmatic ads for native content and mobile video publishers, working with its DoubleClick clients like eBay. Such publishers can make native ad units available for programmatic demand…

Facebook's Virtual Reality-Style Ads Are Here With Big Brands on Board

Nestlé and AT&T test 360-degree video

If you were wondering what Facebook's $2 billion Oculus Rift might mean for advertisers, we may have just been given a sneak peek. Today, the Menlo Park, Calif.-based company debuted…

This Data Visualization Shows You Facebook's Hottest Topics From October

Infographic bodes well for Star Wars

Below, you'll see the third edition of Facebook Hot Topics, a new partnership between Facebook IQ and Adweek to keep our readers up to speed every month on the latest…

5 Ways Brands Are Standing Out and Building Audiences on Snapchat

It takes hefty offline and social pushes

If the seemingly constant data points about Snapchat are any indication, the messaging app is the hottest platform for brands these days. Cutting through the clutter of photos and videos to…

Facebook's 'Freebooting' Piracy Problem Just Cost Casey Neistat 20 Million Views

Lingering theft issues anger video creators

Casey Neistat, who has 1.5 million YouTube subscribers, recently created a fun Halloween video called "Aladdin in Real Life" with his friend, Jesse Wellens, and they quickly garnered more than…

REI's Reddit Experience Shows Brands Need to Be Ready to Take the Tough Questions

AMA quickly turned into forum on employee frustrations

REI will be closing its stores on Black Friday and paying 12,000 employees to take the day off, a move that has generated lots of goodwill—except on Reddit. The outdoor retailer's…

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