Facebook Gives Viewers 3 New Ways to Engage With Their Favorite TV Shows

Challenges Twitter for second-screen supremacy

Facebook is trying to steal some of Twitter's thunder, aiming to be the first choice among second-screen viewers, people who watch TV and engage on social media at the same…

Death of Europe's 'Safe Harbor' Rule Could Mean Chaos for U.S.-Based Global Marketers

Court cuts off protections over NSA eavesdropping

Tech giants based in the U.S. like Facebook, Google and Twitter are about to face data-based headaches in Europe. Today, the Europe Court of Justice ruled that the "Safe Harbor" agreement—which…

What Twitter's New 'Moments' Feature Means to Viewers, Media Companies and Brands

5 marketers will test its latest ad unit

Twitter today unveiled Moments, the long-rumored content-curation feature that industry observers believed for the last several weeks would be called Project Lightning. It's got something for everyone—viewers, media companies and…

How the United Nations Is Using Virtual Reality to Boost Global Diplomacy

Modern storytelling comes to life

During the United Nations' 70th General Assembly last week, the U.N. attempted to bridge the gap between world leaders and Syrian refugees with a mix of virtual reality, documentary-style videos…

Why Jack Dorsey and Adam Bain May Just Give Twitter the 1-2 Punch It Needs

Social net stabilizes its executive leadership

Twitter today named co-founder and interim chief Jack Dorsey as its permanent CEO. The San Francisco-based company also elevated Adam Bain to chief operating officer from his former role as…

On Pinterest and Beyond, Mobile Shopping Options Are Booming as the Holidays Near

More buyable pins, and MikMak adds branded content

This year is already shaping up to be the holiday season of "Buy" buttons for retailers, with Instagram, YouTube, Twitter and others putting their own twists on social commerce. Now, they…

The Steve Jobs Movie Includes Historical Cameos by These 12 Tech Brands (Besides Apple)

The film opens nationwide Oct. 23

The eponymous Steve Jobs movie, which stars Michael Fassbender as Apple's iconic co-founder, is like a history lesson in digital brands. Eschewing the typical biopic format, the film, which will…

Infographic: 10 Eye-Popping Marketing Stats From Advertising Week

Data show social and mobile's impact on the industry

Advertising Week XII, the Lollapalooza of marketing and media, brought with it a trove of data illustrating the growing mobile reach of social platforms Facebook, Google, Instagram and Snapchat. There was…

Snapchat Wants to Turn Your Selfie Into an Ad

One-day 'lens' sponsorship reportedly costs $750,000

Few snaps are more popular than selfies, and now Snapchat has a way for brands to turn them into promotional opportunities—for a price. The Financial Times reports that the Venice, Calif.-based…

Will Brands Get Behind Peeple, an App Already Being Called a Cyberbully's Dream?

'Yelp for humans' could be problematic

There's been considerable buzz this week about the mobile app Peeple, which will let you rate other people's attributes—such as their romantic lives, personal integrity and professionalism—the same way you'd…

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