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Twitter Grows Users and Ad Revenue in First Quarter, but Wall Street Shrugs

5 million more users, ad dollars up 36%

Twitter gained 5 million monthly active users in the first three months of 2016, breaking the social media giant's user-growth slump of the past two quarters during which it failed…

YouTube Builds 'Little Haikus of Video' With New 6-Second Mobile Ads

Early tests claim to boost ad recall

As more video consumption moves to mobile, YouTube has a new ad format for brands designed specifically for quick snippets of content. Today it's launching Bumper ads—six-second, unskippable video ads—that run…

This Agency's Summer Interns Imagined What Brands Will Look Like on Snapchat in 2020

Space150 got 230,000 views on its photo filters

Intern season is in full swing, and agencies are increasingly finding their newest summer hires on Tinder, Snapchat and Instagram. In March, digital shop Space150 ran a two-week campaign using Snapchat's…

6 Stats That Show How Game of Thrones Slayed Social Media in the U.S. and Beyond

HBO's brand got a ton of buzz

The social media build up to Sunday night's Game of Thrones season six premiere was colossal, and the buzz certainly didn't stop while it aired on HBO. We asked a couple…

Lyft Creates a Surreal, Circus-Themed Driving Scene in Its First National TV Campaign

Hopes to cut through the chaos of travel

Imagine you're stuck in summer traffic underneath a humid overpass. A booted car clunks its way along in front of you, while a group of men and women who had…

Infographic: How Women Want to Interact With Brands Online

Websites and social accounts still trump apps

According to a new study conducted for Adweek by product review and discovery platform Influenster, brands need to move even further toward mobile if they want to make meaningful connections…

Prince's Death Has Completely Dominated Social Media, This Twitter Data Shows

Mentions even eclipse David Bowie's passing

Prince's tragic death on Thursday has kept Twitter buzzing for 24 hours, including some poorly executed tweets from brands. Phrases like #RIPPrince, #PrinceGoneTooSoon have been making the rounds on Twitter since…

Google's Parent Company Alphabet Inc. Misses Q1 Earnings Estimates

Total revenue for the quarter up 17%

Google parent company Alphabet Inc. reported $4.1 billion in net income for the first quarter of 2016, up from $3.5 billion during the same period last year, but failed to…

Prince Was a Tech Innovator Who Didn't Always Get Credit for His Early Commitment to Digital

Embraced e-commerce in the '90s

In 1997, Prince, who died today at 57, sold a three-CD set called Crystal Ball directly on the internet, making him one of the first major pop stars to embrace…

8 Surprising Digital Marketing Stats From the Past Week

Snapchat continues to rise

The past several days have brought a bevy of digital marketing stats that should interest industry players. Below are 8 stats that caught our eye: 1. Wait, what... 85 percent? On April 17,…

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