Advertisement

Technology

:

Articles

Is Google+ Finally Cooked for Good? Agency Execs Aren't So Sure

Marketers weigh in as tech giant pivots social strategy

Google yesterday admitted it was wrong to require Google+ account holders to use the company's other digital products, marking a significant policy departure for its struggling social media hub that…

8 Intriguing Digital Marketing Stats From the Last Week

Why Instagram may be leaving money on the desktop table

Big digital players released second-quarter earnings numbers last week, and many other enticing interactive statistics came to the forefront. Here are the eight most interesting, data-driven developments we came across: 1.…

Snapchat Replaces Yahoo and Warner Music With BuzzFeed and iHeartRadio

App's Discover channel gets a shake-up

Snapchat has added BuzzFeed and iHeartRadio to its Discover portal—which lets publishers share up to 20 stories a day on the social mobile app—and Yahoo and Warner Music Group's channels…

Instagram's Ad Sales Are Expected to Top $2 Billion by 2017

It will outsell Google and Twitter for display, eMarketer says

Instagram will generate almost $600 million in ad sales this year, according to eMarketer's first report on the photo-sharing mobile app. The research firm also predicted Instagram will earn $2.81…

YouTube Sensation Bethany Mota Says She'll Make Videos Until She's 60

With 9 million subscribers, the lifestyle expert isn't slowing down

Bethany Mota began making Web videos when she was 13 years old. Home schooled and cyber bullied, the California teen says she used YouTube as an outlet, a "safe place"…

All Brands Can Now Buy Hour-Long Sponsored Listening on Pandora

Tests lifted purchase intent 30%

Pandora listeners are about to get a lot more free music—if they agree to watch ads. Last fall, the music-streaming service rolled out a new ad format for select brands called…

How Facebook (not YouTube) Is Helping Chubbies Make Videos About Men's Shorts Go Viral

Retailer sees results in both views and engagement

For some men, the mere idea of wearing shorts is cringeworthy. But e-commerce site Chubbies thinks it's found its niche among millennial guys online. The retailer began in 2011 with the mission…

Forget Tinder. YouTube Is the Matchmaker for Brands and Creators

VidCon speed dating pairs video stars and marketers

LaurDIY had a date with Old Spice. Wong Fu Productions was paired with Apple. Bethany Mota met Maybelline. With more than 100 brands converging on the 21,000-attendee strong 2015 VidCon, YouTube invited a dozen…

5 Words to Describe Ineffective Mobile Marketers

I asked today's brand and tech leaders to set us straight

Google's Jason Spero refers to consumer actions on mobile devices as signals, rich with information that tells marketers a great deal—if they are on the lookout for them. "I have more…

Does YouTube See Facebook as Real Competition?

It's 'an all-boats-rise kind of situation,' content director says

Jamie Byrne is a bridge builder. As director of content commercialization, the YouTube veteran is charged with pairing creators with the brands he hopes will bring advertising dollars to the…

Advertisement
Adweek Blog Network