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Why These New Podcast Measurement Tools Are Music to Advertisers' Ears

Faulty technology is inflating numbers

It's not just the TV industry that's having fits trying to find the best way to measure its disparate audience. With the resurgence of podcasts, audio content creators are turning…

Here Are 7 Stats That Show How Super Bowl Viewers Will Use Second Screens

73% will use devices in addition to TV

CBS is expected to draw nearly 190 million viewers for its Super Bowl 50 telecast. Many of those viewers will have second-screen experiences, peeking at their smartphones and tablets to…

Les Moonves Is Named Chairman of CBS, Replacing Sumner Redstone

Announcement comes a day after ailing former chair resigns

Les Moonves, CBS Corp.'s CEO and president, has been named chairman of the company. He replaces the ailing Sumner Redstone, who resigned Tuesday as executive chairman but will remain as…

Instagram Unveils 60-Second Ads With T-Mobile and Warner Bros.

Gives Super Bowl marketers new video option

Just in time for the Super Bowl, Instagram is now offering 60-second ads. The social platform's video promos had previously been limited to 15- and 30-second clips. The Facebook-owned platform began…

How Butterfinger's Super Bowl Campaign Is Perfecting the Art of Facebook Autoplay Videos

Getting users to slow their scroll

Facebook's autoplay videos give marketers big viewership numbers to boast about, but they also pose a creative challenge: How do you grab someone's attention with a muted clip, enough to make…

6 Reasons Why Amazon May Be Perfectly Situated to Open Hundreds of Stores

The data and opportunities are there

Sandeep Mathrani, the CEO of mall development giant General Growth Properties, got many folks' attention on an earnings call late Tuesday afternoon, though the reason had nothing to do with…

Yahoo Is Betting on Search, Email and Tumblr to Rally in 2016

Q4 earnings showed growth in native ads and mobile

Yahoo, fighting to set the company on a more profitable course, announced plans to slash 15 percent of its workforce and shutter legacy products while announcing a streamlined plan with…

Twitter's Branded Emojis Come With a Million-Dollar Commitment

Super Bowl advertisers Pepsi and Budweiser fork over big bucks

Twitter is asking its biggest advertisers to speak emoji—for $1 million. Since October, Twitter has designed 17 custom emojis—three of which launch this week for Super Bowl campaigns with Pepsi and…

More E-Commerce Brands Are Turning to Television Ads. Is It Money Well Spent?

Not everyone thinks so

Amazon, Apartments.com and online lender SoFi all announced their first Super Bowl ad buys last week, joining returning advertisers Esurance and website makers Wix and Squarespace. The moves shed light…

Google Search Leads the Way, as Alphabet Beats Earnings Expectations

Ad revenue soars while moonshot projects lose billions

Google still makes up most of the Alphabet. In its first report that separates the advertising business from special projects like self-driving cars and package-delivering drones, the Google parent company's fourth-quarter…

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