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Technology

K-Swiss Shows Why Kik Video Could Be Huge for Brands

Comeback campaign uses rewards to lure viewers

Kik has launched a new video ad experience—and it appears to really get people watching by offering rewards for their time. The millennial-minded messaging app is letting users choose which ads…

Spotify Adds Video, Original Content and 'Spotify Running'

Turner, ABC, ESPN, Vice among new video partners

Spotify… it's not just for music anymore. The Anglo-Swedish company best known for streaming music is aiming to become a 24-hour entertainment destination announcing new video offerings at an event…

Brands Make a Match With Dating Apps

20th Century Fox, Crunch Fitness test out new ads

Twentieth Century Fox last week launched an ambitious ad campaign on Tinder for its forthcoming comedy Spy, underscoring how dating apps have been embraced not only by consumers but also…

Google Search Results Have a Whole New Look Now That Tweets Have Arrived

Twitter finds way to grow audience, starting with mobile search

The Google-Twitter partnership is now live, with tweets showing up in mobile search results today. The rivals have gotten closer in recent months as Twitter looks for a bigger audience…

#AskGaryVee Show Reaches 100-Episode Milestone

Celebrates with a live show at the Gansevoort Park Avenue Hotel

Roughly 200 members of the so-called "Vayner Nation," packed the rooftop bar of the Gansevoort Park Avenue Monday evening for the 100th episode of #AskGaryVee. Gary Vaynerchuk, CEO of digital agency…

Do Offline Charities Hold Promise for Digital Branded Content?

Robin Hood Foundation and United Airlines test the concept

When guests arrived at New York's Javits Center last week for the Robin Hood Foundation's annual gala, they may have been surprised to see that United Airlines was sponsoring the…

Pinterest Puts Its Own Spin on Video Ads With These Cinematic Pins

And gives brands a way to target based on interests

Pinterest ads are now more on point. The social network has started letting brands target audiences, and it has a new kind of Promoted Pin—one that's animated. The ad updates come…

How Virtual Reality Could Revolutionize Ads in the Sports Industry

Putting eyeballs on your digital billboards

From front row views during fashion week runways to 360-degree city tours, virtual reality is revolutionizing the way consumers experience video content. And, thanks to die-hard fans who can't get…

Ad Tracking Platform iSpot.tv Brings on New Investors

$21.9 million in Series B funding

iSpot.tv, which tracks national TV ads and correlates digital responses, announced $21.9 million in Series B funding. The iSpot.tv platform shows where and when national TV ads are running in real…

YouTube Opens Its N.Y. Space to Influential Creators and Their Imaginations

Every inch drives creativity and collaboration

Google is probably Silicon Alley's most famous resident. Taking up a good chunk of New York's Chelsea neighborhood, the tech giant's offices are legendarily swank and sleek. So it's only…

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