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Technology

Twitter's Revenue Growth Dwindles in Second Quarter

Livestreaming is seen as one bright area

Twitter reported better-than-expected financial results on Tuesday, beating Wall Street's earnings expectations while falling short on total revenue. According to its second-quarter earnings, Twitter's revenue totaled $602 million—a 20 percent increased…

This Yogurt Brand Found a Clever Workaround to Get in Front of Pokemon Go Players

Stonyfield targets Pokestops

Less than a month since the app launched, Pokemon Go fervor is still high and brands including Zipcar and McDonald's are getting in on the craze. But the game doesn't…

IAB Study Says 26% of Desktop Users Turn On Ad Blockers

Report digs into why people tune out digital promos

The Interactive Advertising Bureau has been vocal about the ongoing ad-blocking war between publishers and blockers, and now it has data to back up its position. According to a new IAB…

Infographic: How Trump and Clinton Stack Up on Facebook and Twitter

4C's data suggests more people like GOP nominee

How seriously should we take social media sentiment when it comes to predicting who the next president of the United States will be? At first glance, it might seem that millions…

Twitter's CMO Explains Today's Brand Refresh and the New 'See What's Happening' Ads

Leslie Berland says new ads tell an old story, better

What is Twitter, and what is it for? Those are pretty basic questions for a company that's been around for a decade and, by its own reckoning, has 90 percent name…

Here's a Timeline of Yahoo’s 22-Year History as a Digital Pioneer

Highs and lows leading up to Verizon deal

Verizon's $4.8 billion acquisition of Yahoo today shows just how much has changed in the Sunnyvale, Calif., company's more than 20-year history. Yahoo's gone from being one of the world's biggest…

Twitter Hopes Its Burgeoning Livestreaming Business Will Help It Take Flight Again

Advertisers and TV networks think it might

In the past few weeks, Twitter has secured deals with several television companies and sports leagues hoping to get in early on the San Francisco-based social network's burgeoning livestreaming business.…

With Verizon Deal, Yahoo and AOL Are Finally Together

Rival web pioneers are now corporate siblings

Yahoo's long, winding and rocky road has finally come to its conclusion. Verizon announced this morning that it has acquired Yahoo's operating business for roughly $4.83 billion, which had long been…

Twitter Adds MLB and NHL Games to Its List of Livestreaming Sports Action

Includes out-of-market contests and highlights

Twitter is continuing its summer winning streak with deals to livestream a number of games from Major League Baseball and the National Hockey League. The agreements, announced on Monday morning, will…

Verizon Strengthens 5 Major Areas Following Its Acquisition of Yahoo

Tumblr, mobile and video are key components

It's official—Verizon has officially acquired Yahoo for $4.8 billion in cash. The digital player's core business—namely its advertising business and content—will be integrated into Verizon-owned AOL as the telecom looks…

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