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Technology

The North Face Wants to Own the Athlete Market and Beat Big Names Like Nike and Adidas

'Four-season, year-round brand' launches new campaign

Gone are the days when sports retailers specialized in one thing. While Nike, Adidas and Under Armour are starting to look more like tech brands, The North Face is making…

Foursquare Unleashes Location Data for Cross-Mobile Ad Targeting

Early partners include Samsung, AT&T, Coors Light, FedEx, Land Rover

Foursquare has taken its share of lumps from industry watchers in recent years about its slow user growth, but critics have never rolled their eyes at the promise of the…

This Startup Plans to Sell Advertising in Uber and Lyft Cars

Viewswagen will work one-on-one with drivers

As ridesharing apps like Uber and Lyft gain national traction, many have speculated about how brands will tap into the transportation companies' advertising potential. Already, marketers like Starwood Hotels and…

Instagram Takes Another Step Toward E-Commerce

Has its eye on click-to-shop ads

In its slow but steady embrace of e-commerce, Instagram is running its first marketing campaigns that transform viewers into shoppers with a single click. Finally, retailers can link to product…

The Myth and Magic of WD-40, the Cold War Lube That Changed America

Admit it: You’ve got at least one can at home

According to the most recent census, there are 115,227,000 households in America, and they don't have a lot in common. Only 33 percent have kids, 18 percent are millionaires, and…

These 3-D Mobile Ads Are Grabbing Brands' Attention

Smartphones become the launching pad for virtual reality

What if there were a mobile ad that made viewers feel like they were inside a smartphone instead of just looking at one? What if the ad seemed to jump…

J.J. Watt Creates Immediate Buzz for Reebok With a DIY Video

The NFL player's 'box jump' clip already has 2 million views

J.J. Watt, the Houston Texan and NFL defensive player of the year, has signed an agreement with Reebok to make the shoes he'll wear on the field. What's interesting is…

The 10 Most Intriguing Digital Marketing Stats of the Past Week

Game of Thrones is the king of YouTube, and Jim Beam goes big with VR

Here are the 10 most interesting numbers from the digital marketing space in the last week, including mind-boggling stats from Game of Thrones and surprising data about the future of…

Infographic: See Which Devices Your Target Audience Is Using

Millennial, Gen X and boomer consumers on their preferred digital

Each generation uses digital differently to consume content and shop for products and services, and marketers need to understand these differences to target their desired audiences on the devices they are most…

When It Comes to Naming Your Startup, Simple Is Better

Doostang? Thoof? Tech companies move from bizarre to brand-friendly

Ever hear of Doostang? Probably not. The careers site, born during the Web 2.0 era, ended up as a poster child for oddly named digital companies. Its Wiki page reveals…

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