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Key & Peele Look Back on What Made Their 'Liam Neesons' Spot a Promoted Clip Worth Watching Duo is selective about selling characters for ads

Jokesters Keegan-Michael Key and Jordan Peele—best known for their Comedy Central sketch comedy show Key & Peele—have created several hilarious, over-the-top characters, including super enthusiastic action movie fans The Valets. In…

July 28, 2014, 10:58 AM EDT

Sarah Palin Rolls Out Her Own Internet TV Network Backed by Tapp, modeled on TheBlaze

Sarah Palin has announced the launch of The Sarah Palin Channel, a subscription-based Internet TV network that offers "unfiltered," direct access to the former vice presidential candidate, Alaska governor and…

July 28, 2014, 10:52 AM EDT

Fox Sports Digital Partners With Sporting News Media Will share both content and traffic

Fox Sports Digital and Sporting News Media are teaming up in a bid to take a bigger slice of the online audience. The two companies said Monday that they would partner…

July 28, 2014, 9:49 AM EDT

This 344-Year-Old Company Is on Mobile Marketing's Cutting Edge Hudson's Bay Co. tests beacons in several markets

Hudson's Bay Co., a pioneering North American business that was founded in 1670, is blazing trails in mobile marketing. Two of the Toronto-based company's retail chains, Lord & Taylor and Hudson's…

July 28, 2014, 9:00 AM EDT

CPG Marketers Are Going Digital With Loyalty Programs Use third-party data efforts to connect with consumers

Not long ago, packaged-goods brands were accused of being slow movers in digital. Now, that reputation is changing as more marketers enlist social media and mobile to link loyalty programs…

July 27, 2014, 9:28 PM EDT

Zachary Levi hosts a Nerd HQ panel at Petco Park.
Nerd Machine Brings Nerd HQ to San Diego Convention too crowded? Head outdoors

Not all the action in San Diego is taking place in the city's convention center. Just a short walk away at Petco Park, Nerd Machine is hosting Nerd HQ, a…

July 26, 2014, 1:40 PM EDT

Marketers Pick Apart Google's Twitch Purchase Reported $1 billion deal is huge for the search giant

The Internet-based video game ad space has had its shares of ups and downs—as the likes of Zynga have seen revenues plummet. But marketers are not going to give up…

July 25, 2014, 4:07 PM EDT

Google to Buy Live Gaming Service Twitch for $1 Billion Signals new direction for YouTube

Google has closed a deal to purchase livestreaming gaming service Twitch for $1 billion, according to VentureBeat, which cites anonymous sources close to the matter. Neither Google nor Twitch have commented…

July 25, 2014, 11:50 AM EDT

Oculus Rift Takes Center Stage at Comic-Con Fantasy-based virtual reality

While you can read about how your favorite characters solved a crisis or watch a movie about a doomsday scenario, there's still something to be said about going through the…

July 25, 2014, 10:22 AM EDT

Starbucks Looks to Share Its App Payment System With Other Retailers Smartphone transactions supplied 15% of U.S. revenue in Q3

Starbucks CEO Howard Schultz revealed that his company had amassed nearly 12 million active monthly mobile users in the U.S. and Canada during the brand’s third-quarter earnings call on Thursday.…

July 25, 2014, 9:54 AM EDT

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