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EBay Suffers Another Security Hack User credentials have been stolen

Online auction house eBay has once again come under fire for its slow response to a reported hack that drove its buyers to a phony "Welcome" page that gathered users'…

September 18, 2014, 12:12 PM EDT

The 10 Best Branded Instagram Videos of the Week GoPro and Michael Kors stand out among the winners

GoPro's ability to market itself through its own technology almost isn't fair. But you still have to marvel at how the high-tech camera marketer operates via social channels such as…

September 18, 2014, 7:01 AM EDT

Radisson's Social Branding Went Through the Roof After Dropping the Vikings Its best marketing move all summer

Yesterday may have been Radisson Hotels' best digital marketing performance ever, thanks to dropping its Minnesota Vikings' sponsorship in reaction to the team's troubles with Adrian Peterson. The hospitality brand decided…

September 17, 2014, 3:42 PM EDT

The Urban Legend of Free Social Marketing It’s time for brands to rethink their strategies

When I give advice to CMOs about new social marketing strategies, I often hear the same initial response: But nobody wants to come to my website. While that’s probably true…

September 17, 2014, 12:47 PM EDT

Yelp Settles Lawsuit for Collecting Minors' Email Addresses Pays FTC $450,000

Yelp is the latest company to come under fire from the Federal Trade Commission (FTC) for allegedly gathering names and email addresses from children without parental consent. The San Francisco company…

September 17, 2014, 11:14 AM EDT

How Pandora Mined Data to Create Lexus-Backed Concert Series Finding crowd-pleasers for Southern California millennial audience

Pandora wants to guarantee that marketers will have a die-hard audience at its branded concerts—and it's leveraging its user data to back that promise. The streaming music radio service is partnering…

September 17, 2014, 10:34 AM EDT

Top 10 Branded Videos: Samsung’s Marketing Blitz Edges Out Apple Brought out the big guns for iPhone 6 event

The smartphone war is on in this week’s Adweek/VidIQ top 10 branded video chart. Samsung’s attempt to inject itself via digital marketing into competitor Apple's launch announcement of the new…

September 17, 2014, 7:00 AM EDT

Is the Mobile Check-In Dead? Marketers weigh in on its longevity

Mobile check-ins were red-hot when Foursquare launched in 2009, followed by Facebook Places in 2010. But by 2012, the trend had lost significant steam and is now rarely used in…

September 17, 2014, 6:04 AM EDT

Twitter Bolsters Audience-Based Ad Targeting Marketers can create lists from email addresses and mobile numbers

Twitter has expanded its tailored audiences capabilities, with some of the tools designed to let Promoted Tweet advertisers more easily create consumer segments and manage existing lists not only with…

September 16, 2014, 6:07 PM EDT

Subway Rolls Out Mobile Payments to All 26,000 U.S. Locations Restaurant chain partners with Softcard

There's now an easier way to eat fresh. Subway rolled out a wider release of its mobile payment partnership with Softcard (formerly Isis Wallet) today, bringing the service to all of…

September 16, 2014, 3:39 PM EDT

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