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Nike’s Soccer Endorsements Pay Off With Viral Videos Watch an animated Ronaldo score

Nike continues to push its hefty endorsements of Neymar da Silva Santos Júnior and Cristiano Ronaldo after this summer’s rousing World Cup. Two new spots featuring the soccer stars hit gold on…

August 27, 2014, 1:56 PM EDT

Oscar Winner Angus Wall Directs Back-to-School Spot Khan Academy is launching first big campaign

Khan Academy wants to school you—and, for the first time, it's going beyond YouTube tutorials to do it. “You Can Learn Anything,” its inaugural mass-marketing campaign, includes a 30-second spot made…

August 27, 2014, 12:12 PM EDT

What Brands Need to Know About Back-to-School Shopping Habits Get your slice of the annual educational spending spree

With spending on back-to-school and college estimated to reach $74.9 billion this year, the annual end-of-summer scramble for new clothes, tech products, pencils and pens now rivals the holiday season.…

August 27, 2014, 12:12 AM EDT

Google Images Was Evidently Attacked by Hackers Car accident photo appeared in searches for hours

Google is the latest Internet giant to apparently be hacked. Numerous reports stated that that searches on its images feature today resulted in repeated pictures of a fatal car crash possibly in…

August 26, 2014, 7:14 PM EDT

Burger King's Canada Move Really Ticks Off Twitter Users Tax debate sinks brand favorability

So Burger King might be heading to Canada to catch a tax break, eh? That's not sitting well with Twitter users, per new data from SponsorHub. The fast-food brand—fresh off a…

August 26, 2014, 6:13 PM EDT

Ashley Madison Draws Complaints Over Profile Deletion Fee Hookup site says it covers administrative costs

Ashley Madison has aroused yet another controversy. The online hookup site, which enables married and partnered men and women to connect on the sly for illicit rendezvous, has apparently made it…

August 26, 2014, 4:47 PM EDT

Instagrammers, Including Jimmy Fallon, Are Rushing to Try Out Hyperlapse Hot app speeds up videos, offering new creative possibilities

Call it fast-food porn. Now that hyperlapsing is a thing, courtesy of Instagram, everyone’s videos can be seen at 12 times the normal speed. The Hyperlapse app is the latest…

August 26, 2014, 2:48 PM EDT

U.S. Open Goes High Tech for Social Shopping Tennis tournament taps into UGC to push sales

Getting fans to stock up on merchandise while at games has long been a huge aim for marketers of short-lived sports tournaments. And this year, the United States Tennis Association…

August 26, 2014, 11:28 AM EDT

Pinterest Pitches Analytics to Brands Social player takes its site metrics directly to marketers

Pinterest has unveiled a stats dashboard designed to help brands understand what kind of consumer reach and interactions they're achieving on the social-pinning platform.  The free tools can show such players…

August 26, 2014, 10:48 AM EDT

How Do You Brand Big Data? Brokers need to distinguish themselves in a crowded market

Branding data is tough—and not just because many eyes glaze over when you start to talk about it. But in today’s media marketplace, it wouldn’t be wrong to think of…

August 26, 2014, 6:01 AM EDT

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