Technology
:Articles
With more marketers eager to shift their messages away from dull display ads to more creative and effective digital formats, news organizations continue to embrace native advertising, if cautiously. NBC News…
The possibilities surrounding Instagram implementing a Vine-like video feature has the tech world abuzz today, after TechCrunch reported the popular mobile app's parent, Facebook, would unveil the move on Thursday.…
Jessica Rich, a 20-year Federal Trade Commission career attorney and expert in privacy, data and identity protection, and new technologies was named the new director of the agency's bureau of…
Apple joined Microsoft and Facebook on Monday in releasing data about the number of national security requests it received, bundled into a total number of law enforcement requests. Google and the…
Marketers need to clearly brand their mobile ads with a logo, while utilizing pithy copy that offers something valuable in exchange for their engagement, says a report by the Interactive…
SessionM, in conjunction with researcher Millward Brown, is releasing a study today stating that consumers react positively twice as often to mobile ads when they get something valuable, relevant and/or…
Marketers pushing summer blockbusters are aggressively seeding Vine, Twitter’s nascent mobile app for six-second videos, into their social media fieldwork. For instance, Regal Entertainment Group this week plans to promote Monsters…
For the first time, the government gave Facebook and Microsoft permission to disclose top line data about the national security-related requests they received, both companies said in blog posts Friday…
Cameras in your cable box? No way, said Rep. Michael Capuano (D-Mass.), who has introduced a new bill that would stop technology and TV video services from monitoring viewing using…
Omnicom Media Group will employ Salesforce's Marketing Cloud for its social media-based marketing and advertising efforts across its global agency network, the companies are announcing today. Omnicom's two-and-a-half-year-old analytics division, Annalect,…
