Advertisement

Technology

:

Articles

Wendy's Goes All-In on Sriracha With a Series of Kooky Videos to Promote the Sauce

It's taking over the brand's website and social channels

Lexus made a sriracha-themed car last month. A couple of years ago, Pizza Hut tried baking the spicy sauce into pizza crust. Now Wendy's is the latest brand cashing in…

Pop Culture Site Movie Pilot Rebrands, Giving More Power to the Fans

With a new crop of community-driven verticals

Putting fans first has always been at the core of Movie Pilot's business. To date, the pop culture site (which features content created by both fans and journalists) regularly sees over…

Infographic: Brands Went All Out With In-App Ads Over Thanksgiving

As shoppers took to their smartphones

Every year, more and more people are opting to skip the long in-store lines that mark the holiday shopping season in favor of buying directly from their smartphones—and, as a…

As Social Platforms and Brands Turn to Live Video, Will Viewers Keep Tuning In?

Early data is promising for 2017

A week before Thanksgiving, dozens of sharply dressed young men and women began arriving at Taco Bell's headquarters for the fourth annual Friendsgiving feast, which included rolled turkey tacos and…

Google Says Faster Mobile Ads Are Boosting Clickthrough Rates Up to 200 Percent

Teads publishers see promising results

As tech giants continue their push to speed up load times for advertising and publishers across the mobile web, early numbers from one of them seem to show that faster…

The New Star Wars Movie Just Added a Healthy Dose of Twitter Marketing in Theaters

Hashtags with your popcorn?

Here's the latest example of Twitter being everywhere in the media: The microblogging platform has teamed up with Disney and National CineMedia, which is in 1,600 theaters, to show tweets…

3 Male Beauty Influencers Talk YouTube, Fans and Finally Getting Brand Recognition

With millions of subscribers, it's about time

Big beauty brands are finally recognizing the boys in the business. With the recent announcement of CoverGirl's first CoverBoy, it seems like major brands have finally come to accept these players…

Hearst's Snapchat Channel 'Sweet' Is Launching a Pop-Up Holiday Gift Guide

2-Day campaign sponsored by Maybelline

For anyone who might be looking for some holiday gift ideas to snap to Santa, Sweet,  the Snapchat-only publication created by Hearst, is running a pop-up holiday gift guide today…

7 Intriguing Digital Marketing Stats From a Week Dominated by Holiday Retail

Surprising Cyber Monday data and more

It's been a strong week in digital marketing stats thanks to Black Friday, Cyber Monday and the holidays in general. Below are the seven data points that caught our eye…

Hearst Is Launching a 10-Person Team Tasked With Building Voice-Activated Experiences

Includes big bets on AI and AR

Good Housekeeping's December issue Hearst may be a 129-year-old media company,  but even it's planning for a Jetsons-like future when news will be consumed through voice-controlled technology. The New York-based company has…

Advertisement
Advertisement
Adweek Blog Network