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Brands Are Already Shoveling Out Real-Time Marketing Around #Blizzardof2015 But as conditions worsen, social strategists warn to watch your tone

Brands are wasting little time tweeting around #Blizzardof2015 and #Snowmageddon2015, two hashtags already trending nationally. Toyota and GoToMyPC, a mobile app, are buying Promoted Tweets around the hashtag, while DiGiorno, Red…

January 26, 2015, 1:52 PM EST

Here's Victoria's Secret Super Bowl Ad, and It's Exactly What You’d Expect 'We do what we know'

Victoria's Secret has joined the conga line of brands—including Lexus, Bud Light, Budweiser, Mercedes and Kia—releasing their Super Bowl ads before the game. This year marks the third game in which…

January 26, 2015, 9:00 AM EST

Adweek Debuts Print Redesign With Today's Super Bowl Issue Our new playbook

As in football, sticking with a playbook in publishing for too long can have dire consequences. If your routes become obvious, or stale, your competition will either do an end…

January 25, 2015, 10:00 PM EST

Today Only, Amazon Is Discounting Prime to $72 and Streaming Transparent for Free A clear (and crucially timed) push for subscriber growth

Apparently on a charm offensive after winning two Golden Globes for its witty dramedy Transparent, Amazon is streaming the show for free today and offering a discount for new converts…

January 24, 2015, 2:07 PM EST

Why President Obama Agreed to be Interviewed by YouTubers White House wants to engage the younger generation

Three YouTubers were able to score the hardest interview in the U.S.—a no-holds-barred sit-down with President Barack Obama. Hank Green, GloZell Green and Bethany Mota interviewed the Commander in Chief, and their…

January 23, 2015, 6:54 PM EST

How Vevo Found a Workaround to Make its 'Fifty Shades' Video Autoplay on Twitter Little-known option grabbed eyes (and ears) for 'Earned It'

Vevo isn't waiting around for Twitter to release an autoplay feature. Instead, it's one of a few media companies already playing videos automatically in users' feeds by making use of…

January 23, 2015, 4:03 PM EST

How Facebook Became a Proving Ground for Hyper-Targeted Super Bowl Ad Tactics Brands like Toyota selectively message each group

Facebook always says it has a Super Bowl-size audience to advertise against every day—1.3 billion users—but this year for the Big Game it's not just about hitting the whole audience,…

January 22, 2015, 10:30 AM EST

Reddit's Pick for New Ad Leader Shows the Site Is Getting Serious About Mobile Hires Zubair Jandali away from Google

Reddit's ad team has a new leader as the "Front Page of the Internet" forges ahead with a mobile and marketing push. The company hired Zubair Jandali from Google, who…

January 22, 2015, 6:00 AM EST

Several Major Brands Are Already Investing In YouTube's Next Challenger Chevy, Corona Extra and Jaguar are on board with Vessel

Vessel, the much-awaited online video startup founded by ex Hulu executives Jason Kilar and Richard Tom, finally opened its service to the public today. It may take time to see…

January 21, 2015, 6:25 PM EST

GoPro Shows How a Cool Soundtrack (and Adorable Dog) Makes Instagram Video Better A canine's trip to the beach

Four out of the 10 best-in-category branded Instagram videos from Jan. 12 through Jan. 18 didn't include sound. And while the social platform is inherently visual first and foremost, GoPro…

January 21, 2015, 4:41 PM EST

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