9 Eye-Opening Digital Marketing Stats From the Past Week

Snapchat takes on the Super Bowl

It's been a big week in digital marketing, thanks largely to Super Bowl 50. Here are 9 stats that caught our eye in the past several days: 1. Mobile-social video views…

Instagram Will Start Counting Video Views in a Push for More Ads

Much like Facebook's 3-second metric

Today, Instagram announced that it will start counting views on videos, which should give marketers a better idea of how many people watch their clips. Previously, Instagram videos and photos were…

Why OK Go Went Facebook-Only With the Debut of Its Buzzy, Zero-Gravity Music Video

Today's top viral clip isn't on YouTube

When OK Go releases a new video, it's bound to cause a viral explosion online. And today, in a possible sign of the times, all that buzz was centered solely…

Twitter's User Growth Stalls for the Second Quarter in a Row

But revenue meets expectations

Twitter didn't fly very high in the fourth quarter of 2015. The San Francisco-based company, already facing pressure to grow its user base and value, didn't gain users, though its…

Ad Agency Execs Are Optimistic About Twitter's New Algorithm

Marketing players weigh in on its potential

Agency executives say Twitter's introduction of a new algorithm for the top of the news feed could be the beginning of a series of bold moves for the platform. The algorithm, officially…

Facebook Is Now Offering Automatic Captions for Brands Silently Playing Videos

Each second of attention has a huge impact on brand recall

Closed captioning will now be brought to you by Facebook. Starting today, the Menlo Park-based company will begin offering two lines of automated captions in branded videos for free. The addition…

Mobile Giant Opera Software Is Close to Selling to Chinese Players for $1.2 Billion

Its ad revenue hit $145 million in Q4

A consortium of Chinese Internet-focused investors—Golden Brick Silk Road, Kunlun and Qihoo 360—have put in an offer to buy mobile software and advertising player Opera for $1.2 billion. On Wednesday, Opera's…

Twitter Starts Using an Algorithm to Curate Users' Timelines

Optional feature is an extension of Top Tweets

Twitter as we know it changes today. The San Francisco-based tech company has introduced an algorithm that will reorder the top of users' timelines with tweets it predicts will be interesting…

Pinterest Poaches Google Sales Vet to Ramp Up Its Advertising Business

Jon Kaplan worked at search giant since 2004

Pinterest wants to build out its ad products to compete with digital heavyweights like Facebook and Google, so the site has hired Google's vp of U.S. sales, Jon Kaplan, to head…

Q&A: Viacom Is Betting on Snapchat to Stay Relevant With Millennials

Launches new Discover channels and ad program

Viacom today signed a global deal with Snapchat that allows the broadcast network to sell ads and crank out daily content within the red-hot app. The partnership entails a revenue-sharing agreement,…

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