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Why That Scary Omaha Zoo Video Is a Gorilla-Sized PR Nightmare

5 million views so far, but marketers criticize the damage control

According to TripAdvisor, the Henry Doorly Zoo & Aquarium in Omaha, Nebraska, is the best zoo in the United States. Situated near the Missouri River on the Nebraska-Iowa border, the…

How the Digital Music Industry Can Spin Your Listening Habits Into Ad Dollars

Spotify and iHeartMedia embrace targeted advertising based on musical tastes

What do your listening habits say about you? That's one of the most important questions the digital music industry is asking as it develops new technology for highly targeted advertising. The…

Trolli Hopes to Win Over Teens With Quirky, Offbeat Spots and a Big Boost Online

'A little bit of WTF factor' can't hurt either

Candy brands are known for some truly bizarre advertising. Skittles' Super Bowl spot featured a small town where people had enormous biceps from arm wrestling for the lemon ones. Sour Patch…

Here's How Europe Is Stifling the Ad Business for Google, Facebook and Others

Regulators, consumers fight some of their best tactics

Regulators squeezing Google. Privacy watchdogs eyeing Facebook. Consumers flocking to ad blockers. It all adds up to a chilling climate in Europe that could get in the way of digital…

Adweek Is Currently Seeking a Product Designer

Join our digital product team in New York

Do you have a clean design aesthetic and obsess over pixel perfect execution?  Are you fascinated with the way users interact and engage with digital products?  Do you find yourself…

Pandora Increases Programmatic Offerings, Allows For Demographic Targeting

Brands can use data for unique opportunities

Brands that want to advertise on Pandora can now target users based on specific demographics, further emphasizing the streaming radio service's move toward programmatic advertising.  "When you are buying programmatically on…

With Jawbone Partnership, AmEx Offers Another Nifty Payment Option

4 wacky ways cardholders can pay for things

Want to buy a latte with your fitness tracker? If you use an American Express credit card, now you can. Today, AmEx announced a partnership with Jawbone that it claims…

Quiznos' Parody Ad Comically Mashes Up Star Wars and Entourage

Sci-fi characters go Hollywood

Star Wars: Episode VII doesn't hit theaters until December, but the parade of marketing around the movie has already begun. Quiznos today is launching a parody ad on YouTube that…

Tumblr Debuts New Ad That Sits at the Top of Users' Dashboards for 24 Hours

Nike is the first brand to buy in

Tumblr today is releasing an ad product called Sponsored Day that allows marketers to appear at the top of viewers' dashboards for a 24-hour period. Nike is the first brand to…

Snapchat and Univision Deportes Partner to Bring Soccer to Millennials

Platform allows USA-Mexico match to reach Hispanic audience on social media

Want to tune in to tonight's USA vs. Mexico soccer match? Head to Snapchat. The social media platform and Univision Deportes are working together to share highlights from tonight's game, which…

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