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Infographic: What Type of Olympic Content Is Most Popular on YouTube?

You don't have to be a sponsor to get views

The 2016 Summer Olympics in Rio haven't even begun, and there are already 7.8 billion views of Olympic content existing on YouTube. Of course, that number dates a lot farther…

Pandora Wants to Go Beyond Viewability and Test Audio-Based Ad Measurement

Inks deal with Moat to count display and video promos

Viewability, the measurement of how effectively digital ads are actually being seen by humans, has been a buzzy topic the past couple of years. But as more advertising moves to…

Facebook's Ad Sales Exceeded $6.2 Billion in Second Quarter, as Revenue Jumped 59%

Social giant keeps growing

Facebook continues to make a load of money off of advertising, bringing in $6.24 billion in ad sales during the second quarter. Eighty-four percent of that sum came from mobile…

Tumblr Is Debuting Ads That Will Pay Its Bloggers a Cut of the Sales

Move comes days after Verizon-Yahoo deal

Tumblr has had advertising for some time, including its Gemini native ads, sponsored posts and videos, but it's failed to grow sales as quickly as parent company Yahoo has wanted.…

Pinterest Poaches Snapchat Exec for New Ad Measurement Role

Gunnard Johnson will help build out data and analytics

As Pinterest looks to build out its data and measurement offerings for advertisers, the company has hired one of Snapchat's top research chiefs to fill a newly created role. The image-sharing site…

Twitter's Revenue Growth Dwindles in Second Quarter

Livestreaming is seen as one bright area

Twitter reported better-than-expected financial results on Tuesday, beating Wall Street's earnings expectations while falling short on total revenue. According to its second-quarter earnings, Twitter's revenue totaled $602 million—a 20 percent increased…

This Yogurt Brand Found a Clever Workaround to Get in Front of Pokemon Go Players

Stonyfield targets Pokestops

Less than a month since the app launched, Pokemon Go fervor is still high and brands including Zipcar and McDonald's are getting in on the craze. But the game doesn't…

IAB Study Says 26% of Desktop Users Turn On Ad Blockers

Report digs into why people tune out digital promos

The Interactive Advertising Bureau has been vocal about the ongoing ad-blocking war between publishers and blockers, and now it has data to back up its position. According to a new IAB…

Infographic: How Trump and Clinton Stack Up on Facebook and Twitter

4C's data suggests more people like GOP nominee

How seriously should we take social media sentiment when it comes to predicting who the next president of the United States will be? At first glance, it might seem that millions…

Twitter's CMO Explains Today's Brand Refresh and the New 'See What's Happening' Ads

Leslie Berland says new ads tell an old story, better

What is Twitter, and what is it for? Those are pretty basic questions for a company that's been around for a decade and, by its own reckoning, has 90 percent name…

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