Technology

The Biggest Web Series Opportunity for Brands Wasn't at the NewFronts Encore to Austin-inspired Lizzie Bennet Diaries set for this summer By Mike Shields

A few weeks ago, the top players in Web video rolled out dozens of new, high profile, star-filled series projects, looking to sway buyers and steal from TV budgets. But it’s…

May 20, 2013, 12:01 AM EDT

Modest Buzz for NewFront Content Based on Social Sharing Data Some interest in Ricky Gervais, Comedians in Cars, lots more for Arrested Development By Mike Shields

var unruly = window.unruly || {}; unruly.buzzBoxConfig = { publisherId: 169581, width: 652, height: 367, theme: 'light', chart: 'AdWeek_New_Fronts_Content', interval: 'all_time' }; Are people buzzing about all those Web video series rolled out during the NewFronts? It's hard to…

May 17, 2013, 11:08 AM EDT

YouTube Music Net Indmusic Signs More Record Labels Company seeks to build on 'Harlem Shake' success By David Taintor

The YouTube network Indmusic announced on Thursday that it has signed on a number of new record labels and management companies as it looks to become a leading ad network in…

May 16, 2013, 11:54 AM EDT

Buyers Pushing Nielsen Data for Web Video and YouTube Won't Play Ball Small publishers taking it on the chin as they deal with OCR challenges By Mike Shields

Following the NewFronts, the battle lines in Web video are being drawn, and YouTube might be on the wrong side. After several years of testing, clients and their agencies are eager…

May 16, 2013, 12:00 AM EDT

Break Media Goes After Zach Braff's Kickstarter Campaign 'Don't Back Zach' initiative aims scrub to celebrity crowdfunding By David Taintor

Listen up, wealthy celebs. You don't need Kickstarter to finance your next project. Save crowdfunding for the cash-strapped creative types out there. That's the message from Break Media's ScreenJunkies, which has…

May 15, 2013, 3:35 PM EDT

Maker Studios Planning to Own More Content New CEO wants to foster more original series, build better ad tech By Mike Shields

Last week, Ynon Kreiz replaced Maker co-founder Danny Zappin as CEO of the YouTube production/media startup. Kreiz has a long track record in the TV space, having served as chairman…

May 15, 2013, 6:30 AM EDT

YouTube Sitcom Will See Year Two Google-funded, Fine Bros.-produced MyMusic renewed By Mike Shields

Here’s an original scripted series born out of YouTube’s 100 funded channel initiative that is coming back for Round 2. And format wise, it’s a lot more traditional than you might…

May 13, 2013, 12:01 AM EDT

The Story Behind AOL's NewFront Deal Early sponsor interest, fast start by Nicole Richie show buoy portal's video push By Mike Shields

Is AOL winning the NewFronts so far? And did the company really sign a deal with an advertiser during its splashy event last week? On the latter point, yes—for the most…

May 7, 2013, 5:38 PM EDT

Microsoft Ad Turns Forbes Print Magazines Into T-Mobile WiFi Hotspots 2-3 hours of free connectivity By David Kiefaber

Microsoft stuffed a functional WiFi router into a limited number of the most recent issue of Forbes, perhaps inspired by Entertainment Weekly's use of tiny LCD screens in one of…

April 30, 2013, 9:54 AM EDT

Google Positions Snazzy Chromebook Pixel as Out of This World Company's latest foray into hardware By David Kiefaber

If you close your eyes, this video for Google's Chromebook Pixel sounds like something Apple did five years ago. When you open them, the Chromebook Pixel itself looks like something…

February 25, 2013, 2:53 PM EST

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