Technology
:Super Bowl XLVII might be 60-some hours into the books, but brands are still pushing their big-game-based initiatives via Twitter ads today. Marketers for Super Bowl advertiser MiO have purchased the…
For a commercial that showed a public display of affection, Go Daddy's "Perfect Match" ad on the Super Bowl drew more than its share of the opposite. The 30-second spot,…
If you couldn’t find your copy of Better Homes and Gardens on newsstands over the weekend, a possible explanation: Miley Cyrus went braless on the March cover of Cosmo, and it seems…
Fashion retailer H&M is pretty popular on Pinterest—in spite of itself. Over the last month, the social scrapbooking platform’s users have pinned, repinned, commented on or liked the brand’s products…
Specs Who (clockwise, from left) Founder Kelsey Falter, product engineer Andrew Bonventre and engineers Joy Tao and Steve Kaliski What Social polling startup Where New York offices Poptip’s six-month-old Twitter polling service, which already…
Polaroid may be passé (save for its embrace by hipsters), and thanks to high-res smartphones, Flip and Kodak are either RIP or on life support. But with its novel approach…
Last April, just two months after Adidas inked Derrick Rose to a 14-year contract worth at least $250 million, the National Basketball Association MVP blew out his knee, and sports…
Jeff Zucker has made his first official hire as the new CNN boss, luring long-time ESPN reporter Rachel Nichols to CNN and Turner Sports. In her new role, Nichols will field…
Remember last spring when “Instagram for video” apps like Viddy and Socialcam were all the rage? Things have been pretty quiet since then, especially after Socialcam was acquired for $60 million…
While Facebook and Twitter are increasingly becoming an integral part of the Super Bowl marketing mix, there is a growing debate over their true value and effectiveness beyond generating buzz. After…
