Dove and Twitter Built a Tool to Measure How Positive or Negative Your Tweets Are

#SpeakBeautiful gets personal with customized analysis

After first teaming up to tackle negative social chatter a year ago, Dove and Twitter are now taking a deeper dive to examine how social media affects self-esteem. The team launched a…

Apple Finally Joins Twitter With an Eye Toward Socializing Its Customer Service

Attracts 25,000 followers in 2 hours

After years of eschewing social media, Apple has finally joined Twitter. This morning, the Cupertino, Calif.-based brand launched an account to "provide tips, tricks and helpful information when you need…

Periscope Would Like You to Reenact the Best Picture Nominees. But Please, No Bears

Plus, Twitter releases custom emojis and green room access

If Twitter doesn't create a custom emoji for a major event, did the event really happen? Sunday's Oscars will likely garner the largest TV audience for an entertainment program this year, and…

Infographic: Dating Apps Are Sparking Millions of Social Media Conversations

Tinder drove 83 percent of that talk on Twitter

Dating apps chatter reached a fever pitch in 2015. KBS Attention reviewed more than 2.5 million Twitter conversations that included Grindr, Tinder, Happn, OkCupid and Match to gain insights about…

Ad of the Day: 6 Emerging Talents Predict Their Future in Twitter's First @Video Series

Featuring JR, Martin Garrix, Shamir Bailey and more

Six content creators in music, art, sports, food and news—many of whom made their names on other platforms—have lined up to promote Twitter's native video platform, and its @video handle,…

Twitter Makes Direct Messaging and Consumer Feedback Easier for Brands

Delta and Starbucks are on board

Airlines and retailers often tout Twitter's real-time, customer service capabilities, so they should be happy to learn that the social platform just made their jobs a little easier. Twitter today…

Which Sports Illustrated Swimsuit Cover Is Leading the Conversation on Social Media?

Another win for Ronda Rousey

Sports Illustrated made history this week with the release of its annual Swimsuit edition cover—or, more accurately, covers. For the first time, the Time Inc. brand produced multiple covers—three, to be…

Twitter Is Now Making It Far Easier to Tweet GIFs

Debuts library via Giphy and Riffsy partnerships

Expect to see more GIFs than ever on Twitter. Starting today, users sending a tweet or direct message can now search for one of the animated images directly from a…

These Brands and Artists Won the Grammys on Social Media

People Magazine, Hyundai, Gucci are tops

While Kendrick Lamar and Taylor Swift were the big winners at the 58th Annual Grammy Awards last night, the two mega-stars were not the most popular on social media, at…

Twitter's User Growth Stalls for the Second Quarter in a Row

But revenue meets expectations

Twitter didn't fly very high in the fourth quarter of 2015. The San Francisco-based company, already facing pressure to grow its user base and value, didn't gain users, though its…