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Reese's Turned Gripes About Its Ugly Christmas Candy Into Funny Ads About Tree Shaming

How to turn the tide

For those who've noticed Reese's building on its Halloween dominance by making uniquely shaped candies for other holidays, too, here's a little-known fact: It's been making Christmas tree-shaped peanut butter…

Tweet at Sheraton If Your Flight Is Delayed, and You Could Win a Drone

Hoping goodwill fills rooms

Through the end of December, Sheraton wants travelers to tweet with the hashtag #delightdelaysweeps to its Twitter account for the chance to win a bevy of prizes. It's a holiday…

Twitter Is Testing Promoted Tweets for the Guest Version of Its Site

Reaching out to people who don't log in

Twitter has begun beta testing promoted tweets and videos for the platform's logged-out experience, providing advertisers with a new way to scale campaigns for a larger audience outside the normal…

Some Twitter Users Cry Foul as Platform Switches Moments and Notifications Buttons

Feature moved for many viewers

Twitter moved "Moments" for Web and Android viewers Friday to where the Notifications button once was, causing considerable consternation among faithful users. In a nutshell, many in the Twitterati—thanks to muscle…

Twitter's Head of Retail Predicts 5 Holiday Trends You'll See on the Social Network

After year of product launches, it's all coming together

Black Friday is almost here, and as the holiday shopping season heats up, so does the advertising around it. Twitter, which now boasts more than 100,000 advertisers, should make its mark…

Bloomingdale's Apologizes for This Weird, Vaguely Date-Rapey Holiday Ad

Calls the copy 'inappropriate and in poor taste'

We're guessing no one at Bloomingdale's has access to social media, because there's no other way to explain how it let its now-viral holiday ad pass through quality control. In case…

Deutsch Built a Bot That Will Say Something Nice to 300 Million Twitter Users, One by One

NiceBot counterbalances cyberbullying

Something nasty or insulting is posted to Twitter every 60 seconds, and not all of it is directed at Justin Bieber. To counteract this, Champions Against Bullying teamed up with…

These 4 Brands Are Embracing the Twitter Emoji Craze

Coke cans and curly-haired women build buzz

Twitter wants in on brands' obsession with emojis. Marketers including Coca-Cola and Dove have gone gaga for the miniature digital stickers that reward consumers for tweeting out branded hashtags. Here's how four…

What 8 Agency Execs Think About Twitter's New Like Button

Spoiler: Not all of them heart the change

This week, Twitter tried increasing its emotional pull by ditching its star button in exchange for a heart, prompting users to "like" a post instead of the old "favorite" option. But how…

Here Are 5 Things Marketers Want When Periscope Integrates More Deeply With Twitter

A Snapchat alternative is one of them

At Twitter's #VideoNow show for agencies last month, Periscope co-founder Kayvon Beykpour said he plans to further intertwine his mobile app with Twitter "very soon." Right now, when people employ his…

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