Fox Is Making Custom, Creepy GIFs and Videos for Poltergeist Fans

#WhatAreYouAfraidOf promotes new film trailer

Movie studios are well known for taking advantage of social media's bells and whistles to build buzz for their new trailers. Now, Twentieth Century Fox is taking it a step further, using…

Neutrogena Ditches TV for Social Media-Heavy Earth Month Campaign

Company zeros in on targeted advertising

Household beauty brands have long relied on TV advertising to pitch their products to wide audiences. But with more consumers—particularly millennials—moving online, Johnson & Johnson's Neutrogena Naturals is switching up…

Movie Studio Is the First to Live Stream a Trailer Premiere With Twitter's Periscope

STX Entertainment promotes The Gift

Newly formed movie studio STX Entertainment is the first advertiser to work with Twitter on a campaign that incorporates the live-streaming app Periscope. STX premiered the trailer for its debut film The…

4 Legal Issues Brands Need to Understand Before Livestreaming on Periscope or Meerkat

It's easier than ever to create video—and headaches

Social marketing has always seemed dangerous for brands, and that's simply because things can go badly in real time. We've all seen the #fails. And now enter two live-streaming video apps that…

Model Gigi Hadid's Tips for Building Your Personal Brand Through Social Media [Video]

Behind the scenes at her Adweek cover shoot

There's a new wave of A-list models on the scene, and they're proving that there's a lot more to fashion success than just having a pretty face. Today's millennial models…

Marketers Weigh In on Periscope vs. Meerkat

Twitter's app is more polished, but Meerkat's got the buzz

Twitter released its live-streaming mobile app, Periscope, today, and media, agency and brand players agree it's well positioned to challenge South by Southwest darling Meerkat. Meerkat made waves at the Austin,…

Horror Film Lets You Have an Increasingly Intense Chat With the Main Character

Insidious 3 stunt via Kik shows how bots are evolving

In the new horror movie Insidious: Chapter 3, a girl stuck in bed is eager for contact with the outside world. She's even willing to chat with you right now.  Thanks…

Here Are the Hottest Twitter Topics From SXSW

Out of 900K tweets, video game hashtags ruled during the tech show

Want to know what everyone chatted about online during South by Southwest Interactive in Austin, Texas? Well, Twitter Inc. shared insights based on the more than 900,000 tweets about SXSW…

SnappyTV Powers Twitter's Video Strategy for Everything From March Madness to the President

7 clips that show how live TV gets online fast

If you see clips of buzzer-beaters from Turner Sports properties in your Twitter feed after the March Madness tips off tomorrow, you can thank SnappyTV for the excitement. Such moments…

Marketers Bet on Clever Hashtag Campaigns to Stand Out at SXSW

From #hangovercures to #hungerstrikes

This Friday, agencies, brands and startups will descend on Austin, Texas, for the annual South by Southwest Interactive conference. Last year's event brought in 32,800 people, and if you're a…