Pitch Perfect 2 Rocks a Strong Social Game, From Snapchat to Instagram

Aca-sellers know how to pitch a movie

Pitch Perfect 2 is set to hit theaters tomorrow, but it's been playing on social media for months. The studio behind Pitch Perfect, Universal Pictures, even has a couple of…

Here's Why Twitter's Porn Problem Freaked Out Brands

10 million accounts could be sharing NSFW content

There are some dark corners of Twitter—accounts that take "not safe for work" content to new depths and that can spell big trouble for brands whose ads end up running…

Today's #AdweekChat: Why Topical Social Content Is So Lame, and How to Fix It

Weigh in on Twitter at 2 p.m. ET

This week is shaping up to be a social media manager's dream (or nightmare?) with the #RoyalBaby, #StarWarsDay and #CincoDeMayo—and Mother's Day is right around the corner. The ensuing torrent…

Twitter Scrambles for an Ad Fix as Nielsen's Promoted Tweets Show Up in Porn Feeds

TV company pulled its campaign

Twitter has a porn problem, and it caused one brand to temporarily halt a campaign today. Nielsen, the television and digital data company, pulled the plug on its Promoted Tweets…

Here Are the Top 10 Branded Tweets About the Royal Baby

Disney whips up a montage video

Brands had a full plate of real-time events to respond to this weekend: the birth of Princess Charlotte Elizabeth Diana, the Kentucky Derby and the Mayweather-Pacquiao fight. Marketers including Disney, Nissan, Pizza…

Fullscreen Wants to Satisfy Brands' 'Unquenchable Thirst for Video'

Web stars Jack and Jack perform for teen girls and ad execs at NewFronts

It's a good sign when the premiere trailer for your biggest show starts trending, but that's also what you'd expect when your stars are Vine celebrities. So, when Fullscreen showed…

Brands Ask for It, and Twitter Hits Fast Forward on Autoplay Video

New format ready by summer

Twitter is close to unveiling its autoplay video, finally giving marketers the format they say is a must for branded content. Twitter has been heavily promoting autoplay in its latest…

Twitter Hatches a Google Deal Amid Disappointing Earnings

Brands can now buy ads seamlessly from both digital companies

On the same day it released disappointing first-quarter earnings and watched its stock tumble 18 percent, Twitter announced a new deal with Google that it hopes will lift the business.…

Here's How Europe Is Stifling the Ad Business for Google, Facebook and Others

Regulators, consumers fight some of their best tactics

Regulators squeezing Google. Privacy watchdogs eyeing Facebook. Consumers flocking to ad blockers. It all adds up to a chilling climate in Europe that could get in the way of digital…

Clorox Explains Emoji Tweet That Many Thought Was Weirdly Racist

One of Twitter's more bleachable moments

Some long-awaited racially diverse emojis were added to iOS today, and all the world is happy. Well, the world was happy until it saw this Clorox tweet. The brand sent out…