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KitKat's #Bendgate Tweet Has Officially Eclipsed Oreo's Super Bowl Win Perfect visual came together in just 30 minutes

Two days after KitKat jumped into chatter around Apple's #bendgate on Twitter with a cleverly-composed tweet, the candy brand's post has now eclipsed Oreo's real-time marketing reign. Toward the end of…

September 26, 2014, 1:48 PM EDT

Now You Can Add Something to Your Amazon Wishlist Just by Tweeting About It But Forrester analyst doubts many consumers will use it

Amazon and Twitter are already gearing up for holiday shopping with the launch of a new hashtag-triggered shopping tool today. Amazon's new initiative is dubbed #AmazonWishList and builds on a…

September 24, 2014, 11:36 AM EDT

See Which Brands Are Talking Like Pirates on Twitter Today Some go overboard on funny holiday

Today is Talk Like Pirate Day, an annual event that makes it acceptable to swap out everyday conversations with pirate parlance and dress up in costumes. And, of course, brands…

September 19, 2014, 12:57 PM EDT

The Voice Inks Three-Season Sponsorship With Nissan Includes big mobile, social push

When NBC’s The Voice comes back on air Monday with new celebrity judges Pharrell Williams and Gwen Stefani, viewers can also expect to see lots of splashy ads for Nissan. The…

September 18, 2014, 5:21 PM EDT

The 5 Best Tweets About Jeter's Gatorade Commercial, From Red Sox Fans Sports drink smooths over longtime rivalry

Not even die-hard Boston Red Sox fans can stop watching Gatorade’s buzzy commercial with the New York Yankee’s Derek Jeter today. The 90-second spot, which launched today and has been viewed more…

September 18, 2014, 4:11 PM EDT

5 Hottest Twitter Innovations From Brands Find a bar by tweeting Heineken, and others

Big name marketers are testing just about any type of interaction on Twitter these days to stand out. While some marketers are bulking up their tweets with buttons to drive sales,…

September 18, 2014, 2:36 PM EDT

The Urban Legend of Free Social Marketing It’s time for brands to rethink their strategies

When I give advice to CMOs about new social marketing strategies, I often hear the same initial response: But nobody wants to come to my website. While that’s probably true…

September 17, 2014, 12:47 PM EDT

A Glimpse Into Marketers’ Social Media Strategies Even the big guys struggle to measure ROI

Almost every company puts much money and effort behind social media strategy, with goals ranging from enhanced brand awareness to direct leads or sales. But while 97 percent of those…

September 16, 2014, 10:58 AM EDT

Do Anonymous Apps Enable Cyberbullying? One activist says they have a long way to go

Do apps like Whisper, Secret and Ask.fm, which let their users mask their identity, give voice to cyberbullying and other bad behavior? Mike Dreiblatt, president of the activist group Stand…

September 15, 2014, 10:12 PM EDT

Meet the Man Who Unlocked the Secrets of Mobile Marketing Jerome Jarre schools big brands like General Electric on social

Jerome Jarre is sitting in the front row of this year’s MTV Video Music Awards, catching all the action and instantly turning it into content via the video sharing app…

September 14, 2014, 7:31 PM EDT

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