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Google Plus Just as Popular as Twitter in U.S., Study Says And has more visitors than Instagram, Pinterest

Google Plus has the same number of U.S. users as Twitter and more opportunity for brands, according to a new survey from Forrester Research. Google Plus, the 2-year-old network that…

March 31, 2014, 11:04 AM EDT

Social Marketing Company WayIn Looking for Fresh Cash Seeks up to $20 million

The Twitter-focused marketing company WayIn, backed by Sun Microsytems founder Scott McNealy, is looking to raise up to $20 million, a source with knowledge of the fundraising told Adweek. WayIn has…

March 28, 2014, 3:30 PM EDT

Brands Sitting on Secret Army of Marketers LinkedIn's new content score shows workers are key to success

Every brand and organization is sitting on a secret social media weapon—employees. New ad technology and software helps plug these workers into marketing strategies, according to ad industry experts. Companies from…

March 28, 2014, 12:36 PM EDT

Helping Brands Manage Social in a New Way ‘It’s boom times for data and marketing’

Social media marketing is part science—and if there is a secret formula to creating content, then surely marketers equipped with the latest data tools will find it. Companies like Percolate, fresh…

March 25, 2014, 6:32 AM EDT

How a 'No Makeup Selfie' Trend Suddenly Became a Cancer Awareness Effort Viral posts evolve organically

In an age when social media has made us even more aware of how we look at any given moment ("A picture? Now? Wait, how's my hair?"), asking women to…

March 24, 2014, 9:28 AM EDT

Messaging App Tango Raises $280 Million Chinese e-commerce giant Alibaba helps

Tango is the latest messaging app to attract big dollars, with Alibaba Group leading a fundraising round of $280 million. The Mountain View, Calif-company is among the growing mobile messaging…

March 20, 2014, 10:39 AM EDT

MTV Gets Social With Teen Wolf Memorial Site Grieving fans remember Allison Argent online

Back in the day, Scott Howard was an undersized point guard with a bad outside hook shot and a self-professed egg allergy. For reasons that are never fully explained in…

March 18, 2014, 6:38 PM EDT

For Some Retail Brands, Lifetime Guarantees Never Went Out of Fashion No expiration, no questions asked

Even if you’re up on your legal reading, it’s likely that you missed the case of Roy L. Pearson v. Soo Chung, et al. In 2007, Washington, D.C., resident Roy…

March 17, 2014, 7:50 PM EDT

How Dunkin' Donuts Stores in Arizona Beat the Heat With Twitter Needed a weather-friendly message

When retail chains run national campaigns, their locations in some geographical areas get left out in the cold—or uncomfortably in the scorching sun, if they happen to be located in…

March 17, 2014, 5:10 PM EDT

Izea's New Exchange Puts Social Media Reach Up for Auction Buying influence online gets automated

Even mommy bloggers could now sell their advertising services—like promotional tweets and YouTube videos—through an automated exchange. Izea is launching its Sponsorship Marketplace today, moving its network of Internet celebrities,…

March 17, 2014, 6:32 AM EDT

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