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Twitter's Head of Retail Predicts 5 Holiday Trends You'll See on the Social Network

After year of product launches, it's all coming together

Black Friday is almost here, and as the holiday shopping season heats up, so does the advertising around it. Twitter, which now boasts more than 100,000 advertisers, should make its mark…

Bloomingdale's Apologizes for This Weird, Vaguely Date-Rapey Holiday Ad

Calls the copy 'inappropriate and in poor taste'

We're guessing no one at Bloomingdale's has access to social media, because there's no other way to explain how it let its now-viral holiday ad pass through quality control. In case…

Deutsch Built a Bot That Will Say Something Nice to 300 Million Twitter Users, One by One

NiceBot counterbalances cyberbullying

Something nasty or insulting is posted to Twitter every 60 seconds, and not all of it is directed at Justin Bieber. To counteract this, Champions Against Bullying teamed up with…

These 4 Brands Are Embracing the Twitter Emoji Craze

Coke cans and curly-haired women build buzz

Twitter wants in on brands' obsession with emojis. Marketers including Coca-Cola and Dove have gone gaga for the miniature digital stickers that reward consumers for tweeting out branded hashtags. Here's how four…

What 8 Agency Execs Think About Twitter's New Like Button

Spoiler: Not all of them heart the change

This week, Twitter tried increasing its emotional pull by ditching its star button in exchange for a heart, prompting users to "like" a post instead of the old "favorite" option. But how…

Here Are 5 Things Marketers Want When Periscope Integrates More Deeply With Twitter

A Snapchat alternative is one of them

At Twitter's #VideoNow show for agencies last month, Periscope co-founder Kayvon Beykpour said he plans to further intertwine his mobile app with Twitter "very soon." Right now, when people employ his…

Twitter Mimics Facebook by Changing Favorites to Likes

But says recent tests and Periscope data prompted the switch

Twitter wants users to show their appreciation for tweets more often, so today it replaced the "favorite" button with a "like" button in the shape of a heart. The San…

How a Zombie-House Marketer Is Fleshing Out Its Twitter Strategy for Halloween

Keyword targeting and context

Hey, Twitter user, do you and your friends want to get "trapped in a room with a zombie" for Halloween? That's essentially the pitch this week from Room Escape Adventures, an…

Twitter Debuts a World Series TV Campaign to Champion 'Moments'

Q3 earnings call reveals only 4 million new users

Facing the challenge of how much—and how fast—it can grow, Twitter on Tuesday said it's launching a TV ad campaign during the World Series, just hours after reporting lackluster third-quarter…

Twitter Unveils Tools for Tracking Brand Conversations

Susses out organic lifts

Twitter has new analytics tools it says will provide marketers with additional insight into brand conversations, audiences and trends. The Twitter Brand Hub, unveiled today, is meant to give brands…

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