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Twitter

Twitter Revenues Surge as It Surpasses 270 Million Monthly Users Ad sales jump 129%

Twitter is hauling in users and ad dollars, giving the company a new of air of confidence. The tech notable announced its second-quarter performance today, including a 129 percent year-over-year jump…

July 29, 2014, 5:07 PM EDT

Mountain Dew Gets 3,500 Phone Calls From Click-to-Call Tweet Tests new Twitter feature to push Baja Blast soda

Mountain Dew may not be one of the first names associated with direct response marketing, but that's not stopping the Pepsi-owned brand in testing a Twitter click-to-call feature that's akin…

July 29, 2014, 3:27 PM EDT

Family Kicked Off Southwest Flight After Father Tweeted Complaint Agent demanded tweet be deleted before they could re-board

A family was asked to de-board Southwest flight 2347 from Denver to Minneapolis on Sunday, following the father tweeting a complaint about a "rude" gate agent. Duff Watson had received priority…

July 23, 2014, 4:54 PM EDT

Heineken's New Twitter-Based Service Helps Users Choose Their Next Adventure Brand's @wherenext service helps users find their city's hot spots

Heineken's new @wherenext Twitter-based service helps users combat the fear of missing out and discover their city's hot spots. To use the service, consumers simply tweet @wherenext and geo-tag their location…

July 16, 2014, 4:16 PM EDT

Twitter Tells Brands They Can Reach 30% of Their Followers for Free Sharing new stats with marketers

Twitter is telling brands, "Come to us if you want to reach fans freely." The company said today that marketers can hit an audience equal in size to 30 percent…

July 11, 2014, 4:42 PM EDT

Cost Per App Install Is 30 Percent Less Than Expected On Twitter, Lyft Says New ad program now open to all

Twitter is starting to sell app install ads to all, and the car service Lyft said that these campaigns cost 30 percent less to acquire a new customer than the…

June 30, 2014, 12:00 PM EDT

Quaker's Twitter TV Targeting Campaign Gets 16% Engagement Rate Bodes well for second-screen pushers

Getting brands with television-heavy budgets to buy into social is tough, but Quaker is claiming that a program it ran with Twitter earlier this year effectively extended the reach of…

June 26, 2014, 12:11 PM EDT

Big Brands React to Luis Suarez’s World Cup Biting Incident Bud Light, Listerine, Snickers sink their teeth into social buzz

In the moments after Uruguay soccer player Luis Suarez apparently bit Italia's Giorgio Chiellini at the end of an exciting World Cup game today, Twitter exploded with often comedic buzz—and…

June 24, 2014, 6:04 PM EDT

Study: Teens Are Not Fleeing Facebook Youth social media habits may surprise you

Who says Facebook doesn’t still have its youth? Almost 80 percent of teens are there, and they are more active on the social network than any other, according to a…

June 24, 2014, 11:48 AM EDT

8 Brands Collectively Rejoice To Twitter's Gif Giving An Arby's curly fry heads a soccer ball

Brands have gone Gif crazy now that Twitter enabled the playful animation feature. The new media format is the latest rage on the social messaging platform with everyone from Arby's to…

June 18, 2014, 7:22 PM EDT

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