12 Winning Brand Tweets That Followed the Supreme Court's Same-Sex Marriage Ruling

Target, Jell-O, Ben & Jerry's applaud decision

When the Supreme Court ruled this morning to legalize same-sex marriage in all states, many marketers expectedly took to Twitter to celebrate. Brands like Mastercard, Target and Ben & Jerry's were…

Twitter's Top Tactician on How Brands Like Coca-Cola Can Win the Moment

Seems simple, but it's a lot of work

CANNES, France—Brands know they want to be on Twitter, but they don't always know what to say. That's where Twitter's Ross Hoffman and his team come in. Hoffman, Twitter's director of…

Kim Kardashian Reveals Her Instagram No-Promo Policy

Bikini shots over brands

CANNES, France—Kim Kardashian West does Instagram her way, and that means no paid promotions and admittedly too many bikini shots. "But it's what I want and what I put out," Kardashian…

Comedian Natasha Leggero Talks Getting High on YouTube

Plus, the highbrow TV drama that always puts her to sleep

Specs Age 41 Claim to fame Comedian; co-creator and star of Another Period on Comedy Central (premieres June 23) Base Los Angeles Twitter @natashaleggero What's the first information you consume in the morning? My dogs must…

Crocs Bets Big on Interactive Twitter Videos With 'Funway Runway' Effort

Leans heavily on the social platform

Summer just started, so Crocs, the maker of lightweight sandals and other beach-friendly footwear, is gearing up for its big sales season with an interesting Twitter push today.  Working with agency…

Twitter Has 6 Helpful Periscope Hints for Brands, and Most Involve Buying Ads

Promote the heck out of them

Twitter is encouraging brands to promote their Periscope videos with paid tweets, a win-win that could draw more attention to the new app and lift advertising on Twitter. In a…

Twitter Unleashes Autoplay Video Ads With a 100% Viewability Promise

If not completely seeable, brands won't be charged

Twitter is now ready to serve autoplay video, which has the potential to change up the experience on the platform with richer and more engaging media. Autoplay video has become…

Adam Bain as Next Twitter CEO? Agency Players Are Split on His Candidacy

Which is surprising, given his industry popularity

Who will lead Twitter after Dick Costolo steps down as CEO on July 1? Some of the possible external candidates being bandied about today seem like longshots, chiefly Facebook COO…

Here's Why Twitter's CEO Swap Could Be Just What Its Ad Business Needs

Adam Bain seen as likely candidate

The ad industry is looking for whatever clues it can get about the future of Twitter after CEO Dick Costolo handed temporary authority to co-founder Jack Dorsey today and the company begins its…

Twitter CEO Dick Costolo Is Out as Co-Founder Jack Dorsey Takes Over

Struggling leader steps down

Twitter CEO Dick Costolo stepped down today from his leadership post at one of the Web's top companies, where his leadership has been under scrutiny for months. In a dramatic…