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Having a PR Crisis? There’s Probably an App for That Automating social media

Industry players say automated crisis management software is the future of helping firms escape the circle of PR hell that is social media. And brands with numerous locations like H&R…

March 17, 2013, 11:07 PM EDT

PR Execs Are the New Stewards of Strategy Take it from Andy Polansky

Specs Who Andy Polansky Age 51 New gig CEO, Weber Shandwick Old gig President, Weber Shandwick (since 2004) How has your agency seating at the media and marketing table changed in the last year? Clearly, public…

March 17, 2013, 11:05 PM EDT

For Four Notable Startups, This Was SXSW Partnerships, parties, panels

A tall rocker dude with a passing resemblance to Dave Grohl ambles into the Austin Four Seasons, hardly standing out among the flannel-wearing, phone-staring digerati during the first week of…

March 17, 2013, 11:03 PM EDT

Fake Tweets in the Name of New Pontiff Gets Twitter in a Tizzy Will the real Jorge Bergoglio please stand up

Jorge Bergoglio didn't announce his papal election on Twitter. But an individual running a fake account in Bergoglio's name had thousands of Twitter users believing that the 76-year-old Pope Francis…

March 13, 2013, 4:46 PM EDT

Marshmallow Easter Treat Peeps Gets Social Targets crafty moms

While Peeps has been an Easter treat for six decades, who knew that 30 percent of the iconic marshmallow chicks are bought to make cool creations like dioramas, bonnets and…

March 10, 2013, 11:26 PM EDT

Doritos Builds Tweet-Powered SXSW Stage That's More Awesome Than the Acts on It Also preps new global ad campaign

Doritos has built a 62-foot-tall, tweet-powered concert stage designed to look like a giant vending machine that turns your tweets with the hashtag #BoldStage into a real-time concert-control mechanism at…

March 7, 2013, 11:41 AM EST

Twitter Ads Get DVR-Like Buying Platform TBG Digital enables TV show targeting

Facts first. Twitter owns the social TV market, advertisers want to run their second-screen ads on Twitter and Twitter's recently introduced ad API will better enable that. Also, ad API…

March 7, 2013, 9:00 AM EST

Carrie Brownstein Wants to Be Funny on Twitter It’s a crapshoot

Who Carrie Brownstein Age 38 Accomplishments Co-creator and star of IFC’s Portlandia; guitarist and singer in Wild Flag (and formerly Sleater-Kinney); onetime employee of Wieden + Kennedy, Portland, Ore. Base Portland, Ore. What’s the…

February 27, 2013, 6:24 AM EST

Hot Wheels Rolls Out Twitter-Enhanced Vending Machine Toy brand triples followers in a limited run

Walmart and Toys R Us shoppers may soon marvel at Twitter-enhanced vending machines for Hot Wheels after the car toy brand tested such an apparatus at the Canadian International Auto…

February 26, 2013, 2:49 PM EST

Update: Oscars Ratings Rise 11 Percent Host MacFarlane may get last laugh as ABC’s preliminary deliveries are up

Viewers may have been divided on first-time Oscars host Seth MacFarlane, but the Family Guy auteur appeared to have struck a chord with Nielsen households. According to true fast national data…

February 25, 2013, 3:06 PM EST

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