Twitter Grows Users and Ad Revenue in First Quarter, but Wall Street Shrugs

5 million more users, ad dollars up 36%

Twitter gained 5 million monthly active users in the first three months of 2016, breaking the social media giant's user-growth slump of the past two quarters during which it failed…

Infographic: How Women Want to Interact With Brands Online

Websites and social accounts still trump apps

According to a new study conducted for Adweek by product review and discovery platform Influenster, brands need to move even further toward mobile if they want to make meaningful connections…

Prince's Death Has Completely Dominated Social Media, This Twitter Data Shows

Mentions even eclipse David Bowie's passing

Prince's tragic death on Thursday has kept Twitter buzzing for 24 hours, including some poorly executed tweets from brands. Phrases like #RIPPrince, #PrinceGoneTooSoon have been making the rounds on Twitter since…

Under Armour Is Making a New 3-Second Ad for Every Stephen Curry 3-Pointer in the Playoffs

This could get a little crazy

NBA star Stephen Curry is famous for shooting three-pointers. So, for each one he sinks during this year's postseason, Under Armour will honor him with a new three-second ad. The sports…

Twitter Is Making It Easier for Big Brands to Target Smaller Groups

New tools allow segmenting and monitoring

Twitter is adding sublayers to ad campaigns, making it easier for larger brands to better target and monitor advertising on the social media platform. The company updated its ads editor to…

Infographic: As Social Platforms Grow Older, So Do Their Users

Women outnumber men on social media

By now it's a cliché to point out that Facebook's launch 12 years ago and all social platforms that followed have completely altered the way the world exchanges information. Media…

As Twitter Turns 10, How Can It Convince Young Users to Show Up to the Party?

Its future depends on Gen Y and Z

Twitter­ is not dead, and this is not its eulogy. Enough of those have been written already. Rather, it is a diagnosis of where the company is and where it's…

Infographic: A TV Show's Appeal Can Determine Ad Recall, Twitter Study Says

Emotionally driven programming could drive sales

Advertising agencies can now blame TV shows when a new spot doesn't quite get the attention they think it deserves—at least sort of. According to a new study by Twitter, Starcom…

Infographic: The Video Sites Millennials Can't Live Without (and the Ads They Can Live With)

YouTube, Netflix and social all surpass TV

Media consumption habits of the younger generation are increasingly relevant to marketers as Gen Zers begin to overtake millennials as the demo du jour. In its annual Acumen Report, Defy…

Dove and Twitter Built a Tool to Measure How Positive or Negative Your Tweets Are

#SpeakBeautiful gets personal with customized analysis

After first teaming up to tackle negative social chatter a year ago, Dove and Twitter are now taking a deeper dive to examine how social media affects self-esteem. The team launched a…