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How AOL Tapped Into the Power of Mom and Became No. 1 Maureen Sullivan led the way to the top of the lifestyle heap

“West Elm!” declares Maureen Sullivan, pointing to a metal pendant lamp as she brightly describes the workplace furnishings in her chic, exposed brick East Village office in New York. The…

May 13, 2014, 5:57 AM EDT

Internet Activist Campaign Over Net Neutrality Escalates Will protest of FCC rules become another SOPA?

Internet activists and consumer groups are hoping to mount another Stop Online Piracy Act (SOPA)-like campaign to convince the Federal Communications Commission to adopt ironclad net neutrality rules and abandon…

May 12, 2014, 6:37 AM EDT

10 Provocative Tweets About Omnicom-Publicis #Fail Schadenfreude and humor aplenty

Twitter, as popular with marketers as perhaps any crowd, has seen plenty of interesting comments from industry players about Omnicom and Publicis Groupe calling off their marriage since the development…

May 9, 2014, 1:36 PM EDT

Old Spice Lets Its Fingers Do the Walking in Real-Time Twitter Campaign 'How many fingers am I holding up?'

Idle hands are the devil's playthings, and those hands look particularly evil when they have 14 fingers or the heads of chickens. Earlier today, Old Spice posed a simple question on…

May 8, 2014, 4:43 PM EDT

MediaMath Adds Twitter Integration Programmatic ad buying goes social

Companies who use MediaMath’s TerminalOne programmatic ad buying service can now use their data to leverage the power of Twitter. MediaMath's Twitter Tailored Audience app will allow brands to input their…

May 8, 2014, 9:25 AM EDT

Rise of the Mobile Oligarchs Facebook and Twitter will shape the future mobile media economy

Mobile is the future. This statement is both undeniably true and, like any mantra, irritating the 300th time you hear it. Illustration: Davor Pavelic And you hear it a lot in my…

May 6, 2014, 5:52 AM EDT

Twitter Video Ads Now Play With One Click Quietly rolls out new format

Twitter’s one-click video is now open to advertisers and brands, Adweek has discovered. Twitter confirmed that the more desirable video format has been expanded beyond Amplify media partners who started…

May 5, 2014, 4:42 PM EDT

Netflix Books a Third Season of Orange Is the New Black Laura Prepon breaks the news on Instagram

It’s back to the slammer for Netflix, as the streaming service has renewed its prison dramedy Orange Is the New Black for a third season. Netflix has ordered another run of…

May 5, 2014, 4:36 PM EDT

How a Remarkable Twitter Campaign Got This Ohio Teenager a Bionic Arm The story of #HandforTorri

Here's a powerful example of the potential of social media and brand charity. Friends of an Ohio teenager who was born without a full right arm launched a #HandforTorri campaign on…

May 5, 2014, 2:33 PM EDT

Twitter-Amazon Deal May Get Retailers Into Hijacking Mode Let the #AmazonCart Promoted Tweet bids begin

Amazon and Twitter are going to make shopping easier on the latter's social media platform. When Twitter users observe a tweet that moves them to purchase, they can reply with…

May 5, 2014, 1:12 PM EDT

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