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Twitter

More Preroll Ads Are Coming to Twitter Feeds With Expanded Video Program

Beta test lets any publisher make money off clips

Twitter is preparing to open up Twitter Amplify to any publisher who wants to make money on the videos it posts to the microblogging site.  More than 200 publishers, sports leagues and TV…

Gillette Shows Why a Legacy Brand Should Probably Never Troll an Underdog

Its Twitter ads go after Dollar Shave Club and backfire

Dollar Shave Club is known for its ads poking fun at competitors like Schick and Gillette, claiming last month to have become the No. 2 best-selling razor in the U.S. Now,…

What Twitter's New 'Moments' Feature Means to Viewers, Media Companies and Brands

5 marketers will test its latest ad unit

Twitter today unveiled Moments, the long-rumored content-curation feature that industry observers believed for the last several weeks would be called Project Lightning. It's got something for everyone—viewers, media companies and…

Why Jack Dorsey and Adam Bain May Just Give Twitter the 1-2 Punch It Needs

Social net stabilizes its executive leadership

Twitter today named co-founder and interim chief Jack Dorsey as its permanent CEO. The San Francisco-based company also elevated Adam Bain to chief operating officer from his former role as…

Here Are 4 Different Reactions to Jack Dorsey Reportedly Being Back as Twitter CEO

Excited, meh, worried and 'finally'

It appears Jack Dorsey, Twitter's interim CEO and co-founder, will be back in charge at the social-media company soon. Re/code reported the development on Wednesday, seemingly ending Twitter's executive search that…

Twitter Expands Its 'Buy' Button Just in Time to Grab Holiday Ad Dollars

Best Buy, Adidas roll out tweet-powered shopping

As Twitter looks to ease Wall Street's growing concerns over whether it can bring in new users and revenue streams, it's zeroing in on retailers and their lucrative holiday spends…

If Twitter Goes Beyond 140 Characters, Brands Will Follow With More Customer Service

But players debate if it's good for marketing

If you enjoy the back-and-forth Twitter exchanges between brands like Target or Delta and their querying customers, you'll like what could be coming soon.  Re/code reported today that Twitter is planning to increase the…

7 Under-the-Radar Accounts Sports Fans Should Really Be Following on Twitter

These people know how to entertain

For many sports fans, Twitter is still the social media platform of choice. It's often where sports reporters break news. Sometimes they get it wrong in a big, conspicuous way and…

Twitter's Adam Bain Gives Marketers Reasons to Anticipate Project Lightning

Could make real-time tweets easier to discover

Twitter revenue chief Adam Bain was quick to dodge a question about the possibility that he's in the running to be the company's next CEO during a panel at the Dmexco…

ESPN Anchors Share Their Best Twitter Strategies and Favorite Accounts to Follow

Tips from an NFL analyst with 4 million fans

ESPN personalities discuss sports for a living and are expected to be up-to-the minute when it comes to their knowledge. And these days, social media is one of the best…

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