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Netflix Books a Third Season of Orange Is the New Black Laura Prepon breaks the news on Instagram

It’s back to the slammer for Netflix, as the streaming service has renewed its prison dramedy Orange Is the New Black for a third season. Netflix has ordered another run of…

May 5, 2014, 4:36 PM EDT

How a Remarkable Twitter Campaign Got This Ohio Teenager a Bionic Arm The story of #HandforTorri

Here's a powerful example of the potential of social media and brand charity. Friends of an Ohio teenager who was born without a full right arm launched a #HandforTorri campaign on…

May 5, 2014, 2:33 PM EDT

Twitter-Amazon Deal May Get Retailers Into Hijacking Mode Let the #AmazonCart Promoted Tweet bids begin

Amazon and Twitter are going to make shopping easier on the latter's social media platform. When Twitter users observe a tweet that moves them to purchase, they can reply with…

May 5, 2014, 1:12 PM EDT

YouTube Star Michelle Phan Likes Mario Kart and Cartoon Network Beauty expert reveals how she unwinds before bed

Specs Who Michelle Phan Age 27 Accomplishments YouTube beauty tutorial star (currently featured in YouTube’s national ad campaign); founder of MichellePhan.com and Em Michelle Phan cosmetics Base Los Angeles What’s the first information you consume…

May 1, 2014, 10:07 PM EDT

Twitter's MoPub Welcomes Facebook's Mobile Ads Into Its Platform All networks plug in

Facebook’s mobile ad network seems like a clear threat to Twitter and its MoPub ambitions, but the relationship is complicated. In fact, MoPub has welcomed the Facebook Audience Network into…

May 1, 2014, 12:24 PM EDT

Facebook's Ad Network Promises to Make App Partners Rich $9 billion market

The message from Facebook’s f8 developers conference: If we can change, our app partners can change—and everyone can cash in. Mark Zuckerberg and his team showed off the highly anticipated…

April 30, 2014, 3:50 PM EDT

Twitter's $250 Million in Q1 Revenue Doesn't Stop User Growth Concerns Stock slides 10 percent even in face of mostly positive results

Twitter's first quarter revenues hit $250 million, beating analysts' expectations by more than $8.5 million. Advertising accounted for 90 percent of the revenue ($226 million), a line item jump of…

April 29, 2014, 8:14 PM EDT

Pinterest Hires Twitter Sales Leader to Forge Partner, Agency Ties Partnership team now covers U.S.

Pinterest has filled a top-level sales position, tapping a Twitter veteran to round out its partnerships team as it builds its ad business. Lisa Manowitz started today as the head…

April 29, 2014, 2:33 PM EDT

Twitter Fans Make DirecTV's New 'Get Rid of Cable' Ad One of the Bleakest Yet Putting all that negativity to work

When you leave people to their own devices, they tend to get nihilistic. When they get nihilistic, they make darkly comic scripts for DirecTV. Case in point: the satellite-TV company's Twitter-sourced…

April 29, 2014, 11:20 AM EDT

See Heineken's 15-Second Film Based on a Fan's Tweet About an Evil Abe Lincoln 'Linclone' was even screened at Tribeca

Fifteen seconds is short for an ad, never mind a film. But Heineken and Wieden + Kennedy New York premiered just such a movie at the Tribeca Film Festival on…

April 24, 2014, 12:18 PM EDT

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