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Twitter Now Lets Advertisers Target Users Who Tweet Emojis

Winky faces are the new keyword

Twitter wants to make emojis the new keyword. Just in time for next month's "World Emoji Day" (which is apparently a thing on July 17), Twitter is launching a new way…

Hillary Clinton Just Told Trump to Delete His Twitter Account, and Her Tweet Is Blowing Up

Quick social move pays off

Hillary Clinton must be feeling a new boost of confidence this afternoon after receiving a raving endorsement from President Barack Obama. In a bold and fast move, she called on…

Twitter Is Testing Carousel Ads for Video and Photo Tweets

Allows multiple multimedia tweets in a single swipable ad unit

Twitter's new Carousel ads Sources: Twitter, Getty Images Twitter is launching a new ad unit that allows brands to combine multiple tweets in a single ad unit. The product, called Promoted Tweet…

Motorola Imagines What Happens to Emojis When Your Phone Shatters

Cranks out real-time tweets today

Emojis have a life of their own in Motorola's new campaign. Earlier this spring, the brand launched a series of short videos that envision what happens to emojis when a…

Samsung Will Take Twitter Users Inside the NBA Championship Series with 360-Degree Ads

Features behind the scenes footage

The NBA and Samsung think 360-degree ads will be a slam dunk. Just in time for the NBA Championship Series, the pair is partnering with Twitter to bring fans exclusive 360-degree…

This Digital Privacy Company Is Using Twitter Ads to Stalk People Who Have Guns or STDs

PrivatizeMe uses targeting to fight retargeting

Nobody likes to be tracked on the Internet, but certain people especially don't like to be tracked—and a digital privacy firm is trying to take advantage of that. PrivatizeMe—a service that…

Wells Fargo Is Building a Twitter-Powered Conveyor Belt to Dole Out Tech Gifts for Grads

Tablets, smart watches and fitness trackers

To celebrate the annual time of year when students trade in their backpacks for the much heavier shackles of college debt, Wells Fargo is building a Twitter-powered conveyor belt to…

Twitter Says Users Now Trust Influencers Nearly as Much as Their Friends

How brands are taking advantage of the trend

New research claims that social media influencers might have nearly as much clout as a friend or neighbor—and brands know how to harness these new household names. According to a joint study by…

Drones Can Now Livestream Straight to Periscope

Could create some jaw-dropping content for brands

Soon you'll be able to livestream from your drone. In January, Periscope started letting people with a GoPro broadcast live footage, and today it opened up support for drones from…

Gap Baffles NASA Fans by Featuring the Space Shuttle in an Ad About 1969

Brand says its ad is just being misunderstood

Gap's been running ads celebrating "iconic Americana moments" and playing up the chain's founding in 1969. But one of its retro choices left NASA fans flummoxed. A tweet from the recent…

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