Twitter's Adam Bain Gives Marketers Reasons to Anticipate Project Lightning

Could make real-time tweets easier to discover

Twitter revenue chief Adam Bain was quick to dodge a question about the possibility that he's in the running to be the company's next CEO during a panel at the Dmexco…

ESPN Anchors Share Their Best Twitter Strategies and Favorite Accounts to Follow

Tips from an NFL analyst with 4 million fans

ESPN personalities discuss sports for a living and are expected to be up-to-the minute when it comes to their knowledge. And these days, social media is one of the best…

Diet Coke Is Retweeting Its Biggest Fans in Suddenly Extravagant Ways

Surprise RTs pop up in the real world

A retweet is nice and all. But as an expression of affection, it's woefully lame. Diet Coke understand this, and is taking a grand new approach to retweeting love notes from…

Twitter Shuts Down 30 Sites That Stored Politicans' Deleted Tweets

'Deleting a tweet is an expression of the user's voice'

More than a few politicians have tweeted something dumb they immediately regretted and swiftly deleted. But of course, those tweets never truly disappear after they've been published. On Sunday, Twitter shut…

Digital Chatter About Ashley Madison Has Risen 666% Since It Was Hacked

But it's not positive

Online cheating website Ashley Madison—which uses the slogan, "Life is short. Have an affair."—is not typically a brand people talk about with their friends and co-workers. But the massive data…

Twitter Gives Promoted Tweets and Video Ads More Mobile Reach

Macy's and Harman praise the effort

In November 2014, then Twitter CEO Dick Costolo touted the idea that around 500 million people consume the microblogging platform's tweets even though they don't have an account on it.…

Facebook's Mobile Base Is 1 Billion Users Bigger Than All of Twitter

Social network is growing faster, too

Facebook now counts more than 1.3 billion mobile users, putting its smartphone-based audience at a billion more people than Twitter attracts as a whole. That is one of the most…

Twitter's Ad Sales Jump 63%, but the Platform Still Needs a Lot More Users

Interim CEO Jack Dorsey addresses growth problem head-on

Twitter saw ad sales rise last quarter, leading to better-than-expected revenue, but the interim CEO Jack Dorsey, co-founder of the company, said user growth is still too slow. The San Francisco…

Twitter's New Event Targeting Lets Brands Plan Months Ahead for Live Campaigns

Real-time marketing enhanced

Twitter is already a go-to place for brands when it comes to special events and important days. It's a place where the conversation naturally gravitates during, say, the Super Bowl…

These Digital Stats Show Exactly Why Google Fears Facebook Ads

Report reveals changes in the industry

Facebook continues to apply pressure to Google's ad business, showing that the social network's boldness is paying off, according to new research from Adobe. Adobe looked at the last three months…