Grey Goose and Chase Are Sponsoring Andy Roddick's U.S. Open Periscope Livestreams

It's a Twitter-led effort

If you want to listen to Andy Roddick as he Periscopes the U.S. Open in the coming days, Grey Goose vodka and Chase are making it happen for you. Roddick, who won…

Twitter Is Offering Influencers a New Way to Make Money on the Platform

Adding preroll ads 'as simple as checking a box'

Twitter wants to help social media celebrities make more money on their 140-characters tweets. Today, the company announced it's expanding its creator revenue program to help influencers on the platform monetize…

These 8 Charts Help Sum Up Social Marketing During the Last Week of the Olympics

Coca-Cola, Samsung and Visa took gold, silver and bronze

After nearly three weeks of nonstop Olympics, the results are in for brands receiving the most mentions across social media platforms. Sprinklr has been analyzing brand mentions across Facebook, Twitter, Instagram,…

The 4 Biggest Moments From Olympics Weekend 2

Gold rush for Usain Bolt and Britain's Max Whitlock

Along with data company 4C, Adweek is tracking the top moments on social media from the 2016 Olympic Games in Rio de Janeiro. Here are the buzziest moments from the second…

Twitter Is Now Letting Brands Sponsor Its Emoji-Like Stickers

Pepsi is the first to use the platform's new feature

Pepsi's massive campaign that uses emojis as a language is coming to Twitter. In June, Twitter launched stickers that let users overlay searchable emojis and graphics on top of their photos.…

Here Are the 4 Buzziest Moments From Olympics Day 5

A basketball record-breaker and a British diving first

Team USA basketball, British diving and Michael Phelps lit up social media on Wednesday, according to analytics company 4C, which is breaking down the top moments for Adweek every day…

Twitter Is Helping Brands Drive Conversations With 'Instant Unlock Cards'

Users receive extra content for engagement

Twitter is hoping the allure of exclusive content might help brands better engage with consumers and drive conversation. The company is unveiling an "Instant Unlock Card" that encourages people to tweet…

Twitter's Head of Communications Is Leaving After Less Than 6 Months

CMO Leslie Berland will replace Natalie Kerris

Natalie Kerris is leaving Twitter after just six months in the role of vice president of communications. The departure was first reported by BuzzFeed on Monday evening and was confirmed by a…

Twitter Was Far More Positive During Hillary's Speech Than It Was During Trump's

Women were more involved, too

On Thursday night, as the world watched Hillary Clinton become the first woman to accept the nomination for president of a major U.S. political party, a stark difference emerged in…

Twitter's Revenue Growth Dwindles in Second Quarter

Livestreaming is seen as one bright area

Twitter reported better-than-expected financial results on Tuesday, beating Wall Street's earnings expectations while falling short on total revenue. According to its second-quarter earnings, Twitter's revenue totaled $602 million—a 20 percent increased…