Twitter | Adweek Twitter | Adweek
Advertisement

Technology

:

Twitter

NASA's New Mission: Conquering Social Space With millions of followers on Facebook, Twitter and Instagram, the next target is Mars

Space, the final frontier … for marketers?  Illustration: Lincoln Agnew Mass media and space travel have always been entwined, the former promoting and propelling the latter since America’s epic push five decades…

June 1, 2014, 8:37 PM EDT

Starz Debuts Power With Video-Heavy Tweets Challenges social network's reputation for short-form clips

Starz will debut a full-length episode of its new drama Power via Twitter tonight after posting a sneak peek that leveraged the social site's one-click video earlier today. The 50 Cent-produced…

May 30, 2014, 7:14 PM EDT

FIFA World Cup Unveils Second-Screen Digital Push Mobile, social top priorities for soccer fans

Soccer fans tuning into the upcoming FIFA World Cup will have no shortage of digital platforms on which to chat, thanks to several new efforts on the part of the…

May 30, 2014, 1:13 PM EDT

14 Digital Trends on Kleiner Perkins' Venture Capital Radar Mary Meeker on who shall inherit the Web

Snapchat and WhatsApp both account for 700 million photos shared daily. The average Google user is six times more valuable than the average Facebook user. Buzzfeed is big on Facebook…

May 28, 2014, 2:10 PM EDT

Omnicom Exec Says Twitter Deal Is About Mobile, Video, Programmatic Gets early access to new tech

Omnicom Media Group will now get first dibs on some of Twitter’s evolving ad products, including new digital video formats, according to the people involved in a broad media deal…

May 27, 2014, 5:54 PM EDT

McDonald's, Hollister Tap Twitter to Target Music Fans Aim to cut through social chatter

McDonald’s and Hollister are hoping to tap into some of the social chatter around music taking place on Twitter as part of a new program with Billboard magazine. Billboard announced Real-Time…

May 27, 2014, 4:14 PM EDT

Twitter, Omnicom Deal Combines Mobile Ad Forces Media agency commits $230 million, report says

Twitter and Omnicom struck an ad deal today, sources confirmed for Adweek. Omnicom Medial Group is set to spend up to $230 million marketing on the messaging platform over the…

May 27, 2014, 12:13 PM EDT

4 Brands Using Twitter Video for Extended Storytelling Takes one-click video a step further

Twitter has begun testing a new feature within its one-click video format that lets brands string together pieces of content, Adweek has learned. The ‘view more videos’ option builds on Twitter’s…

May 23, 2014, 1:56 PM EDT

Miller Lite Enlists Twitter for First-Ever User-Generated Commercial Incentivizes social sharing with prizes

MillerCoors-owned Miller Lite is banking on consumers sharing all of their beer-guzzling photos on Twitter this summer for the brand’s first tweet-to-win contest. The "Show Us Your Miller Time" summer campaign…

May 22, 2014, 4:33 PM EDT

Brandwatch Raises $22 Million Social listening player has a huge client list

Social media monitoring company Brandwatch just raised $22 million. The company specializes in social "listening," tracking conversations online and giving data to brands to influence their strategies. Brandwatch counts 1,000 brands…

May 22, 2014, 12:59 PM EDT

Advertisement