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Twitter Unleashes Autoplay Video Ads With a 100% Viewability Promise

If not completely seeable, brands won't be charged

Twitter is now ready to serve autoplay video, which has the potential to change up the experience on the platform with richer and more engaging media. Autoplay video has become…

Adam Bain as Next Twitter CEO? Agency Players Are Split on His Candidacy

Which is surprising, given his industry popularity

Who will lead Twitter after Dick Costolo steps down as CEO on July 1? Some of the possible external candidates being bandied about today seem like longshots, chiefly Facebook COO…

Here's Why Twitter's CEO Swap Could Be Just What Its Ad Business Needs

Adam Bain seen as likely candidate

The ad industry is looking for whatever clues it can get about the future of Twitter after CEO Dick Costolo handed temporary authority to co-founder Jack Dorsey today and the company begins its…

Twitter CEO Dick Costolo Is Out as Co-Founder Jack Dorsey Takes Over

Struggling leader steps down

Twitter CEO Dick Costolo stepped down today from his leadership post at one of the Web's top companies, where his leadership has been under scrutiny for months. In a dramatic…

Check Out How Real-Time Twitter Marketers Brought Back the '90s

Who could forget Kelly Kapowski's Keds?

A burst of '90s nostalgia broke out on Twitter this afternoon causing the hashtag #InThe90sIThought to start trending nationally. And, of course, brands synonymous with the decade and their respective…

Budweiser's Twitter Mentions Jumped 525% After FIFA's Sepp Blatter Quit

Call it the John Oliver effect

Amobee Brand Intelligence today tracked four major brand sponsors of FIFA—world soccer's embattled governing body—on Twitter during the hour before its president, Sepp Blatter, resigned in disgrace and the hour after…

Caitlyn Jenner Breaks President Obama's Twitter Follower Record

Fastest person ever to hit 1 million

Bruce Jenner effectively completed his gender transformation today—at least in the public sense—when the former Olympian appeared on the cover of Vanity Fair with the headline, "Call me Caitlyn." Under her…

Vilified World Cup Brands Should Wonder if FIFA Sponsorship Is Worth the Trouble

Companies attract vitriol amid indictments, abuses

It was not a good day to be a World Cup sponsor. The anti-FIFA sentiment is growing so vocal and the corruption so deep that brands are starting to have…

These Are the Digital Trends Everyone in Tech and Advertising Needs to Know

According to Mary Meeker's Internet report

One of the most-watched digital reports of the year is out—Mary Meeker's Internet Trends—and it shows just how much room mobile advertising has to grow. Meeker runs digital investments for…

To Kick Off Summer, Miller Lite Stages a Mini Awards Show on Twitter

Buys $200K Promoted Trend to spur submissions

Last year, Miller Lite brought back its classic "It's Miller Time" tagline and retro packaging with a Twitter campaign that turned social photos into a TV commercial. Today, the beer…

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