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Twitter's New Buy Button Is Key to Its Mobile Commerce Future Home Depot, Pharrell, Red test new feature

Twitter unveils a social shopping button today that lets marketers drive conversions straight from tweets, after months of speculation that such a feature was in the works. The new offering appears in Twitter’s iPhone…

September 8, 2014, 9:00 AM EDT

Evian's Real-Time Marketing Reaps Big Social Stats Targets New Yorkers with Twitter-enabled service

Water brands aren’t typically known for envelope-pushing marketing programs. But new results from a recent Evian Twitter campaign that the brand shared with Adweek reveal how the marketer uses real-time…

September 5, 2014, 3:39 PM EDT

Obama Taps Google Exec to Lead His Tech Team Megan Smith is the nation's third CTO

President Barack Obama today named Google's Megan Smith as his new chief technology officer. At the same time, legal expert Alexander Macgillivray, who has worked at Twitter and Google, became deputy…

September 4, 2014, 3:19 PM EDT

Madden Game Uses Google to Create Gif Ads in Real Time Ads will mimic action on the field

EA Sports: It's in the meme. To promote its flagship Madden football game, EA Sports is trying out a new Google advertising program that allows the game maker to quickly…

September 4, 2014, 2:35 PM EDT

YouTube May Be Worth Up to $40 Billion—More Than Twitter Jefferies report projects $8.9 billion in ad sales by 2016

YouTube, broken out from Google’s overall business, is potentially worth more than Twitter with a valuation up to $40 billion, according to an analysis released today by Jefferies. The report looked…

September 3, 2014, 3:03 PM EDT

Twitter Offers Analytics Dashboard for All Now everyone can see how far their tweets travel

Twitter rolled out an analytics dashboard to all 271 million active users Wednesday in a move that makes the site increasingly friendly to advertisers, media outposts and public figures. The new…

August 28, 2014, 12:32 PM EDT

Twitter Experiments With Favorited Tweets in Timeline Users are annoyed

Twitter is experimenting with highlighting favorited tweets, with a number of users seeing favorited tweets from users they follow in their timeline as well as receiving notifications when others follow…

August 18, 2014, 5:14 PM EDT

This 4A’s Group Uses Its Talents to Solve Real-World Problems They’re ADvocates for change

Specs Who Founders Monisha Tripathi (bottom row, far left), Lauren Johnson (middle row, third from right), Jessica Merrell (top row, far left) and Jenny Hoffman (middle row, fourth from right), surrounded…

August 13, 2014, 8:55 PM EDT

Burger King Pulled Pricey Twitter Ad When Robin Williams News Broke Real-time reaction to Hollywood tragedy

When Robin Williams' sudden passing began circulating in social media early Monday evening, Burger King marketers quickly placed a call to Twitter headquarters to pull a Promoted Trend. The national ad,…

August 12, 2014, 5:27 PM EDT

Twitter's Promoted Video Details Are Coming Into View Could be a big lift to revenues

Twitter officially unveiled Promoted Video today as a beta product that could be a boon for its revenues when rolled out fully. Specialized has tested the ad unit, and the…

August 12, 2014, 1:18 PM EDT

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