Periscope Is Now Livestreaming GoPro Footage

Just in time for the X Games

Action-oriented videographers now have a new venue for broadcasting their daring footage in real time: Periscope.  In a post this morning on Medium, the livestreaming app owned by Twitter announced the…

Why Jamie Foxx and Jason Biggs Are Chatting With DirecTV's 'Settler' Guy on Twitter

Plus, a new TV spot in the campaign

As the preferred social platform for griping about #firstworldproblems, Twitter is the next logical destination for DirecTV's "Settlers" campaign, which is all about accepting a less-than-perfect life (where, among other…

Twitter Needs a Product Renaissance to Get Out of Its Current Funk

Executive exodus raises questions around the ad industry

Twitter's had a rough go of things lately, capped off by a round of executive departures over the weekend. What does the San Francisco company need to regain momentum? "Until some more…

After a Series of Outages, Twitter's Stock Price Has Dropped in an Alarming Fashion

Not what real-time marketers want to hear

Twitter, a social media favorite among marketers, journalists, celebrities, news lovers and trolls, is having a rough time of things in recent days and weeks. Since Friday, it's suffered three…

Comcast Partners With Twitter-Owned Niche and 19 Influencers to Pitch Its Cable Box

Gives up the control clients get working with agencies

Niche and parent company Twitter have brought together a huge group of the most influential social media creators for a single campaign promoting a souped-up cable box. Partnering with Comcast to…

Twitter Looks to Harness Its Endless Gaming Tweets With a Dedicated Channel

Social net builds a focus on games

Twitter wants to collect the best tweets about games into a single place with a new channel devoted specifically to the subject.  A new handle, @TwitterGaming, will, in effect, organize "thousands…

Periscope Videos Are Now Autoplaying on Twitter

100 million live broadcasts in past year

Twitter is finally showing off how Periscope fits into its bigger video strategy. Starting today, livestreaming videos automatically play in newsfeeds in Twitter's iPhone app, similar to how the microblogging…

6 Ways Longer Tweets Could Give Branded Messages More Character

Agency execs weigh in on the potential impact

Talk of extending Twitter's character limit caused a bit of a tweet storm on Tuesday after Re/code reported that the San Francisco-based company is considering changing the 140-character model to…

Twitter Releases 'Conversational Ads' to Help Users Talk About Brands

Call-to-action buttons make it easier to push hashtags

Twitter is trying to make it easier for consumers to spread the word about brands they like through new "conversational ads." The ads, now available for beta testing, include a call-to-action…

Why the National Peanut Board Is Unleashing a Year's Worth of Tweets in One Day

A 'Farmer's Almanac of social media'

Want to know what 2016's biggest pop culture moments will be? One peanut organization is doling out its predictions on Twitter today. The National Peanut Board, which supports American peanut farmers,…