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This Digital Privacy Company Is Using Twitter Ads to Stalk People Who Have Guns or STDs

PrivatizeMe uses targeting to fight retargeting

Nobody likes to be tracked on the Internet, but certain people especially don't like to be tracked—and a digital privacy firm is trying to take advantage of that. PrivatizeMe—a service that…

Wells Fargo Is Building a Twitter-Powered Conveyor Belt to Dole Out Tech Gifts for Grads

Tablets, smart watches and fitness trackers

To celebrate the annual time of year when students trade in their backpacks for the much heavier shackles of college debt, Wells Fargo is building a Twitter-powered conveyor belt to…

Twitter Says Users Now Trust Influencers Nearly as Much as Their Friends

How brands are taking advantage of the trend

New research claims that social media influencers might have nearly as much clout as a friend or neighbor—and brands know how to harness these new household names. According to a joint study by…

Drones Can Now Livestream Straight to Periscope

Could create some jaw-dropping content for brands

Soon you'll be able to livestream from your drone. In January, Periscope started letting people with a GoPro broadcast live footage, and today it opened up support for drones from…

Gap Baffles NASA Fans by Featuring the Space Shuttle in an Ad About 1969

Brand says its ad is just being misunderstood

Gap's been running ads celebrating "iconic Americana moments" and playing up the chain's founding in 1969. But one of its retro choices left NASA fans flummoxed. A tweet from the recent…

GoDaddy Gives a Fake Cheese Artist His Own Twitter Account to Trash Talk With Shaq

Part of company's post-Super Bowl repositioning

GoDaddy wants to give small-business owners the tools they need to be successful, even if that means supporting the dreams of an artist who likes to create sculptures out of…

Twitter Grows Users and Ad Revenue in First Quarter, but Wall Street Shrugs

5 million more users, ad dollars up 36%

Twitter gained 5 million monthly active users in the first three months of 2016, breaking the social media giant's user-growth slump of the past two quarters during which it failed…

Infographic: How Women Want to Interact With Brands Online

Websites and social accounts still trump apps

According to a new study conducted for Adweek by product review and discovery platform Influenster, brands need to move even further toward mobile if they want to make meaningful connections…

Prince's Death Has Completely Dominated Social Media, This Twitter Data Shows

Mentions even eclipse David Bowie's passing

Prince's tragic death on Thursday has kept Twitter buzzing for 24 hours, including some poorly executed tweets from brands. Phrases like #RIPPrince, #PrinceGoneTooSoon have been making the rounds on Twitter since…

Under Armour Is Making a New 3-Second Ad for Every Stephen Curry 3-Pointer in the Playoffs

This could get a little crazy

NBA star Stephen Curry is famous for shooting three-pointers. So, for each one he sinks during this year's postseason, Under Armour will honor him with a new three-second ad. The sports…

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