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New Stars, Teams and Sponsors Signal Soccer Has Staying Power in the U.S.

Heineken among four new major-league backers

On Sunday, football stars Kaká and David Villa will face off in Orlando Citrus Bowl Stadium, kicking off the Major League Soccer season in front of a sold-out, 60,000-person crowd.…

10 Must-See Digital Marketing Stats From the Past Week

The Dress, llama drama and Oscars cause a social eruption

Last week felt like a year in Internet time because there was so much happening online. It started with the Oscars and ended with escaped llamas and the dress. There…

On the Eve of Turning 30, AOL Dials Up Mobile and Video

CEO Tim Armstrong tells us what the future holds

AOL is about to turn 30 years old. In May, the company that basically invented Web surfing hits this milestone—and yet somehow, despite its adulthood, finds itself at the very…

Every Brand Wanted a Piece of #TheDress, but Who Wore It Best?

Viral color debate leads to an avalanche of tweets

What a day the Internet had yesterday. First we watched llamas on the loose. Then, just after 6 p.m., BuzzFeed posted what might be its single most-shared article ever: "What…

Here's How Google Instantly Built Real-Time Ads to Promote Oscar-Winning Movies

Data showed interest in winners lasts just 15 minutes

Google hit the Oscars with a rare real-time marketing campaign, one that quickly began promoting links to buy and stream the winning films moments after stars accepted their awards. Google said…

Dove and Twitter Team Up to Address Hateful Tweets About Beauty on Oscar Night

Will women #SpeakBeautiful?

Coca-Cola didn't have much success turning nasty tweets into nice ones as part of its Super Bowl campaign. But now, Dove—in partnership with Twitter itself—will try to do something similar…

Essential Tips for Turning Employees Into Social Media Ambassadors

Hootsuite's HR guru says it's time to rewrite corporate policies

While you might not need an expert to tell you your staff is spending time on Facebook and Twitter, Ambrosia Humphrey, vp of talent at Hootsuite, says too many companies…

JCPenney's 4 Cent Video Ads on Twitter Could Threaten YouTube's Longtime Dominance

Retailer shows how social is changing

JCPenney says Twitter was behind its most successful social program—not Facebook or YouTube—and credited the platform's new video creation and viewing capabilities. The retailer only paid 4 cents for every…

Brands Are in Love With the #WhatIsLoveIn4Words Game, but They Only Love Themselves

This one was too easy

A Twitter hashtag game like #WhatIsLoveIn4Words is irresistible to brands. It's easy, and the answer is simple: With only a few exceptions, they love themselves first. Check out a slew of…

Twitter Finally Reveals Its Plan to Make Money From All Those Free Tweets Posted Everywhere

Ads will begin appearing in apps like Flipboard

Promoted tweets are going to show up outside of Twitter for the first time, the company announced today, revealing part of its strategy for increasing ad exposure that had been…

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