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New Facebook Tool Lets Marketers Host Real-Time Chats With Celebs But will organic reach issues force more spend?

Twitter has long had a reputation as a real-time marketing platform, making it a go-to site for brands to host Q&A sessions with celebrities and personalities. But Twitter may be…

October 20, 2014, 12:01 AM EDT

Snapchat Says Ads Are Coming This Weekend: 'We Need the Money' Reveals new details of its business plans

Snapchat—ready to actually bring in revenue—will start showing ads this weekend, and the messaging app gave a better understanding of how marketing will arrive in users' inboxes with a blog…

October 17, 2014, 4:46 PM EDT

Get Ready for Glenn Beck Rants and Hot Tracks in Your Twitter Feed Messaging site adds sound

Twitter has sound. Now you’ll be hearing popular music DJ David Guetta tracks in your feed and Glenn Beck rants, because the messaging platform enabled audio clips. The microblogging powerhouse announced…

October 17, 2014, 1:35 PM EDT

10 World Leaders Who Rule on Twitter India's head of state, Modi, especially leverages social media

What do President Barack Obama, Pope Francis, India's Prime Minister Narendra Modi, Indonesia's Susilo Bambang Yudhoyono and Queen Rania of Jordan have in common? They are among the most powerful…

October 17, 2014, 6:30 AM EDT

2014 Hot List Finalists: Digital Here are the finalists for the hottest digital brands

Hottest Digital Brand of the Year Amazon Apple GoPro Netflix Snapchat Vice Hottest Startup Imgur Snapchat Whisper Hottest Digital Obsession Netflix Reddit Twitch YouTube Hottest Digital Publication Jezebel TMZ Vice Hottest Sports Brand Deadspin ESPN Grantland Yahoo Sports Hottest Digital Marketer Dunkin’ Donuts Newcastle Brown Ale Oreo Starbucks Taco Bell Hottest in Native Advertising BuzzFeed Vice Vox The New York Times Hottest Gear, Gadgets and…

October 13, 2014, 12:48 PM EDT

French Twitter Users Can Soon Transfer Money With a Tweet Move into financial sector

Twitter is partnering with France's second-largest bank this week to let customers transfer money with a simple tweet. The two are expected to unveil details at a press conference in…

October 13, 2014, 11:39 AM EDT

The 5 Stages of Louis C.K.'s Amazing Twitter Rant on Evolution He quickly shows everything that is right and wrong with social media

Today's Louis C.K. rant about how life evolved in the solar system is exactly what Twitter does best, but also a reminder of the platform's flaws. If you weren’t there…

October 8, 2014, 6:36 PM EDT

Why Is Alfonso Ribeiro Tweeting for Wendy’s? Chain recruits retro stars to launch new products

If you tune into Wendy’s Twitter account today, you may be surprised to see that actor Alfonso Ribeiro, filmmaker Ralph Macchio and retired professional wrestler Steve Austin have taken over…

October 8, 2014, 4:56 PM EDT

Reading Rainbow Host LeVar Burton Binge-Watched Game of Thrones Before He Read the Books And he gets most of his news from Twitter

Specs Who LeVar Burton Age 57 Claim to fame Emmy-winning actor (Roots, Star Trek: The Next Generation); host and producer of Reading Rainbow; author of the children’s book The Rhino Who Swallowed a…

October 6, 2014, 7:59 AM EDT

Magazine Metrics Expand Beyond Ad Pages to Digital Monthly report from the MPA will measure 147 periodicals' reach beyond print

For decades, ad pages were one of the key metrics for gauging the overall health of a magazine. But as magazine brands have come to encompass more than just a…

September 29, 2014, 12:08 AM EDT

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