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First Mover: Amanda Goodfried A creator of lonelygirl15 is taking her social know-how to a new dance network on YouTube

Specs Age 33 New gig Chief marketing officer, DanceOn Old gig Senior manager of digital content, Disney Interactive Entertainment You went from working for a huge media conglomerate in a seemingly very fun space…

October 15, 2012, 12:01 AM EDT

Perspective: Hide That Thing Ever since the first TV debuted 73 years ago, TV brands have been trying to make it disappear

When Americans got their initial look at the first commercially available television set at the 1939 World’s Fair in New York, the eerie, bluish screen glowing before them measured 5…

October 10, 2012, 6:43 AM EDT

Six Questions: Mike Welch The AT&T Adworks president expounds on the idea of 'return on insights'

Six Questions: Mike Welch

October 1, 2012, 10:40 AM EDT

Data Points: Wired Child Preschoolers have more exposure to electronics than ever

Today's tots are more likely to have a laptop within reach (83 percent) than play outside (69 percent). Kids are getting exposed to laptops, electronic games and mobile phones at an…

September 20, 2012, 12:06 AM EDT

Nokia Apologizes for Deceptive Ad Touting Camera's Image Stabilization Footage isn't from a Lumia 920 at all

When advertisers get caught blurring the line between fact and fiction, the Internet can quickly and mercilessly bring their transgressions into focus.      Case in point: Nokia has apologized for a…

September 6, 2012, 8:49 AM EDT

Ad of the Day: Virgin Mobile The carrier has great new phones, if you happen to destroy your old one accidentally on purpose

Want to upgrade to a snazzy new Virgin Mobile phone? First, you'll have to creatively dispose of your old one. This enjoyable new spot from Mother in New York shows scene…

August 27, 2012, 1:30 PM EDT

The Spot: AT&T's Techno Thriller BBDO weaves the client's products into a multi-part series spun off from Fox's 'Touch'

IDEA: AT&T had an idea two years ago to create some kind of long-form content that would embody, not just relate, its commitment to innovation and highlight plenty of AT&T…

July 10, 2012, 12:02 AM EDT

When It Comes to Ads in Games, These Guys Aren't Playing Around Electronic Arts is out to master the delicate dance of marketing and gaming

Team Detroit is late. Reps from the WPP agency were supposed to arrive for their meeting with Electronic Arts at 2 p.m. on June 5, but the client, Ford Motor Co.,…

June 19, 2012, 12:04 AM EDT

Master of Their Domains With 1,900 TLDs being snapped up, the marketplace is bracing for either a bonanza or a bust

Get ready for Reveal Day. On June 13, the international organization in charge of Internet domain names and addresses will reveal the companies and organizations around the world that have…

June 11, 2012, 12:02 AM EDT

Marketers Take Mobile, Digital Reins RSW survey reveals disconnect between growth in mobile marketing and agency assignments

Advertisers have online and mobile marketing fever, but agencies aren’t necessarily writing the prescription. Although marketers are using both channels significantly more than three years ago, agencies have seen a much…

June 11, 2012, 12:01 AM EDT

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