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Old Media, New Tricks Can The New York Times' R&D Lab tech-heads help save the battered news brand?

"You’ll notice we’ve got lots of electronics around—most of which we’ve taken apart,” says New York Times R&D Lab creative technologist Alexis Lloyd, casually sidestepping two turquoise exercise balls. Walking…

November 27, 2012, 4:09 AM EST

FiOS, Xbox Team Up to Stream WatchESPN Verizon adds bells and whistles to the gaming sports experience

Verizon FiOS subscribers with an Xbox (and an Xbox Live Gold account) can now use ESPN's WatchESPN service over their consoles. Viewers can now stream popular ESPN shows including SportsCenter, College…

November 20, 2012, 11:00 AM EST

Media All-Stars A dozen of the most talented and innovative media point people for leading brands

In an expansive, ever-morphing multimedia world, never has the media buy been more complex—and never have media buyers worn as many hats. Negotiator. Analyst. Cultural guru. Digital expert. Mathematician—and in…

November 19, 2012, 12:00 AM EST

Fenton the Dog's Viral Video Remade in Grand Fashion for New Ad Grainy clip suddenly looks stunning

A year ago today, a 13-year-old boy uploaded a hilarious video of his cursing father chasing their dog Fenton—who himself was chasing a pack of deer—through London's Richmond Park. The…

November 13, 2012, 11:43 AM EST

The True Believers A Brooklyn-based boot camp readies the next wave of digital media's Next Big Things

Craig Shapiro became a Silicon Valley man of means in the last half decade investing early in successful startups like Facebook and Mob.ly. As tech excitement and investor dollars shifted…

November 12, 2012, 12:02 AM EST

Ad of the Day: Sony Xperia What's that in my drink? CP+B surprises moviegoers with a new waterproof smartphone

Over the weekend of Oct. 26, when audiences in Sweden flocked to see the new James Bond film Skyfall (yes, you heard that right—they got the latest Bond movie two…

November 8, 2012, 2:41 PM EST

AT&T Ghostbombs Its Own TV Commercial for Halloween How many fiends can you spot?

Leading up to Halloween, AT&T and BBDO New York have been running a campaign called "Ghostbombing," in which ghosts, goblins and ghouls engage in a little freaky photobombing to promote…

October 31, 2012, 4:15 PM EDT

First Mover: Amanda Goodfried A creator of lonelygirl15 is taking her social know-how to a new dance network on YouTube

Specs Age 33 New gig Chief marketing officer, DanceOn Old gig Senior manager of digital content, Disney Interactive Entertainment You went from working for a huge media conglomerate in a seemingly very fun space…

October 15, 2012, 12:01 AM EDT

Perspective: Hide That Thing Ever since the first TV debuted 73 years ago, TV brands have been trying to make it disappear

When Americans got their initial look at the first commercially available television set at the 1939 World’s Fair in New York, the eerie, bluish screen glowing before them measured 5…

October 10, 2012, 6:43 AM EDT

Six Questions: Mike Welch The AT&T Adworks president expounds on the idea of 'return on insights'

Six Questions: Mike Welch

October 1, 2012, 10:40 AM EDT

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