It's Finally Real: An iPhone Case That Doubles as a Stun Gun

Hoax product is no longer fiction

If you can dream it, someone can steal it. That could be the moral of the story of Stun Fone, a fictitious attachment that turned your smartphone into a stun gun,…

The War for Control of Your Living Room

5 players duke it out to be the conduit to your TV

All right, so you’ve heard CES is about the wearable Internet this year —the gadgets you whip out at a party or over dinner or (God forbid) in the car.…

Check-In CES: The Virtual Reality Flood

The Matrix floodgates have just been opened


Inside James Earl Jones and Malcolm McDowell's Dramatic Readings for Sprint

Theater of the absurd

IDEA: It might be one of the toughest jobs they've ever had. Sure, James Earl Jones and Malcolm McDowell are legendary actors, known for titanic roles like Darth Vader and Alex…

Ad of the Day: Edward Norton Shines in Crazy 90-Second Thrill Ride for Verizon and Droid

Like 10 spots in one

Given the actor's reputation for demanding final cut (all right, the director was notoriously insane) and distancing himself from projects he doesn't like, it makes perfect sense that if Edward…

The Future of Advertising Hinges on Understanding Identity

Data needs context

 The word identity comes from the Latin word ident, meaning repeatedly, or again and again. The concept of identity is critically important in advertising. How can we aspire to provide…

Verizon Hangs Rivals' 4G Coverage Maps in a Gallery Because They Look Like Abstract Art

Not like a map of the U.S.

Remember the "map wars" of 2009, when AT&T and Verizon spent a combined $4 billion on ads (and went to court) to claim coverage-area supremacy? Well, it looks like Verizon…

Adorable Floating City Makes the Perfect Setting in Ad for Cloud Storage

Cute Israeli spot

As dirigible-based love stories go, this one's pretty cute. Israeli telecom Pelephone highlights the soft and fluffy side of cloud storage by creating a serene urban landscape populated by floating…

Why Tesco Mobile's Hilarious Twitter Feed Is Actually No Joke

Serious strategy for gaining share

After our article on Monday about Tesco Mobile's trolling-the-trolls Twitter feed, the company's digital marketing agency, Jam, reached out—and we were able to meet the brainiacs behind the strategy. While the…

The iPhone Is Nice, but Could This Blocky, Utopian Rival Be the Best Phone in the World?

On Oct. 29, we may find out

Smartphones are lovely, but they're also wasteful—not worth repairing when they break, quickly obsolete in a hyper-competitive market. But what if there were a different model, one where a phone's…