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Inside James Earl Jones and Malcolm McDowell's Dramatic Readings for Sprint

Theater of the absurd

IDEA: It might be one of the toughest jobs they've ever had. Sure, James Earl Jones and Malcolm McDowell are legendary actors, known for titanic roles like Darth Vader and Alex…

Ad of the Day: Edward Norton Shines in Crazy 90-Second Thrill Ride for Verizon and Droid

Like 10 spots in one

Given the actor's reputation for demanding final cut (all right, the director was notoriously insane) and distancing himself from projects he doesn't like, it makes perfect sense that if Edward…

The Future of Advertising Hinges on Understanding Identity

Data needs context

 The word identity comes from the Latin word ident, meaning repeatedly, or again and again. The concept of identity is critically important in advertising. How can we aspire to provide…

Verizon Hangs Rivals' 4G Coverage Maps in a Gallery Because They Look Like Abstract Art

Not like a map of the U.S.

Remember the "map wars" of 2009, when AT&T and Verizon spent a combined $4 billion on ads (and went to court) to claim coverage-area supremacy? Well, it looks like Verizon…

Adorable Floating City Makes the Perfect Setting in Ad for Cloud Storage

Cute Israeli spot

As dirigible-based love stories go, this one's pretty cute. Israeli telecom Pelephone highlights the soft and fluffy side of cloud storage by creating a serene urban landscape populated by floating…

Why Tesco Mobile's Hilarious Twitter Feed Is Actually No Joke

Serious strategy for gaining share

After our article on Monday about Tesco Mobile's trolling-the-trolls Twitter feed, the company's digital marketing agency, Jam, reached out—and we were able to meet the brainiacs behind the strategy. While the…

The iPhone Is Nice, but Could This Blocky, Utopian Rival Be the Best Phone in the World?

On Oct. 29, we may find out

Smartphones are lovely, but they're also wasteful—not worth repairing when they break, quickly obsolete in a hyper-competitive market. But what if there were a different model, one where a phone's…

Watch the Thai Commercial That Has Half the World Sobbing Uncontrollably

Can you handle it?

Looking for a tear-jerker today? Thai mobile company TrueMove has got you covered with this story of a noodle seller whose generous act toward a young boy with a sick…

The NFL Continues to Go Solo in Digital

Focuses on its own apps, social experiences over Twitter, Facebook, YouTube

When it comes to digital partnerships, the NFL likes to say no. During a press event in New York on Wednesday (highlighted by Marshall Faulk’s bow tie, among other things), reps…

Ad of the Day: Vodafone Assures Lovesick Teen Girls, 'It's Not You, It's Him'

Waiting for that call

Waiting by the phone may be one of the oldest clichés in telecom advertising, but Grey London manages to put an enjoyable twist on the idea with its new international…

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